Brosjyre

CUTRIN AURORA Inspirations Spring/Summer 2021

Layers Abundance Contrasts Embroidery Casual Trash-Glam Grunge Accessories Jewellery Violet Purple Orange

Ella

ELLA With this trend, there is no such thing as too much. This is all about abundance, with layers and contrasts, not only in the hair, but also in clothing and accessories. Scarves, bows, belts, jewellery, frills and ruffles are used together as much as possible. This style is inspired by different cultures and time periods. Ella’s style is a wild and bohemian mix of 18th-century, goth, grunge and punk fashions. There are also stark contrasts between the clothes, hair and accessories.

The hair is short, heavily layered and allowed to look overgrown for a laid-back look. The color scheme is dark and intense. Hair colors are dominated by dark violet and purple shades, with levels ranging from 3 to 6 and 7 to 8. The intensity of purple is softened by smoky brown or slightly golden beige highlights.

CUTRIN.FI/EN/MUOTOLINJA-ELLA

STYLE 1:

STYLE 1: SMOOTH AND STYLISH Complementary colors accentuate each other. The imposing and dark red-violet shade is contrasted by the soft and gentle gradient and watercolor-like ochre brown ends. The cut features plenty of layers, beautifully conforming to the shape of the head. Cutting the hair with a razor blade ensures that the layers blend together well.

As a finishing touch, the hair is carefully parted, and the smooth finish conforming to the shape of the head guarantees a stylish end-result COLOR Pre-lightening of the ends: CUTRIN AURORA No Foil Bleaching Powder + 6%, 1:1, 50 min.

Pre-lightening of the ends CUTRIN AURORA Permanent Hair Color 5.56 + 6%, 1:1, 35 min.

Color of the pre-lightened ends: CUTRIN AURORA Ammonia-Free Hair Color D0.00 (9/10) + 6.56 (1/10) + 1.5%, 1:2, 20 min.

TO SEE HOW THIS COLOR WAS ACHIEVED, PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-ELLA

CARE CUTRIN BIO+ Hydra Balance Shampoo CUTRIN BIO+ Hydra Balance Conditioner CUTRIN BIO+ Hydra Balance Scalp Treatment

STYLING CUTRIN VIENO Sensitive Mousse CUTRIN VIENO Sensitive Hairspray Strong

STYLE 2:

FRESH AND FRENCH Ella’s hairstyle can be easily changed from straight to wavy. The casual and wavy style lets Ella’s inner Parisienne shine through. Thanks to the skilfully executed broken cutting line, the hair is lively and bouncy.

Individual curls gently follow their own path instead of staying rigidly in place.

The structure of the cut allows for various finishes. Use your fingers to twist the thin strands of the shape line and blow-dry gently. When the hair is dry, twist the strands again with a small amount of styling wax. To finish off, spray light-hold and anti-humidity hairsprays over the entire hair.

CARE CUTRIN AINOA Color Shampoo CUTRIN AINOA Color Conditioner CUTRIN AINOA Color Vinegar Spray

STYLING CUTRIN MUOTO Soft Molding Paste CUTRIN MUOTO Humidity Shield CUTRIN MUOTO Light Elastic Hairspray

SPICY BROWNS The midwinter color scheme is dark and intense. Dominating hair colors include dark violet as well as purple, heather and cherry shades.

Ella

SPICY BROWNS Here are some good color pairs to mix with each other from the spicy brown color scheme with CUTRIN AURORA Permanent Hair Colors.

TULIP RED-VIOLET: 9.56 + 6.56 DARK BURGUNDY BROWN: 5.75 + 5.5 CHE RRY SMOOTHIE: 7R + 5.5 CHE RRY SHOT: 5.5 + 5.445 OCHRE RED MAHOGANY: 5.43 + 0.43 COLOR Pre-lightening of the ends: CUTRIN AURORA No Foil Bleaching Powder + 6%, 1:1, 50 min.

Pre-lightening of the ends CUTRIN AURORA Permanent Hair Color 5.56 + 6%, 1:1, 35 min.

Color Of The Pre-Lightened Ends: CUTRIN AURORA Ammonia-Free Hair Color D0.00 (9/10) + 6.56 (1/10) + 1.5%, 1:2, 20 min.

TO SEE HOW THIS COLOR WAS ACHIEVED, PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-ELLA

Please note that the starting point always effects the result. Use CUTRIN AURORA oxidants and select oxidant intensity (3%, 4.5%, 6%, 9% or 12%) according to hair structure, darkness level and the desired result.

SPICY BROWNS AND SEDUCTIVE VIOLETST

Ella

Ella

Here are some good color pairs to mix with each other from the deep dark brown and purple color scheme with CUTRIN AURORA Ammonia-Free Hair Colors.

SPICY BROWNS These formulas are at their best on a 5-8 base.

DARK BURGUNDY BROWN: 6.75 + 5.5 CHERRY LIQUEUR: 7.445 + 6.56 RED VELVET: 5.5 + 5.445

SEDUCTIVE VIOLETS These formulas are at their best in light darkness levels, as well as after an even bleaching.

L AV E N D E R S T R AW B E R R Y : 9 . 6 1 + 9 . 5 1 VELVET DREAM: .16 + 5.5 L AV E N D E R B R O W N I E : 9 . 6 1 + . 6 5 + 6 . 7 5 Please note that the starting point always effects the result. Select CUTRIN AURORA oxidant intensity (1.5%, 3%, 4.5%) according to hair structure, darkness level and the desired result.

FOR MORE INSPIRATION PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-ELLA

Natural Classic Precise Finished Wa v e s Clear Aristocratic Luxury Pets Horse girl To f f e e Greige

Matilda

M AT I L D A This trend is classic and stylish. The clothes focus on quality, precise fit and durable materials.

The color scheme of hair and outfits is natural and inspired by the shades of pet hairs. In this trend, the color schemes of owners and their pets blend together into a harmonious whole.

The hairstyle exudes elegant sophistication and it is inspired by the elegant hairstyles of film stars and the royalty. The haircut is to a bob length and finished with a soft touch. The hair can be in big curved waves with the ends softly curled inwards, or the hair can be tucked behind the ears for a more precise look. The cut is done by staggering or at a zero-degree angle. The hair colors are dominated by soft brown shades and levels 9 and 10. The trendy shade is achieved by mixing matte gold with shades of cinnamon and cream toffee. These shades can be muted with a touch of complementary colors to make the color appear soft and sand-like. Warm and cool shades can be combined together to achieve the perfect match for the skin tone.

FOR MORE INSPIRATION PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-MATILDA

STYLE 1:

WAV E S R E F I N E D WAV E S

toffee and rosé Champagne Luxurious createshades of powdery toffee and rosé Champagne create all differences in the shades a stylish between and elegant look. Small differences in the shades between brant. This makes the endsections result look make the hairstyle vibrant. This makes the end result look appear dyed. natural, and the hair does not appear dyed.

olume, it is styled with both To give conditioning the hair some lasting volume, it is styled with both conditioning give structure to the hair.and Thevolumising hair is products that give structure to the hair. The hair is w-dry and by adding volume tousled to the with roots. a volumising blow-dry and by adding volume to the roots. by blow-drying the hair one Thesection finishedatlook a is achieved by blow-drying the hair one section at a ling the section taut towards time the at the direction roots and then pulling the section taut towards the direction of the blow-dry.

COLOR

Primary color: a-Free Hair Color 9.36 CUTRIN (3/4) + 8.74 AURORA Ammonia-Free Hair Color 9.36 (3/4) + 8.74 (1/4), 3%, 1:2, 20 min.

Front section: a-Free Hair Color 8.0 +CUTRIN 9.36, 3%,AURORA Ammonia-Free Hair Color 8.0 + 9.36, 3%, 1:2, 20 min.

TION PLEASE VISIT : TOLINJA-MATILDA

FOR MORE INSPIRATION PLEASE VISIT : CUTRIN.FI/EN/MUOTOLINJA-MATILDA

CARE CUTRIN AURORA Pearl Shampoo CUTRIN AURORA Pearl Conditioner CUTRIN VIENO Sensitive Care Spray

STYLING

STYLING

CUTRIN CUTRIN MUOTO AURORA Root Lifting Pearl Spray Shampoo Mousse CUTRIN CUTRIN MUOTO AURORA RoughPearl Texture Conditioner Salt Spray CUTRIN CUTRIN MUOTO VIENO Texturizing SensitiveVolume Care Spray Spray

CUTRIN MUOTO Root Lifting Spray Mousse CUTRIN MUOTO Rough Texture Salt Spray CUTRIN MUOTO Texturizing Volume Spray

CARE

STYLE 2:

EFFORTLESS ELEGA NCE Festive but relaxed. Long-lasting but not rigid. By starting with a solid foundation, the hair can be styled for a carefree look. This hairstyle only gets better when you comb, brush or casually swipe it with your fingers.

Apply plenty of styling products to damp hair and blow-dry carefully.

Add volume to the roots and curl the ends inwards. To finish off, give the carefree look some lasting power by using hairstyling irons.

CARE CUTRIN VIENO Sensitive Shampoo CUTRIN VIENO Sensitive Conditioner CUTRIN VIENO Sensitive Care Spray

STYLING CUTRIN MUOTO Weightless Volumizing Mousse CUTRIN MUOTO Texturizing Volume Spray CUTRIN MUOTO Light Elastic Hairspray

SOFT BEIGES The luxurious sandy powdery toffee, rosé champagne and mohair wool shade schemes create a stylish and elegant whole. .

Matilda

SOFT BEIGES Here are some good color pairs to mix with each other from the beige color scheme with CUTRIN AURORA Ammonia-Free Hair Colors.

S T R AW B E R R Y L A T T E : 9 . 7 + . 6 5 COPPER SAND: 9.36 + 8.43 + D0.00 PEARL SAND: 9.36 + .65 RUST SAND: 9.0 + 8.74 + .65 POWDER SAND: 10.0 + .32 These formulas are at their best on an 8-10 base, as well as after an even bleaching.

Please note that the starting point always affects the result.

COLOR Primary color: CUTRIN AURORA Ammonia-Free Hair Color 9.36 (3/4) + 8.74 (1/4), 3%, 1:2, 20 min.

Front section: CUTRIN AURORA Ammonia-Free Hair Color 8.0 + 9.36, 3%, 1:2, 20 min.

FOR MORE INSPIRATION PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-MATILDA

Use CUTRIN AURORA oxidants and select oxidant intensity (1.5%, 3%, 4.5%) according to hair structure, darkness level and the desired result.

NUANCED BLONDS Clear and bright shades of honey and sand with gold nuances.

Matilda

NUANCED BLONDS Here are some good color pairs to mix with each other from the beige color scheme with CUTRIN AURORA Permanent Hair Colors when you are coloring your hair lighter.

GOLDEN SAND: 10.36 + 10.0 S T R AW B E R R Y T O F F E E : 1 0 . 7 1 + 8 R C A R A M E L L AT T E : 1 0 . 7 5 + 9 M S R O S É C H A M PAG N E : 9 . 0 + 9 . 3 4 + 8 R N AT U R A L B L O N D : 1 0 . 0 + 1 0 . 1 6 These formulas are at their best on an 8-10 base. Please note that the starting point always affects the result. Use CUTRIN AURORA oxidants and select oxidant intensity (3%, 4.5%, 6%, 9% or 12%) according to hair structure, darkness level and the desired result.

FOR MORE INSPIRATION PLEASE VISIT: CUTRIN.FI/EN/MUOTOLINJA-MATILDA

Playful Surreal Sci-fi Metal Futurism Metal Pastel shades Av a t a r Utopia Gloss Coolness Light shades

STELLA

STELLA What looked futuristic in the 1970s is now the reality. This trend brings together real, imaginary and virtual worlds into a subtle yet seamless style. Being authentic does not have to mean being as natural as possible. The hair, clothes and makeup emphasise intense shine and clear lines. This style boldly goes to the unnatural end of the spectrum and beyond with exaggerated light shades contrasted against color effects.

The hair is bright blond, almost as if it was synthetic. The hair can have silvery nuances and a strong vinyl-like shine. Playfulness is achieved with cool pastel tones. The hair is cut to a bob-length in clear and geometric styles. The stark and graphic cut is accentuated by a very short fringe.

FOR MORE INSPIRATION PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-STELLA

STYLE 1:

P E A R L E S C E N T AVA T A R This style is all about the nuance of the light hair color. After bleaching, the hair is dyed with a mixture of two favourite shades. The primary color is an iridescent blond, which is accentuated by diving the top part into large sections tinted with an icy silver shade. The combination is such a perfect match of colors that you would think it was Stella’s own, natural ultra-light hair color.

Before blow-drying, products that provide support and structure while also emphasising the powdery finish of the hair are applied to the hair.

As a finishing touch, texturising spray is sprayed to the hair in multiple thin sections, one section at a time. This makes even thin hair look as voluminous as possible without compromising the smooth finish.

COLOR Pre-lightening: CUTRIN AURORA Core Defence Bleaching Powder + 3%, 1:2, 60 min.

Primary color: CUTRIN AURORA Ammonia-Free Hair Color 10.0 + 1.5%, 1:2, 20 min..

Top section: CUTRIN AURORA Ammonia-Free Hair Color .12 + 1.5%, 1:2, 20 min.

TO SEE HOW THIS COLOR WAS ACHIEVED, PLEASE VISIT CUTRIN.FI/MUOTOLINJA/EN/STELLA

CARE CUTRIN AINOA Repair Shampoo CUTRIN AINOA Repair Conditioner CUTRIN AINOA Repair Dry-End Seal

STYLING CUTRIN MUOTO Weightless Volumizing Mousse CUTRIN MUOTO Texturizing Volume Spray CUTRIN MUOTO Light Elastic Hairspray

STYLE 2:

PA S T E L D R E A M S Special occasions in the spring are filled with laughter and joy, which makes them the perfect opportunity to debut a new pastel hair color after the cold and gloomy winter! The lovely and cheerful spring hairstyle is achieved by combining shades of pink and lavender. In light hair, the soft pastel shades are playful, yet also enchanting and attractive.

Authenticity is not always natural, but it is, oh, so wonderfully perfect!

Before a volumising blow-dry, the hair is treated with foam hair colors to give the hair support and make it vibrant. The rectangular section of the top part is dyed with lavender, while the primary color of the rest of the hair is a soft pink. The hair is styled in vertical sections with curls of different sizes for a carefree look. This is the exact opposite of a smooth style, while still being a prime example of this trend.

Before curling, the hair is sprayed with a multipurpose spray to provide excellent support to the curls. Finally, the curls are loosened one layer at a time for a carefree look and the style is finished with two texturising sprays.

TONING STYLING Rose* CUTRIN AURORA CC Mousse Rose Lavender* CUTRIN AURORA CC Mousse Lavender * Available from autumn 2021.

CARE CUTRIN AURORA CC Silver Shampoo CUTRIN AURORA CC Silver Conditioner CUTRIN VIENO Sensitive Care Spray

STYLING CUTRIN MUOTO Iconic Multispray CUTRIN MUOTO Texturizing Volume Spray CUTRIN MUOTO Volumizing Dry-Shampoo

S W E E T PA S T E L COLORS

SWEET PA S T E L CO LO R S Here are some good colors to create wonderful pastel shades. These formulas are at their best on a 9-10 base, as well as after an even bleaching.

CUTRIN AURORA AMMONIA-FREE HAIR COLORS PINK DREAM: 9.51 + .65 L AV E N D E R C L O U D : 9 . 6 1 + . 1 6

CUTRIN AURORA PERMANENT HAIR COLORS (P E AC E & H A R M O N Y S E R I E S, FO R A B L E AC H E D B A S E) VIOLET SKY: 0.06+ 0.6 CARAMEL CORAL: 0.45 BLUE DREAM: 0.01 + 0.1 For maintaining pastel colors, we recommend toning CUTRIN AURORA Color Care products. In the finishing touches, you can complement the nuance of pastel colors with new tinting CUTRIN AURORA Color Care volumizing foams.

Shade options include Silver, Lavender, Apricot and Rose.

Please note that the starting point always effects the result. Observe CUTRIN AURORA Peace & Harmony series-specific instructions for use. Use CUTRIN AURORA oxidants and select oxidant intensity according to hair structure, darkness level and the desired result.

FOR MORE INSPIRATION PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-STELLA

COOL BLONDS The inspiration for the cool and stylistic blond is the reflection of ice in the light of the moon and the pearly glow of the seashell. The vanilla and cool light shades are like the spring snow sparkling in the sunshine.

COOL BLONDS Here are good color pairs to mix with each other from the light color shades. These formulas are at their best on a 9-10 base, as well as after an even bleaching.

CUTRIN AURORA AMMONIA-FREE HAIR COLORS ROSÉ SAND: 9.1 + .9.51 POWDE R TOUCH: .16 + .65 SILVER SAND: 9.1 + .12 PEARL SAND: 10.0 + .65 PEARL GREY: 9.1 + 9.61 + .12

CUTRIN AURORA PERMANENT HAIR COLORS COLOR Pre-lightening: CUTRIN AURORA Core Defence Bleaching Powder + 3%, 1:2, 60 min.

Primary color: CUTRIN AURORA Ammonia-Free Hair Color 10.0 + 1.5%, 1:2, 20 min..

Top section: CUTRIN AURORA Ammonia-Free Hair Color .12 + 1.5%, 1:2,

20 min.

TO SEE HOW THIS COLOR WAS ACHIEVED, PLEASE VISIT CUTRIN.FI/EN/MUOTOLINJA-STELLA

PURE BLOND: 10.16 + 10.06 FROSTY STONE: 9.16 + 9MS SAND BLOND: 10.71 + 9.16 ROSE QUARTZ: 9.36 + 8R APRICOT ROSE: 10.75 + 9R Please note that the starting point always effects the result. Use CUTRIN AURORA oxidants and select oxidant intensity according to hair structure, darkness level and the desired result.

Shade numbers used in this inspiration guide.

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The inspiration for the cool and stylistic blond is.75 the reflection of ice in the light of the moon and the .43 pearly glow of the seashell. The vanilla and cool light shades .445snow sparkling.56 are like the spring in the sunshine. .5

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also emphasising the powdery finish of the hair are applied to the hair.

As a finishing touch, texturising spray is sprayed to the hair in multiple thin sections, one section at a time. This makes even thin hair look as voluminous as possible without compromising the smooth finish.

STYLE 1:

R E F I N E D WAV E S

Luxurious shades of powdery toffee and rosé Champagn a stylish and elegant look. Small differences in the shades sections make the hairstyle vibrant. This makes the end r natural, and the hair does not appear dyed.

COLOR

COOL BLONDS

Pre-lightening: CUTRIN AURORA Core Defence Bleaching Powder + 3%, 1:2, 60 min.

S Primary T Y L Ecolor: 1:

To give the hair some lasting volume, it is styled with both and volumising products that give structure to the hair. T Here are good color pairs to mix with each other from the light color Theseblow-dry formulasand by adding volume tousled with ashades. volumising TOP SECTION: The finished is achieved by blow-drying the hair one aremin. at their best on a 9-10 base, as well as after an even look bleaching.

CUTRIN AURORA Ammonia-Free Hair Color .12 + 1.5%, 1:2, 20 time at the roots and then pulling the section taut towar of the blow-dry.

CUTRIN AURORA Ammonia-Free Hair Color 10.0 + 1.5%, 1:2, 20 min..

STYLING

TO Weightless Volumizing Mousse MUOTO Texturizing Volume Spray N MUOTO Light Elastic Hairspray

STYLE 1: SMOOTH AND STYLISH

Complementary colors accentuate each other. The imposing and dark red-violet shade is contrasted by the soft and gentle gradient and watercolor-like ochre brown ends. The cut features plenty of layers, beautifully conforming to the shape of theACHIEVED, head. CuttingPLEASE the hair with a TO SEE HOW THIS COLOR WAS razor blade VISIT ensures that the layers blend together well.

CUTRIN.FI/MUOTOLINJA/EN/STELLA

R C U T R I N A U RCOO LROA Primary color: A M M O N I A - F R E E H ACUTRIN IR C OLO RS AURORA Ammonia-Free Hair Color 9.36 (3 (1/4), 3%, 1:2, 20 min.

CARE R O S É S A N D : 9 . 1 +Front . 9 . section: 51 As a finishing touch, the hair is carefully parted, and the smooth finish CUTRIN VIENO Sensitive Sham AURORA Ammonia-Free HairSensitive Color 8.0 +9 conforming to the shape of the head guarantees a stylish end-result P O W D E R T O U C H : . CUTRIN CUTRIN VIENO Cond 16 + .65 3.2.2021 16.02 1:2, 20 min.

CUTRIN VIENO Sensitive Care COLOR Pre-lightening of the ends: CUTRIN AURORA No Foil Bleaching Powder + 6%, 1:1, 50 min.

SILVER SAND: 9.1 + .12 PEARL SAND: 10.0 + .65 PEARL GREY: 9.1 + 9.61 + .12

FOR MORE INSPIRATION PLEASE VISIT : CUTRIN.FI/EN/MUOTOLINJA-MATILDA STYLING

Pre-lightening of the ends C A R E CUTRIN AURORA Permanent Hair Color 5.56 + 6%, 1:1, 35 min.

CUTRIN AINOA Repair Shampoo CUTRIN MUOTO Weightless Volumizing Mousse Cutrin_Muotolinja_SS21_Lookbook_MATILDA_ENG_240x240.indd CUTRIN AINOA Repair Conditioner CUTRIN MUOTO Texturizing Volume Spray Color of the pre-lightened ends: CUTRIN AINOA Repair Dry-End Seal CUTRIN MUOTO Light Elastic Hairspray CUTRIN AURORA Ammonia-Free Hair Color D0.00 (9/10) + 6.56 (1/10) + C 1.5%, 1:2,R 20 min.

OLO PURE BLOND: 10.16 + 10.06

CUTRIN AURORA PERMANENT HAIR COLORS

Pre-lightening: CUTRIN AURORA Core Defence Bleaching Powder + 3%, 1:2, 60 min.

To see how this color was achieved, please visit

CUTRIN.FI/EN/MUOTOLINJA-ELLA Primary color: Cutrin_Muotolinja_SS21_Lookbook_STELLA_ENG_240x240.indd CUTRIN AURORA Ammonia-Free Hair Color 10.0 +51.5%, 1:2, 20 min..

TOP SECTION: CUTRIN AURORA Ammonia-Free Hair Color .12 + 1.5%, 1:2,

6

FROSTY STONE: 9.16 + 9MS SAND BLOND: 10.71 + 9.16 ROSE QUARTZ: 9.36 + 8R APRICOT ROSE: 10.75 + 9R

CARE

CUTRIN AURORA Pea CUTRIN AURORA Pea CUTRIN VIENO Sensiti

Please note that the starting point always effects the result. Use CUTRIN AURORA oxidants and select oxidant intensity

20 min.

CARE CUTRIN TO SEE HOW THIS COLOR WAS ACHIEVED, PLEASE VISIT BIO+ Hydra Balance Shampoo CUTRIN.FI/EN/MUOTOLINJA-STELLA

CUTRIN BIO+ Hydra Balance Conditioner CUTRIN BIO+ Hydra Balance Scalp Treatment

STYLING 5 Cutrin_Muotolinja_SS21_Lookbook_MATILDA_ENG_240x240.indd CUTRIN VIENO Sensitive Mousse CUTRIN VIENO Sensitive Hairspray Strong

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