A new virtual experience

In an industry first, JLG has released a virtual experience initiative created to help demonstrate the company’s broad range of products and support services to existing and prospective customers in a more engaging way.

In an industry first, JLG has released a virtual experience initiative created to help demonstrate the company’s broad range of products and support services to existing and prospective customers in a more engaging way. Dubbed ‘Access your World’, the on-demand platform provides a customer-focused virtual experience that allows visitors to intimately explore and consume information covering JLG’s products, services and technologies. While similar technologies have been used in other industries, this initiative is a first for the lift equipment sector. The platform includes access to several virtual job sites that feature JLG® products in use across multiple applications and stages of construction, providing equipment owners and end-users with the opportunity to explore the model ranges in working situations. Key features include detailed virtual walkaround videos, downloadable product information and apps, and access to 3D hydraulic schematics. Additionally, Access your World can also be used to order parts, sign up for training, schedule meetings and to ask questions of JLG experts, providing a healthy mix of virtual and ‘person-to-person’ interaction. The concept was developed to better meet changing customer habits which eventuated during COVID-19. “We’ve witnessed considerable change in the way customers interact and engage with brands over the last 12 to 18 months, with travel restrictions and lockdowns seeing customers increasingly turn to digital means to source information and research, prompting JLG to consider new ways of doing things,” JLG Marketing and Product Manager (Australia and New Zealand), Arron Cooper said. The platform was designed to complement the company’s existing online presence, providing customers with alternative ways of gathering information and engaging with the company. “It delivers a more holistic customer experience, giving visitors to the website greater choice on when and how they gather information. It can also be used as a platform to highlight new product releases, providing certainty should inperson events and exhibitions be affected by future restrictions,” Cooper said. Access your World will continue to evolve in coming months with additional job sites and content in planning, to further enhance the visitor experience.

“The concept was developed to better meet changing customer habits which eventuated during COVID-19.”

To register and enter JLG’s Access your World, please visit: https://jlgexperience.virtualevents-hub.com