Captain Tortue – Summertime

SUMMER TIME LOOKBOOK

2021

SUMMARY 18

04

MISS

MANIFESTO

44

A Portrait History Style Office Our Captain Signature Engagement

TREND

70

16

LITTLE MISS

EDITOS

88

CURVES

2 2

3 3

PORTRAIT

”

Why direct selling?

Lilian Jacquelinet,

Co-founder and artistic director

L.J. have been a fashion fan since I was little. Fashion is my life! My mum was sewing all the time. She was always making clothes for my sister and I, and suited to our taste! It was like having our very own personal fashion designer.

Fashion is in our DNA. :) My flair for sales came later... and what a revelation.

This job was a great source of additional income while I was training to become a dressmaker. As a result, I was able to buy stunning fabric and leather for example.

I discovered a real passion for sales. I love talking to customers, advising them and helping them to optimise their style. Clothes are senseless without a woman to show them off.

Fashion, advice, human contact… that’s what guided my husband, Philippe Jacquelinet and I to start our own business. Direct selling seemed obvious. Because it’s the best way to create a relaxed, personalised and friendly shopping experience.

Our adventure started on 3 July 1993 - the day we got married.

It’s a particularly symbolic date because it also marks the beginning of Captain Tortue.

It was a fabulous outcome for us both... Two avantgardist fashions fans.

What is your motto?

L.J. I’m convinced that all women are capable of feeling beautiful if they choose clothes that suit them.

My ambition is to give women advice about how to dress, regardless of their age, body shape or budget.

And our network of super style consultants - real personal shoppers - are the ideal way to do just that!

That’s the challenge we face every day.

Our Collections are designed with passion and created with love in our style lab in Aix-en-Provence in the south of France. They are inspired by the women who wear them...they are our muses.

That’s why we choose feminine, classical styles with positive colours in comfortable fabrics that are easy to wear.

What is your greatest source of pride?

L.J. Our concept revolves around the Fashion Experience. The fashion experience with unique Collections.

A fun and friendly shopping experience led by our fashion consultants.

And finally, the experience of success.

We are proud of our style consultants who are both gifted personal shoppers and canny businesswomen.

Inspired and inspiring women who build their personal success story every day.

Women are - and always have been - at the heart of Captain Tortue, whether it be in the design studio, at head office or in our executive committee.

Philippe and I are extremely proud to have given so many women the opportunity to flourish.

And we intend to continue. »

4

5

A 25 year love and style story

“

We have strong corporate values which are based on the principles of a human touch, sincerity and transparency.

We are a family.

Through joys and sorrows, we have been growing for over 25 years, allowing old and new generations to benefit from each other. And that’s what we like!

”

7

SUCCESS STORY 1993

The Captain Tortue story began…. with an « I DO » And from great friends, their skills and expertise as a wedding present.

2016

Shiny and new, the Captain Tortue team launches its new headquarters in Aix en Provence. 7400m² dedicated to fashion!

2003

Something new and different is born with the launch of Miss by Captain Tortue, our first ladies fashion brand.

2018

The Captain family celebrated 25 years! A quarter century of sharing fashion, and success!

2004

We welcome some additional new brands: Java and Trend by Captain Tortue.

2019

2009

Captain Tortue launched its App! Allowing consultants to register bookings, prepare for Pop-ups, reserve garments, order and pay. Everything is possible with just a click for our connected Style Consultants!

The newest brand member of the family? Little Miss by Captain Tortue is a big hit.

2020

Today the team has grown: 5500 consultants in 9 countries!

Captain is the European leader in fashion sold in the home!

2016

The newest brand member of the family? Little Miss by Captain Tortue is a big hit.

2018

1993 8

2016

2019 9

A 100% French creation

STYLE OFFICE

A stylish, design office at the heart of the brand makes all the difference. It’s here, in Aix en Provence, that Lilian, co-founder and Artistic Director of the brand, designs all our looks.

A F R A N C O - D U T C H I N S P I R AT I O N 10

11

WOMEN LIKE U A BRAND THAT DRESSES ALL WOMEN

Knowing your body shape is essential.

Why ?

Because what suits a woman will not necessarily suit another woman.

So it is essential to analyze your body shape to know how to dress well.

Broad shoulders? Wide hips?

A thin waist? No problem!

At Captain Tortue, we know how to suit you!

#CAP TAIN GIRLS

12

13

ENGAGEMENT A CONSTANT THEME SINCE THE BEGINNING

1 - HELPING WOMEN feel good WITH A TEAM OF 5,500 STYLE CONSULTANTS, 600,000 CUSTOMERS AND A 100% FEMALE EXECUTIVE COMMITTEE…SUPPORTING WOMEN AS PART OUR STRATEGY WAS AN OBVIOUS CHOICE FROM THE START! Funding research

It seemed natural to contribute to the association for the fight against breast cancer. And not only in October, when the world goes pink to support this cause. But every day since 2016.

We have raised €116,000 since we began.

Promoting “Girl power”

We are also committed to women’s leadership.

Our goal? We want each of you to fulfil the success story of your dreams.

So we put the means behind the goal, and provide coaching and coaching and training.

Advocating for a «Positive Body Image»

2 - FOR A GREEN PLANET

3 - FOR THE HEALTHCARE PROFESSION

WE STRIVE TO COMBINE FASHION WITH ENVIRONMENTAL PROTECTION IN OUR EVERYDAY ACTIVITIES.

IT IS VITAL TO SUPPORT OUR HEALTHCARE WORKERS WHO HAVE BEEN FIGHTING THE PANDEMIC.

Participating in reforestation

In 2019, we launched a green campaign with Reforestaction. Thanks to your unprecedented efforts and investment by our hostesses, 2,575 trees have been planted in France.

Contributing to an supporting carers

The association “Solidarity with carers” created by Anne Roumanoff to source suitable medical equipment was the first to receive our support.

Digitising home selling

No more paperwork! Our goal? To go totally digital!

No more printed contracts, most of our communication is electronic, and finally, our activity is digital with the Captain Tortue app.

… and Fondation des Hôpitaux de France

Lilian created a T-shirt with the punchy slogan «We Care About U» to pursue our contribution by donating £10 /€10 to the Foundation for every T-shirt sold.

Limiting energy consumption and pollution

Neticenter, our new Tier III+ data centre uses 100% renewable energy and guarantees optimum security.

To reduce our carbon footprint, we chose Netiwan, a local hosting service using 100% green energy.

…. and healthcare charities in the UK and Ireland

Our collections are designed to enhance all women, to give them confidence and boost their self-esteem.

That’s why our most adaptable pieces are available in sizes 4 to 24.

Our materials and designs are not chosen randomly.

We aim for comfortable style!

14

association

15

Summer Time _editos _MISS This summer, we’ve drawn inspiration from Africa ... Geometric prints have been enhanced by intense, highly pigmented colours, like indigo and terracotta. The pieces feature stunning handcrafted details, mixed prints, knitwork and raw macramé finishes.

_TREND La dolce vita, lightness and femininity: these are the key themes behind this summer’s TREND collection. We’ve given neutral, chic tones like ecru and dove-grey a fresh twist by combining them with bright, rich colours. The collection features light dresses, wide-cut trousers and floral prints with graphic lace inserts and metallic trims that you can use to create romantic yet bold looks!

_LITTLE MISS Lazing about in the sun and relaxation are the key ideas behind this summer’s LITTLE MISS collection. Imagine yourself on holiday, sheltering from the sweltering heat in the shade of a beach hut. This collection features retro prints inspired by vintage wallpaper, with a modern twist and on-trend cuts.

16

17

édito.

This summer, we’ve drawn inspiration from Africa ... Geometric prints have been enhanced by intense, highly pigmented colours, like indigo and terracotta. The pieces feature stunning handcrafted details, mixed prints, knitwork and raw macramé finishes.

18

19

Stéphanie, height 1m76 and wears size 36

T o p / R e f. 20 6 3 5 /2 1 4 - £ 52 T r o us e r s / Re f . 20 6 37 / 7 0 0 - £ 6 2

Bag / R ef. 90322/012 - £40 Top / R ef. 20635/214 - £52 Trouser s / Ref. 20637/700 - £6 2

21

J u mp e r / R ef . 2 06 3 2/ 0 0 1 - £6 2 S c ar f / R e f. 9 0 32 4 /0 1 0 - £ 35

Top / Ref. 20634/207 - £50 Jeans / Ref. 20636/618 - £77

22 23

sunlight

T u n ic / Ref. 20633/622 - £62 J e a ns / Ref. 20636/618 - £77

24

25

T o p / Ref. 20635/622 - £52 T r o u s e r s / Ref. 20637/600 - £62 N e c k l a c e / Ref. 90321/900 - £21

To p Ref. 20622/ 010 • Tro users Ref. 20624/ 720

• Jacket Ref. 20610/ 003

26

27

africa queen

Dress / Ref. 20640/600 - £87

D ress / Ref. 20640/600 - £87

28 28 29

Top / Ref . 20635/622 - £52 Trousers / Ref. 20637/600 - £62 Necklace / Ref. 90321/900 - £21

30

31

J u mper T r o u sers Bag N e c klace

/ / / /

Ref. Ref. Ref. Ref.

20632/001 20637/600 90322/012 90321/900

-

£62 £62 £40 £21

more sun more sun m Scarf Ref. 90314/ 003 • Jumper Ref. 20614/ 612

T o p / Ref. 20634/622 - £50 J e a n s / Ref. 20636/618 - £77

Top / Ref. 20634/622 - £50 Jeans / Ref. 20636/618 - £77

32

33

34 35 J u mp s u it / Re f . 2 0 6 38 / 01 0 - £ 8 0

D r ess / Ref. 20639/400 - £71

Dress / Ref. 20639/400 - £71

36

37 37

J u m p er / R e f . 2 06 3 2 / 00 1 - £ 6 2 N e c k la c e / R ef . 9 0 3 2 1/ 4 00 - £2 1

africa

N e c k l ace / Ref. 90321/400 - £21 J u m per / Ref. 20632/001 - £62 T r o u s ers / Ref. 20637/700 - £62

38

39

Jumpsuit / Ref. 20638/010 - £80

Jumpsuit / Ref. 20638/010 - £80

40

41 41

J u m p e r / R e f . 2 0 6 3 2 /213 - £62 J u m p s u i t / R e f . 2 0 6 38/010 - £80

42

43

édito.

La dolce vita, lightness and femininity: these are the key themes behind this summer’s TREND collection. We’ve given neutral, chic tones like ecru and dovegrey a fresh twist by combining them with bright, rich colours. The collection features light dresses, wide-cut trousers and floral prints with graphic lace inserts and metallic trims that you can use to create romantic yet bold looks!

Aude, height 1m75 and wears size 36 44 44

45

solaire

J u m p e r / Ref. 30466/105 - £71 T r o u s e r s / Ref. 30469/007 - £80

J a c ket / Ref. 30465/007 - £97 T o p / Ref. 30467/003 - £62 T r o users / Ref. 30470/105 - £71

46

47

Dr e s s / Re f . 30 4 72 / 1 0 5 - £9 7

D re s s / R ef. 30472/105 - £97

48 49

T o p / Ref. 30467/ 003 - £62 T r o u s ers / Ref. 3 0469/007 - £80

50

51

Blouse Ref. 30468/007 - £71 Trousers Ref. 30456/003 - £80

D r e ss / Ref. 30471/410 - £97

52

53

Dr e s s / Ref. 30471/4 10 - £97 Ca r d i - j umper / Ref. 30466/410 - £71

D ress / Ref. 30471/410 - £97 C a r d i - j u mper / Ref. 30466/410 - £71

54

55

Cardi-jumper / Ref. 30466/410 - £71 Blouse / Ref. 30468/010 - £71 Trousers / Ref. 30469/007 - £80

D r e ss / Ref. 30 471/410 - £97

56

57

B l o u se / Ref. 30468/007 - £71

58

59

Top / Ref. 30467/003 - £62 T r o users / Ref. 30470/105 - £71 Bag / Ref. 90322/012 - £40

Trousers / Ref. 30470/105 - £71

60

61

Top / Ref. 30467/003 - £62

62

63

Jacket / Ref. 30465/007 - £97

.

Blouse / Ref. 30468/007 - £71

Top / Ref. 30467/003 - £62 Trousers / Ref. 30470/105 - £71

64

65

.

T r ousers / Ref. 30456/003 - £80

66 67

Ju m p e r / R e f . 3 0 46 6 / 1 05 - £ 7 1 Tr o u s er s / R e f. 30 4 6 9 /0 0 7 - £ 80

Blouse / Ref. 30468/007 - £71

tr-end.

68

69

édito.

Lazing about in the sun and relaxation are the key ideas behind this summer’s LITTLE MISS collection. Imagine yourself on holiday, sheltering from the sweltering heat in the shade of a beach hut. This collection features retro prints inspired by vintage wallpaper, with a modern twist and on-trend cuts.

Anna, height 1m70 and wears size XS 70

71

nature

D r e s s / Ref. 11246/723 - £41/£77

Jumpsu it / Ref. 11245/317 - £ 4 6 / £ 8 0

72

73

D r e s s / Ref. 11246/723 - £41/£77

D r e ss / Ref. 11246/723 - £41/£77

74

75

T op / R e f . 1 1 2 43 / 72 3 - £ 2 7/ £ 4 5

To p / Ref. 11243/72 3 - £27/£45

76 77

nature

J u m p s u i t / R e f . 11245/317 - £46/£80

Scarf / Ref. 90323/606 - £27

78

79

farniente

T o p / Ref. 11242/010 - £28/£50 T r o u s e r s / Ref. 11236/003 - £43/£71

80

81

J um per / Ref . 11231/410 Trous ers / Ref . 11236/003 T o p / Ref. 11243/900 - . £27/£45 Scarf / Ref 90315/418 S h o r t s / Ref. 11244/009 - £31/£55

82 82

83

T o p / R e f. 11242/010 - £28/£50 B a g / R e f. 90322/012 - £40 T r o u s e r s / Ref. 11236/003 - £43/£71

T op / Ref. 11242/010 - £28/£50 Bag / Ref. 90322/012 - £40 T r o u s e rs / Ref. 11236/003 - £43/£71

84

85

freedom

T o p / Ref. 11243/900 - £27/£45 S h o r t s / Ref. 11244/009 - £31/£55

86

87

Curves

Marion, height 1m80 and wears size 44

88

89

D r e s s / Ref. 30472 /105 - £97

T o p / R e f. 30467/003 - £62 T r o u s e r s / R e f. 30470/105 - £71

90

91

blue sky

T o p / R e f . 2 0 6 3 5 / 622 - £52

Blouse / R ef. 30468/007 - £71 Trousers / Ref. 30469/007 - £80

92

93

Dress / Ref. 30471/410 - £97

C a r d i - j u m p e r / Ref. 30466/410 - £71 B l o u s e / Ref. 30468/010 - £71 T r o u s e r s / Ref. 30469/007 - £80

94

95

Ju m pe r / R e f. 3 0 46 6 /1 0 5 - £ 71 Tr o us e r s / Re f . 30 4 69 / 0 0 7 - £ 8 0

Jacket / Ref. 30465/007 - £97

96 97

D r ess / Ref. 30472/105 - £97

B l o use / Ref. 30468/007 - £71

Top / Ref. 30467/003 - £62

-

Tro u s e r s / R e f . 3 0 4 7 0 / 1 0 5 - £ 7 1

98

99

sunlight 100

101

D r es s / R e f . 2 0 64 0 / 60 0 - £ 8 7

To p / R ef. 20635/622 - £52 Tr o u s e r s / Ref. 20637/600 - £62

102 103 J u mp e r / R e f. 2 06 3 2 /2 1 3 - £ 62 J u mp s u i t / Re f . 2 0 6 38 / 0 1 0 - £ 8 0

Jumpsuit / Ref. 20638/010 - £80

Ju m p e r / Ref. 20632 /001 - £62 Tr o u s e r s / Ref. 206 37/600 - £62 Ba g / R ef. 90322/01 2 - £40

T o p / R e f. 20634/622 - £50

104

105

Top / Ref. 20635/622 - £52

Dress / Ref. 20640/600 - £87

romantique

106

107

T u n i c / Ref. 20633/622 - £62 J e a n s / Ref. 20636/618 - £77

108

109

RCS : Planète Tortue RCS Aix-en-Provence 497930545 – Crédit photos : Faustine Martin / Bruno Chiappe

C A P TA I N TO R T U E