LISTING YOUR HOME WITH HSE
HILL SPOONER & ELLIOTT REAL ESTATE
HETTIE SPOONER, BROKER/OWNER
OUR TEAM
At Hill Spooner & Elliott, Inc., we like to say we’re a “real estate company built around people.”
Having a handle on your wants, needs, and expectations early on ensures we’re always working towards the same goal, together. We want you to feel like you’re our only client. It’s just how we do business.
SINCE 2004, WE’VE CLOSED NEARLY 1000 TRANSACTIONS ONE CLIENT AT A TIME
OUR ADMINISTRATIVE TEAM
Meet our in-house administrative staff who may work with you and with your selected vendors throughout the listing process. They assist you and your REALTOR® with listing paperwork, scheduling photography, creating marketing materials, and providing documents to the buyer’s agent once an offer is received.
(321) 626-7257
trecie@hillspooner.com
879-1821
mckenley@hillspooner.com
jessica@hillspooner.com
LISTING PREPARATION
Your home only gets one chance to make a first impression on the market which is why we spend so much time and effort doing market research, evaluating neighborhood comps, and perfecting the way your home will show.
CONSIDERING STAGING
For some of our clients we suggest arranging an interior design consultation. Proper staging is more crucial than you might think, and our years of experience tell us most homes can benefit from some professional staging assistance. We all know your home is great. Let us help you make it extraordinary.
PROFESSIONAL PHOTOGRAPHY
Sell quicker, for more money, and reduce your risk.
Customer listings sold 35 days faster than the industry average
Listings sold for $5,000 more on average.
85.1% of listings sell within 90 days. Compare that to the industry average of 71.8%.
USING VIDEO & VIRTUAL TOURS
Experience fully immersive virtual spaces that feel so real, it’s like being there.
LISTING MARKETING
Our marketing approach is to work aggressively at maximizing the exposure of your property.
YOUR LEADER IN LUXURY
HETTIE SPOONER’S SALES
Over $800K in Tallahassee
2026: 15 UNITS - $21.9+ M
2025: 15 UNITS ~ $18.3+ M
2024: 10 UNITS ~$10.7+ M
2023: 8 UNITS ~ $9+ M
2022: 16 UNITS ~ $17+ M
HSE SALES
Over $800K in Tallahassee
2026: 41 UNITS - $58.9+ M
2025: 49 UNITS ~ $63.8+ M
2024: 41 UNITS ~$53.2+ M
2023: 37 UNITS ~ $47+ M
2022: 50 UNITS ~ $61+ M
I have the highest recorded residential sale in Leon County in 2026 ~ 10800 McCracken Road for $4,250,000
I had the highest recorded residential sale in Leon County2025 ~ 2150 Thirlestane Road for $3,850,000 (listed and sold by HSE)
I comprise 37.10% of the luxury sales volume, to date, at HSE in 2026
HSE Real Estate comprises 21.63% of the luxury sales volume, to date, for the Tallahassee Board of Realtors in 2026 with 41 units sold and an average of $1,437,695 There were 59 homes sold over $1 million last year (2025) in Leon, Gadsden and Jefferson counties, HSE represented at least one party in 25 of those transactions
OUR SALES ARE
IN 2025, HILL SPOONER & ELLIOTT SOLD
487 RESIDENTIAL HOMES IN LEON COUNTY RANGING IN PRICE FROM $68,000 TO $3,850,000
IN 2025, HILL SPOONER & ELLIOTT SOLD
29 LAND PARCELS IN LEON COUNTY OUR OFFICE HAS REMAINED IN THE TOP
1% OF SALES IN THE TALLAHASSEE BOARD OF REALTOR’S FOR OVER 10 YEARS WELL-CONNECTED. HIGHLY EFFECTIVE.
PUTTING YOUR HOME INTO THE
MULTIPLE LISTING SERVICE (MLS)
Placement on the MLS (Multiple Listing Service) is paramount when it comes to selling your property. Once your home is listed in the Tallahassee Board of REALTOR’s MLS listings, its details, specs, and photos are disseminated nationally. Only a licensed REALTOR® can add your home to the MLS listings database.
We are your representative throughout the entire process.
LISTING SYNDICATION
HOW BUYERS ARE SEARCHING FOR HOMES NOW
HILL SPOONER & ELLOTT
WEBSITE
Our custom-designed website, Hillspooner.com, is the perfect place for us to professionally market your house. It’s where we’ll highlight your property’s assets, show off interior photos, and give buyers more information about your neighborhood and about Tallahassee in general. We’ve spared no time or expense making our website the best of its kind.
SHOWCASE YOUR LISTING
SOCIAL MEDIA
Utilizing our popular social media channels is another way we market your property. We’ve worked hard to build an active, engaged audience on Facebook, Instagram and even LinkedIn that looks forward to finding out more about the homes we represent. Social media is not a fad: Worldwide, 1 in 6 minutes spent online is spent on Facebook, more than half of all adults use social media daily, and Baby Boomers are the fastest-growing group of social media users.
Custom media is created for every one of our listings. We utilize carousel posts, stories and reels on Instagram and Facebook.
TOP PRODUCER CARAVANS
2ND TUESDAY CARAVAN - 2026
KELLY CHAVERS
MOLLY CORDER
DAMIAN COSTANTINO
RUSSELL COTTON
JEFF DOXSEE
BRUCE FOSTER
TAMI FRANKLIN
MARSHALL GIBBS
MELISSA HENNING
TONY LAUDADIO
JACOB O'DONNELL
CHRISTIE PERKINS
AMBER RENAUD
CAITLIN SAUNDERS
TRINA SEARCY
HETTIE SPOONER
CAROLINE WEISS
TOM JACOBS
HUM REAL ESTATE
HILL SPOONER & ELLIOTT, INC.
KELLER WILLIAMS
COTTON & COMPANY INC.
CAPITAL PROPERTY CONSULTANTS
KELLER WILLIAMS
NAUMANN GROUP
CAPITAL CITY REAL ESTATE GROUP
EXP REALTY
HILL SPOONER & ELLIOTT, INC.
ADVANCED REALTY GROUP
COLDWELL BANKER
NOVA GROUP
NAUMANN GROUP
KELLER WILLIAMS
HILL SPOONER & ELLIOTT, INC.
COLDWELL BANKER
COLDWELL BANKER
PROFESSIONAL REAL ESTATE COUNCIL – 2026
MICHAEL BALANOFF
LISA M CALVERT
AMANDA DRAKE
HOPE GAINES
OMAR HAJJAR
LESA HART
MIKE FERRIE
BONNIE FOWLER
SARAH G HENNING
LINDSAY ELLIOTT
LORI MATTICE
JERRY WISE
JAMIE YARBROUGH
RE/MAX
COLDWELL BANKER
DRAKE REAL ESTATE
KELLER WILLIAMS
NAUMANN GROUP
COLDWELL BANKER
PRIME SOUTH
ARMOR REALTY
KELLER WILLIAMS
HILL SPOONER & ELLIOTT, INC.
HILL SPOONER & ELLIOTT, INC.
NAUMANN GROUP
NAUMANN GROUP
CUSTOM BROCHURES
Most people are visual in nature and having an attractive, photo-heavy brochure they can hold in their hands after they tour your property may just remind them what they loved about your house. Choosing to create a custom brochure is just a subtle way to ensure your home rises to the top of their prospects list
INFORMATIONAL FLYERS
Informational flyers have been around for a long time because they work. When buyers drive past your home we want them to have all the information they’re looking for at their fingertips (even if they don’t get any cell service!) The tangible reference material and pictures on our custom-made flyers will help grab buyers while they’re in the house hunting mindset.
YARD SIGNS
In addition to yard signs, we place numerous directional signs to assist potential buyers in locating your property. Coming Soon signs may also be placed with your permission.
SIGNATURE FEATURE DISPLAY
The Signature Feature Display highlights custom features offered throughout your home, including unique or “hidden” amenities and special design features.
PRINT PUBLICATIONS
Print drives online searches. According to the Retail Advertising and Marketing Association, 47% of homebuyers are likely to start an online search after viewing a magazine ad.
TALLAHASSEE MAGAZINE
TALLAHASSEE WOMAN
UNCONQUERED
HOMES & LAND
TALLAHASSEE NEWCOMER
NEIGHBORS
CUSTOM E-MAIL
CAMPAIGNS
Featured Property emails are sent to the following groups:
Tallahassee Board of Realtors Members
Tallahassee Board of Realtors Affiliates
Members of Capital Medical Society
Florida State University Law School Staff
Florida State University Medical School Staff
Lobbyists in the State of Florida
Junior League of Tallahassee Members
Parents of Maclay School Students
Parents of Holy Comforter Episcopal School Students
DIRECT MAIL
MARKETING
Featured Property postcards are sent to targeted audiences as needed.
OPEN HOUSES
Open Houses are held almost every Sunday from 2-4PM. We advertise in/to:
Tallahassee Board of Realtors
Tallahassee Democrat
Realtor.com
Zillow
Trulia
Homes&Land.com
E-flyer to our mailing lists
Directional signage
COMMUNITY AND CULTURE
WE PROUDLY SUPPORT:
ALS Association
Big Bend Habitat for Humanity
Big Bend Hospice
Boys Town
Capital Medical Society
Cards for a Cure
Children’s Home Society
Christmas Connection
COCA
Dress for Success
Gadsden Arts
Hang Tough Foundation
Joanna Francis Living Well
Junior League of Tallahassee
LeMoyne Art Foundation
Maclay School Auction
Meridian Baseball Park
Oxygen Ball
Project Night Night
Ronald McDonald House
Tallahassee Memorial
Healthcare Foundation
Tennis Challenger
Tree House of Tallahassee
Word of South
Young Actors Theatre
THE IMPORTANCE OF PRICING
Pricing your home correctly, from it’s first day on the market, is critical to your success as a seller because the highest level of activity is when your home is NEW to the market.
MY CERTIFICATIONS
MARKET COVERAGE OVERVIEW
Corporate office in Tallahassee, Florida with membership in Tallahassee Board of Realtors
Coastal office in Santa Rosa Beach with membership in Emerald Coast Board of Realtors
Membership in Franklin County Board of Realtors
Southwest Georgia division with membership in Southwest Georgia Board of Realtors
FRANKLIN COUNTY GADSDEN COUNTY BAY COUNTY GULF COUNTY
JACKSON COUNTY JEFFERSON COUNTY LIBERTY COUNTY MADISON COUNTY
OKALOOSA COUNTY SANTA ROSA COUNTY TAYLOR COUNTY WALTON COUNTY
LEON COUNTY | TALLAHASSEE
THOMAS COUNTY | THOMASVILLE, GA
We make it a priority that we stay in constant communication via email status updates and phone calls to touch base and provide showing feedback from recent activity.