January 2024 Hōʻike

2024 THEMES

IMPROVING OUR TECH

2023 HOLOHOLO BENEFICIARIES

JA N UA RY 2024

COMBINING FOR A STRONGER FUTURE

Running a Great Airline

The Dec. 3 announcement of our combination with Alaska Airlines opened new questions about how we’re moving our company forward. With so much change coming, we are all wondering, What and where do we focus our efforts?

THEME

The answer is to continue to compete by investing in the company and sharing aloha with our guests and each other. As President & CEO Peter Ingram noted in his 2024 kickoff message, “The Hawaiian Airlines brand will continue, and to keep it strong, we must do as we have always done and run a great airline.”

So, as we approach our 95th anniversary in November, we seek to perform to the highest level — demonstrating the value of Hawaiian Airlines to our guests, our communities, and each other. Four themes will help us organize that work. ■

PURPOSE

SAMPLE INITIATIVES

A back-to-basics focus on excellence at the fundamentals that have built customer loyalty over the last two decades.

Improve on-time performance, baggage handling, call center experience

Integrate the big investments we’ve made in our business into everyday practice

Rollout and promote Starlink Wi-Fi and content ecosystem

Open new lounge at OGG, advance plans for Mauka HNL lounge Expand Premium Airport Service at HNL

Deliver For Our Guests Master the New Stuff

Leverage Altéa PSS to expand options for digital self-service (see story, page 3) Induct the 787 into service Scale Amazon freight business

Show significant progress toward profitability.

Financial Sustainability

Customer segmentation and new merchant platform Compelling consumer communications, including those celebrating our 95th anniversary Focus on what generates benefits now Be disciplined about cost

Take Care of Our People and Places

Advance environmental remedies, invest in the health and well-being of our employees and community, and support the recovery and rebuilding of West Maui.

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Activate our Purpose & Values Share the stories of our people Ongoing support for Maui Safety Kuleana roll out Advance our initiatives to boost efficiency, reduce plastics

Progressing on PSS

Transitioning to the Amadeus passenger service system (PSS) was a tremendous undertaking involving collaboration among many teammates spanning a wide spectrum of departments and positioning us to enhance our guest experience and operational efficiency.

This same collaboration will remain in place as we continue to build and improve the system.

The collaboration has already yielded results with solutions that offer more options for our guests and provide opportunities for new revenue streams: ■ All active itineraries now display on a guest’s MyTrips page on

HawaiianAirlines.com ■ The ability for Main Cabin Basic guests to purchase Extra

Comfort and Preferred Seats at time of Check-In ■ Push notification for mobile app users when a flight is open for

check-in This work is led by our Business as Usual (BAU) team, including (above left to right):

Items on the horizon include: ■ The ability for Pualani Platinum members to self-select First

Sarah Slay, Operations Lead Melanie Lebeau, Amadeus Lead Eleanor Brigham, Commercial Lead, Contractor Jan Fogelberg, Information Technology Lead Hunter Praywell, Project Management Office Lead (not present in image)

Class seats during check-in on Neighbor Island flights ■ First Class upgrade purchase option during check-in

While not part of the initial PSS project, our Loyalty team expects to engage with IT to expand our partnership with Points.com to provide HawaiianMiles members the opportunity to buy and gift miles online. We are also looking at leveraging Amadeus’ “out-ofthe-box” capabilities to offer self-service options for changing and managing flights.

Like the multi-functional team that began our transition, this BAU team brings together the various workgroups using the system – from Airport Operations to Revenue Management.

“This team remains committed to our common goal of making this platform work well for everyone,” noted Jan. “We realize that even the smallest change can affect others, so it’s important that everyone works together to understand the system, and properly configure it.”

The recent announcement of our pending acquisition by Alaska Air Group hasn’t slowed our efforts to provide innovative tools for our teammates. We continue to closely collaborate with Amadeus until a formal decision is made on the long-term future of our PSS. ■ 3

Combining for a Stronger Future

On Dec. 3, we announced that we have entered into an agreement for Hawaiian Airlines to be acquired by Alaska Air Group. Our brand and livery will continue, along with Alaska’s, but on a shared operating, loyalty, and technology platform — something not done before in the U.S. industry.

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Reasons to Combine

HILE WE COMPETE successfully against airlines many times our size, it will be harder, riskier, and take longer at our current size to reach and sustain a thriving future where we can deliver the kinds of network reach, technology, and loyalty benefits that our guests have come to expect.

■ Alaska Airlines has committed to maintain and grow union-

represented jobs in Hawai‘i; there will be opportunities for a significant number of non-union employees to continue with the combined company. The combined entity will offer competitive pay and benefits, as well as opportunities for career progression and mobility for employees.

Our shareholders will vote on the transaction sometime before the end of this quarter. We expect it will take 12 to 18 months from the announcement date for the transaction to close. We will continue operating our standalone business until then, focusing on safety, operational excellence, and delivering aloha in everything we do.

(See 2024 Company Themes, page 2.)

■ Our two airlines share 90+ year legacies of service, including to

air-travel-dependent communities.

■ Our networks are complementary and combining them will open

many new destinations for residents of Hawai‘i. Alaska Airlines is committed to maintaining robust service among the Islands.

Combined Network

■ Our guests will benefit from enhanced technology, richer loyalty

The combination of complementary domestic, international, and cargo networks is expected to enhance competition and expand choice for consumers on the West Coast and throughout the Hawaiian Islands. (See graphic below.)

program benefits, and access to 30 global airline partners and the oneworld Alliance.

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By the Numbers

ALASKA

HAWAIIAN

COMBINED

REVENUE

$10.4B

$2.8B

$13.1B

ASMS *

65.8B

20B

85.8B

DAILY DEPARTURES

~1,100

~240

~1,340

PASSENGERS *

43.8M

10.9M

54.7M

ACTIVE LOYALTY MEMBERS

9M

2.2M

11.2M

AIRCRAFT

304

62**

366

AIRCRAFT ORDERS

97

21**

118

AIRCRAFT OPTIONS

118

17

135

* as of 8/31/23 ** Includes one leased A330-300F aircraft as of 9/30/23; orders include 9 remaining A330-300F aircraft to be leased from Amazon

Award-Winning Service HAWAIIAN AIRLINES

ALASKA AIRLINES

Travel + Leisure

Newsweek

Best U.S. Airlines

America’s Best Customer Service Award

2011-2023

2023

Sunset Travel Awards

Apex Passenger Choice Awards

Best Way to Travel the West (Airline)

Best Major Airline in North America

2022

2022

Food + Wine Global Tastemakers

Kayak

Best Domestic Airlines for Food

#1 Overall Airline in North America

2023

2023

TripSavvy

U.S. News & World Report

Editor’s Choice Award – Industry Leader

Best Airline Rewards Program

2022

2023-24

Forward-Looking Statements: This communication contains forward-looking statements subject to the safe harbor protection provided by the federal securities laws, including statements relating to the expected timing of the closing of the pending acquisition (the “Transaction”) of Hawaiian Holdings Inc. (“Hawaiian Holdings”) by Alaska Air Group, Inc. (“Alaska Air Group”); considerations taken into account by Alaska Air Group’s and Hawaiian Holdings’ Boards of Directors in approving the Transaction; and expectations for Alaska Air Group and Hawaiian Holdings following the closing of the Transaction. There can be no assurance that the Transaction will in fact be consummated. Risks and uncertainties that could cause actual results to differ materially from those indicated in the forwardlooking statements include: the possibility that Hawaiian Holdings shareholders may not approve the adoption of the merger agreement; the risk that a condition to closing of the Transaction may not be satisfied (or waived); the ability of each party to consummate the Transaction; that either party may terminate the merger agreement or that the closing of the Transaction might be delayed or not occur at all; possible disruption related to the Transaction to Alaska Air Group’s or Hawaiian Holding’s current plans or operations, including through the loss of customers and employees; the diversion of management time and attention from ongoing business operations and opportunities; the response of competitors to the Transaction; a failure to (or delay in) receiving the required regulatory clearances for the Transaction; uncertainties regarding Alaska Air Group’s ability to successfully integrate the operations of Hawaiian Holdings and Alaska Air Group and the time and cost to do so; the outcome of any legal proceedings that could be instituted against Hawaiian Holdings, Alaska Air Group or others relating to the Transaction; Alaska Air Group’s ability to realize anticipated cost savings, synergies or growth from the Transaction in the timeframe expected or at all; legislative, regulatory and economic developments affecting the business of Alaska Air Group and Hawaiian Holdings; general economic conditions including those associated with pandemic recovery; the possibility and severity of catastrophic events, including but not limited to, pandemics, natural disasters, acts of terrorism or outbreak of war or hostilities; and other risks and uncertainties detailed in periodic reports that Alaska Air Group and Hawaiian Holdings file with the Securities and Exchange Commission (“SEC”). All forwardlooking statements in this communication are based on information available to Alaska Air Group and Hawaiian Holdings as of the date of this communication. Alaska Air Group and Hawaiian Holdings each expressly disclaim any obligation to publicly update or revise the forward-looking statements, except as required by law.

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What Was Announced?

Hawaiian Airlines has entered into an agreement to combine with Alaska Airlines, while preserving both of our beloved brands.

We believe that joining with Alaska is the best way for us to meet competitive challenges, accelerate investments in our fleet and technologies, and advance the sustainability of our brand.

Honolulu will become a regional headquarters and a key hub for the combined company.

“We rem on our o accelera and offe us — mo to travel perks.”

What Does It Mean for Our Guests?

Our guests will benefit from more choice and increased international connectivity across both airlines’ networks, with service to 138 destinations including non-stop service to 29 top international destinations and combined access to over 1,200 destinations through 30 global airline partners and the oneworld Alliance. Our existing customers will enjoy the benefits of the industry’s highestvalue customer loyalty program for the combined airline, including expanded global lounge access, and benefits of the combined program’s co-brand credit card.

What Should We Say to Guests About This?

■ This will be a long process, and there are no changes at this time.

■ Your Collective Bargaining Agreement (CBA) remains in place.

The companies will continue to operate as two separate entities until the deal closes.

Joint CBAs will be negotiated by the combined entity after the deal has closed.

■ You can continue to book, track, and manage flights and earn/

■ While this combination will increase the number of union-

redeem frequent flyer miles as you always have.

represented jobs in Hawai‘i, there are a small number of job classifications at most airlines that are centralized in a single location. In the event those jobs move out of Hawai‘i, relocation options will be determined by each CBA.

■ The combination with Alaska Airlines will be valuable for our

guests — more destinations, richer loyalty program benefits, and access to the oneworld Alliance.

■ The Hawaiian Airlines brand will continue to operate as part of

What Happens to Jobs Not Represented By Unions?

Alaska Airlines. Both airlines share a culture of safety, operational excellence, and service.

■ We expect there will be opportunities for a significant number of

our non-union employees to continue with the combined company.

■ Alaska Airlines is committed to maintaining our robust Neighbor

Island service, as well as U.S. mainland and international service.

■ We will soon share details about the process and timeline for

determining the structure of the combined organization post close.

■ If you’d like to learn more about the combination, please visit

www.localcareglobalreach.com.

■ We are working on a retention and compensation program for

What Happens to Jobs Represented By Unions?

non-union team members to provide a degree of financial security and incentive to stay through the transition.

■ Alaska has committed to maintain and grow union-represented

■ Nothing happens right away. The transaction should take 12 to

jobs in Hawai‘i.

18 months to close from the announcement date.

Additional Information and Where to Find It: Hawaiian Holdings, its directors and certain executive officers are participants in the solicitation of proxies from stockholders in connection with the Transaction. Hawaiian Holdings plans to file a proxy statement (the “Transaction Proxy Statement”) with the SEC in connection with the solicitation of proxies to approve the Transaction. Daniel W. Akins, Wendy A. Beck, Earl E. Fry, Lawrence S. Hershfield, C. Jayne Hrdlicka, Peter R. Ingram, Michael E. McNamara, Crystal K. Rose, Mark D. Schneider, Craig E. Vosburg, Duane E. Woerth and Richard N. Zwern, all of whom are members of Hawaiian Holdings’ board of directors, and Shannon L. Okinaka, Hawaiian Holdings’ chief financial officer, are participants in Hawaiian Holdings’ solicitation. None of such participants owns in excess of one percent of Hawaiian Holdings’ common stock. Additional information regarding such participants, including their direct or indirect interests, by security holdings or otherwise, will be included in the Transaction Proxy Statement and other relevant documents to be filed with the SEC in connection with the Transaction. Please refer to the information relating to the foregoing (other than for Messrs. Akins and Woerth) under the caption “Security Ownership of Certain Beneficial Owners and Management” in Hawaiian Holdings’ definitive proxy statement for its 2023 annual meeting of stockholders (the “2023 Proxy Statement”), which was filed with the SEC on April 5, 2023 and is available at https://www.sec.gov/ix?doc=/Archives/edgar/ data/1172222/000117222223000022/ha-20230405.htm#i2d8a68908cc64c37bbeca80e509abb72_31. Since the filing of the 2023 Proxy Statement, (a) each director (other than Mr. Ingram) received a grant of 13,990 restricted stock units that will vest upon the earlier of (i) the day prior to Hawaiian Holdings’ 2024 annual meeting of stockholders or (ii) a change in control of Hawaiian Holdings; (b) Mr. Ingram received a grant of 163,755 restricted stock units; and (c) Ms. Okinaka received a grant of 57,314 restricted stock units. In the Transaction, equity awards held by Mr. Ingram and Ms. Okinaka will be treated in accordance with their respective severance and change in control agreements. As of December 1, 2023, Mr. Ingram beneficially owns 340,964 shares and Ms. Okinaka beneficially owns 86,903 shares. The 2023 proxy statement, under the caption “Executive Compensation—Potential Payments Upon Termination or Change in Control,” contains certain illustrative information on the payments that may be owed to Mr. Ingram and Ms. Okinaka in a change of control of Hawaiian Holdings. As of December 1, 2023, (a) Mr. Woerth beneficially owns 37,389 shares and (b) Mr. Akins beneficially owns no shares. Mr. Akins received a grant of 13,990 restricted stock units that will vest upon the earlier of (a) the day prior to Hawaiian Holdings’ 2024 annual meeting of stockholders or (b) a change of control.

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“All of us at Alaska Airlines are honored by the opportunity to join together with Hawaiian Airlines, to deepen our service to Hawai‘i and across the Pacific, and to create an even stronger airline together... We have longstanding respect for Hawaiian Airlines, your values and culture, and your 94-year history of serving Hawai‘i.”

Ben Minicucci, President & CEO, Alaska Airlines

main confident in our ability to stand own, but this combination allows us to ate investments in technology and fleet er more of what our guests want from ore choice, more products, more places l, competitive fares, and better loyalty Peter Ingram, President & CEO, Hawaiian Airlines

Common Questions

Our Employee Listening team is working to answer questions and route them for legal review as communications relating to this transaction are subject to filing with the Securities and Exchange Commission. As of Jan. 5, we’ve received 381 inquiries in the following categories: Other

Work

Alternatives

Employee Integration

Benefits

Retirement

JCBA

Recruitment/Hiring

25 23

17 16 15

12 11

10

Fleet Branding

Work location

10 9

Retention Program Training

8

Policies Mainland

Routes

8 7

Pass Travel Government Affairs

Compensation

7

Systems

6

Vendor Contracts

4

Questions by Category

Seniority Purpose & Values

3

Work Schedule # of questions

2 0

2

4

6

8

10

12

Promptly after filing the definitive Transaction Proxy Statement with the SEC, Hawaiian Holdings will mail the definitive Transaction Proxy Statement and a WHITE proxy card to each stockholder entitled to vote at the special meeting to consider the Transaction. STOCKHOLDERS ARE URGED TO READ THE TRANSACTION PROXY STATEMENT (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) AND ANY OTHER RELEVANT DOCUMENTS THAT HAWAIIAN HOLDINGS WILL FILE WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Stockholders may obtain, free of charge, the preliminary and definitive versions of the Transaction Proxy Statement, any amendments or supplements thereto, and any other relevant documents filed by Hawaiian Holdings with the SEC in connection with the Transaction at the SEC’s website (http://www.sec.gov). Copies of Hawaiian Holdings’ definitive Transaction Proxy Statement, any amendments or supplements thereto, and any other relevant documents filed by Hawaiian Holdings with the SEC in connection with the Transaction will also be available, free of charge, at Hawaiian Holdings’ investor relations website (https:// newsroom.hawaiianairlines.com/investor-relations), or by writing to Hawaiian Holdings, Inc., Attention: Investor Relations, P.O. Box 30008, Honolulu, HI 96820.

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Nā Pōmaika‘i O Ka 2023 Holoholo Challenge: ‘Kāhāhā!’

2023 Holoholo Challenge Beneficiaries: ‘This is Huge!’

Ua hiki akula kākou i ka hopena o ka Holoholo Challenge 2023.

Ua a‘a he 5,300 mau mea holoholo – a mai loko mai o ia huina, he 1,435 mau limahana o ka Hui Wa‘alele ‘o Hawaiian i ka‘apuni ho‘omeamea a puni ‘o Kaua‘i. Our 2023 Holoholo Challenge has ended. Over 5,300 participants – 1,435 of them our HA ‘ohana– virtually holoholo’ed around Kaua‘i.

National Tropical Botanical Garden Director of South Shore Gardens Tobias Koehler. “Our scientists work rigorously to find the connections our ancestors felt in hopes of continuing rare native plant sustainability.”

I ke ku‘i ‘ana mai o ka lono no ke kālā ‘ane‘ane he $25,000 i ho‘āhu ‘ia e 1,300 mau mea holoholo o ka Holoholo Challenge no ko lākou māla, lele ka hauli, ‘a‘ole i ‘emo a puka ka ‘ōlelo, “Kāhāhā!” wahi a Koehler. “Me kēia huina e ulu ai nā kaukani pā haneli o nā mea kanu i loko o nā hale ho‘opulapula, a he kāko‘o ho‘i i nā limahana maika‘i e lawelawe nei i ka hana. He mea kēia e ne‘e ai ka pale ‘ana aku i ka pau halapohe ‘ana o nā mea kanu. Mahalo a nui.” Upon hearing the news that more than 1,300 Holoholo Challenge participants raised nearly $25,000 for their organization, the McBryde team couldn’t contain their excitement. “This is huge!” said Koehler. “This sum will grow hundreds of thousands of plants within our nursery and support our wonderful staff who make it happen. This moves our needle in preventing plant extinction. We are truly grateful.” ■

‘Oiai ua kaulana nā māla o Kaua‘i, ua wae ‘ia he hui mālama ‘āina ho‘i e lilo ai nā loa‘a o ka ho‘oulu kālā I kēia makahiki. He ‘oihana kū i ka ‘auhau ‘ole ‘o McBryde Garden o ka National Tropical Botanical Garden, aia nō ma ka ‘ao‘ao hema o ua mokupuni nei a ma laila e ulu nei nā mea kanu ‘ōiwi laha ‘ole a puni ka honua. I laila ho‘i e ulu nei ka waihona mea kanu ‘ōiwi kūwaho ‘oi loa. “Me mākou nō nā mea kanu ‘ōiwi e ulu ‘ole nei ma kekahi wahi ‘ē a‘e o ka honua,” wahi a Tobias Koehler, ke Kuhina o nā Māla Hema o ka National Tropical Botanical Garden. “Noke mau ko mākou mau mea ‘epekema e ho‘omaopopo ai i ka pilina o ko kākou mau kūpuna, I mea e pūlama ai ka mana‘o e ho‘omau ho‘i I ka ‘imi ‘ae‘oia no nā mea kanu ‘ōiwi.” Recognizing Kaua‘i’s title as the “Garden Isle,” we selected an organization that contributes to the name as this year’s beneficiary. McBryde Garden of the National Tropical Botanical Garden is a non-profit on the island’s south shore that cultivates some of the world’s rarest native plants — it cares for the largest ex-situ collection of native Hawaiian flora in existence.

“We have native plants that exist nowhere else on this earth,” said

I mea e ho‘omau ai i ke kāko‘o iā Maui, e makana ‘ia ana ho‘okahi kālā no nā kālā pākahi i makana ‘ia i ka McBryde Garden i ka wā o ka Holoholo Challenge iā Hawai‘i Community Foundation – Maui Strong Fund.

Hō‘ike is published monthly by the Internal Communications team.

Between issues, get the latest information at HApeople.com

To continue the aid in rebuilding Maui, we will match and donate every dollar raised for the McBryde Garden during the Holoholo Challenge to the Hawaii Community Foundation - Maui Strong Fund.

Please direct any comments or suggestions to HA.Corporate Communications@HawaiianAir.com.

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