Art& Frieze NH 2024

Program Snapshot

Home of the New

29 February – 3 March 2024

CULTURE MUSIC A.I. TECHNOLOGY FUTURE DESIGN NATURE CELEBRATION CONVERSATION COMMUNITY NFT ACTIVISM Home of the New

Blurring the Boundaries Between Art & Culture During Frieze Week ART& is an event series blurring boundaries and exploring intersections of art and culture. Taking place during LA Art Week, ART& catalyzes the collision of creative disciplines to create “the new”. Join us for a week full of thoughtprovoking conversations and exclusive off-sites as we celebrate art week with members, collaborators, and friends.

Home of the New

Partnerships

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THE CULTURAL HOME OF FRIEZE WEEK NeueHouse has developed Art& as the complimentary cultural home of Frieze Art Week.

Home of the New

Partnerships

Frieze Art Fairs are globally celebrated events that bring together the most innovative galleries, artists, collectors, scholars, and the greater creative class.

NeueHouse is the home for new ideas, connections, conversations and experiences. A creative system developed to support the collision of creative disciplines under one roof.

Art fair & venues

Cultural Events, Concerts, Talks & Dinners

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THE PREMIERE HUB FOR FRIEZE Frieze Los Angeles take place from 29 February to 3 March 2024 at Santa Monica Airport, just a 10min ride from NeueHouse Venice Beach, the seaside location of Art&

FRIEZE LOS ANGELES Santa Monica Airport

10min drive ART& NeueHouse Venice Beach

Home of the New

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A WEEK OF EVENTS

Concerts & Listening Sessions

Talks & Panels

Home of the New

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Dinners & Cocktail Hours

Offsites & Private Tours

Activations & Art

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PAST TALENT & PARTNERS

During Art& NeueHouse has artfully curated live and digital content, events and experiences with top tier talent and partners who sit at the intersection of culture and commerce.

John Legend

George Clinton

Philip Glass

Barbara Kruger

Shantell Martin

Antwaun Sargent

Yves Behar

Refik Anadol

Home of the New

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FRIEZE MUSIC BLOCK PARTY

In partnership with Frieze, NeueHouse curates intimate solo performances to multi-media art installations. The Music and Art franchises at NeueHouse offer members cultural experiences up close, inviting emerging talent and artistic legends to stage for unforgettable concerts, residencies, and celebrations.

Target Musical Talent

André 3000

Black Coffee

Blood Orange

Phoebe Bridgers

Grammy Award Winning Rapper, singer, songwriter, producer, actor

Award Winning DJ

Musical Group and Producer

Grammy Award Nominee

Home of the New

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NEUEHOUSE MEMBERS

EMERGING & ESTABLISHED FROM COAST TO COAST NeueHouse members welcome the chance to exchange ideas with talented people from all walks of life, and value an atmosphere where frequent casual interaction can lead to new innovation in their own work.

Home of the New

Community

Ava Duvernay

David Rockwell

Reza Aslan

Cindy Leive

Founder, Backstage Capital

Producer & Director

Award-winning Architect

Journalist & Author

Journalist & Media Leader

Sue Chan

Bettina Huang

Tommy Pico

Lysa Cooper

Everard Findlay

Community Organizer

Art Leader

Indigenous (Kumeeyay) Writer

Local Connector

Thought-leader & Visionary

Arlan Hamilton

60:40

34

175k

Female to Male

Average Age

Average Net Income

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FRIEZE AUDIENCE

Home of the New

Partnerships

A Magnet for the World’s Elite Tastemakers More than 2 million premium consumers from across the globe interact with Frieze each year — drawing a tasteful audience of highly educated, connected, current, and culturally- engaged opinion formers. Frieze art fair visitors meaningfully impact the economy of the host cities to the tune of $100M+ and stimulate cultural tourism, hospitality and service industries, as well as retail sectors.

193K

59%

64%

1.8M

Average Income of Magazine Readers

20 – 44 years old

More likely to purchase premium version of a product

Digital and Social Followers

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ART& SNAPSHOT

NeueHouse’s media platform is where culture and commerce move. It is the digital manifestation of the NeueHouse experience, giving a stage to the innovators, thinkers and creators changing the conversation for leading entrepreneurs across the globe.

Historic Weekly Metrics

Home of the New

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35+

6

4,800

Total Events

Days of Events

RSVPs

3,125

260M

220

Total Attendees

Earned Media Impressions

VIPs

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SAMPLE SCHEDULE

A typical day at Art&

Daytime

After 4PM

6PM

8PM

Workshops, Food and Community

Happy Hours, DJ residencies, Live Art Activations

Panel Discussions

Dinners, Cocktails, Performances, Immersive art experiences

Home of the New

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TIERS

Home of the New

Headline Partner

Presenting Partner

Supporting Partner

• Headline Sponsor for all Art& Events • Headline Sponsor for VIP Program • Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities as Headline partner • Prime Visibility In VIP Opening & Closing Events • 20 Art& Week Memberships • 5 Guest Invitations to Programming Events • Media Partner Amplification Opportunities

• Category Exclusivity • Presenting Partner for select Art& events • Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities • 10 Art& Week Memberships • Media Partner Amplification Opportunities

• Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities • 2 Art& Week Memberships

Starting at $200,000

Starting at $100,000

Starting at $50,000

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PARTNERING WITH US Before Art&

During Art&

After Art&

• Custom Invites & RSVPs • Social Media Content & Distribution Pre-Event • Short Films • Visibility in NeueHouse External Newsletters (hitting 20k hyper-targeted influencers) • Visibility in NeueHouse Member Newsletters • Participation in Guerilla Marketing Efforts • Participation in our Perks Program

• Environmental Branding and Signage • Live Social Participation • Exclusive Clips from Programming Performances with brand integration • LinkedIn Editorial • Swag Bags

• Visibility on Website - NeueHouse Culture Page • Social Media Recaps • Dedicated Recap films highlighting key Cultural Hub moments • LinkedIn Editorial

Home of the New

Partnerships

All media distributed across NeueHouse digital, Art& print and digital, and additional media partner channels.

All media distributed across NeueHouse digital, Art& print and digital, and additional media partner channels.

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“A PLACE FOR CREATIVE PEOPLE BY CREATIVE PEOPLE” Harper’s Bazaar

Home of the New

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BE IN TOUCH Partnerships

partnerships@neuehouse.com 10