2022 FEATURE

If your wife’s first name was Merry, and your first name was Richard, and you wanted to open a jewelry store, would you consider naming it Merry Richards Jewelers? Well, that’s exactly what Merry and Richard Cheng did in 1985. It just seemed obvious and natural. According to Richard: “We also got a little encouragement from the Mary Tyler Moore tv show. Mary’s maiden name was Mary Richards.”

As it turns out, Merry Richards has turned out to be the perfect name for what they do so well.

In fact, the very first thing Merry said when we sat down with the couple was, “Let me tell you. We love the business we’re in because our customers are happy when they come in. They want to celebrate a happy occasion, like a wedding, or an anniversary, or a birthday, or something they want to remember, and they want to do it with jewelry. When they leave, they are even happier, because we have given them good advice on the jewelry they are looking for, we give them beautiful gems in custom settings that they like very much, and we give them a good value for the money. The way I spell my name, Merry, says happy; so It works.”

Richard adds, “We get great satisfaction from helping people celebrate. Our customers like our approach. We never push. They tell others. We are very fortunate that they have spread the word.”

Simply put, the name, how they care for customers, along with valuable help along the way, and a lot of hard

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