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HMSDC Reimagined A Service Delivery Model for the Future

2021 Engagement Opportunities Join us in supporting minority-owned businesses today!

HMSDC is corporate Americaâ€™s leading connector to minority business growth Three Riverway, Suite 555 | Houston, TX 77056 | 713.271.7805 | WWW.HMSDC.ORG | INFO@HMSDC.ORG

Corporate Americaâ€™s Leading Connector to Minority Business Growth

Table of Contents A Letter from the President __________________________________________________________________ 3 Benefits of Membership ____________________________________________________________________ 4 2021 SIGNATURE EVENTS _____________________________________________________________________ 5 Annual Meeting ___________________________________________________________________________ 5 Scholarship Fundraiser ______________________________________________________________________ 5 EXPO Business Opportunity Marketplace _______________________________________________________ 7 Chief Procurement Officer Summit ____________________________________________________________ 8 Emerging 10 (E-10) Awards __________________________________________________________________ 8 2021 MBE DEVELOPMENT INITIATIVES ___________________________________________________________ 9 MBE Leadership Academy | Virtual Platform ____________________________________________________ 9 _______________________________________________________________________________________ 10 Supplier Idol | Virtual Platform ______________________________________________________________ 10 CEO Conversations | Virtual Platform _________________________________________________________ 11 Executive Coaching _______________________________________________________________________ 12 Total Business Development ________________________________________________________________ 12 Pathways to Excellence | Virtual Platform _____________________________________________________ 13 MBE Accelerator | Online Platform___________________________________________________________ 14 2021 MARKETPLACE CONNECTORS _____________________________________________________________ 15 How to Do Business | Virtual Platform ________________________________________________________ 15 The LINK ______________________________________________________________________________ 16 Lunch with the President | Virtual Platform ____________________________________________________ 16 GENERAL SPONSORSHIPS ____________________________________________________________________ 17

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Corporate Americaâ€™s Leading Connector to Minority Business Growth

A Letter from the President Major corporations founded HMSDC to develop minority-owned businesses that would create jobs, achieve economic self-sufficiency and increase purchasing power in diverse communities. Our minority-owned businesses build an economic engine that helps the greater Houston community and its surrounding areas become stronger! Whether by necessity or ingenuity, minority business enterprises (MBEs) are experimenting with new ways of working. According to a recent McKinsey poll of over 1,000 small businesses nationwide, more than 40% of minority-owned small businesses compared with 27% of all respondents, have added new services to support their communities and employees during the economic downturn. Of all vulnerable small businesses, minority-owned businesses are the most at risk. MBEs are approximately twice as likely to be â€œdistressedâ€? than non-minority-owned small businesses. Ensuring that these businesses survive through the current circumstances caused by COVID-19 will require fundamental shifts in how private, public, and non-profit organizations come together to support them. On behalf of HMSDC, we are requesting your assistance to support programs that are key to the development and resiliency of MBEs. By supporting the Council, corporate members and MBEs have the opportunity to attend signature events that recognize organizations and businesses demonstrating best-of-class standards in minority business development. MBEs gain the ability to participate in developmental initiatives designed to provide them with the skills and training necessary to grow their businesses. More importantly, our marketplace connectors facilitate relationship building through intentional networking and provides insight into how industries source goods and services. Do not miss this opportunity to join the major corporations, government entities, and MBEs committed to the growth and development of minority business enterprises. Your support truly makes a difference! Yours In Service,

Ingrid M. Robinson, MBA President

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Corporate America’s Leading Connector to Minority Business Growth Benefits of Membership For over 47 years, the Houston Minority Supplier Development Council (HMSDC) has been providing business development programming and services to minority business enterprises (MBEs). HMSDC has assisted MBEs to create jobs, achieve economic self-sufficiency and increase purchasing power in diverse communities. HMSDC provides MBEs the opportunity to connect face-to-face with many of America’s largest public institutions and private sectors companies. HMSDC provides the only nationally-recognized ethnic minority business certification in the greater Houston Region. More than 2/3rds of the businesses we serve confirm an increase in revenue by gaining exposure to partnering with publicly-owned, privately-owned, and foreign-owned companies; as well as universities, hospitals, local, state and federal government agencies. The engagement opportunities contained in this document allows HMSDC to pursue an effective marketplace through MBE development and strategic programming that facilitate commerce between corporate members, government agencies and MBEs. VISION HMSDC’s vision is to be recognized as a model in setting the highest standards of excellence by bringing corporate members and minority business enterprises together to create mutual value. MISSION Our mission is to actively involve our members in efforts that will increase and expand business opportunities and business growth for minority business enterprises and to drive excellence in supplier diversity and supplier development. ECONOMIC IMPACT HMSDC’s 680+ certified minority business enterprises (MBEs) fuel our economy with more than $17 billion in revenues and created or preserved more than 82,000 jobs supported.

$23.2 BILLION Economic Production

39.3K Jobs at Certified MBEs

$4.7 BILLION

Wages Earned through Jobs

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Corporate America’s Leading Connector to Minority Business Growth 2021 SIGNATURE EVENTS

Annual Meeting January 27, 2021 | Virtual Platform – Microsoft Teams The Annual Meeting is designed to provide a review of the previous year’s programs and activities and provide an overview of the upcoming year’s Plan of Work. The Annual Meeting provides the opportunity for Corporate Members and MBEs to provide direct input to the HMSDC Board and Staff Leadership. •

All corporate members who paid their 2021 engagement bundle in advance will be recognized as sponsors of this event.

Scholarship Fundraiser May 17, 2021 | Black Horse Golf Course The MBE Business Executive Scholarship Fundraiser is an annual program developed by the Houston Minority Supplier Development Council (HMSDC) in 1987. Scholarship funds are used to support HMSDC Development initiatives and to award scholarships to select minority entrepreneurs (active and involved HMSDC members) to attend the educational programs of their choice in order to enhance their business skills. Sponsorship Level

Title $10,000

Platinum $8,000

Gold $5,000

Silver $2,500

Bronze $1,000

Golf Clinic $1500

Representative in Award Photos Golf Foursomes* - All inclusive (Can be used for the golf clinic) Marketing Material, Social Media and Press Releases Company Banner Displayed at Golf Course

X 4

2 golf players

Logo X

Listing X

Award Banner

Logo

Recognition on HMSDC website

Logo

MBE Business Executive Scholarships. By building stronger MBEs, it widens the pool of suppliers that can compete and support corporate supply chains. Priority funding will be given to HMSDC MBE Developmental Initiatives. Applications are judged on specific criteria to ensure scholarships focus directly on the developmental needs of MBEs. Minimum direct scholarship contribution $1,000. Sponsorship Level Present scholarship(s) on behalf of your company Recognized on HMSDC website

$1,000+ X Logo 5|Page

Corporate America’s Leading Connector to Minority Business Growth Hole in One $800 (Includes 2 luncheon tickets) Any giveaways and banners that you provide at your own expense should be arranged in ways that do not obstruct play on the course. Hole Promotional Package $800 (Includes 2 luncheon tickets) Any giveaways and banners that you provide at your own expense should be arranged in ways that do not obstruct play on the course. All food and beverage must be approved by HMSDC. Score Board Logo $100 A new sponsorship this year, the Score Board logo allows your brand to rotate on the new electronic score board and mobile app. The Score Board will continue to be active 6 months after the tournament. Beer Refreshment Cart (4 carts – 2 per course) $450 (Includes 2 luncheon tickets) Cart must be decorated and may promote your company’s products and services. The cart must travel around the golf course to golfers. Beer will be provided by HMSDC for distribution. Soft Drink Refreshment Cart (4 carts – 2 per course) $350 (Includes 2 luncheon tickets) Cart must be decorated and may promote your company’s products and services. Soft drinks will be provided by HMSDC for distributions to golfers. Closest to the Pin (1 per course – 2 courses)

$350

Exit Banners (Limit 5)

$350

Longest Drive (1 per course – 2 courses)

$350

Putting Contest

$350

Tee Box

$125

Individual Golfer

$200

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Corporate America’s Leading Connector to Minority Business Growth EXPO Business Opportunity Marketplace September 15-16, 2021 | Virtual Platform EXPO is one of the most successful events of its kind and is Texas’ largest minority business trade-fair, supporting the advancement of the minority business community across its service territory area. EXPO serves as a vital link between minorityowned businesses, as the leading connector to major corporations, prime suppliers, educational institutions and government agencies who need their products and services provided. Corporate Platinum $10,000

Corporate Gold $8,000

Corporate Silver $6,000

Corporate Bronze $2,500

EXPO Trade Show Tickets Recognition in the EXPO Marketplace Program Advertisement in Official Marketplace Program Company Exhibitor Profile in Program Rigel Awards Program Recognition

Unlimited Logo Front Cover 4 Color – Full page

Unlimited Logo Back Cover 4 Color – Half page

X Welcome Address

Logo

Rigel Awards Tickets Commemorative Sponsors Awards Best of Class Reception Tickets Recognition on the HMSDC website Marketing Material, Social Media and Press Releases

16 Presented Rigel Awards

14 Presented Rigel Awards

Sponsorship Level Virtual Trade Show Exhibit Booth

MBE Gold $2,000

MBE Silver $1,000

MBE Bronze $500

4 Inside Logo 4 Color – Half page

3 Inside Listing Quarter page

2 Inside Listing Quarter page

Listing

12 Presented Rigel Awards

10 Presented Rigel Awards

4 BOC Reception

3 BOC Reception

2 BOC Reception

Logo

Listing

Logo

Logo Listing Listing Logo • Introduction of Keynote Speaker • Recognition on keynote marketing materials • Recognition in the EXPO Marketplace Program • 1 – Virtual Trade Show Exhibit Booth • 4 – EXPO Trade Show Tickets • 6 – Rigel Awards Tickets • 2 – Best of Class Reception Tickets • Recognition in the EXPO Marketplace Program • 1 – Virtual Trade Show Exhibit Booth • 2 – EXPO Trade Show Tickets • 2 – Rigel Awards Tickets • 2 – Best of Class Reception Tickets

Listing

Keynote Speaker Sponsor - $5,000

One-to-One Matchmakers - $1,000

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Corporate America’s Leading Connector to Minority Business Growth Chief Procurement Officer Summit September 16, 2021 | Virtual Platform – Microsoft Teams The CPO Summit is designed to engage senior procurement leaders representing industries from the greater Houston community in a forthright and high-energy discussion on supplier diversity effectiveness and inclusion solutions. The CPO Summit brings Houston’s top CPOs together to share insight and strategies in supplier diversity while establishing an important professional network of CPOs. The CPO Summit consists of information sharing from one of Houston’s leading economist, followed by a spirited exchange of ideas, challenges and best practices in supplier diversity and supplier development. Corporate Host Corporate Supporter MBE Sponsorship Level $2,000 $1,000 $500 Recognition on the Agenda Logo Marketing Materials Logo Listing Recognition on HMSDC website Logo Logo Logo Recognition at Event X X X Capability Statement X 15-minute Presentation X Emerging 10 (E-10) Awards

Event co-sponsored by Houston Business Journal – October 14, 2021 | Virtual Platform The Emerging 10 Award is presented to ten of Houston’s prominent emerging minority business enterprises (MBEs). MBEs are selected based on their company’s growth, ability to overcome business challenges and their community involvement. Be inspired by their stories of how they emerged to be successful while facing various trials in an everchanging business landscape. Platinum $6,000

Gold $4,000

Silver $2,000

Past E-10 Winner $500

Emerging 10 Program Recognition

Logo

Listing

Sponsor Recognition

Logo

Listing

Sponsorship Level

Company Commercial at Luncheon

Program Speaking Opportunity

Opportunity to present an Emerging 10 Award

Emerging 10 Awards Tickets

Special Invitation to Private Virtual Reception

Judge the Emerging 10 Awards

Recognition on HMSDC Website

Logo

Listing

Marketing Material, Social Media and Press Releases

Logo

Listing

X 8|Page

Corporate Americaâ€™s Leading Connector to Minority Business Growth 2021 MBE DEVELOPMENT INITIATIVES

Based on NMSDC revenue classes Class 1: under $1M | Class 2: $1M-$10M | Class 3: $10M-$50M | Class 4: $50M+

Class 1 & Class 2 Initiatives (MBEs generating revenue under $10M) MBE Leadership Academy | Virtual Platform The MBE Leadership Academy is a comprehensive 8-week program that develops the essential skills emerging minority business enterprises (MBEs) generating revenue under $10 million need to possess to enhance their strategic and operational leadership. This program is designed to support the growth strategies of their businesses. The MBE Leadership Academy provides the tools that will help them manage their profitability, productivity and performance, especially in cyclical markets. Date

Start Day

Start Time

End Time

Module

3/02/21

Tuesday

8:30 AM

4:30 PM

Module 1: Strategy

3/23/21

Tuesday

8:30 AM

12:30 PM

Module 2: Talent Management

4/27/21

Tuesday

8:30 AM

12:30 PM

Module 3: Pricing

5/25/21

Tuesday

8:30 AM

12:30 PM

Module 4: Procurement

6/22/21

Tuesday

8:30 AM

12:30 PM

Module 5: Financial Instruments

7/27/21

Tuesday

8:30 AM

12:30 PM

Module 6: Marketing/Brand

8/24/21

Tuesday

8:30 AM

12:30 PM

Module 7: Supplier Idol

9/28/21

Tuesday

8:30 AM

12:30 PM

Module 8: Pitch Competition

Sponsorship Level Speaking Opportunity at Opening Session Marketing Materials & Training Sessions Recognition on HMSDC Website Participation in Graduation Judge Supplier Idol Sessions Pitch Competition Capability Statement of each participant

Gold $6,000 X Logo Logo X X X X

Silver $4,000

Bronze $2,000

Logo Logo X X X X

Listing Logo X X X X 9|Page

Corporate Americaâ€™s Leading Connector to Minority Business Growth Supplier Idol | Virtual Platform Supplier Idol sessions are designed to assist MBEs with perfecting their business pitch to key decision-makers. MBEs conduct 15minute presentations to a panel of corporate representatives who provide candid advice, mentoring and feedback on their sales presentation, marketing material, email and phone etiquette.

Date

Start Day

Start Time

End Time

2/10/21

Wednesday

12:30 PM

2:00 PM

3/10/21

Wednesday

12:30 PM

2:00 PM

4/14/21

Wednesday

12:30 PM

2:00 PM

5/12/21

Wednesday

12:30 PM

2:00 PM

6/9/21

Wednesday

12:30 PM

2:00 PM

7/14/21

Wednesday

12:30 PM

2:00 PM

8/11/21

Wednesday

12:30 PM

2:00 PM

9/8/21

Wednesday

12:30 PM

2:00 PM

10/13/21

Wednesday

12:30 PM

2:00 PM

11/10/21

Wednesday

12:30 PM

2:00 PM

12/8/21

Wednesday

12:30 PM

2:00 PM

Gold $2,000 X Logo Logo X X X

Silver $1,000

Bronze $500

Logo Logo X X X

Listing Logo X X X 10 | P a g e

Corporate Americaâ€™s Leading Connector to Minority Business Growth Class 3 & Class 4 Initiatives (MBEs with annual revenue over $10M) CEO Conversations | Virtual Platform CEO Conversations is designed for CEOs, presidents and senior executives of companies with over $10 million in revenue. The program helps participants gain an understanding of how Houstonâ€™s top executives lead their organizations. These MBEs meet quarterly with senior executives from major corporations to develop strategic leadership skills in order to create well-rounded C-level MBE owners. Through innovation sessions led by Accenture, MBEs are guided through topics that help them transition from operational to strategic leaders. Date

Start Day

Start Time

End Time

3/17/21

Wednesday

9:00 AM

12 Noon

4/21/21

Wednesday

9:00 AM

12 Noon

8/18/21

Wednesday

9:00 AM

12 Noon

10/20/21

Wednesday

9:00 AM

12 Noon

Gold $6,000

Silver $4,000

Bronze $2,000

Logo

Listing

Recognition during each session

Recognition on HMSDC website

Biographies and capability statement of participants

Open invite to participate in sessions

Sponsorship Level Marketing Material and Social Media

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Corporate Americaâ€™s Leading Connector to Minority Business Growth

Executive Coaching Executive Coaching is for MBEs that recognize all too often that they are focused on the operational aspects of their business, leaving little time for forward thinking, business planning and execution of sound growth strategies. This program is designed for executive coaches to take an objective look at your business and help address strategic business needs and leadership challenges. (Ongoing)

Gold $1,500

Silver $900

Bronze $500

Marketing Material and Social Media

Logo

Listing

Recognized on HMSDC website and at Executive Coach Meeting

Logo

Listing

Sponsorship Level

Speaking Opportunity at Executive Coach Meeting

Invitation to attend Executive Coach Meeting

Appoint Executives to Participate in Program

Gold $3,000

Silver $2,000

Bronze $1,000

Marketing Material and Social Media

Logo

Listing

Recognized on HMSDC website

Logo

Listing

MBEs of All Classes Initiatives Total Business Development Total Business Development is designed to address business capability gaps, promote business growth, and increase utilization of the professional services of certified Minority Business Enterprises (MBEs). The program allows MBEs that have identified a strategic need within their organization to hire MBE firms with the technical expertise to provide a solution - at half the cost! The program encourages the utilization of HMSDCâ€™s certified professional service firms by contributing 35% up to $500 towards the cost of professional services needed by other MBEs. (Ongoing) Sponsorship Level

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Corporate Americaâ€™s Leading Connector to Minority Business Growth Pathways to Excellence | Virtual Platform Pathways to Excellence is a business self-assessment that helps diverse suppliers understand the standards and business requirements used by major corporations and governmental entities in the supplier selection process. P2E provides the technical assistance training to close identified gaps within the six pillars (HSSE, Cyber Security, Quality, Corporate Policies, Technical, and Financials) reflecting business standards and corporate requirements. This increases a MBEs ability to compete for higher added value contracts. Date

Start Day

Start Time

End Time

Module

3/9/21

Tuesday

9:00 AM

12:00 PM

P2E: Introduction

4/6/21

Tuesday

9:00 AM

12:00 PM

P2E: Health, Safety, Security, Environment

4/20/21

Tuesday

9:00 AM

12:00 PM

P2E: Cyber Security

5/4/21

Tuesday

9:00 AM

12:00 PM

P2E: Quality

6/1/21

Tuesday

9:00 AM

12:00 PM

P2E: Corporate Policies

6/15/21

Tuesday

9:00 AM

12:00 PM

P2E: Finance

6/29/21

Tuesday

9:00 AM

12:00 PM

P2E: Change/Project Management

8/31/21

Tuesday

9:00 AM

10:00 AM

P2E: Next Steps

Sponsorship Level Invitation to participate in each session Speaking Opportunity at Introductory Session Marketing Materials & Training Sessions Recognition on P2E web-based portal Participation in Graduation

Gold $8,000 4 X Logo Logo X

Silver $6,000 3

Bronze $3,000 2

Logo Logo X

Listing Logo X 13 | P a g e

Corporate Americaâ€™s Leading Connector to Minority Business Growth MBE Accelerator | Online Platform MBE Accelerator is a learning management system that delivers online educational courses, training and development programs. Our learning platform provides general business and supply chain educational courses to support the skill attainment and development of MBEs and their management teams. MBEs gain access to Accentureâ€™s educational training catalog to strengthen skills of key employees. Whether you are a small or mid-sized business, the MBE Accelerator allows business owners to align learning needs for themselves and their staff with business demands through 24-hour access to trainings. MBEs cannot find a more effective way to accelerate their business goals. (Ongoing)

Gold $3,000

Silver $2,000

Bronze $1,000

Recognized on MBE Accelerator web-based platform

Logo

Recognized on HMSDC website

Logo

Listing

Marketing Material

Logo

Listing

Sponsorship Level

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Corporate Americaâ€™s Leading Connector to Minority Business Growth 2021 MARKETPLACE CONNECTORS How to Do Business | Virtual Platform How to Do Business sessions are targeted informational meetings designed to bring corporate members, their prime suppliers and/or a group of companies within a specific industry together to provide insight into procurement opportunities and increase the understanding of how to conduct business with the presenting corporation, government agency or educational institution. These industry sessions educate MBEs on how to do business in a featured industry, introduce them to key contract decision makers.

Date

Start Day

Start Time

End Time

Corp. Member/ Industry Prime(s)

2/17/21

Monday

2:00 PM

4:00 PM

Transportation

4/19/21

Monday

2:00 PM

4:00 PM

Construction

6/21/21

Monday

2:00 PM

4:00 PM

Oil & Gas/Energy

8/16/21

Monday

2:00 PM

4:00 PM

Aerospace

11/22/21

Monday

2:00 PM

4:00 PM

Healthcare

Sponsorship Level Recognition on Agenda Marketing Materials Recognition on HMSDC website Recognition at Event Capability Statement to Corporate Presenters

Corporate Gold Corporate Silver $2,500 $1,500 Logo Logo Listing Logo Logo X X

MBE Bronze $750 Logo X X

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Corporate Americaâ€™s Leading Connector to Minority Business Growth The LINK The LINK provides MBEs the ability to host meetings to explore strategic alliances with selected potential partners for business opportunities. These meetings are designed to increase targeted networking, allow MBEs to learn about other MBEs within HMSDC that can assist them in capacity building and service offering expansion in advance of contracting opportunities. The LINK fosters MBE-to-MBE business opportunities. (Ongoing) Corporate Gold $500

Corporate Silver $250

MBE Bronze $100

Marketing Material and Social Media

Logo

Listing

Recognized on HMSDC website

Logo

Listing

Sponsorship Level

Lunch with the President | Virtual Platform Lunch with the President is a bi-monthly session held by the HMSDC President with MBEs and Corporate Members of HMSDC to provide candid feedback on HMSDC programming and services and to learn about upcoming programs and events and discuss how to effectively utilize HMSDC to develop and grow. Corporate participants provide insight into marketplace trends and successful strategies to penetrate corporate and government supply chains. Date

Start Day

Start Time

End Time

2/19/21

Friday

11:30 AM

1:00 PM

4/16/21

Friday

11:30 AM

1:00 PM

6/25/21

Friday

11:30 AM

1:00 PM

8/20/21

Friday

11:30 AM

1:00 PM

10/15/21

Friday

11:30 AM

1:00 PM

12/17/21

Friday

11:30 AM

1:00 PM

Sponsorship Level Recognized at each Session Speaking Opportunity at each session

Corporate Gold $500

Corporate Silver $250

MBE Bronze $100

Logo

Listing

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Corporate America’s Leading Connector to Minority Business Growth

GENERAL SPONSORSHIPS Technology Sponsorship Technology sponsors will assist HMSDC with hosting its virtual programming and content development. Implementing key technology is crucial to HMSDC’s new value delivery model. New features to the HMSDC website will drive more traffic and visibility to your sponsorship in Q1-2021. The implementation of our customer relationship management (CRM) will be accessed regularly by corporate members and MBEs seeking information on business opportunities, business news, success stories, sourcing, and registration for HMSDC events and programs.

Sponsorship Level Recognized on website as “powered by” Recognized on Standing Committee SharePoint Sites

Corporate Platinum $8,000

Corporate Gold $6,000

Corporate Silver $3,000

MBE Bronze $1,000

Logo

Listing

L.E.A.D. Conversations Lead-Educate-And-Develop (L.E.A.D.) Conversations are live webinars sharing information on vital issues relevant to the growth and development of minority business enterprises (MBEs). These sessions will also share MBE stories of success, stumbles and lessons learned. Come away from each session with key takea-ways that can propel MBE success and/or improve supplier diversity programs. Sponsorship Level Recognized at each Session Speaking Opportunity at each session

Corporate Gold $2,000

Corporate Silver $1,000

MBE Bronze $500

Logo

Listing

Marketing Material and Social Media Platforms

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Corporate Americaâ€™s Leading Connector to Minority Business Growth Weekly Alerts The Weekly Alerts provide the opportunity to market your company to more than 1,500 corporate members, MBE Suppliers and affiliate organizations under the Council brand featuring your logo. Your firm will also receive added benefit as our constituents provide network marketing by forwarding information to their associates and members expanding your reach to over 1,500 additional businesses. Sponsorship Level

$500

$250

Logo impressions: 1 - 10

Small Logo

Logo impressions: 11 - 25 Logo impressions: 26 up to 50 (Priority Placement)

$150

Medium Logo Large Logo

Procurement Alerts The Procurement Alerts provide the opportunity to market your company to more than 1,500 corporate members, MBE Suppliers and HMSDC affiliate organizations (like M/WBE chambers, industry and professional organizations, and elected officials) under the Council brand featuring your logo. Your firm will also receive added benefit as our constituents provide network marketing by forwarding procurement opportunities to their associates and members expanding your reach to over 1,500 additional businesses. Sponsorship Level

$500

$250

Logo impressions: 1 - 10

Small Logo

Logo impressions: 11 - 25 Logo impressions: 26 up to 50 (Priority Placement)

$150

Medium Logo Large Logo

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