Executive Summary

The Hilton Head Island-Bluffton Chamber of Commerce/Visitor & Convention Bureau continues to be the leader in promoting tourism within the Lowcountry. The organization as a whole utilizes national economic and tourism trends, consumer research, prior program performance, demographics and takes into consideration the needs of our community (residents and businesses) to be in the best position as the steward of the destination.

The Hilton Head Island-Bluffton Chamber of Commerce/Visitor & Convention Bureau implemented major actions aimed at maintaining its commitment to excellence and leadership in the marketplace this past fiscal year.

These included:

1. Expansion of air service and air carriers at both airports serving the region. 2. Collaboration with Garden & Gun and influencer Venita Aspen on digital campaign that reached an estimated audience of 5.2M+.

3. Deployment of the Exploring Bluffton Video series which garnered 18K+ impressions. 4. The launch of a new VisitBluffton.org website, delivering high-quality referrals to partners and an increasingly powerful social presence.