Program Snapshot
Home of the New
29 February – 3 March 2024
CULTURE MUSIC A.I. TECHNOLOGY FUTURE DESIGN NATURE CELEBRATION CONVERSATION COMMUNITY NFT ACTIVISM Home of the New
Blurring the Boundaries Between Art & Culture During Frieze Week ART& is an event series blurring boundaries and exploring intersections of art and culture. Taking place during LA Art Week, ART& catalyzes the collision of creative disciplines to create “the new”. Join us for a week full of thoughtprovoking conversations and exclusive off-sites as we celebrate art week with members, collaborators, and friends.
Home of the New
Partnerships
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THE CULTURAL HOME OF FRIEZE WEEK NeueHouse has developed Art& as the complimentary cultural home of Frieze Art Week.
Home of the New
Partnerships
Frieze Art Fairs are globally celebrated events that bring together the most innovative galleries, artists, collectors, scholars, and the greater creative class.
NeueHouse is the home for new ideas, connections, conversations and experiences. A creative system developed to support the collision of creative disciplines under one roof.
Art fair & venues
Cultural Events, Concerts, Talks & Dinners
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THE PREMIERE HUB FOR FRIEZE Frieze Los Angeles take place from 29 February to 3 March 2024 at Santa Monica Airport, just a 10min ride from NeueHouse Venice Beach, the seaside location of Art&
FRIEZE LOS ANGELES Santa Monica Airport
10min drive ART& NeueHouse Venice Beach
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A WEEK OF EVENTS
Concerts & Listening Sessions
Talks & Panels
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Dinners & Cocktail Hours
Offsites & Private Tours
Activations & Art
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PAST TALENT & PARTNERS
During Art& NeueHouse has artfully curated live and digital content, events and experiences with top tier talent and partners who sit at the intersection of culture and commerce.
John Legend
George Clinton
Philip Glass
Barbara Kruger
Shantell Martin
Antwaun Sargent
Yves Behar
Refik Anadol
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FRIEZE MUSIC BLOCK PARTY
In partnership with Frieze, NeueHouse curates intimate solo performances to multi-media art installations. The Music and Art franchises at NeueHouse offer members cultural experiences up close, inviting emerging talent and artistic legends to stage for unforgettable concerts, residencies, and celebrations.
Target Musical Talent
André 3000
Black Coffee
Blood Orange
Phoebe Bridgers
Grammy Award Winning Rapper, singer, songwriter, producer, actor
Award Winning DJ
Musical Group and Producer
Grammy Award Nominee
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NEUEHOUSE MEMBERS
EMERGING & ESTABLISHED FROM COAST TO COAST NeueHouse members welcome the chance to exchange ideas with talented people from all walks of life, and value an atmosphere where frequent casual interaction can lead to new innovation in their own work.
Home of the New
Community
Ava Duvernay
David Rockwell
Reza Aslan
Cindy Leive
Founder, Backstage Capital
Producer & Director
Award-winning Architect
Journalist & Author
Journalist & Media Leader
Sue Chan
Bettina Huang
Tommy Pico
Lysa Cooper
Everard Findlay
Community Organizer
Art Leader
Indigenous (Kumeeyay) Writer
Local Connector
Thought-leader & Visionary
Arlan Hamilton
60:40
34
175k
Female to Male
Average Age
Average Net Income
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FRIEZE AUDIENCE
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Partnerships
A Magnet for the World’s Elite Tastemakers More than 2 million premium consumers from across the globe interact with Frieze each year — drawing a tasteful audience of highly educated, connected, current, and culturally- engaged opinion formers. Frieze art fair visitors meaningfully impact the economy of the host cities to the tune of $100M+ and stimulate cultural tourism, hospitality and service industries, as well as retail sectors.
193K
59%
64%
1.8M
Average Income of Magazine Readers
20 – 44 years old
More likely to purchase premium version of a product
Digital and Social Followers
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ART& SNAPSHOT
NeueHouse’s media platform is where culture and commerce move. It is the digital manifestation of the NeueHouse experience, giving a stage to the innovators, thinkers and creators changing the conversation for leading entrepreneurs across the globe.
Historic Weekly Metrics
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35+
6
4,800
Total Events
Days of Events
RSVPs
3,125
260M
220
Total Attendees
Earned Media Impressions
VIPs
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SAMPLE SCHEDULE
A typical day at Art&
Daytime
After 4PM
6PM
8PM
Workshops, Food and Community
Happy Hours, DJ residencies, Live Art Activations
Panel Discussions
Dinners, Cocktails, Performances, Immersive art experiences
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TIERS
Home of the New
Headline Partner
Presenting Partner
Supporting Partner
• Headline Sponsor for all Art& Events • Headline Sponsor for VIP Program • Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities as Headline partner • Prime Visibility In VIP Opening & Closing Events • 20 Art& Week Memberships • 5 Guest Invitations to Programming Events • Media Partner Amplification Opportunities
• Category Exclusivity • Presenting Partner for select Art& events • Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities • 10 Art& Week Memberships • Media Partner Amplification Opportunities
• Product Placement (where applicable) • Co-branded Marketing Collateral Opportunities • 2 Art& Week Memberships
Starting at $200,000
Starting at $100,000
Starting at $50,000
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PARTNERING WITH US Before Art&
During Art&
After Art&
• Custom Invites & RSVPs • Social Media Content & Distribution Pre-Event • Short Films • Visibility in NeueHouse External Newsletters (hitting 20k hyper-targeted influencers) • Visibility in NeueHouse Member Newsletters • Participation in Guerilla Marketing Efforts • Participation in our Perks Program
• Environmental Branding and Signage • Live Social Participation • Exclusive Clips from Programming Performances with brand integration • LinkedIn Editorial • Swag Bags
• Visibility on Website - NeueHouse Culture Page • Social Media Recaps • Dedicated Recap films highlighting key Cultural Hub moments • LinkedIn Editorial
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All media distributed across NeueHouse digital, Art& print and digital, and additional media partner channels.
All media distributed across NeueHouse digital, Art& print and digital, and additional media partner channels.
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“A PLACE FOR CREATIVE PEOPLE BY CREATIVE PEOPLE” Harper’s Bazaar
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BE IN TOUCH Partnerships
partnerships@neuehouse.com 10