ProjectB-ReHeim-final

Wellness Complex Culture Space

Brand Manual updated 12/14/2020

1

PHYSICAL

MENTAL

PHYSICAL

MENTAL

SOCIAL

PHYSICAL

Content

Ⅰ

Introduction

3.4

Address and opening times

6.4

Sports hair band

Ⅱ

Our Values

3.5

Body copy(EN)

6.5

Gym bag

Ⅲ

Core elements

3.6

Body copy(KR)

6.6

Mug cups

3.7

6.7

Paper cups

3.8

ReHeim in body copy Typography Don’ts

6.8

Wrappers

6.9

Tumbler

Imagery

6.10

Menu

1

Logo

1.1

Standard logotype positive

1.2

Standard logotype negative

4

1.3

Standard signature positive

4.1

Image usage(normal)

1.4

Standard signature negative

4.2

Image usage(ReHeim Green)

7

ReHeim elements

1.5

Construction and freezone

4.3

Image usage(ReHeim Orange)

7.1

SIgnage

1.6

Construction and grid

4.4

Image usage(ReHeim Purple)

7.2

ID card

1.7

Standard logotype positions

4.5

Image creation method

7.3

Membership card

1.8

Standard signature positions

4.6

Images and logo

7.4

Card holder

1.9

Logotype Sizes

4.7

Outline pattern

7.5

Mebership keyring

1.10

Signature Sizes

4.8

Location map

7.6

Floor info

1.11

Logotype in a square or circle

4.9

Icongraphy positive

7.7

Exhibition ticket

1.12

Signature in a square or circle

4.10

Icongraphy negative

7.8

Staff clothes

1.13

Logotype in a frame

7.9

Shopping bag

1.14

Logo Don'ts

5

Stationery

7.10

Sticker

2

Color

5.1

Business card

5.2

Letterhead

8

ReHeim infographic

2.1

Standard logo colors

5.3

Letterhead text guidelines

8.1

ReHeim app

2.2

Secondary color palette

5.4

Following page

8.2

ReHeim cart(icon)

2.3

Color codes positve

5.5

DL envelope

8.3

Bar chart(day)

2.4

Color codes negative

5.6

Din A4 envelope

8.4

Bar chart(month)

2.5

Color palette gradient

5.7

Compliment slip

8.5

App UI guide positive

2.6

Color Do's and Don'ts

5.8

Folder with flaps

8.6

App UI guide negavtive

3

Typography

6

Wellness paraphernalia

9

Appendix

3.1

Authorised fonts(EN)

6.1

Incense stick

Ⅳ

File names

3.2

Authorised fonts(KR)

6.2

Yoga mat

Ⅴ

Credits and support

3.3

Headlines and bullet points

6.3

Smart watch band

Introduction

â… Introduction ReHeim Cafe

ReHeim is a combination of wellness and lifestyle shops. It is a new type of complex cultural space in the city center.

Three themes of ReHeim By embodying

ReHeim Exhibition

the space according to, mental, physical, social. We propose a new and diverse wellness lifestyle to visitors through the community, and we want to form a healthy wellness society.

ReHeim Yoga

'ReHeim', a relaxation space in the city center that leads a wellness life that is not just physically healthy but mentally and socially, creates connections between people through various

ReHeim Store

programs. Through this lifestyle,'ReHeim' aims to become a complex cultural space that encompasses both mental, physical, and social health.

ReHeim Meditation

Our values

â…Ą Our values Where do we come from?

What are we? Where are we going?

The messy maze looks like our lives.

In a closed space, we often lose our direction of where are we going.

However, if we look back and see where we came from, and then move on, eventually the goal will gradually appear on our toes.

ReHeim differentiated existing multicultural spaces based on the three characteristics of well-being life, community, and multicultural platform.

With this, we want to provide an experience that allows our visitors to look back on the past and present and move on to the future.

Core elements

Ⅲ Core elements

logo

The core elements make the ReHeim brand instantly recognizable. We create the basis for the visual identity. These elements are: • our logo • our color palette • our typefaces color palette

typeface

Halvar Stencil Breitschrift light Halvar Stencil Breitschrift medium Halvar Stencil Breitschrift bold

1.

Logo

The logo is the most important aspect of brand identity. It is also the starting point for a complex system of regulations and distinctive variations. As it is important to follow those rules it is also important to apply the logo sensibly and with a certain creative intelligence. Simply stamping the logo onto every item of communication does not make a friendly and contemporary brand identity.

Always remember that the logo itself can not be the solution to all communication problems. It represents the values of the company but it can never replace those. The quality of the offering, good customer service, and a pleasant interior is the basis on which the logo and the corporate identity operates.

Logo

1.1 Standard logotype positive

standard logotype ReHeim Black scale: 100% point size/tracking: 54pt/-40

The Reheim logo is designed as a motif that divides the characteristics of the space and the appearance of the space into three axes: mental, physical, and social. The intersection of each axis is expressed separately. The logotype was also designed to reflect the cutoff characteristics.

The logo must be used correctly and consistently in all forms of communication. It should never be redrawn, modified, or enclosed in a box or frame (unless specified in this manual). The logo should only be reproduced in the authorized color palette in its positive or negative form.

Please note: Two variations of the logo have been designed, the standard logotype version (shown on this page) and the standard signature version (shown in section 1.3).

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standard logotype ReHeim Black, Green, Orange, Purple scale: 50% point size/tracking: 27pt/-40

Logo

1.2 Standard logotype negative

standard logotype ReHeim White scale: 100% point size/tracking: 54pt/-40

Select the negative version of the logo if it is intended to be reversed out of black. This version of the logo can have a higher visual impact. It should not be used on other background colors and the black used should ideally be the tone.

If the logo is used negative, the black background should either be the color of an object (such as a sign) or fully bleed across the page or a deďŹ ned an area in the layout. The logo should never appear contained within a box.

standard logotype ReHeim White, Green, Orange, Purple scale: 50% point size/tracking: 27pt/-40

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Logo

1.3 Standard signature positive The Reheim logo is designed as a motif

standard signature ReHeim Black stroke: 2pt scale: 100% point size/tracking: 30pt/-40

that divides the characteristics of the space and the appearance of the space into three axes: mental, physical, and social. The intersection of each axis is expressed separately. The logotype was also designed to reect the cutoff characteristics. The signature is designed based on the logotype and the appearance of the space.

The logo must be used correctly and consistently in all forms of communication. It should never be redrawn, modiďŹ ed, or enclosed in a box or frame (unless speciďŹ ed in this manual). The logo should only be reproduced in the authorized color palette in its positive or negative form.

Please note: Two variations of the logo have been designed, the standard logotype version (shown in section 1.1) and the standard signature version (shown on this page).

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standard signature ReHeim Black, Green, Orange, Purple stroke: 1pt scale: 50% point size/tracking: 15pt/-40

Logo

1.4 Standard signature negative Select the negative version of the logo

standard signature ReHeim White stroke: 2pt scale: 100% point size/tracking: 30pt/-40

if it is intended to be reversed out of black. This version of the logo can have a higher visual impact. It should not be used on other background colors and the black used should ideally be the tone.

If the logo is used negative, the black background should either be the color of an object (such as a sign) or fully bleed across the page or a deďŹ ned area in the layout. The logo should never appear contained within a box.

standard signature ReHeim White, Green, Orange, Purple stroke: 1pt scale: 50% point size/tracking: 15pt/-40

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Logo

1.5 Construction and freezone The exact construction of the ReHeim logo is an integral part of its design. The logo is designed based on visual criteria and equal proportions.

The ReHeim logotype free zone equals the logo height, whereby the top left of the logo overlaps.

Including the free zone, the logo is devided vertically into three equal parts.

Occasionally, when the logo is used very large, it can be positioned following a smaller free zone (shown in orange).

The space around the logo is equally important as the logo itself. Whenever words or designs appear near the logo, a free zone should be considered around it. Nothing can be put here, neither texts nor drawings or photographs. Keeping an amount of space around the logo not only enhances its appearance, but the free zone also helps to position the logo

The ReHeim logotype free zone equals the logo height, whereby the top left of the logo overlaps.

correctly on a format.

Including the free zone, the logo is devided vertically into six equal parts.

The free zone can be larger than

Occasionally, when the logo is used very large, it can be positioned following a smaller free zone (shown in orange).

illustrated, or the unit space shown can be added on repeatedly but it should never be smaller.

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Logo

1.6 Construction and grid

the ReHeim logotype grid

The exact construction of the ReHeim logo is an integral part of its design. The logo is designed based on visual criteria and equal proportions.

The logo may be reproduced using this grid drawing as an accurate guide. To achieve the best reproduction, care should be taken to maintain the correct proportion, stroke-width, and edge of the logotype. Keeping an amount of grid around the logo not only enhances its appearance, but it also helps to position the logo correctly on a format.

The grid can be larger than illustrated but it should never be smaller.

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the ReHeim signature grid

Logo

1.7 Standard logotype positions The logo should always be positioned in the corner of a design or format.

It should not be centered unless the format itself is very small and the logo takes up more than two-thirds of the

Avoid positioning the logo in the center of a format unless it is very small or a square or circle.

entire format.

The free zone should always be considered when positioning the logo.

The logo can be used vertically. In this case, it should always be read from bottom to top and not the other way round.

Do not ignore the logo free zone.

The logo should not be positioned on the edge of the letters.

Do not turn the logo so it reads from top to bottom.

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Logo

1.8 Standard signature positions The logo should always be positioned in the corner of a design or format.

It should not be centered unless the format itself is very small and the logo takes up more than two-thirds of the entire format.

The Freezone should always be considered when positioning the logo.

And the logo cannot be used vertically.

Do not ignore the logo free zone.

The logo should not be positioned on the edge of the letters.

Do not turn the logo so it reads from top to bottom.

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Do not turn the logo so it reads from bottom to top.

Logo

1.9 Logotype Sizes

scale: 100% point size: 54pt tracking: -40

The ReHeim logotype is designed to be scaled according to standard typographic point sizes as they are often used in connection with text.

All logos as provided on the equal 144 point reproduced in 100%. If the logo is reproduced in 50% it equals 72 point

scale: 75% point size: 40.5pt tracking: -40

and so on. Ideally, the logo should be used according to point sizes but exceptions can be made.

Standard typographic point sizes are: point

scale

54

100%

40.5

75%

27

50%

scale: 50% point size: 27pt tracking: -40

The standard logotype should never be used smaller than 27point. For point sizes below that, a special logo with slightly wider spacing has been designed. point

scale

16

30%

8

15%

20

logo for small usage scale: 30% point size: 16pt tracking: -40

logo for small usage scale: 15% point size: 8pt tracking: -40

Logo

1.10 Signature Sizes

scale: 100% stroke: 2pt point size/tracking: 30pt/-40

The ReHeim signature is designed to be scaled according to standard length sizes.

Standard typographic point sizes are: width*height (mm)

scale

73.6*53.6 (mm)

100%

36.8*26.8 (mm)

50%

The standard signature should never be used smaller than 21.7*15.8 (mm). For length sizes below that, a special logo has been designed. width*height (mm)

scale

21.7*15.8 (mm)

30%

scale: 50% stroke: 1pt point size/tracking: 15pt/-40

logo for small usage scale: 30% stroke: 0.6pt point size/tracking: 8.8pt/-40

21

Logo

1.11 Logotype in a square or circle The logotype can be used in a square or circle but only if the format itself is a square or circle. This can be a sign, a plate, a sticker, etc.

standard logotype in a square Mathematical squares appear visually taller. For this reason, the square has been visually adjusted.

The logo has been positioned slightly higher according to dimensions of an equal square.

Visually it appears centered.

The logo should not be placed in another format positioned in a square or circle.

The position of the logo in the square or circle has been exactly deďŹ ned.

standard logotype in a circle The circle extends the width of the free zone by a quarter.

The logo has been positioned slightly higher so it appears visually in the center.

22

Logo

1.12 Signature in a square or circle The signature can be used in a square or circle but only if the format itself is a square or circle. This can be a sign, a plate, a sticker, etc.

standard logotype in a square Mathematical squares appear visually taller. For this reason, the square has been visually adjusted.

The logo has been positioned slightly higher according to dimensions of an equal square.

Visually it appears centered.

The logo should not be placed in another format positioned in a square or circle.

The position of the logo in the square or circle has been exactly deďŹ ned.

standard logotype in a circle The circle extends the width of the free zone by a quarter.

The logo has been positioned slightly lower so it appears visually in the center.

23

Logo

1.13 Logotype in a frame The logotype can be used in the 3 varieties of the ReHeim frame shapes.

The position of the logotype should be located in the lower right corner and the free zone must be considered.

24

Logo

1.14 Logo Don'ts Never change the authorized versions of the logo as it will undermine the consistency of the overall identity.

25

Do not use the logo on any background colors other than the speciďŹ ed colors.

Never outline the logo or parts of it.

Never use colors that are not part of the speciďŹ ed color palette, even if they may look good in a certain context.

Do not swap the colors of the stroke and letters. The stroke and letter should never be any other than the ReHeim color.

Never stretch or distort the logo.

Do not use the free zone as a box or frame. It is meant to help to position the logo but should not be colored.

2.

Color

Colors are an important part of the ReHeim identity as they are linked to individual types of ReHeim in the range. A system of color-coding has been established to help customers identify certain ReHeim easily.

Since ReHeim is using two corporate and three additional colors great care must be taken in reproducing those in different printing modes and on different surfaces. A hundred percent match can not always be achieved but every effort should be made to reproduce the intended colors as close to the speciďŹ ed as possible. The guidelines in this section should always be read before printing.

Colors

2.1 Standard logo colors

ReHeim Black PANTONE Black 6 C RGB: 0/255/255 CMYK: 0/0/0/0

The colors of the logo and its variations are specified in Pantone* (for single color printing), CMYK (for four-color offset printing), and RGB (for web use, on-screen presentations, and PDFs).

RGB colors are specified in this manual for Adobe Illustrator 2020.

Whenever possible uncoated paper should be used for printing. The paper should be off-white but not creamcolored.

All colors will appear slightly less intense on uncoated absorbent paper than on coated paper or screen. It is difficult to achieve a strong solid black when printing it as single spot color on uncoated paper for this reason the matching CMYK is a slightly lighter black as well. *PANTONE® is a registered trademark of Pantone, Inc. Colors shown are not intended to match PANTONE color standards.

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ReHeim White PANTONE Snow White RGB: 255/255/255 CMYK: 0/0/0/0

Colors

2.2 Secondary color palette

ReHeim Green PANTONE 573 C CMYK: 35/0/25/0 RGB: 179/228/209

ReHeim Orange PANTONE 2023 C CMYK: 0/52/48/0 RGB: 255/156/122

ReHeim Purple PANTONE 2705 C CMYK: 47/37/0/0 RGB: 154/159/244

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Colors

2.3 Color codes positve

mental theme B1 meditation

The secondary colors are linked to different types of themes. This system of color-coding makes it possible to distinguish different categories easily.

The name of every theme that belongs to one of the three individual categories should be written accordingly in a speciďŹ c color.

physical theme

2F yoga 3F exhibition

social theme

1F stroe 4F cafe

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Colors

2.4 Color codes negative

mental theme B1 meditation

The secondary colors are linked to different types of themes. This system of color-coding makes it possible to distinguish different categories easily.

The name of every theme that belongs to one of the three individual categories should be written accordingly in a speciďŹ c color.

physical theme

2F yoga 3F exhibition

social theme

1F stroe 4F cafe

31

Colors

2.5 Color palette gradient 10%

Hues of standard and secondary colors are available in 100%, 75%, 50%, and

25%. Hue should be used only as an

20%

exception to graphic design or print.

Even when using gradients, according to the standard of this hue Should be

30%

used.

40%

50%

60%

70%

80%

90%

100% 32

Colors

2.6 Color Do's and Don'ts As the system of color coding is clear and functional, colors should not be used randomly and for a purely decorative reason. Great care must be taken especially when colors are used as backgrounds.

Do not print the logo on a background using a color from the secondary palette.

This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used.

Text can be set in black or white on the green background or on any color of the secondary color palette.

33

This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used.

When colors from the secondary palette are used it is important to consider that there is enough contrast. Use text in white on the darker colors and in black on the lighter ones.

This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used. This is a sample text to illustrate how text can be used on colored backgrounds and how it should not be used.

The text should never be colored. Only use the speciďŹ ed black or white.

3.

Typography

The ReHeim identity is very simple and clean which makes high attention to detail in the typography even more important. The level of accuracy should not only be applied to all printed material but also in day to day business.

Good typography is not only important for the overall impression of the brand identity, it also reects on the quality of the products, the customer service, and the efďŹ ciency of the company.

Typography

3.1 Authorised fonts(EN)

font

Halvar Stencil Breitschrift light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-(.,:?+!#)*”$£%”[/]&@</>

The authorised font to be used in all forms of communications is Halvar Stencil Breitschrift. To maintain the consistent brand identity of ReHeim Use a designated font that considers readability and aesthetics.

Halvar Stencil Breitschrift medium

When using Halvar Stencil Breitschrift

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-(.,:?+!#)*”$£%”[/]&@</>

for word, marks, and headlines, Mid Gap font must be used. When using it as a text, Min Gap font must be used to improve readability.

- Wordmark :

Halvar Stencil Breitschrift bold

Halvar Stencil Breitschrift Mid Gap

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789-(.,:?+!#)*”$£%”[/]&@</>

- Headline : Halvar Stencil Breitschrift Mid Gap - Body copy : Halvar Stencil Breitschrift Min Gap

space

36

Min Mid Max

AaBbCcDdEe123 AaBbCcDdEe123 AaBbCcDdEe123

Typography

3.2 Authorised fonts(KR) The authorized font to be used in all forms of communications is Apple SD

font

Sandoll 고딕Neo1 Regular 가나다라마바사아자차카타파하 0123456789-(.,:?+!#)*”$£%”[/]&@</>

Neo. To maintain the consistent brand identity of ReHeim Use a designated font that considers readability and aesthetics.

Sandoll 고딕Neo1 Semibold 가나다라마바사아자차카타파하 0123456789-(.,:?+!#)*”$£%”[/]&@</>

Sandoll 고딕Neo1 Extrabold 가나다라마바사아자차카타파하 0123456789-(.,:?+!#)*”$£%”[/]&@</>

37

Typography

3.3 Headlines and bullet points Headlines should follow a clear hierarchy. Too many weights and font

This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a -

Halvar Stencil Breitschrift medium 24 point on 28 point leading

sizes to emphasize certain parts of a

This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading.

-

text should be avoided.

Hyphens should be set in Halvar Stencil Breitschrift and can be colored in ReHeim Color. Points should not be used Halvar Stencil Breitschrift medium 14 point on 18 point leading

as bullets.

bullet points Halvar Stencil Breitschrift medium 10 point on 14 point leading - This is a sample text - This is a sample text - This is a sample text • This is a sample text • This is a sample text • This is a sample text • This is a sample text • This is a sample text • This is a sample text This is a sample text This is a sample text • This is a sample text

38

Headline 1

All headlines can be colored in the ReHeim Green, Orange, Purple.

Headline 2 This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading.

-

Headline 3 This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading.

Headline 3 / Headline 3 / Headline 3 This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 6 point on 8.5 point leading.

Typography

3.4 Address and opening times

address as used on business cards or stationary

ReHeim Limited 46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea

Different shops must be always set in the same format. The address number,

Phone +82 10 1315 9075 Fax +82 2 2839 9075 Email name@reheim.com

URL, phone number, and opening times should always be produced in vinyl lettering on the shop door.

www.ReHeim.com

yoga opening & part times

ReHeim Yoga Tuesday to Sunday 6am – 10pm Phone 070 7767 0202 (Part time) 1 Time : 6am – 9am 2 Time : 10am – 1pm Personal Lesson : 2pm – 5pm 3 Time : 18pm – 20pm

exhibition opening & docent times

ReHeim Exhibition Tuesday to Sunday 11am – 19:30pm Phone 070 7767 0203 Docent Tuesday to Friday 2pm – 3pm

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Typography

3.5 Body copy(EN)

8 point on 12.5 point leading

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 8 point on

In every layout a few general

12.5 point leading. This is a sample text set in Halvar Stencil

typographic rules should be considered:

Breitschrift light 8 point on 12.5 point leading.

The text should be set in standard point sizes of 6, 8, 10, 12, 14, 16, 18 point, etc. All text should be set ranged-left.

JustiďŹ ed text should be avoided.

The number of characters per line should be no more than 80 characters (a space counts as a character).

The line spacing (leading) depends on the length of the line. Longer lines need more leading than shorter ones. As a general rule 2 point, additional leading should be used.

Paragraphs should be indicated by using a line space or half-line space.

Avoid using indentation on the ďŹ rst line of a new paragraph.

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10 point on 14.5 point leading

This is a sample text set in Halvar Stencil Breitschrift light 10 point on 14.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 10 point on 14.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 8 point on 14.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 8 point on 14.5 point leading.

Typography

3.6 Body copy(KR)

8 point on 13 point leading

이 글은 샘플 텍스트이며, 국문서체의 경우 8 포인트 크기의 서체는 13 포인트의 행간을 유지합니다. 이 글은 샘플 텍스트이며, 국문서체의 경우 8 포인트 크기의 서체는 13 포인트의 행간을 유지합니다. 이 글은 샘플 텍스트이며, 국문서체의 경우

In every layout a few general

8 포인트 크기의 서체는 13 포인트의 행간을 유지합니다. 이 글은 샘플 텍스트이며,

typographic rules should be considered:

국문서체의 경우 8 포인트 크기의 서체는 13 포인트의 행간을 유지합니다.

The text should be set in standard point sizes of 6, 8, 10, 12, 14, 16, 18 point, etc. All text should be set ranged-left.

Justified text should be avoided.

The number of characters per line should be no more than 80 characters (a space counts as a character).

10 point on 15 point leading

이 글은 샘플 텍스트이며, 국문서체의 경우 10 포인트 크기의 서체는 15 포인트의 행간을 유지합니다. 이 글은 샘플 텍스트이며, 국문서체의 경우 10 포인트 크기의 서체는 15 포인트의 행간을

The line spacing (leading) depends on

유지합니다. 이 글은 샘플 텍스트이며, 국문서체의 경우 10 포인트

the length of the line. Longer lines need

크기의 서체는 15 포인트의 행간을 유지합니다. 이 글은 샘플

more leading than shorter ones. As a general rule 2 point, additional leading should be used.

Paragraphs should be indicated by using a line space or half-line space.

Avoid using indentation on the first line of a new paragraph.

41

텍스트이며, 국문서체의 경우 10 포인트 크기의 서체는 15 포인트의 행간을 유지합니다.

Typography

3.7 ReHeim in body copy

Correct treatment of ‘ReHeim’ in running text.

The name ReHeim used in bodycopy.

Never use ‘ReHeim’ in all lower case and upper case.

The name Reheim used in bodycopy.

Never use ‘ReHeim’ in all lower case.

The name reheim used in bodycopy.

Never use ‘ReHeim’ in all upper case.

The name REHEIM used in bodycopy.

To maintain the brand's identity, R and H always written in uppercase and all other words in lowercase.

42

Typography

3.8 Typography Don’ts The overall identity of ReHeim is simple, functional, and without eye-catching effects. For this reason, the typography

This is a sample text set in Halvar Stencil

This is a sample text set in Halvar Stencil

Breitschrift light 8 point on 12.5 point leading. This

Breitschrift light 8 point on 12.5 point leading.

is a sample text set in Halvar Stencil Breitschrift

This is a sample text set in Halvar Stencil

light 8 point on 12.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light

8 point on 12.5 point leading.

Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

must be kept clean and consistent in every detail.

Do not increase or reduce the letter spacing.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

Never center any text.

Never set text flush right.

This is a sample text set in Halvar Stencil

This is a sample text set in Halvar Stencil

Breitschrift light 8 point on 12.5 point leading.

Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading.

Never set text justified.

43

Do not increase or reduce the leading.

This is a sample text set in Halvar Stencil Breitschrift light 8 point on 12.5 point leading. This is a sample text set in Halvar Stencil Breitschrift light 8 point.

Do not use indents. Use a empty line instead.

4.

Imagery

Images add to the experience of the brand and can provide a more â&#x20AC;&#x2DC;emotionalâ&#x20AC;&#x2122; aspect in contrast to the functional typography.

Images and decorative patterns should never be picked at random mixing different styles of photography or color modes.

Imagery

4.1 Image usage (normal photos) Photography is a crucial part of the ReHeim brand identity. Photos should always be professional and of high quality.

Amateur photos can be used for publications, such as news, blogs etc.

46

Imagery

4.2 Image usage (ReHeim Green photo treatment)

Whenever photos are used as a generic background where they play a secondary role, a graphical treatment is recommended. It’s called

“ReHeim Green Photo Treatment”.

47

Imagery

4.3 Image usage (ReHeim Orange photo treatment)

Whenever photos are used as a generic background where they play a secondary role, a graphical treatment is recommended. It’s called

“ReHeim Orange Photo Treatment”.

48

Imagery

4.4 Image usage (ReHeim Purple photo treatment)

Whenever photos are used as a generic background where they play a secondary role, a graphical treatment is recommended. It’s called

“ReHeim Purple Photo Treatment”.

49

Imagery

4.5 Image creation method The creation method is described as a generic one, that most of the graphical software is supporting (Photoshop, Illustrator).

- Convert the desired photo to greyscale - Create a new layer above the photo, and set up a blending mode to Multiply.

Sometimes the greyscale photo will require some retouching

ReHeim Purple Photo Treatement

(brightness/contrast).

After creating the image, always flatten the layers before sending, as in some cases like viewing a pdf file from a

creation method

web browser may not show the desired results, or may appear corrupted.

50

1st layer: grayscale photo

2st layer: ReHeim Purple layer, blending mode: multiply

Result photo: opacity: 96% / fill: 96%

Imagery

4.6 Images and logo

Always treat the logo as an independent design element. When placing images next to the logo, the free zone must be considered.

The logo should never appear on colored.

And it should be positioned center an image in an area at least the height of the free zone.

Avoid placing the logo on images as the background of the image usually does not provide enough contrast.

51

Imagery

4.7 Outline pattern

pattern of positive

The 3axes shape can be used as an outline to create a variety of more subtle patterns. Those patterns can be used to give an otherwise plain surface or printed area a more textured appearance. Outline pattern can be designed using all colors of the standard and secondary color palette as well as tints.

The outline pattern can be used as a feature in the shop interior as decals, ornaments, or on the packaging.

pattern of negative

52

Imagery

4.8 Location map

location map positive

Location maps should be designed for each shop. They should be simple but as clear as possible.

All roads are drawn using the same line thickness. However, it excludes a large street. No visual distinction is made between smaller and large roads but it is important to decide which ones are relevant in ďŹ nding the shop. The location of the shop is indicated by the logo.

location map negative

53

Imagery

4.9 Icongraphy positive The Icongraphy has been designed to match the corporate font and can

Toilet

Staff Only

Information

No Smoking

Reception Desk

Disabled People

Elevator

Exit

Store

Quiet

Fitting Room

Cafe

Yoga

Meditation

Gallery

Mental

Physical

Social

easily be recognized in very small sizes.

A selection of arrows can be used on the mobile application as well as in the shop environment.

Further signs for the cafe, yoga, and toilet are available. Any new symbols should be designed with the same stroke widths as the existing ones.

54

Imagery

4.10 Icongraphy negative The Icongraphy has been designed to match the corporate font and can

Toilet

Staff Only

Information

No Smoking

Reception Desk

Disabled People

Elevator

Exit

Store

Quiet

Fitting Room

Cafe

easily be recognized in very small sizes.

A selection of arrows can be used on the mobile application as well as in the shop environment.

Further signs for the cafe, yoga, and toilet are available. Any new symbols should be designed with the same stroke widths as the existing ones.

Social

Yoga

55

Meditation

Gallery

Mental

Physical

Social

5.

Stationery

Stationery may not be something that the customer comes in contact with but it becomes important for the business side of the company when dealing with investors, suppliers, commercial estate agents, etc.

Good, functional stationery also makes a business a lot easier.

Stationery

5.1 Business card

14.7mm

format: 85 x 55(mm) show in: 100%

55.6mm

14.7mm

The ReHeim business cards should be used by all employees of the company.

22mm

The design of the business card should remain consistent but personal mobile phone numbers can be removed. In this case, the contact details move one line

ReHeim logo in 75%

11mm

closer to the bottom edge of the card.

The name stays in the same position.

22mm

Business cards are printed on Conqueror Connoisseur (soft white)

300gsm (350gsm if available) 5mm

Halvar Stencil Breitschrift medium 9pt

5mm

Name Surname

45mm

ReHeim Limitied 46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea Mobile +82 10 1315 9075 Fax +82 2 2839 9075 Email name@reheim.com

Halvar Stencil Breitschrift medium 9pt / 13.5 leading

www.ReHeim.com 5mm 58

70mm

5mm

Stationery

5.2 Letterhead

25mm

format: 297 x 210(mm) show in: 40%

38.5mm

51.5mm

85mm

15mm

The letterhead should be used in combination with a DL window envelope

ReHeim logo in 79%

to avoid address labels. Letters should be folded into three parts at the folding

95mm (freezone)

line measured 99mm from the top.

The letterhead is printed on Conqueror Connoisseur (soft white) 110gsm (laser compatible), without watermark.

276mm

Halvar Stencil Breitschrift light 9pt / 13.5 leading

6mm Black

59

10mm

Stationery

5.3 Letterhead text guidelines

25mm

format: 297 x 210(mm) show in: 40%

15mm

All letters should be typed according to the positions and measurements speciďŹ ed and only within the designated

Halvar Stencil Breitschrift light 9pt / 13.5 leading

42mm

type area.

17mm

The typeface suggested is Halvar Stencil Breitschrift light. The type size is

29mm

10 points on 14.5 point line leading.

Halvar Stencil Breitschrift light 10pt / 14.5 leading

161mm

27mm 6mm

60

262mm

10mm

Stationery

5.4 Following page The following page repeats the design

format: 297 x 210(mm) show in: 40%

57mm

of the letterhead without the address.

It is used for external communications if the letter is more than one page long. Text written on the following page starts at the same line as the address on the ďŹ rst page. The following page can also be used in internal communications, handwritten notes and membership records.

208mm

32mm

61

Stationery

5.5 DL envelope

20mm

format: 220 x 110(mm) show in: 40%

11mm

Standard DL window envelopes should be used to send letters. Self-printed

ReHeim logo in 82%

address labels should be avoided.

The window envelope should be from the same Conqueror paper range as the

Halvar Stencil Breitschrift light 9pt / 13.5 leading

71.5mm

letterhead (Conqueror Connoisseur).

The logo and the small address line

27.5mm

on the back of the envelope needs to be at least 10mm away from the edge following printing requirements for envelopes.

Halvar Stencil Breitschrift light/bold 6.5pt

11mm

99mm

Black

62

267mm

Stationery

5.6 Din A4 envelope

24mm

format: 324 x 229(mm) show in: 40%

11mm

For sending large documents such

ReHeim logo in 82%

as membership records, business proposals, or documents that should not be folded Din A4 size envelopes should be used.

95mm Halvar Stencil Breitschrift light 9pt / 13.5 leading

207mm

Halvar Stencil Breitschrift light/bold 6.5pt

11mm 63

205mm

Stationery

5.7 Compliment slip

25mm

format: 210 x 100(mm) show in: 40%

15mm

The compliment slip repeats the design of the letterhead. It is used to

ReHeim logo in 79%

accompany a document or ďŹ le when there is no need to write a full letter.

The compliment slip is printed on Conqueror Connoisseur (soft white)

110gsm (laser compatible), without

79mm

Halvar Stencil Breitschrift light 9pt / 13.5 leading

6mm

watermark.

Black

64

175mm

10mm

Stationery

ReHeim logo in 140%

5.8 Folder with flaps

25mm

format: 470 x 397(mm) show in: 32%

195mm

5mm 25mm

25mm

The folder with flaps can be used for bulky documents. The folder offers a more elegant form of presentation. As it is more expensive than the binding cover, the folder must only be used for contacts with customers and official bodies. It can also be used for sending press releases.

279mm

Halvar Stencil Breitschrift medium 9pt / 13.5 leading

6mm A business card can be inserted in the slots on the front flap.

71.5mm

10.5mm

25mm

65

193mm

32mm

195mm

6.

Wellness paraphernalia

Wellness paraphernalia help consumers create a wellness experience. It will show you items used in cafes along with meditation and yoga supplies used in Reheim.

It maintains a consistent brand identity to more effectively deliver the experience you can feel in the space.

Wellness paraphernalia

6.1 Incense stick

stick, case w*d*h: 170 x 40 x 20(mm) ReHeim White, Green

Incense sticks help you meditate by improving your concentration. The case should be made in Reheim White and the stick uses Reheim Green to give it

Pattern of positive

uniformity.

The holder is made of ceramic and resembles the shape of the logo. When inserting the stick into the middle hole, it should be placed slightly obliquely, and the angle is the same as the tilted line of the logo.

holder w*d*h: 100*60*15(mm) ceramic, ReHeim White

68

Incense Stick

Wellness paraphernalia

6.2 Yoga mat Yoga mats are essential items for yogaenjoying members and provide sufďŹ cient comfort for their activities. The color is made of energetic Reheim Orange color and soft yet resilient material.

69

w*d*h: 1850 x 650 x 10 (mm) nitrile-butadiene rubber, 1590g ReHeim Orange

Wellness paraphernalia

6.3 Smart watch band Smart Watch Band is a product that can bring a sense of belonging to members who are interested in exercise and health.

Out of the four colors, you can choose and use the color that suits your taste, and it has strong durability with silicon material.

70

w*d*h: 40 x 10 x 180~210(mm) silicon, 23~30g ReHeim Black, Green, Orange, Purple

Wellness paraphernalia

6.4 Sports hair band Made of comfortable and absorbent materials, the hairband is sold in a variety of designs and can also be used as fashion items. It will help promote ReHeim's identity to the outside and help to create a healthy brand image.

71

w*d*h: 225 x 45(mm) cotton, polyester, 33g ReHeim Green, Orange, Purple

Wellness paraphernalia

6.5 Gym bag Gymbag is one of the products that can expose the brand and have a healthy image.

The appearance of the bag is similar to the logo's, and it is designed simple using the basic colors of ReHeim Black and White.

72

w*d*h: 500 x 250 x 200(mm) nylon, 40L ReHeim Black, White

Wellness paraphernalia

6.6 Mug cups

The ‘ReHeim’ logo printed at the bottom of the mug of the cup measures a third of the overall diameter including the free zone.

ReHeim mugs can be used in the cafe and can be displayed on a shelf and sold as promotional items.

The ‘ReHeim’ graphic on the side of the mug is positioned according to the full length. The graphic should only be printed on one side of the mug.

w*h: 110 x 130(mm) ceramic, 300ml ReHeim Green, Orange, Purple on mug

73

Wellness paraphernalia

6.7 Paper cups Branded paper cups are not only suitable for take-away they also provide a good medium for advertising. Paper cups should only be used in one size and only together with the matching wrapper.

It should always be reproduced in two colors and should have a feature to let you know that water and beverages can be hot.

All paper cups used in the shop must be made from recyclable material and customers should be encouraged to buy a tumbler (see section 6.9) and bring it each time they visit the shop.

74

w*d*h: 80 x 100 x 115(mm) paper, 275ml ReHeim Black, White on paper

Wellness paraphernalia

6.8 Wrappers

wrapper option 1: Use ReHeim Black for the background and ReHeim White for your logo and text.

Wrappers should be made from paper material and customers should include a warning message that the drink is hot. The wrapper also shows the web

Cau tion : H Bev OT erga ge!

address which is not printed on the paper cups.

wrapper option 2: Use ReHeim Black for the background and ReHeim White for your logo and text.

Cau tion : H Bev OT erga ge!

75

Wellness paraphernalia

6.9 Tumbler Tumblers are also one of the products that can expose brands to the outside and have a healthy image and are often used in everyday life.

The tumbler's exterior is cut off one side of the lid to make it look similar to the logo's appearance, and is made of ďŹ ve colors using basic white and black colors and secondary colors.

76

w*d*h: 66 x 66 x 186(mm) steel, 350ml ReHeim Black, White Green, Orange, Purple

Wellness paraphernalia

6.10 Menu The menu of the cafe brand should be made of coded paper. The menu includes coffee, beer, and desserts in order and is subject to the applicable regulations. For brand identity, the top right of the menu should be cut.

77

ReHeim cafe menu

7.

ReHeim elements

ReHeim elements include the ofďŹ ce element and membership for most products that can be purchased from the store or membership consumed on the premises. It also outlines the design for related items such as employee elements and loyalty cards.

ReHeim elements

7.1 Signage

projection sign

The logo should always be on either side of the sign and only use a square frame with one cut off.

The logo can also be used as a banner, and the banner is placed between the top and bottom metal borders.

banner using the fabric

80

ReHeim elements

7.2 ID card

27.5mm

format: 66 x 91 show in: 100%

11mm

27.5mm

The ReHeim ID cards should be used by all employees of the company. The design of the ID card should remain consistent, personal mobile phone numbers, ofďŹ cial responsibilities, and email must be maintained. ID cards can

Halvar Stencil Breitschrift Regular 17pt

only be used with the speciďŹ ed color.

91mm

Halvar Stencil Breitschrift Regular 24pt

Halvar Stencil Breitschrift Regular 7pt

ReHeim Store ReHeim Staff Store ReHeim Staff Store Staff

John John John John Phone E-Mail

Jhon@gmail.com

Phone E-Mail

Jhon@gmail.com

Phone E-Mail

Jhon@gmail.com

Phone E-Mail

81

Jhon@gmail.com

ReHeim elements

7.3 Membership card

format: 55 x 85 show in: 100%

5mm

75mm

5mm

5mm

75mm

5mm

ReHeim membership cards must be used by ReHeim members. The design of the ID card must be consistent, the ReHeim number, Adress and QR code

Halvar Stencil Breitschrift Regular 16pt

must be maintained.

55mm

The QR code is an example and the member will have an individual QR code. grpahic opacity 20%

85 x 7 Card magnetic

55mm QR Code size 15mm * 15mm Halvar Stencil Breitschrift medium 8pt

82

070 â&#x20AC;&#x201C; 7767 â&#x20AC;&#x201C; 0202 46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea

This membership card cannot be transferred and reissued in case of loss.

ReHeim elements

7.4 Card holder

format: 60 x 100 show in: 100% mebership card holder

The membership cardholder contains a graphic representing the user's monthly cumulative amount.

It is printed on transparent vinyl and a new graphic is printed once a month.

To match the graphics on the membership card, you must follow the applicable regulations.

format: 60 x 100 show in: 100% membership card in holder

83

ReHeim elements

7.5 Membership keyring ReHeim consists of 5 spaces based on 3 themes. In various spaces, people have different experiences for each individual. ReHeim records a person's wellness life to help lead a healthier lifestyle.

By visualizing personal wellness infographics in 3D in the ReHeim app, Create and customize membership cards based on information.

You can check your own infographic that changes every month.

84

w*d*h: 50 x 10 x 30(mm) ďŹ lament, 30g ReHeim Black, White, Green, Orange, Purple

ReHeim elements

7.6 Floor info

ReHeim Social > 1F. 4F ReHeim Physical > 2F. 3F ReHeim Mental > B1

ReHeim Floor

ReHeim forms a space around three themes: mental, physical, and social.

Meditation, shop, yoga, exhibition, and cafe are divided into 5 spaces based on three themes, and ReHeim provides an

Cafe

4F

4F

experience to do a variety of wellness

Cafe

activities.

Exhibition

3F

3F Exhibition

Yoga

2F

2F Yoga

Store

1F

1F Store

Meditation

B1

B1 Meditation

85

ReHeim elements

7.7 Exhibition ticket ReHeim ticket design is for display purposes only. It is divided into right

3mm

format: 55 x 160 show in: 60%

117mm

40mm

ReHeim Exhibition

Halvar Stencil Breitschrift Regular 30pt / 17pt

Admission Ticket

and left, and the right is the exhibition 55mm

name and notes. On the left is used as a conďŹ rmation card to conďŹ rm your location.

Tickets do not use Green or Purple, only

Halvar Stencil Breitschrift Regular 6pt

PysicalN

o Refund

No Trading

ReHeim

ReHeim Black, and ReHeim Orange.

3mm

Halvar Stencil Breitschrift Regular 30pt

117mm

40mm

ReHeim Exhibition Admission Ticket

Halvar Stencil Breitschrift Regular 17pt

55mm

Halvar Stencil Breitschrift Regular 6pt

86

PysicalN

o Refund

No Trading

ReHeim

ReHeim elements

7.8 Staff clothes Branded t-shirts should be worn by every member of staff serving customers. They must be 100% cotton with the alternative â&#x20AC;&#x2DC;ReHeimâ&#x20AC;&#x2122; wordmark screen printed on the front

87

ReHeim staff clothes

ReHeim elements

7.9 Shopping bag

w*d*h: 330 x 455 x 100(mm) snow white 150g ReHeim Black, White

The ReHeim shopping bag is used to hold the store's sales items. Large shopping bags, small shopping bags, basically using patterns. The color of the pattern is black and white, so don't use the secondary color.

w*d*h: 190 x 250 x 80(mm) snow white 150g ReHeim Black, White

88

ReHeim elements

7.10 Sticker

logotype sticker w*h: 50 x 35(mm) / 50 x 50(mm) ReHeim Black, White

The ReHeim sticker is free to the person who purchased the goods from the store. Also free of charge for those who have watched the exhibition. It is a sticker designed with a logotype and signature and follows the free zone.

signiture sticker w*h: 50 x 35(mm) / 50 x 50(mm) ReHeim Black, White

89

tp

8.

ReHeim infographic

ReHeim offers infographics and app design for a healthy wellness life. To numerically express an individual's mental, physical, and social wellness health, one should follow this guide, which explains the full app guide.

ReHeim infographic

8.1 App design The ReHeim app is created based on

app in apple watch/iPhone x/xs/11

standard logotype

infographics. ReHeim uses a black background by default and preserves the tone and manner of smartphones and watches.

The two devices are synchronized in real-time and the information between

amount of data per day

each device should not be different.

amount of data per week

92

ReHeim infographic

8.2 ReHeim chart(icon) ReHeim uses the following graph to

inforgraphic of positive

Mental / Minute

deliver more accurate and intuitive information to consumers in the app

Physical / Kcal

environment. The graph is divided into three axes.

The physical graph represents calories,

Social / Meet person

the mental graph is based on meditation time, the social graph is based on the people you have met.

infographic of negative

Mental / Minute

Physical / Kcal

Social / Meet person

93

ReHeim infographic

8.3 ReHeim bar chart â&#x20AC;&#x201C; day The ReHeim bar graph shows a day's worth of information. The amount of the

chart of physical use ReHeim orange

Individual target amount

vertical axis is determined according to the criteria you set in the app. The graph is divided into a total of 24 columns, and each represents the measured value for 1 hour.

The bar graph is divided into 24 columns in the app, but 15 columns in the smartwatch.

Halvar Stencil Breitschrift Bold/ #656565

chart of social, mental use ReHeim green, purple

94

ReHeim infographic

8.4 ReHeim bar chart â&#x20AC;&#x201C; month

chart of physical use ReHeim orange

The ReHeim bar graph shows information over a month. It shows cumulative data for a total of 30 days.

Cumulative amount per month

Standards are set differently for each individual, and this infographic is used to create a variety of applications.

graphic opacity 30%

The orientation of the axis is different for each theme and it takes more time towards the edge of the logo.

chart of social, mental use ReHeim green, purple

graphic used in QR code

95

ReHeim infographic

8.5 App UI guide positive The app should follow the UI design for a consistent experience in ReHeim. The overall design has a positive UI and

smartphone manual guide

standard logotype

background color ReHeim White

a negative UI. 'class reservation' and 'exhibition' follow white, and 'my page' and 'space of' use a black screen.

This guide is about color and main graphic elements, and the font size and infographic elements are at the discretion of the designer.

black / opacity 5%

96

ReHeim infographic

8.6 App UI guide negative The app should follow the UI design for a consistent experience in ReHeim. The overall design has a positive UI and

smartphone manual guide

standard logotype

background color ReHeim Black

a negative UI. 'class reservation' and 'exhibition' follow white, and 'my page' and 'space of' use a black screen.

This guide is about color and main graphic elements, and the font size and infographic elements are at the discretion of the designer.

white / opacity 10%

97

9.

Appendix

Appendix

â&#x2026;Ł FIle names The ReHeim logo and all logo variations are provided in three different color modes (CMYK, RGB and Pantone) for different types of printing.

When sending the logo to external users it is important to clarify how it will be printed in order to provide them with the correct ďŹ le.

100

Appendix

1.1_logo1_ positive.eps

1.1.1_logo1_ small_ positive.eps

2.1_logo1_ positive_green.eps

2.1.1_logo1_ negative_orange.eps

1.2_logo1_ negative.eps

1.1.2_logo1_small_ negative.eps

2.2_logo1_ positive_orange.eps

2.2.1_logo1_ negative_orange.eps

1.3_logo1_ transparent.eps

1.1.3_logo1_small_ transparent.eps

2.3_logo1_ positive_purple.eps

2.3.1_logo1_ negative_purple.eps

101

Appendix

3.1_logo2_ positive.eps

3.1.1_logo2_small_ positive.eps

4.1_logo2_ positive_green.eps

4.1.1_logo2_ negative_green.eps

3.2_logo2_ negative.eps

3.1.2_logo2_small_ negative.eps

4.2_logo2_ positive_orange.eps

4.2.1_logo2_ negative_orange.eps

3.3_logo2_ transparent.eps

3.1.3_logo2_small_ transparent.eps

4.3_logo2_ positive_purple.eps

4.3.1_logo2_n egative_purple.eps

102

Appendix

5.1_logo1_square_ positive.eps

6.1_logo1_square_ positive_green.eps

6.1.1_logo1_square_ negative_green.eps

5.2_logo1_square_ negative.eps

6.2_logo1_square_ positive_orange.eps

6.2.1_logo1_square_ negative_orange.eps

5.3_logo1_square_ transparent.eps

6.3_logo1_square_ positive_purple.eps

6.3.1_logo1_square_ negative_purple.eps

103

Appendix

7.1_logo1_circle_ positive.eps

8.1_logo1_circle_ positive_green.eps

8.1.1_logo1_circle_ negative_green.eps

7.2_logo1_circle_ positive.eps

8.2_logo1_circle_ positive_orange.eps

8.2.1_logo1_circle_ negative.eps

7.3_logo1_circle_ transparent.eps

8.3_logo1_circle_ positive_purple.eps

8.3.1_logo1_circle_ negative.eps

104

Appendix

9.1_logo2_square_ positive.eps

10.1_logo2_square_ positive_green.eps

10.1.1_logo2_square_ negative_green.eps

9.2_logo2_square_ negative.eps

10.2_logo2_square_ positive_orange.eps

10.2.1_logo2_square_ negative_orange.eps

9.3_logo2_square_ transparent.eps

10.3_logo2_square_ positive_purple.eps

10.3.1_logo2_square_ negative_purple.eps

105

Appendix

11.1_logo2_circle_ positive.eps

12.1_logo2_circle_ positive_green.eps

12.1.1_logo2_circle_ negative_green.eps

11.2_logo2_circle_ negative.eps

12.2_logo2_circle_ positive_orange.eps

12.2.1_logo2_circle_ negative_orange.eps

11.3_logo2_circle_ transparent.eps

12.3_logo2_circle_ positive_purple.eps

12.3.1_logo2_circle_ negative_purple.eps

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Appendix

13.1_logo frame_ positive_green.eps

13.1.1_logo frame_ positive_green.eps

13.2_logo frame_ positive_orange.eps

13.2.1_logo frame_ positive_orange.eps

13.3_logo frame_ positive_purple.eps

13.3.1_logo frame_ positive_purple.eps

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Appendix

14.1_color code_ positive_green.eps

14.1.1_color code_ negative_green.eps

15.1_color type_ positive_green.eps

15.1.1_color type_ negative_green.eps

14.2_color code_ positive_orange.eps

14.2.1_color code_ negative_orange.eps

15.2_color type_ positive_orange.eps

15.2.1_color type_ negative_orange.eps

14.3_color code_ positive_purple.eps

14.3.1_color code_ negative_purple.eps

15.3_color type_ positive_purple.eps

15.3.1_color type_ negative_purple.eps

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Appendix

16.1_ReHeim axes_ positive.eps

17.1_ReHeim axes_ positive_green.eps

17.1.1_ReHeim axes_ negative_green.eps

16.2_ReHeim axes_ negative.eps

17.2_ReHeim axes_ positive_orange.eps

17.2.1_ReHeim axes_ negative_orange.eps

16.3_ReHeim axes_ transparent.eps

17.3_ReHeim axes_ positive_purple.eps

17.3.1_ReHeim axes_ negative_purple.eps

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Appendix

18.1_pattern_ positive_axes1.eps

18.1.1_pattern_ negative_axes1.eps

18.2_pattern_ positive_axes2.eps

18.2.1_pattern_ negative_axes2.eps

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Appendix

19.1_icon_ toilet.eps

19.4_icon_ no smoking.eps

19.7_icon_ elevator.eps

19.2_icon_ staff only.eps

19.5_icon_ reception desk.eps

19.8_icon_ exit.eps

19.3_icon_ staff only.eps

19.6_icon_ disabled people.eps

19.9_icon_ store.eps

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Appendix

19.10_icon_ quiet.eps

19.13_icon_ yoga.eps

19.16_icon_ mental.eps

19.11_icon_ ďŹ tting room.eps

19.14_icon_ medidation.eps

19.17_icon_ physical.eps

19.12_icon_ cafe.eps

19.15_icon_ gallery.eps

19.18_icon_ social.eps

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Appendix

Ⅴ Credits and support ©2020 ReHeim Ltd. Design and Concept by Minji Kim, Wooyong Kim, Gyumin Shim ReHeim Ltd.

46, Pirundae-ro, Jongno-gu, Seoul, Republic of Korea Tel. +82 10 1315 9075 www.ReHeim.com

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