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Job #

Creative Brief

Purpose of Publication (continue on back, if necessary) ________________________________________________________ ________________________________________________________

Client (Department)

________________________________________________________ ________________________________________________________

Budget #

________________________________________________________ Client/Author Name Supervisor/Approved By

Potential Audience(s) ________________________________________________________ ________________________________________________________ Size/Layout (magazine, 8.5 X 11, tri-fold, postcard, folded 8.5 X 5.5, etc.)

Artist Assigned

________________________________________________________ ________________________________________________________ Publication Details

Content Direction (make comments on purpose/tone/photos/color, how piece will be used, headings/sidebars/pull quotes, etc.)

Budget Amount

________________________________________________________ Press Run

________________________________________________________ ________________________________________________________

# of Pages

________________________________________________________ ________________________________________________________

Paper Type

________________________________________________________ Response Mechanism (tear-off card, website, phone number) ________________________________________________________

Color or B/W Full Color

Deadline

B/W

________________________________________________________ Distribution (Mailing? Stuffed in package? Envelope? Handed out?) _____________________________________________________________________________________ _____________________________________________________________________________________

Artist Recommendations (inside/outside printing; photo/copywriting needs, conBrief Approvals Client/Author Artist Supervisor

cerns or issues on deadline)

________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________

Creative services brief  
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