RACE IS PASSION AND WAY OF LIFE... LUCADEMARCHI.DRIVER
Luca Demarchi, Italian, Doctor in Economy (graduated in UNIPMN Univeristy) was born in Vercelli, on 4 February 1987. Since child he races in karting at amateur level (2000) and later at agonistic level (2005-2007), reaching motorsport in 2008. Professional race driver since 2013, his aim to bring this sport to professional levels, united to passion and support of professionals marketing figures, comes to be a competitive advantage that nowadays can make the difference. Luca Demarchi proposes himself as a non conventional way of communication in motorsport marketing world, with the key:
DISTINGUISH YOURSELF, DOING SOMETHING SPECIAL, DIFFERENT AND WELL DONE.
RACE IS PASSION AND WAY OF LIFE...! Motorsport of the ‘80 and ‘90 was the inspiration and feeding of Luca's passion, making him grow up with a strong desire of being part of it. Motorsport is a way of life, once is part of you you can not hide it. It's a fight for your targets that begens days, weeks, or years before a race weekend...and continue after that, waiting for next one. It's the fight to win in and out the racetrack, in everyday life. If you love life and challenges, you love racing! .
TALKING OF SOMETHING... WITHOUT TALKING OF IT! That's the basic concept of a NON-AGRESSIVE COMMUNICATION approach, that in nowadays marketing is opposite to the classic "aggressive" advertising, where customers are forced to watch a spot or a brand, capturing attention, but even bothering them. That "light non-aggressive" approach aims to make the customer fells the spot/brand/product value's seen as positive, as this is associated to a positive figure (Luca); that association turns to be in a positive value's based marketing, and consequential win-win strategy for both parties. That's how customers can look with interest and remember a Brand / Company... without talking of it!
SNAPSHOTS OF SPORTING LIFE Luca jumps on his first kart at 12, and begins his racing experience in 2005 Easykart Italian Championship (winning a race and gaining qualification for the International Finals). In 2007 he moves to the Championkart Italian Championship (gaining several good placements and a 2nd place in the Bridgestone Cup - International Final, in Lonato. Luca tests with a Formula Renault 2000; obtaining excellent results since his forst laps. 2008 is a transition year between karting and motorsport, with several tests with Formula Renault 2000, Ferrari 360 Challenge and Porsche 997 GT3 Cup.
2005 - Campionato Italiano Easykart
SNAPSHOTS OF SPORTING LIFE In 2009 he is at the start of the "Targa Tricolore Porsche" Championship, racing with a Porsche 997 GT3 Cup (11th on 32 drivers at his racing debut in Vallelunga, and 6th on 31 drivers in Mugello). In the same year, he participate and wins at the "Autosprint drivers Selections", gaining the chance to race in the "Copa de Espana Resistencia" whit Astra racing's Nissan 350Z Challenge (as results, 2nd behind Arturo Merzario, former F1 driver). In 2010, Luca takes the university degree in "Economy and enterprises administration" at East Piedmont University "Amedeo Avogadro".
2009 - CER - Nissan 350Z (Astra)
SNAPSHOTS OF SPORTING LIFE In 2011 Luca starts his first full season in Spain, racing the "Ibiza Trophy" into the "Copa de Espana Resistencia"; He gains a 3rd place in the championship, with 8 podiums on 11 races, 1 pole position and five starts in 1st starting grid row. In the same year Luca participates at one race in the German VLN Championship, racing on the Legendary Nurburgring Nordschleife racetrack, driving the BP racing's Citroen C2 gr. A. In 2012 he is the Champion of Spain both in the "Ibiza Trophy" and in the "Division 2" of the CER - COPA DE ESPANA RESISTENCIA; He races in Magione, joining the "Campionato Italiano Energie Alternative", gaining the second place at the debut on BRC Racing Team's Kia.
SNAPSHOTS OF SPORTING LIFE 2013 is the year of the move to Team Monlau Competiciòn, which Luca honors with the Title of Champion of Spain, winning the overall classification of CER Class2, in front of the most powerful Clio cup, Mini and Hyunday Coupè. Jointly the overall triumph, will came too the victory the Division 5 and in the Ibiza Trophy. During the season, Luca takes part in other races, gaining a podium at the Alcaniz 500Km at his debut on the Seat Leon Supercopa; He also takes a second place in Poznan (Poland) race of the Kia Green Hybrid cup, and makes test sessions on the Nurburgring Norschleife on Porsche Cayman S – VLN spec. /Getspeed performance. In 2014 Luca follows the winning line of past year, competing and winning again in the CER, now in Class1/Division 3 with the more powerful Seat Leon Supercopa. CER - Seat Ibiza SC Evo (Monlau)
SNAPSHOTS OF SPORTING LIFE 2015 has been a great challenge, as Luca brought on track the World First Diesel Dual-Fuel racecar. Luca took the management of the project for the Italian company Ecomotive Solutions, working joined to the UK team Saxon motorsport. Under Luca's guide, the results were amazing as the car, based on a BMW 135d GTR, reaches the performance level of a GT4 car. Luca finished 2nd in the Britcar Sports and Touring Cars Championship, with a race victory in Donington, even being crowned "Driver of the Year 2015".
BMW 135d GTR
SNAPSHOTS OF SPORTING LIFE In 2016 Luca enter the Italian GT Championship in GTcup class, joined to Ivan Benvenuti on a Lamborghini Gallardo Super Trofeo of Imperiale Racing (Lamborghini factory team). Despite his lack of experience on GTcars, results were amazing: Luca takes a front row starts at his first qualify in Monza, winning both race1on dry and race2 on wet, as to complete an amazing debut. The season continue and Luca and his teammate prove they are fast and reliable, collecting wins and scoring heavy points as to be finally crowned Italian GT Champions, with the top score of 5 wins and 4 podiums, on 14 races.
LAMBORGHINI GALLARDO SUPER TROFEO
2011 CER / Seat Ibiza Trophy 3rd Ibiza Trophy
Seat Ibiza SC
1 2016 Champion of Italy GT Championship
2014 Champion of Spain Resistencia D3
2013 Champion of Spain CER class 2 Champion of Spain Resistencia D5 Champion of Ibiza SC Trophy
2012 Champion of Spain Resistencia D2 Champion of Ibiza SC Trophy
CER / Seat Ibiza Trophy Winner Seat Ibiza Trophy Champion CER D5 Class
Seat Ibiza SC
2013 CER / Seat Ibiza Trophy CER Overall Champion of Spain Winner Seat Ibiza Trophy Champion CER D5 Class
Seat Ibiza SC EVO
2014 CER Champion CER D3 3rd Overall CER
Seat Leon / Supercopa
2015 Sports and Touring Cars Championship 2nd Overall Britcar Driver of the Year 2015
BMW 135d Diesel Dual Fuel
2016 Campionato Italiano Gran Turismo Champion GTcup Class
Lamborghini Gallardo Super Trofeo
MOTORSPORT PROJECT MANAGER Luca has proper skills to to manage single projects in motorsport world: since winter 2014 he makes real the Ecomotive Solutions's Hybrid Race car project, dealing with all aspects of the projects, as bureaucracy, regulations, building and developing of car in and out the racetrack. He makes the Ecomotiveâ€™s Diesel-LPG system approved from British Motorsport Federation MSA, finding the proper team to develop the car, and finally bringing it on track, making team and company collect datas and informations as to increase system performances and reliability.
PASSION IS RACING...
SPONSOR & BRAND VISIBILITY The key is a multiple platform communication, that joins to championship's and team's media, a wide media comparsion trough Luca Demarchi medias. «RACE» areas: • Driver helmet • Drivers casual hat • Driver merchandising • Race car • Grid Girl t-shirt • Team's paddock «MARKETING» AREAS: • Sponsor merchandising • Grid Girls • sponsor gustes packages for racing weekends • autoghraphs and postcards for guests • dedicated pictures • dedicated videoclips • marketing campaigns LD based • special events (in/out the track; with or without racecar)
«MEDIA» areas: • lucademarchi.eu • Team website • Championship website • Youtube, Facebook, Instagram (LD) • Youtube, Facebook, Instagram (team) • Youtube, Facebook, Instagram (Championship) • Motorsport press IT, EU • Generic press IT, EU • Motorsport websites IT, EU • races live streaming • TV coverage
A COMMUNICATION TROUGH SPORT MEANS DEAL DIRECTLY WITH PEOPLE EMOTIONS
VISIBILITY ON RACE...
SPONSOR & EVENTS
Sponsorship packages may vary completely around sponsor's needings. Services available: Luca Demarchi and his team of professionals will support on every organization needings.
PASS PADDOCK for racing weekends
GRID GIRLS / HOSTESS
HOSPITALITY PASS for guests
MEETINGS, conventions and reunions in the paddock
Sponsor ADVERTISING areas in the paddock
RACE CARS for events
VIP LAPS for sponsors and guests
INCENTIVE DAYS organization, joined or not with business meetings.
YOUNG, DYNAMIC AND PROFESSIONAL
The value of a young guy, who puts all his effort and determination to reach up goals, with own talent and top results, joined to professional figures. Be linked to Luca means links up to the value of sport and the sportsman, multiple times Championships winner. Final result will be the transfer of all positive sport's values to the Sponsor Company/Brand itself.
• You Tube:
• Motorsport press
• Generic press • Motorsport websites
Published on Jan 5, 2017