Thuy Dung - Portfolio

ĐỖ THỊ THÙY DUNG

Portfolio

MARKETING

Jane

ĐỖ THỊ THÙY DUNG (Jane)

22/12/1994 0786 235 125 dothithuydung2212@gmail.com Van Than, Ward 8, District 6, HCMC dottd.12

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PERSONAL PROFILE

Hi ! My name is Thuy Dung, I am a young, passionate and forward-thinking Marketer. I love creativity and I would like to use my skills and knowledge to develop and put a spin on marketing campaigns. I have a long track record of making things happen, maximising profits and providing sales support to day-to-day marketing operations.

EDUCATION

UNIVERSITY OF FINANCE - MARKETING Degree qualification: Good

EXPERIENCE

BINH TAY IMPORT EXPORT JSC (BITEX) Supply Chain Executive (2018 - 2019) LOTTE ENTERTAINMENT VIETNAM Lead Marketing Executive (2017 - 2018) LOTTE CINEMA VIETNAM Marketing and Distribution Executive (2016 - 2017) HOCHIMINH CITY POWER CORPORATION (EVNHCMC) - BINH PHU BRANCH Planning Executive (2015 - 2016) Customer Service Internship (2014 - 2015)

SOFT SKILLS

ADDITIONAL SKILLS

Project Management Skills Negotiating skills Communication Skills Analytics and research LANGUAGE English: Good (Effective communication, written, oral, and through presentations.)

SOFTWARE Microsoft Office: Word, Excel, Powerpoint, Outlook.

Adobe Creavtive Suit: Photoshop, Illustrator.

PERSONALITY

Creative and enthusiasm in business environment.

Outgoing personality, cheerful interpersonal dealings.

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MY WORK AT BITEX

- Establishing, proposing strategies to enhance suppliers' network. Forecasting the trend and the demand of new product.

- Analyzing the products from clients, business firms, and the demands from the market, forecasting the probability of supply.

- Collaborating with other relevant departments: QC, Design, Marketing with new products.

- Trading negotiation, negotiating the prices of firm's products with conditions: prices, qualities, payments, shipments, etc..

- Setting up a selling price, conduct advisory guidelines for leaders about promotions on different events such as demand on the market, changes in price.

- Researching the market to target the needs of customers, products and strategies from competitors, driving toward the development of new products.

- Approaching information about new products, new technologies to indicate a solution for research, design a new model, an enhancement for available products.

Objective: MARKET & CUSTOMER SEGMENTATION:

DIVERSITY IN PRODUCTS

- Consumer market spreads from North to South.

-

- Focusing on major bookstores’network.

- Implement the products into public school ‘system.

- Conduct public events for scholars: Blue Drawing, solving math on CASIO calculator,...

Establish an eco system with multiple models, shapes, and colors stationery.

- More than 300SKU stationery’s products to serve students, office employees,...

- More than 100SKU variety in backpacks’ products.

QUALITY IN PRODUCTS - All of stationery have been inspected the quality by authentic multinational firm SGS. - All products have a certification for quality of European standard EN71, HASLMA standard.

- All domestic products has been inspected and verified the quality by Quatest and national testing units.

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HORSE - It is a long-standing, well-known and authentic brand from Thailand.

- Import and sell 1 million units/ year.

- With multiple products for students, undergraduates, and office employees with extremely high quality.

OFFICETEX - More than 100SKU products like note papers, markers, ballpoint pen, correction pen, etc.… are the main items and establish foundation of trust based on the quality, price by consumers - Products: Markers, highlighters, permanent markers, colors markers under Officetex brand have number 2 in sales (it took 11% of total revenue in 2018) among the top stationery.

B.BAG - “Randoseru” (balo chống gù) is a main product that it helps build the brand (it took 45% of total revenue in 2018), with the best price, imported materials and standard quality.

It attracts the interactions more than 1 million views through viral clip, targeting parents and students - It gets awareness of customers among the heavy-weight competitors, and leads B.Bag brand to the top 10 supplied the high quality “Randoseru” for student - Beside it has schoolbags, fashionable bags, cross-body bags, etc… with the various shapes and following with the trends - Product details are well selected and supervised by a monitoring crew throughout the entire manufacture process

SMARTKIDS - More than 200SKU products: clays (it took 14% of total revenue in 2018), clue, color pencils, pencil, etc.. for students and undergraduates - Products are for 3 years old above with natural ingredients, diversity in colors and images, and non-toxic - Competitive price is to sale, and penetrate the market of the major cities and provinces - With slogan: “Vietnamese Brand-Europe Quality”

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MY WORK AT LOTTE GROUP

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LOTTE ENTERTAINMENT VIETNAM LEAD OF MARKETING »» Overseeing and developing marketing campaigns, marketing promotional events. »» Conducting research and analysing marketing data to identify and define audiences. »» Devising and presenting ideas and marketing strategies. »» Networking with a range of partners including customers, organizations, suppliers... »» Communicating with target audiences. »» Compiling and distributing financial and statistical information. »» Writing and proofreading creative copy. Writing marketing reports. »» Maintaining Social media channels and looking at data analytics. »» Managing marketing campaigns on social media. »» Sourcing advertising opportunities. Establish closed-loop analytics with sales

LOTTE CINEMA VIETNAM DISTRIBUTION AND MARKETING EXECUTIVE »» Liaising with Film Distributors for movie releases. »» Handle sales & distribution for Vietnam markets to release Foriegn language movies. »» Liaising with Film Sales Agents for selling and publicizing films to the media, marketing partners, cinemas and the public. »» Organising marketing events and promotional activities. »» Liaising with Producer for potential business opportunities. »» Liaising with Agencies for movie’s marketing promotion and publicity.

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“SADAKO VS KAYAKO GO” CAMPAIGN English title: Sadako Vs Kayako Vietnamese title: Ma nữ đại chiến Positioning: »» Cover the number of young audiences and their friends on Facebook from age 18+ who live in district 1 and district 3.

Purpose: Create movie awareness to target audience.

Structure: »» 3 main horror characters of the movie will appear in assigned public places and get attention of people by doing normal activities as youths do such as eating, drinking and even driving on the Grab bikes. »» When capturing photos to check in with people, the character will give away the horror mask as a gift.

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“SADAKO VS KAYAKO GO” CAMPAIGN zz Implemented in: Nguyen Hue waking street, The Coffee House Shops, Sasin Spicy Noddle stores.

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“SWORD ART ONLINE” CAMPAIGN English title: Sword Art Online Vietnamese title: Ranh giới hư ảo zz Create promotional event for the movie on Facebook.

Anime47 Anime Vietsub Online

Lotte Cinema

Sword Art Online Vietnam

AnimeVsub .TV

Instagram Lotte Entertainment

1,800

980

2,100

1,500

1,680

389

79

482

240

79

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“SWORD ART ONLINE” CAMPAIGN

zz Create promotional event for the movie on Facebook.

Anime47 Anime Vietsub Online

Lotte Cinema

Sword Art Online Vietnam

AnimeVsub .TV

Instagram Lotte Entertainment

1,000

650

1,700

980

896

109

41

322

65

45

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“MY PET DINOSAUR” CAMPAIGN English title: My Pet Dinosaur Vietnamese title: Khi thú cưng là khủng long Purpose of the activation »» Let the kids understand more about the character MAGNUS , how lovely he is! The image will be continuously impress the kids, would cause their interest to buy ticket and enjoy the movie. »» Combine image of 4 tiNi World mascots symbol with Magnus in the movie to attract attentions of kids.

zz Cooperate with tiNi World. Create promotional event for the movie.

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“MY PET DINOSAUR” CAMPAIGN

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“MY PET DINOSAUR” CAMPAIGN zz Cooperate with tiNi World. Create promotional event for the movie.

zz Work with Thang Fly Comics to promote the movie.

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“MIDNIGHT RUNNERS” CAMPAIGN English title: Midnight Runners Vietnamese title: Cảnh sát tập sự Purpose: »» Create movie awareness to target audience. »» Corperate with LotteMart, Pepsico Suntory, Gong-cha stores.

zz Create promotional event for the movie on Facebook.

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“MIDNIGHT RUNNERS” CAMPAIGN zz Cooperate with LotteMart to promote the movie.

zz Cooperate with GongCha stores to promote the movie.

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“MIDNIGHT RUNNERS” CAMPAIGN Organize Fan Screening Event August 13th, 2017 5th floor, Lotte Cinema Nowzone

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“ALONG WITH THE GODS” CAMPAIGN English title: Along with the Gods: Two Worlds Vietnamese title: Thử thách thần chết: Giữa hai thế giới Cooperate with: LotteMart, BobaPop, Marc Fashion, Lotteria, LPoint,...

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“ALONG WITH THE GODS” CAMPAIGN zz Cooperate with Sai Gon University, Education University, Finance Maketing University, Foreign Trade University,... to create promotional event for the movie.

zz Viral on Facebook (Moment catching of audiences during the showing)

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“ALONG WITH THE GODS” CAMPAIGN zz Create promotional events for the movie on Facebook.

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“ALONG WITH THE GODS” CAMPAIGN zz Create promotional events for the movie on Facebook.

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“ALONG WITH THE GODS” CAMPAIGN Name: Warning Banner Concept: Show warning banner in front of cinema room at Lotte Cinema, CGV, BHD to attract awareness of audiences.

Purpose: To draw the audience in and make them curious about this movie.

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“ALONG WITH THE GODS” CAMPAIGN zz Work with influencers to getting reviews for the movie on Facebook, Insta.

MS. UYÊN VY

129,000 FOLLOWERS

MS. LINH HƯƠNG 130,000 FOLLOWERS

MS. TƯỜNG VÂN 147,000 FOLLOWERS

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“ALONG WITH THE GODS” CAMPAIGN zz Manage booking for Digital and Print Advertisement.

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“ALONG WITH THE GODS” CAMPAIGN zz Organize Movie Characters Cosplay competition.

zz Cooperate with Bobapop to promote the movie.

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“MAKING FAMILY” CAMPAIGN English title: Making Family Vietnamese title: Mẹ ơi bố đâu rồi Positioning: »» Cover the number of young audiences and their friends on Facebook.

Purpose: »» Create movie awareness to target audience. »» Help audiences get the message of the whole movie: Family is the most important thing in one’s life.

Structure: »» Creating a viral clip with the main theme about single parents who raise children by themselves. »» Let single parents as well as their children express their thought and feeling towards their be-loved family.

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“MAKING FAMILY” CAMPAIGN zz Viral Clip: youtu.be/qm9qvozqyiq

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“CHA CÕNG CON” CAMPAIGN English title: Father and Son Vietnamese title: Cha cõng con Purpose: »» Create movie awareness to target audience. »» To help people understanding the message of the movie “sometimes life makes us choose, but the matter is that we have to choose to do the right things between”. »» To show how beautiful Vietnamese people are in term of kindness, helpfulness and thoughtfulness.

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“CHA CÕNG CON” CAMPAIGN zz Work with celebrities to getting reviews for the movie.

20,200

CHIBI HOANG YEN Singer, Actress

“Yến đã khóc ngất ở đoạn người cha hỏi cô y tá về viện phí: ‘Cô ơi, một con cá là 5,000 đồng vậy 800 triệu là bao nhiêu con cá vậy?’”

2,800

NINH DUONG LAN NGOC Actress

54

“Những ông bố đều có bề ngoài lạnh lùng, nghiêm khắc, ít nói, ít thể hiện cảm xúc ra, nhưng luôn có thừa hành động, để chứng minh tình yêu thương con cái vô điều kiện”

3,100

THANH DUY IDOL Singer

108

218

“Phim sẽ kén khách, nhưng khi đã ngồi xuống thì chẳng ai đứng dậy bỏ về giữa chừng, thậm chí có vài tiếng vỗ tay và xem đến hết phần credit.”

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“CHA CÕNG CON” CAMPAIGN zz Organize Premiere show event in Ho Chi Minh City.

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“CHA CÕNG CON” CAMPAIGN zz Organize Premiere show event in Ha Noi.

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“CHA CÕNG CON” CAMPAIGN “LET ME DREAM” Concept: »» Every kids in the movie has their own colorful wishes yet it’s difficult to do for them while their family is so poor and still struggling in life due to poverty. The campaign connects with the slogan of the movie “no matter who are you and where you come from, who gives dreams to the kids is deserved to be happy”. »» The “Let Me Dream” campaign is to help people having better understanding of these kids’ dreams and wishes. Thus, it could results in more thoughtful actions to support the poor kids.

zz Viral Clip: youtu.be/1gZIM-yzx9o

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“CHA CÕNG CON” CAMPAIGN

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“THE GIRL SUMMONS STARS” CAMPAIGN English title: The Irregular at magic high school - The movie: The Girl Who Summons The Stars Vietnamese title: Bất thường tại trường phép thuật - Phiên bản phim: Cô gái triệu hội những vì sao zz Organzine special event for fan club.

zz Cooperate with Kim Dong Publisher: Banner Advertisement on Book Street.

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“THE GIRL SUMMONS STARS” CAMPAIGN zz Create promotional event for the movie on Facebook.

Anime47 Anime Vietsub Online

Lotte Cinema

Kim Dong Publiser

AnimeVsub .TV

Instagram Lotte Entertainment

1,300

854

1,800

1,670

680

187

42

450

312

12

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“FIREWORKS” CAMPAIGN English title: Firework, should we see it from the side or the bottom Vietnamese title: Pháo hoa, nên ngắm từ dưới hay bên cạnh zz Advertise on Digital poster & LCD display: 65 university nationwide. zz Cooperate with: Bobapop, Kim Dong Publisher,...

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“FIREWORKS” CAMPAIGN zz Cooperate with stores to promote the movie.

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My additional works LET’S GO JET

BE WITH YOU

TAO KHÔNG XA MÀY

KẺ TRỘM CHÓ

THE SWINDLERS

DETECTIVE K

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ĐỖ THỊ THÙY DUNG (Jane) 0786 235 125 dothithuydung2212@gmail.com dottd.12