Table of Content
About Hong Kong Momtrepreneurs 關於⾹港創業媽媽
Messages from Co-Chairs and Executive Director
Notable Accomplishments
To empower marginalized mothers through life long learning of entrepreneurship
Mission 使命 to foster lifelong learning and provide skills training to support mothers to work again while educating, supporting and promoting education in entrepreneurship amongst mothers; 促進終⾝學習，並提供技能培訓來⽀持⺟親再次⼯作，
to support women from low income and marginalized communities in Hong Kong through mentorship for the alleviation of poverty;
通過扶貧及導師培訓，⽀持⾹港
to raise public awareness and educate the public around the needs of women entrepreneurs and mothers in re-entering the workforce or through cross-sectoral collaborative initiatives engaging the social, private and public sectors;
for the promotion of health of working women and broader family wellness for the benefit of Hong Kong
About Hong Kong Momtrepreneurs 關於⾹港創業媽媽
Since its founding in 2018, Hong Kong Momtrepreneurs (HKM) has empowered mothers to continue their ventures through educating women on the life long skills of entrepreneurship, building a community to support mothers, providing mentorship to marginalized mothers and raising public awareness on policies related to female empowerment and family and empower mothers to continue pursuing their dreams. It has become a registered charitable organization (IR File No: 91/17697) since 2022
Through our mentorship, we support mothers in their entrepreneurial journey by building a community for networking, training and workshops. The Moms4Moms Fellowship Program is a female empowerment program that brings marginalized mothers from all walks of life hard and soft skills related to motherhood and entrepreneurship
We raise public awareness on policies related to female empowerment and family by working closely with the government, public sector, private sector and organising events around an annual theme. ⾃
的 社區，為邊緣化的⺟親提供指導，提⾼公眾對於婦⼥ 權益和家庭政策的認識，賦予⺟親繼續夢想的權利。
2022 年 起 ， HKM 亦 是 政 府 認 可 慈 善 機 構 (IR File 91/17697)。
通過我們的師友制度，我們透過建⽴社區網絡、培訓
及⼯作坊，來⽀持⺟親的創業之旅。Moms4Moms媽
媽創業家培育計劃⽬的是將⺟性和創業家精神相關的
軟性及硬性技能帶給不同背景的⺟親。
通過與政府、公共部⾨以及私營部⾨緊密合作，並圍
繞年度主題舉辦活動，我們希望提⾼公眾對提⾼婦⼥
權益和家庭政策的認識。
和職
業上的挑戰。2023/24屆Moms4Moms學員的順
利畢業以及第五期學員的啟動，讓我們感到無⽐
⾃豪，展⽰了我們項⽬的變⾰性影響。
我們的⺟親節旗艦活動體現了這種轉型精神，活
動中既有學員們的勵志故事，也有來⾃傑出⼥性
的⼩組討論，她們分享了各⾃獨特的成功之路。
通過舉辦關於數字營銷、法律須知和個⼈韌性的
⼯作坊，我們持續強化舊⽣網絡，⾒證我們的社
區變得更加強⼤和緊密聯繫。
我們對合作夥伴、導師和捐贈者們堅定不移的⽀
持深表感激。你們對我們使命的信⼼，推動著我
們持續建設 個讓每位⺟親都能茁壯成⻑、貢獻
⼒量並激勵他⼈的⽣態系統。
⾹港創業媽媽 董事會聯席主席
梁思敏及杜⻘雲⼥⼠
Message from Co-chairs
The year 2024 has been a powerful testament to the theme we embraced: "Pivot Our Way to Success." We have witnessed incredible resilience and adaptability from our community of mothers, who have navigated personal and professional challenges with unwavering determination The successful graduation of our 2023/24 Moms4Moms fellows and the launch of our fifth cohort filled us with immense pride, showcasing the transformative impact of our programs.
Our flagship Mother's Day event embodied this spirit of pivoting, featuring inspiring stories from our fellows and a panel of remarkable women who shared their unique pathways to success. As we continued to strengthen our alumni network with workshops on digital marketing, legal essentials, and personal resilience, we saw our community grow more robust and interconnected.
We are deeply grateful for the unwavering support of our partners, mentors, and donors Your belief in our mission fuels our momentum as we continue to build an ecosystem where every mother is empowered to thrive, contribute, and inspire.
Sindy Leung & Migi To Co Chairs, Board of Directors Hong Kong Momtrepreneurs
Message from Executive Director
In 2024, Hong Kong Momtrepreneurs fully embodied the spirit of "Pivot Our Way to Success " We witnessed our community of mothers not just adapting to change, but harnessing it to fuel their growth The 2023/24 Moms4Moms Fellowship Program was a resounding success, culminating in a heartfelt graduation where our fellows pitched their innovative business ideas with confidence and poise.
This year, we significantly expanded our impact through strategic collaborations. Our partnership with Share for Good and Manulife on the "Future Mumpowered" program opened new doors for mothers seeking to re-enter the workforce We also took a firm stand on inclusivity by signing the Racial Diversity & Inclusion Charter and the Good Employer Charter 2024, reinforcing our commitment to creating equitable opportunities
The launch of our 5th Moms4Moms cohort in September marked a new chapter, welcoming 14 new fellows into our fold. Through workshops on design thinking, digital marketing, legal fundamentals, and self-care, we provided them with the essential tools to navigate their entrepreneurial journeys As we look back on a year of pivotal moments, we are energized to continue championing the power and potential of every mother.
Lena Wong Founder & Executive Director Hong Kong Momtrepreneurs
，更駕
馭變⾰來促進⾃⾝成⻑。2023/24年度的
Moms4Moms媽媽創業培訓計劃取得了
巨⼤成功，在感⼈的畢業典禮上達到⾼
潮，學員們充滿⾃信和沉穩地推介了她們
創新的商業理念。
今年，我們通過戰略合作極⼤地擴展了影
響⼒。我們與Share for Good和宏利在
「未來媽媽⼒量」計劃上的合作為尋求重
返職場的媽媽們開啟了新的⼤⾨。我們還
通 過 簽 署 《 種 族 多 元 與 共 融 約 章 》 和
《2024年好僱主約章》，堅定表明了對包
容性的⽴場，進 步強化了我們創造公平
機會的承諾。
九⽉啟動的第五期Moms4Moms計劃標
誌著新的篇章，歡迎14位新學員加⼊我
們的⾏列。通過關於設計思維、數碼營
銷、法律基礎和⾃我關懷的⼯作坊，我們
為她們提供了重要的⼯具，以應對創業旅
程中的挑戰。回顧這充滿關鍵時刻的
年，我們充滿動⼒，將繼續倡導每位⺟親
的⼒量和潛能。
⾹港創業媽媽
創辦⼈兼執⾏董事
王茵媚
Moms4Moms Fellowship Program 23/24
Speaking engagement at PVH
2024 Pivot our way to Success Flagship
Moms4Moms 24/25 Opening Ceremony
Return to Work Again workshops
HKM Fundraising Dinner
Bringing Moms4Moms to corporate for 2030 SDGs Game
Work Highlights
The year 2024 was defined by momentum, growth, and strategic pivots. We successfully launched and graduated cohorts, strengthened our alumni network, and forged new partnerships to widen our impact.
Moms4Moms Fellowship Program Thrives: The 2023/24 cohort concluded with a powerful pitching and graduation ceremony in May In September, we warmly welcomed the 5th Cohort, comprising 14 new fellows, with an opening ceremony at Withers Worldwide. The curriculum was enriched with practical lessons on Design Thinking, Legal fundamentals for startups, Digital Marketing, and Personal Resilience
Alumni Network Expansion: We continued to invest in our growing alumni community through dedicated workshops and networking events. More showcasing opportunities were provided to alumni to take part in corporate marketplaces or popup events.
"Return to Workforce" Initiatives: In collaboration with the Hong Kong Family Welfare Society, we hosted job search workshops aimed at equipping mothers with the skills and confidence to re-enter the job market. These sessions covered AI interview preparation, elevator pitch crafting, and workplace personality assessments.
業 培 訓 計 劃 蓬 勃 展 ： 2023/24屆學員在五⽉舉⾏了充滿⼒量的項⽬推介 和畢業典禮，圓滿結業。九⽉，我們在Withers Worldwide舉辦了開學典禮，熱烈歡迎第五期的14 位新學員。課程內容更加豐富，涵蓋了設計思維、
初創企業法律基礎、數字營銷和個⼈韌性等實⽤課 程。
舊⽣網絡展： 我們通過舉辦專題⼯作坊和交流活 動，持續投⼊資源發展不斷壯⼤的舊⽣社群。同時
為舊⽣提供更多企業市集及快閃活動等展⽰機會，
助⼒她們實踐創業夢想。
「重返職場」計劃： 我們與⾹港家庭福利會合 作，舉辦了求職⼯作坊，旨在幫助媽媽們掌握重返
職場所需的技能和建⽴⾃信。這些課程包括AI⾯試
準備、電梯演講技巧和職場性格測試。
者 Crisel Consunji 分 享 ⼼ 得 ， 並 設 有 由
Moms4Moms舊⽣捐贈產品的無聲拍賣環節，
為⽀持我們的教育項⽬籌集重要資⾦。
簽署重要合作約章：我們榮幸於2024年6⽉成
為《種族多元共融約章》簽署機構，並於2024 年9⽉簽署《友善僱主約章2024》，此舉彰顯
我們推動共融及家庭友善⼯作環境的堅定承 諾。
「未來媽媽⼒量」合作計劃：作為Share for
Good與宏利「未來媽媽⼒量」就業提升計劃
的⽀持機構，我們協助創造了彈性就業機會，
並為超過100位⺟親提供職前培訓。
企業協作與倡議⾏動：我們參與中電「多元共
融意識週」市集，展⽰學員作品。創辦⼈更應
邀於國際婦⼥節期間，在PVH Corp.等企業的
專題討論會發⾔，積極倡導企業界的共融⽂化
與⼥性賦權。
專業教練義務⽀援：我們的團隊獲得國際教練
聯盟（ICF）提供的六個⽉義務領導⼒培訓，
有效提升了團隊領導及服務社區的能⼒。
快閃市集成效：我們持續協助校友在包括中
電、SEB集團、PVH及排燈節等多場快閃市集 中展售其創作產品。
Notable Accomplishments
Successful Fundraising Dinner: In November 2024, we hosted a transformative fundraising dinner at the Hong Kong Golf Club with the theme "Pivot Our Way to Success " The event featured inspiring speaker Crisel Consunji and a silent auction of products donated by our Moms4Moms alumni, raising crucial funds to support our educational programs.
Strategic Charter Signings: We proudly became a signatory of the Racial Diversity & Inclusion Charter (June 2024) and the Good Employer Charter 2024 (September 2024), solidifying our commitment to promoting inclusive and family-friendly workplaces
"Future Mumpowered" Partnership: As a supporting organization for Share for Good and Manulife's "Future Mumpowered" employment enhancement program, we helped create flexible job opportunities and provide preemployment training for over 100 mothers.
Corporate Collaboration & Advocacy: We participated in CLP's D&I Awareness Week Marketplace, showcasing our fellows' products. Our Founder also spoke on panels at organizations like PVH Corp. for International Women's Day, advocating for inclusion and women's empowerment in the corporate world.
Pro Bono Coaching Support: Our team received six months of pro bono leadership coaching from the International Coaching Federation (ICF), enhancing our capacity to lead and serve our community effectively.
Pop-up Success: We continue bringing Our alumni to showcase their products at pop up marketplaces at CLP, Group SEB, PVH and Diwali
Our Financial Year at a Glance 本財政年度概覽
A snapshot of our financial health and how we directed every dollar to maximize impact for mothers in Hong Kong. 份反映我們
Where Our Funds Came From 資⾦來源
We are grateful for the diverse support from our community. 我們衷⼼感
How We Invested in Our Mission 使命投資⽅向
We ensure the majority of every dollar goes directly to our programs. 我們
Long Lasting Impact 深遠影響
媽 媽們從全職主婦轉型為創業者、從職場中斷到重塑
職業⾝份的蛻變歷程。通過「Moms4Moms創業
培訓計劃」，我們不僅教授設計思維、數碼營銷等
實⽤技能，更著重培養學員適應市場變化的韌性。
我們與企業夥伴合作開設「重返職場」⼯作坊，引
⼊AI⾯試培訓等創新元素，幫助媽媽們突破就業瓶
頸。
同時，組織本⾝也在實踐轉型：我們簽署《種族共
融約章》及《好僱主約章》，推動建設包容的⼯作
環境；與「分享愛」和宏利合作開展「未來媽媽⼒
量」計劃，創造彈性就業機會。這些策略性轉變，
正體現我們帶領媽媽們在創業與職場中靈活應變、
開創新路的承諾。每個轉型故事，都是對「轉型邁
向成功」最⽣動的詮釋。
Implementing "Pivot Our Way to Success" in 2024
Throughout 2024, Hong Kong Momtrepreneurs fully embodied our theme "Pivot Our Way to Success" across all levels of our organization. For our mothers, this meant transforming challenges into opportunities - whether transitioning from full-time parenting to entrepreneurship, or rebuilding professional identities after career breaks. Our Moms4Moms Fellowship Program became a powerful vehicle for this transformation, moving beyond traditional business skills to emphasize adaptability and resilience. Through design thinking workshops and digital marketing training, we equipped mothers to navigate market changes and reinvent their career paths.
Organizationally, we practiced what we preached through strategic pivots in our partnerships and advocacy. Our collaboration with Share for Good and Manulife on the "Future Mumpowered" program created flexible work opportunities, while our signatory status to both the Racial Diversity & Inclusion Charter and Good Employer Charter 2024 demonstrated our commitment to reshaping workplace culture. The "Return to Workforce" workshops incorporated cutting-edge elements like AI interview preparation, ensuring our mothers could confidently re-enter an evolving job market. Each initiative represented our core belief that pivoting isn't just about survival - it's about thriving through thoughtful transformation and creating new pathways to success.
Looking Forward
As we move into 2025, our commitment to empowering marginalized mothers remains steadfast. Building on the momentum of "Pivot Our Way to Success," we will focus on:
Deepening Alumni Engagement: We will expand our alumni support network with more advanced workshops, mentorship opportunities, and collaborative projects to ensure long-term success
Enhancing Program Curriculum: We will continue to integrate the latest trends, including AI and digital tools, into our Moms4Moms Fellowship to keep our fellows at the forefront of entrepreneurship
Strengthening Corporate Partnerships: We will actively seek new collaborations with corporations that share our values of diversity and inclusion, creating more pathways for our mothers to return to the workforce or scale their businesses
Advocating for Policy Change: We will continue to use our voice to raise public awareness and advocate for policies that support working mothers and family wellness in Hong Kong
展望未來
們將通過更多進階⼯作坊、
師指導機會和合作項⽬來擴展舊⽣⽀持網
絡，確保她們取得⻑期成功。
完善項⽬課程： 我們將持續把最新趨勢，包括
⼈⼯智能和數字⼯具，融⼊Moms4Moms培訓 計劃，確保我們的學員站在創業前沿。
強化企業合作： 我們將積極尋找與我們擁有共
同多元和包容價值觀的企業合作，為媽媽們重
返職場或擴展業務創造更多途徑。
推動政策變⾰： 我們將繼續發聲，提⾼公眾意
識，倡導⽀持在職⺟親和家庭健康的政策。
^ as of December 31, 2024
Our Fellow 2023/24
Acknowledgement 特別鳴謝
Hong Kong Momtrepreneurs extends its deepest gratitude to the following individuals and organizations for their invaluable support throughout 2024. Your partnership, expertise, and generosity are the foundation upon which we empower mothers and build a more inclusive community.We thank our board leaders and the dedicated mentors who have generously shared their time and wisdom to guide our fellows.
⾹港創業媽媽衷⼼感謝以下個⼈及機構在2024年間給予的寶貴⽀持。您們的夥伴關係、專業知識與慷慨奉獻，是我們賦能⺟ 親、共建共融社區的基⽯。我們特別感謝董事會領導及各導師，無私奉獻時間與智慧，引領學員成⻑。
Board of Directors 董事會
Ms. Ingrid Chan 陳翠萍⼥⼠
Ms. Sindy Leung 梁思敏⼥⼠
Ms. Vivien Teu 張慧雯律師
Ms. Migi To 杜⻘雲⼥⼠
Mr. Robin Wong ⿈⽂浩先⽣
Moms4Moms Fellowship Program Mentors and Trainers
A special thanks to all our mentors and trainers, including:
Ms. Nadine Anderson
Ms. Toni Chang
Ms. Carmen Chan
Ms. Cheryl Chui
Ms. Anne Colina-Suaverdez
Ms. Connie Ho
Ms. Zoe Ho
Ms. Winnie Lau
Ms. Joey Lau
Ms. River Lam
Ms. Jennifer Lee
Mr. Harold Leung
Mr. Aaron Pang
Ms. Gigi Poon
Ms. Nidhi Kush Shah
Mr. Gary To
Ms. Mehroo Turel
Ms. Marina Watt
Ms. Winnie Weng
Ms. Michelle Wong
Mr. Terry Yim
Ms. Carol Yeung
Ms. Raindy Yu
Strategic Collaborators & Supporting Organizations 策略性合作夥伴與⽀持機構
We extend our sincere appreciation to our partners whose collaboration has been instrumental in advancing our mission.
我們衷⼼感謝合作夥伴的⿍⼒⽀持，您們的協作對推進使命⾄關重要。
CLP Group 中電集團
Dream Impact
Equal Opportunities Commission 平等機會委員會
Group SEB
Happy Retired
Hong Kong Unison
Hong Kong Family Welfare Society (HKFWS) ⾹港家庭福利會
Hong Kong Golf Club
International Coaching Federation (ICF) Hong Kong
Manulife Hong Kong 宏利⾹港
Mums@PLAY
PVH Corp.
Rolling Books
Share for Good 分享愛
Social Venture Hong Kong
Womentors
WorldLink CPA Limited
Generous Donors & Volunteers 慷慨捐助者與義⼯
Our heartfelt thanks to every individual donor, event participant, and volunteer whose time and contributions make our work possible.
我們向每 位個⼈捐助者、活動參與者及義⼯致以衷⼼
Special Thanks to 特別鳴謝 :
Ms. Bernice Choi
Ms. Katie Chan
Mr. James Chong
Mr. Anson Chung
Ms. Crisel Consunji
Ms. Nicole Denholder
Ms. Cecilia Hon
Ms. Annie Lam
Ms. Camille Lam
Ms. Linda Lam
Ms. Joey Lau
Mr. Eugene Law
Ms. Ines Leong
Ms. Natalie Lee
Ms. Winnie Lu
Ms. Christine Tsang
Ms. Coco Tse
Ms. Steffanie Yuen
Ms. Katy Yung
Our 2023/24 and 2024/25 Moms4Moms Fellows - For your courage and for inspiring us all 致2023/24及2024/25
Moms4Moms
現。
And to the countless other individuals and allies who have supported us throughout the year – thank you. This community is built on your belief in our mission.
www hkmomtrepreneurs com
hello@hkmomtrepreneurs com
www.womentors.co
hello@womentors.co