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Job #
Creative Brief
Purpose of Publication (continue on back, if necessary) ________________________________________________________ ________________________________________________________
Client (Department)
________________________________________________________ ________________________________________________________
Budget #
________________________________________________________ Client/Author Name Supervisor/Approved By
Potential Audience(s) ________________________________________________________ ________________________________________________________ Size/Layout (magazine, 8.5 X 11, tri-fold, postcard, folded 8.5 X 5.5, etc.)
Artist Assigned
________________________________________________________ ________________________________________________________ Publication Details
Content Direction (make comments on purpose/tone/photos/color, how piece will be used, headings/sidebars/pull quotes, etc.)
Budget Amount
________________________________________________________ Press Run
________________________________________________________ ________________________________________________________
# of Pages
________________________________________________________ ________________________________________________________
Paper Type
________________________________________________________ Response Mechanism (tear-off card, website, phone number) ________________________________________________________
Color or B/W Full Color
Deadline
B/W
________________________________________________________ Distribution (Mailing? Stuffed in package? Envelope? Handed out?) _____________________________________________________________________________________ _____________________________________________________________________________________
Artist Recommendations (inside/outside printing; photo/copywriting needs, conBrief Approvals Client/Author Artist Supervisor
cerns or issues on deadline)
________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________ ________________________________________________________