The Advantage

THE ADVANTAGE

OFFICES RALEIGH | CHAPEL HILL

Y O U ’ R E IN

GREAT

COMPANY

The company we keep begins with a clear set of values that defines our culture—values that each of our thoughtfully selected team members embraces on a daily basis. Together we promote positivity, persistence, and a commitment to excellence in everything that we do. Always inviting, discreet, savvy and refined, each of our full-time professionals possesses extensive experience in the field of luxury real estate sales.

Although world-renowned real estate, artwork and precious jewels may be the first things that come to mind when you think of Sotheby’s, we believe that luxury is an experience, not a price point. The Sotheby’s International Realty brand equips us with the means to deliver a high-level of exposure for your property.

A F O C US O N

LUXURY

AN D L I F E S T Y L E PR O P E R T IE S Marketing luxury real estate requires a distinctly unique set of skills and abilities. Unlike all other real estate brokerages who primarily focus on broader market segments, our agents are highly experienced and proven leaders in the process of luxury real estate marketing. Through Sotheby’s International Realty, we are empowered with the best tools and resources that exist for reaching high net worth buyers.

12081 MOREHEAD | CHAPEL HILL

483 ROSEMONT DRIVE | DURHAM

A C U LTURE IS D EF I N ED

BY I TS P EOP LE .

OUR REMARKABLE STORY HAS BEEN ONE OF AMBITION, FORESIGHT, AND INSPIRATION. PHILIP WHITE P RE S ID E N T AN D CH IE F E X E CU TIV E O F F I C ER S OTH E BY ’ S IN TE RN ATION AL R EA L T Y

RALEIGH OFFICE

CHAPEL HILL OFFICE

OUR COMMITMENT TO

QUALITY Above all else, Hodge & Kittrell Sotheby’s International Realty is committed to delivering the very highest quality in every aspect of the real estate process. This includes magazine-worthy photography of our listings, advertising distribution across the world’s most prolific media powerhouses through the Sotheby’s International Realty marketing platform, and the personalized concierge level of service that our agents and staff provide to our clients. Our goal is to exceed our clients’ expectations at every step of the process, and we are dedicated to that commitment.

BORN FROM

TRADITION

Marketed under our brand, a coveted and affluent audience will immediately identify your property as one among the Best-of-the-Best.

Sotheby’s has invested over 260 years building a brand that represents luxury around the world. In a very real way, our brand leverages this rich heritage to enhance the perception of your property in the marketplace, providing it with the seal of luxury.

A WORLD OF

CONNECTIONS Sotheby’s International Realty represents over 23,000 brokers operating out of over 1,011 offices in 72 countries around the globe.

These offices are strategically located in luxury markets which act as catalysts for generating sales traffic for one another. Our clients tend to own multiple properties in destination markets, which augments the world’s most powerful referral network of luxury buyers and sellers.

GLOBAL

EXPOSURE

When it comes to marketing your unique property, regardless of value, success is dependent on one element above all others—exposure. How many eyes can a real estate broker bring to the listing? The answer to this question will determine the price and the speed at which the property sells. When you list your home with Hodge & Kittrell Sotheby’s International Realty, it is broadcast across the world to qualified real estate buyers who are looking for properties like yours.

GLOBAL MEDIA PARTNERS

LOCAL

E X PE R T S

Although our marketing reach extends to buyers the world over, our team is comprised of local experts. We understand the intricacies of North Carolina’s Triangle area real estate market. Our agents live, work and raise their families in the communities that we serve. They have consistently proven their ability to market and sell the region’s finest properties, and our reputation has been built upon this success.

DOWNTOWN RALEIGH

TARGETED

ADVERTISING With an emphasis on exclusivity, the Sotheby’s International Realty brand’s advertising plans are driven by a consumer-centric approach which targets all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly qualified homebuyers.

SOCIAL

MEDIA We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living Blog, and Facebook, the top-referring source of traffic to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand’s YouTube channel has more video views and subscribers than any other real estate brand.

THE VOICE OF

LUXURY

REAL E ST A T E

When it comes to luxury real estate, we drive the conversation. Our public relations team has fostered relationships with leading media outlets that generate awareness of the Sotheby’s International Realty brand and position our proprietary global network as the voice of luxury real estate.

.com

sothebysrealty

The art of marketing a property is based on showcasing each home’s unique character. Translated in 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, highdefinition videography, and high-resolution photography. This contentrich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.

WORLDWIDE

REFERRAL NE T W OR K

A Global Referral System connects the Sotheby’s International Realty network to facilitate the thousands of referrals that occur annually among our offices. We’re local everywhere, allowing us to walk alongside our clients at every stage of their journey. Whether our clients are interested in purchasing a second home, or have a family member moving across the globe, we have the resources to connect them with a premier agent who will provide an unparalleled level of service.

APPLE

TV

The Sotheby’s International Realty brand’s Apple TV app is designed to truly immerse consumers in the brand. With our innovative app, homebuyers can discover Sotheby’s International Realty listings from the comfort of their living room. Unique to our app, users can explore our extraordinary offerings via lifestyle and amenities, and can highlight properties and recent searches.

CURATE Curate by Sotheby’s International RealtySM is the innovative augmented reality (AR) luxury real estate tool helping consumers envision, design, and experience their future home through an immersive virtual environment. The Sotheby’s International Realty brand is the first real estate brand to launch and implement a virtual staging AR app, transforming the home buying and selling experience for sales associates and consumers.

SIR MOBILE Our mobile app is the only luxury real estate app that serves properties around the world. You can experience homes on your mobile device with property videos and 3D tours.

UNRIVALED

ACCESS Only one real estate brand offers access to the world’s most affluent consumers. Sotheby’s International Realty and the Sotheby’s Auction House provide a dynamic collaboration that gives our network direct contact with the extraordinary clientele of the Sotheby’s brand.

Through co-sponsored events and exclusive marketing opportunities, our listings are connected to the most qualified audience of buyers and sellers in the world.

PROVEN

TRACK RECORD

Whether your property is a quaint retreat or a sprawling estate, our firm has you covered. We have successfully represented the sales of the Triangle’s finest properties every year since our inception. Here are some of our recent successes.

126 HAGWOOD ROAD | ZEBULON SOLD $4,130,000

RECENT SUCCESSES

5320 BURNING OAK COURT | RALEIGH SOLD $2,850,000

909 VANCE STREET | RALEIGH SOLD $2,100,000

50130 MANLY | CHAPEL HILL SOLD $1,400,000

| RALEIGH 2913 SPALDWICK COURT | RALEIGH SOLD $1,800,000 $1,775,000

RECENT SUCCESSES

2721 1/2 ST MARYS STREET | RALEIGH SOLD $1,710,000

22103 HOLDEN | CHAPEL HILL SOLD $1,420,000

1715 PICADILLY LANE | RALEIGH SOLD $1,895,000

63001 BALLENTINE STREET | CHAPEL HILL SOLD $2,700,000

RECENT SUCCESSES

10385 HOLT | CHAPEL HILL SOLD $2,300,000

213 TRANSYLVANIA AVENUE | RALEIGH SOLD $1,250,000

7116 COVE LAKE DRIVE | WAKE FOREST SOLD $1,250,000

3518 RUGBY ROAD | DURHAM SOLD $1,235,000

RECENT SUCCESSES

32525 ARCHDALE | CHAPEL HILL SOLD $$1,950,000

557 LYSTRA PRESERVE DRIVE | CHAPEL HILL SOLD $1,200,000

1196 STONE KIRK DRIVE | RALEIGH SOLD $ 1,565,000

1710 SCALES STREET | RALEIGH SOLD $1,105,000

1601 KIRKBY LANE | RALEIGH SOLD $1,850,000

RECENT SUCCESSES

1800 CHESTER ROAD | RALEIGH SOLD $1,800,000

10419 STONE | CHAPEL HILL SOLD $1,270,000

2106 BREEZE ROAD | RALEIGH SOLD $1,240,000

3531 ROCK CREEK DRIVE | RALEIGH SOLD $1,420,000

1016 HEYDON COURT | RALEIGH SOLD $1,350,000

300 EAST MAIN STREET | DURHAM

1624 MORNING MOUNTAIN ROAD | RALEIGH

NEXT

STEPS There are just three questions to answer as you prepare to list your property: – In what condition will you offer your property for sale?

– Which broker will you choose to market your property?

– What offering price will you set?

We would love to work on these next steps with you.

Let’s get started!

© 2022 Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. Each Sotheby’s International Realty office is independently owned and operated, except those operated by Sotheby’s International Realty, Inc. The Sotheby’s International Realty network fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.