87th Annual National Conference | Engagement Opportunities

Scottish National Party 87th Annual National Conference Friday 26th – Monday 29th November 2021 | Online

CONFERENCE ENGAGEMENT OPPORTUNITIES

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87th Annual National Conference | Engagement Opportunities

Welcome For the time being, we are going to continue to host our conferences online. I miss welcoming you in person but we really want to keep everyone safe.

I think it’s wonderful that despite everything, thousands of us are still able to come together safely, for a few days, to debate policy and have a blether. I hope that you will join us and be part of this hugely important event.

Following this, Our 87th Annual National Conference will take place from Friday 26th November – Monday 29th November and will include our Business Day and our annual St Andrew’s Awards.

Our events continue to get bigger each and every year, attracting thousands of delegates from all corners of Scotland, as well as organisations, businesses, observers and media from across the UK and further afield.

Our mission is to chart a way through the present crisis and onwards to a fairer, more prosperous independent future for our nation. As a party, our commitment and endeavour holds true - we’ll always have Scotland’s best interests at heart.

I look forward to welcoming you virtually to our 87th Annual National Conference in November.

Nicola Sturgeon SNP Leader

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87th Annual National Conference | Engagement Opportunities

Engagement Opportunities SNP Conference is the perfect opportunity to highlight your organisation’s vision, campaign, policies or product and increase your brand awareness in Scotland. You will have the opportunity to speak face-to-face, through your computer, with a wide variety of people including our parliamentarians, councillors and members.

Utilising this opportunity is the most effective way to engage first-hand on the key issues of the day, conveying your message by engaging in debate and discussion.

We have worked hard to replicate almost all aspects of our conference online, ensuring that you will continue to be able to take advantage of the many opportunities for brand exposure locally, nationally and internationally.

SNP Conference is going to take place on Hopin, an online events platform, where we will continue to deliver the same high energy, engaging conference experience that you have come to expect, straight to your computer screen.

Although online conferences are not what we are used to, it does open up new benefits that were never possible before. For example, with no venue capacity limits, fringe events in particular received record turnout levels at our 2020 virtual conference, with the added benefit of having no catering costs.

Whether you wish to take a booth in our virtual exhibition hall, host a lively fringe event, showcase your brand through sponsorship, or attend as an observer, there is an opportunity for everyone to be involved.

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87th Annual National Conference | Engagement Opportunities

Exhibition Booking an interactive booth in our virtual exhibition hall is the perfect opportunity to ensure a large presence at our conference, promoting your brand, with little effort on your part, to thousands of attendees.

Your exhibition booth can contain pre-recorded or live video, branded content, Website and Twitter links, special offers, a representative on live camera, and a customised call to action button.

The exhibition area will be available for attendees throughout conference hours, providing you with the opportunity to arrange scheduled presentations or live sessions. Perhaps even promoting when a VIP from your organisation will be live to draw a crowd at that time.

Each booth includes:

18 Minutes Average time

• Virtual booth listed in the Exhibition area for the duration of conference, spent visiting a virtual promoting your brand with the ability to fully customise your tagline, exhibition booth description, logo and background image in 2020 • Complimentary access for four named representatives from your organisation to staff your booth • A listing in the conference handbook, including your logo and a brief description of your organisation • Promotion in the Exhibition guide for any live scheduled sessions taking place at your booth • Opportunity to showcase pre-recorded video content, adverts and clips from YouTube, Vimeo and Wistia • Live video streaming with up to 10 people on camera to allow you to speak directly with your visitors or schedule live sessions with invited speakers • Customisable lead generating or call to action button, to register interest or link to a website of your choice, maximising your conference engagement • Interactive chat bar where your representatives can easily interact with visitors and share links • Access to ‘Blether’, our simple networking feature, enabling you to maximise reach by randomly pairing you with attendees for brief video chats • Platform familiarisation sessions prior to conference

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87th Annual National Conference | Engagement Opportunities

Exhibition Exhibition booths come in two sizes; large and medium, similar to floor space, and they will be listed in size order. If you wish to guarantee the top spot for your booth you will need to purchase the ‘Top Listed Booth’ add-on.

Private Sector: Large

£5,000

Private Sector: Medium

£4,500

Third Sector: Large

£2,500

Third Sector: Medium

£2,000

Add-ons (rates applicable only when purchased with an exhibition booth): Top listed Booth (limited number available)

£3,000

Full page advert in the conference handbook

£1,750

Half page advert in the conference handbook

£875

Additional Exhibition Passes

£125

“Party conferences are key to Scottish Renewables advocacy programme, and we were delighted to have the opportunity to connect with SNP politicians and members at last year’s online annual conference.

We were able to use our virtual stand to promote our key policy priorities for the next Scottish Government to SNP politicians and members, both through videos and live chat.

Our stand also provided great opportunities for networking with senior SNP politicians and we met with Cabinet Secretaries, MPs and MSPs through video call during the conference.

We would recommend a stand as an excellent opportunity to connect with SNP politicians and members, and to influence important policy debates.”

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87th Annual National Conference | Engagement Opportunities

Fringe Events Fringe events are the most effective way to convey a message to our conference delegates by engaging in debate and discussion and we are excited to be able to continue to host this valuable aspect of conference.

You choose the topic to be discussed, invite the speakers either from within the SNP or externally and host the event as you please.

Fringe meetings are held either side of the main stage agenda to maximise attendance. They will take place at the start and end of the conference day and over the lunch break.

Each Fringe event includes: • 1 hour live event • Five complimentary passes for the day of your fringe event to provide access for invited panel members and staff • Complimentary listing in the conference handbook including your logo and a brief description • The maximum number of speakers in a fringe event is 20 for non-recorded and 9 for recorded sessions.

• The maximum number of attendees who can watch is adaptive with an average of 500.

• Event recording sent to organiser following conference • Assistance to secure an SNP Elected Member for your event • Platform familiarisation session prior to conference Hosting a fringe event in our secure platform is the only way to guarantee SNP representatives.

Fringe sessions come in two sizes; large and medium. A larger size can help your session stand out and attract more users. They will be listed in size order after any premier and top listed sessions which will be the most visible throughout conference.

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149

Average Fringe room capacity in 2019

252

Average Fringe event attendance at our 2020 online conference

87th Annual National Conference | Engagement Opportunities

Fringe Events Private Sector: Large Session

£2,890

Private Sector: Medium Session

£1,890

Third Sector: Large Session

£1,990

Third Sector: Medium Session

£1,390

Add-ons (rates applicable only when purchased with a fringe event): Top listed Fringe Event (limited number available per timeslot)

£1,500

Full page advert in the conference handbook

£1,750

Half page advert in the conference handbook

£875

Additional Fringe Passes

£125

Fringe events will take place at the following times during our conferences: Friday: Saturday: Sunday: Monday:

12h45 – 13h45 | 16h30 – 17h30 09h15 – 10h15 | 12h45 – 13h45 | 16h30 – 17h30 09h15 – 10h15 | 12h45 – 13h45 | 16h30 – 17h30 09h15 – 10h15

Additional evening timeslots can be made available if requested.

“IPPR Scotland has held fringe events at the SNP conference for a number of years now. The conference is a key opportunity for us to communicate our work, reach key audiences and contribute to public debate.

Even with the coronavirus crisis in 2020, the SNP virtual conference allowed us to fulfil these aims - and convene a bigger audience than ever before!”

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87th Annual National Conference | Engagement Opportunities

Premier Fringe Events Would you like to host a first-class fringe event, but just don’t have the time or capacity to organise it?

Premier Fringe meetings are arranged entirely by a dedicated team at SNP Headquarters. They are some of the highest attended meetings at the SNP Conference, and are addressed by some of our most senior speakers.

Our experienced team of conference staff will do all that’s needed to deliver a successful high-profile event for you, securing speakers and taking on the general organisation of the event.

In addition to everything a fringe includes, a premier fringe booking will include: • • • • • •

A top positioned large fringe session The option to extend your event by up to 30 minutes A dedicated SNP contact to organise your event Promoted priority listing in the conference handbook and online listing A clickable double-page advert in the conference handbook Live recording of your fringe event shortly after your fringe event for you to share on your communication channels • Six observer passes for the full duration of conference • 15 second advert on the main stage between sessions, supplied by you Premier Fringe

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£14,750

87th Annual National Conference | Engagement Opportunities

Sponsor This year, we are giving you the opportunity to sponsor the main online reception page where all conference attendees will land when entering the conference. Being visible here is an effective way to help ensure your organisation or campaign is remembered by all who attend this year’s conference. Your logo will be placed in the main reception area for four days and will provide a direct link to your website.

This is a highly recommended package for those wishing to take advantage of advertising opportunities unique to our digital conference platform.

Sponsorship of the reception area will also include: • 6 observer passes for the duration of conference; and • A clickable double-page advert in the conference handbook Reception Area Sponsorship

£7,500

Media Engagement With hundreds of media personnel in attendance at conference it is a great opportunity to promote your brand even wider than the SNP Membership.

This year there will be an online Media Zone, staffed by the SNP and open to all accredited media. This will be their go to place for all media briefings and will be busy throughout the conference. Your branding will be visible throughout the Media Zone and your sponsorship will be highlighted in the conference handbook with a clickable double-page advert.

Media Zone Sponsorship

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£5,500

87th Annual National Conference | Engagement Opportunities

Sponsor At Annual National Conference there will be an online Media Reception on Sunday evening addressed by senior SNP representatives. A representative from your organisation will also be invited to address the audience and your sponsorship will be highlighted in the conference handbook with a clickable double-page advert.

Media Reception Sponsorship

£10,500

If you are keen to sponsor something that is not currently listed, perhaps an online reception or lounge and would like to receive a tailored proposal based on your aims and budget please contact the Conference Team by emailing conference@snp.org.

Book a meeting space Booking a private session at SNP conference provides you with a space within the conference platform for you to hold your own meeting online with your invited guests.

Meeting capacity is 9 and can be booked on an hourly basis.

No conference passes are included in this package. All meeting attendees will require a conference pass in order to attend a private meeting.

Hourly Room Hire

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£175

87th Annual National Conference | Engagement Opportunities

Advertise The conference handbook is the must have guide to the entire event.

Providing information on everything that is happening at conference, including all the details of the debate, fringe events and exhibitions.

The conference handbook is published online prior to conference, providing your brand, message or campaign significant exposure before, during and after the conference has concluded. With the potential to reach a wider audience than just conference attendees.

Every delegate, observer and journalist refers to the handbook numerous times a day. Your advert can link to your preferred website or online resource to increase your interactions.

Handbook - Inside Front Cover Full Page

£3,000

Handbook - Inside Back Cover Full Page

£2,000

Handbook - Double Page Spread

£4,000

Handbook - Full Page

£2,250

Handbook - Half Page

£1,125

Advertising space in our delegate emails; to alert attendees to your fringe event, exhibition stand or sponsorship, is also available.

Advert in Pre-Conference Delegate email (limited availability)

£2,000

The main stage is the hub for all conference debates. Delegates will naturally congregate here when awaiting policy sessions. Adverts placed here will run on a loop throughout the duration of the conference between main sessions. By choosing to advertise here, you are ensuring that your message is seen regularly by conference delegates and observers. Adverts need to be provided by you and start at 15 seconds in length and can go up to 30 seconds. The rate will increase based on length of advert.

Advert on the Main Stage between Sessions – 15 seconds

£1,500

Advert on the Main Stage between Sessions – 20 seconds

£2,000

Advert on the Main Stage between Sessions – 30 seconds

£3,000

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4075 Number of views on our 2020 handbook

87th Annual National Conference | Engagement Opportunities

Business Day Business Day is an event focused on the key issues facing local, national and international businesses, with panel discussion on a range of business themes and Q&A sessions with key ministers and external speakers providing you with the opportunity to meet SNP policy-makers in a friendly and relaxed atmosphere.

This year, we are offering Business Day online to allow for business stakeholders to attend from all over the country. This is an opportunity not to be missed for those involved in the business community, where our online setting allows guests a more focused experience.

• Meet SNP policy-makers in a friendly and relaxed atmosphere • Listen to keynote speeches from Scottish Government Cabinet Secretaries • Hear from high profile business leaders Business day will take place on Monday 29th November and include access to the keynote address from Nicola Sturgeon MSP, Party Leader and First Minister of Scotland.

Full details of the day, including a private invitation with your joining instructions will be available closer to the conference and will be sent to all registered attendees.

Individual Business Day Pass If you wish to only attend Business day the rate is £175 + VAT.

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£775

87th Annual National Conference | Engagement Opportunities

Observers Observers from a variety of fields are welcome to attend our National Conferences. Businesses, charities, academic and diplomatic visitors alike make the most of our conference experience every year.

You will be able to observe live keynote speeches, debates and policy making on the main stage. You can tour our virtual exhibition hall and engage with a variety of stakeholders. You can attend events on the conference fringe and engage first-hand on the key issues of the day with a wide range of organisations.

Many of our observers also place an advert in our conference handbook so that our members know that you are in attendance.

There are three types or passes: • Standard Passes: For commercial representatives as well as professional associations and trade unions • Concession Passes: For charity and third sector representatives, as well as social enterprises and community groups.

• International Guest: For international diplomats and embassy representatives.

All passes provide access to the event for the duration of the conference.

Standard Conference Pass

£600

Concession Conference Pass

£300

International Guest Conference Pass

£500

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87th Annual National Conference | Engagement Opportunities

Booking Would you like a tailored proposal based on your objectives and budget?

If you would like to book multiple engagement opportunities, and particularly if they will be across both of our 2021 conferences, do get in touch as a specific package deal may be available.

Please email conference@snp.org outlining which opportunities you would like to book. You will then be sent a booking form which you will need to fill out and return.

Please note that all stated rates exclude VAT. Once your booking has been processed, you will be invoiced accordingly.

All invoices must be paid in full prior to conference. Engagements which have not been settled will be removed from the event.

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87th Annual National Conference | Engagement Opportunities

Contact us It is important to us that your organisation gets the most you can out of our National Conferences, which is why we have a dedicated team on hand to help you with your engagement.

From tailored advice to bespoke packages, our team is available every step of your SNP Conference journey.

If you have any questions about SNP Conference, please do get in touch: Email: conference@snp.org.

The Political Parties, Elections and Referendum Act regulates all aspects of political finance in the UK. The Act is not designed to affect genuine commercial relationships and explicitly excludes the hire of a stand at a party conference and various advertising and branding opportunities. These normal commercial deals are therefore not subject to any regulation under the Act. Further information can be obtained from the Electoral Commission at: www.electoralcommission.org.uk The SNP cannot and will not offer meetings with government ministers, party spokespeople or senior personnel in exchange for any commercial deal.

The SNP reserves the right to refuse or withdraw any commercial deal at any time.

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Scottish National Party 87th Annual National Conference Friday 26th – Monday 29th November 2021 | Online

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