El Observador_12/08

Healthy Eating at Holiday

Parties Is Possible Pg 8

Profecías para el año 2018 Pg 18

VOLUME 38 ISSUE 49 | WWW.EL-OBSERVADOR.COM | DECEMBER 8 - 14, 2017

COVER CREDIT: LEILA VELASCO

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OPINION

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14 2017

AN EMAIL COMMUNICATION FROM CA'S U.S. SENATOR KAMALA HARRIS

Hilbert Morales EL OBSERVADOR

During this Christian Advent Season, we all need to meditate on the biblical passage (Matthew 20:20- 21) which records that in Zebedee, a mother knelt before Jesus petitioning Him to “Declare that these two sons of mine (James and John) will sit, one at your right hand, and one at your left, in your kingdom.” This mother wanted the very best future for her sons. She began by asking Jesus to give her (and her two sons), the very best.

There was no harm in asking.

Jesus's reply resonates even to this day some 2017 years later: “WHOEVER WISHES TO BE GREAT AMONGST YOU MUST BE YOUR SERVANT.” This week I received the following email (dated 12.04.2017, 12:46pm) from CA’s Senator Kamala Harris, which made me think about our current state in this country.

“Hi, Hilbert “This weekend I left the Senate f loor where the Republicans passed their tax plan after spending the entire day rewriting it in secret.”

“Now, the Republicans are taking a victory lap because they advanced a bill none of them have read. This plan will affect every single American: from our children and grandparents to teachers, first responders, and college students. And they haven't even taken the time to hold a public hearing or read what this bill does, probably because they know it'll harm millions of Americans.”

“This is no way to govern. It's irresponsible, unfair, and disrespectful to the American people. (i.e., We, The People) “Now Republicans must reconcile (their) Senate version of this legislation with the one that passed the House last month. Both plans are outrageous — cutting taxes on the wealthy at the expense of everyday Americans — but this period of reconciliation gives us time to keep calling, writing, tweeting, and taking action to make our voices heard.”

“Add your name to my petition to pledge that you will do everything in your power — from calling your

member of Congress to writing letters and attending rallies — to stop whatever tax scam Republicans in the House and Senate agree to in conference.”

“So many times during the health care fight it seemed hopeless. Yet you persisted — and because of your actions we saved our health care, and I believe we can do it again.”“Never forget you have a powerful voice that is capable of inspiring great change.”

“Thanks for all you do.”

“Kamala Harris” “U.S. Senator, California” EO's readers are reminded that Divine Providence favors those who are willing to apply appropriate portions of their time, talent, and treasure (money) doing the advocacy which guides this nation towards 'Good Samaritan Stewardship'. The ownership and use of this nation's resources are for the benefit of the greatest number of all of us...not just the top 0.1%. 'We, The People' cannot allow this nation's resources (both material and human capital) to become the wealth owned and benefitting only that 0.1%! Their 'Dark Money' must not succeed in the establishment of 'legal diversion' of this nation's wealth towards their full control and ownership which satisfies their self-serving schemes.

'We, The People' are the 'grunts' whose knowledge, work, insights, and innovations created the wealth of this nation using available resources and cooperative teamwork.

We must speak up; we must claim our fair share which satisfies our needs; and become visibly involved. We must make those schemers aware that commercially valued devices and intangible ideas were never created in a corporation's board room.

Creative individuals working in their garage, at their kitchen table or work bench were the ones who perceived innovative insights which were useful and could become commercially valued.

Corporate board rooms are where strategies are created to achieve dominance; to get monopolistic control of 'profitable markets'.

Their objective is to achieve oligarchic control of this nation's resources and its skilled knowledge workers. Their goal is to be in a position of power and influence which controls this nation and “We, The People”.

The control of this nation's governance systems at local, state and

federal levels must not be allowed to be purchased by anyone; nor be tampered with by those beyond our borders.We must insist core values embedded in our U.S. Constitution be used to benefit all of us, not just the 0.1%!

We must give voice in support of what is fair and equitable. We must insist on access to information; respectful and equal justice under the laws of this land.

To achieve that each of us must participate; be involved; be committed to a patriotic relationship wherein the dignity of our personhood is respected and valued.

The stoic silence of the past...used by the Silent Majority to stand on the sidelines is no longer reasonable. Its continued practice makes us complicit in what has happened and has created the current situation where those who want to be oligarchist may achieve their goals (planned since 1975 when the Koch Brothers sponsored their first meeting of billionaires to develop their schemes which undermine our Democracy from within.

Our aggregated votes and collective actions are more powerful than anything else in this nation and on this global earth which serves as our communal home.

“We, The People” do not want to become the oppressed serfs dominated and controlled by an ultra-wealthy Oligarchy. GOD did not create all these earthly resources just to let the 0.1% end up being our fiscal oppressors.

Therefore, it is in our own best

interest to make decisions needed to undertake effective activities necessary to thwart those selfserving schemers.

Your collective votes made in solidarity in support of those ideals we all enjoy will be effective if WE, THE PEOPLE take action, reclaim our right to determine who governs us as 'servants' of all of us. Our elected officials must understand that We, The People are very disappointed by their inability to conduct the business of this nation in a manner that benefits the ideals already embedded in our U.S. Constitution.

We, The People created that wealth from the abundant raw resources which this nation already possessed. Those resources are meant to be used to benefit all of us, including the impoverished, homeless, disadvantaged, elderly, vulnerable and including that 0.1%! We, The People will continue to be generous by sharing all essentials needed by anyone.

We must create a more reasonable wealth distribution system which provides life's essentials to the greatest number.

We must formulate plans and undertake actions which thwart those schemers who would deny us our humanity. America is Great because We, The People made it great through practice of the Golden Rule: Treat others as you would have them treat you. We can learn to live together in peace, harmony, security, and safety.

We must accept the challenge to demonstrate to the world that government by the People, with the People, and for the People is best for all humanity now living on this Earth. To undertake that task, America must allocate its resources towards 'taking care of its people'. While we may need to sustain a superior military for our nation's security, our priorities must first be 'taking care of our people'.

That means we must adjust our allocations of resources toward taking care of people. That means we must regain full control of our own Ship of State, which is being misguided by those ultra-wealthy schemers Including our Military Industrial Complex. Democracy requires all of us to be actively involved...When we are, We, The People do control, do determine priorities; and do become 'the servants of all'...with no focused malice directed towards anyone and by showing respect, dignity, and charity towards all.

Peace on this earth can be achieved by identifying those individuals, 'woe-men' and men, who will nurture and be great servants to all. As Senator Kamala Harris recommended, let's use “this period of reconciliation (which) gives us time to keep calling, writing, tweeting, and taking action to make our voices heard.

“And let's use only non-destructive and non-violent methods.

1042 West Hedding St. Suite 250 San Jose, CA 95126

PUBLISHER Angelica Rossi angelica@el-observador.com PUBLISHER EMERITUS Hilbert Morales hmorales@el-observador.com ADVERTISING & SALES DIRECTOR Angelica Rossi angelica@el-observador.com ADVERTISING SALES JOB & RECRUITMENT ADVERTISING Justin Rossi justin@el-observador.com MANAGING EDITOR Arturo Hilario arturo@el-observador.com spanish.editor@el-observador.com CONTRIBUTORS Justin Rossi Mario Jimenez Hector Curriel Estephany Haro OP-ED Hilbert Morales english.editor@el-observador.com LEGAL NOTICES Erica Marie Najar frontdesk@el-observador.com ACCOUNTING Erica Marie Najar frontdesk@el-observador.com GRAPHIC DESIGNER Leila Velasco leila@el-observador.com ABOUT US El Observador was founded in 1980 to serve the informational needs of the Hispanic community in the San Francisco Bay Area with special focus on San Jose, the capital of Silicon Valley.

All Rights Reserved. No part of this publication may be transmitted or reproduced by any form or by any means, this includes photo copying, recording or by any informational storage and retrevial systems, electronic or mechanical without express written consent of the publishers. Opinions expressed in El Observador by persons submitting articles are not necessarily the opinions of the publishers.

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14, 2017

Y EL MURO ¿PARA QUÉ?

Por José López Zamorano La Red Hispana Las nuevas estadísticas del Departamento de Seguridad Interna (DHS) que reflejan la mayor disminución en los cruces ilegales y arrestos por parte de la Patrulla Fronteriza en los últimos 46 años, por lo cual se abre una interrogante lógica: ¿por qué entonces la necesidad de destinar decenas de miles de millones de dólares para la construcción de un muro fronterizo.

El Departamento de Aduanas y Protección Fronteriza (CBP) de Estados Unidos documentó 310,531 aprehensiones en todo el país, 303,916 de las cuales se encontraban a lo largo de la frontera sudoeste. Se trata de una reducción sin precedentes en el número de detenciones por parte de

CBP, su nivel más bajo desde 197 1 y un descenso de una cuarta parte en relación con el año fiscal 2016.

Paralelamente, el Servicio de Inmigración y Control de Aduanas (ICE) y Operaciones de Deportación (ERO) llevaron a cabo 143,470 arrestos y 226,119 expulsiones. En el caso de las deportaciones, las cifras reflejan una caída de 6% en comparación con las 240,255 del año fiscal 2016. Para los mexicanos, que representaron el mayor número de deportaciones del año fiscal 2017, las cifras revelan que el número de remociones cayó en un 14%, al pasar de 149,821 personas en el año fiscal 2016 a 128,765 en el año fiscal 2017.

Las autoridades migratorias exaltaron que las estadísticas muestran el éxito de los esfuerzos de la administración son para mejorar la seguridad en la frontera, reducir

los cruces ilegales, incrementar la aplicación de las leyes y desmantelar las redes criminales de contrabandistas.

Sin embargo, dejaron en claro que mantienen sus planes para la construcción del muro fronterizo, para lo cual entraron en la fase de evaluación de los prototipos de barda que ganaron las licitaciones del gobierno federal.

A menos que la Casa Blanca y el Congreso logren un acuerdo presupuestal, una buena parte del gobierno y de la burocracia federal podrían quedar paralizados a partir del 9 de diciembre por falta de fondos.

Desde la administración Trump se han enviado señales de que no aprobaran algún tipo de alivio migratorio para los 690,000 Dreamers beneficiarios de DACA, que podrían convertirse en elegibles a la deportación a partir de marzo próximo, a menos que

DOWNTOWN ICE Friday December 8, 2017 / All Day Downtown San Jose S Market St San Jose, CA www.downtownicesj.com

THE NUTCRACKER – SAN JOSE DANCE THEATRE Friday December 8, 2017 / 7:30pm San Jose Center for the Performing Arts 255 S Almaden Blvd San Jose, CA $38 - $68

BREAKFAST WITH SANTA Saturday December 9, 2017 / 9am Fairmont San Jose 170 S Market St San Jose, CA $50 - $60

CAROLS IN THE CALIFORNIA – SYMPHONY SILICON VALLEY Saturday December 9, 2017 / 7pm California Theatre 345 S 1st St San Jose, CA $36 ($26 for attendees under 26)

12 DAYS OF ARTS Friday December 8, 2017 / All Day Downtown San Jose San Jose, CA Free

HOLIDAY AT THE SAVOY Friday December 8, 2017 Tabard Theatre Co 29 N San Pedro St San Jose, CA $18 - $45

“STUFF THE VTA BUS” Saturday December 9, 2017 / 9am Plaza de Cesar Chavez 1 Paseo De San Antonio San Jose, CA

SHARKS V. WILD Sunday December 10, 2017 / 6pm SAP Center 525 W Santa Clara St San Jose, CA $24 - $183

CHRISTMAS IN THE PARK 2017 Friday December 8, 2017 / All Day Plaza de Cesar Chavez 1 Paseo De San Antonio San Jose, CA Free

NORTHSIDE THEATRE COMPANY – A CHRISTMAS CAROL Friday December 8, 2017 / 8pm Northside Theatre Company 848 E Williwam St San Jose, CA $17 - $22

THE MUPPET CHRISTMAS CAROL – CHRISTMAS IN THE PARK Saturday December 9, 2017 / 6pm Plaza de Cesar Chavez 1 Paseo De San Antonio San Jose, CA Free

WINTER WONDERLAND Friday December 8, 2017 / 8am Along Park Avenue and the Paseos San Jose, CA www.winterwonderlandsj.com

CONSERVATORY CHRISTMAS – VALLEY CHRISTIAN SCHOOLS Friday December 8, 2017 / 8pm California Theatre 345 S 1st St San Jose, CA $12

SHARKS V. SENATORS Saturday December 9, 2017 / 7pm SAP Center 525 W Santa Clara St San Jose, CA $43 - $273

PEPPA PIG’S BIG SURPRISE FRIDAY DECEMBER 8, 2017 / 6PM City National Civic 135 W San Carlos St San Jose, CA $35 - $59.50

OPERA SAN JOSE’S MILITARY VETERANS CHORUS Friday December 8, 2017 / 8pm Trianon Theatre 72 N 5th St San Jose, CA $20

HOLIDAY POPS CONCERT Sunday December 10, 2017 / 2:30pm California Theatre 345 S 1st St San Jose, CA $8 - $15

OPINION/CALENDAR

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los demócratas estén dispuestos a hacer concesiones significativas en seguridad fronteriza.

Tienen razón quienes creen que las nuevas estadísticas oficiales, que confirman una reducción inédita en el número de cruces fronterizos, deberían ser el referente para analizar una política sensible de seguridad fronteriza que haga la utilización más eficiente de recursos, tanto humanos como tecnológicos.

Los demócratas han dejado en claro que no se oponen a aprobar recursos para mejorar la seguridad en la frontera suroeste, pero mantienen su rechazo a aprobar la solicitud presidencial de dinero para el muro.

Cualquiera que sea el resultado de esas negociaciones, los Dreamers no debían ser puestos como moneda de cambio en las escaramuzas políticas y legislativas entre la Casa Blanca y el Capitolio.

Para más información visita www. laredhispana.com.

SEASON OF HOPE BENEFIT CONCERTS Tuesday December 12, 2017 / 7:30pm Cathedral Basilica of St. Joseph 80 S Market St San Jose, CA Free

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COMMUNITY

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14 2017

A WINTER GUIDE 2017

Things to Do, See and Experience Nearby El Observador

As the nights grow longer and we get closer to the end of 2017, the time for outdoor activities dwindles, unless you’re bundled up. Even then, it’s cold out, and Netflix and a hot beverage are a siren song.

is totally worth the trip. Visitors can bring a new and unwrapped toy to benefit Santa Cruz County’s Toys for Tots as well, which deducts $2 off a train ticket purchase.

Info: https://www.roaringcamp.com/

HOLIDAY CRAFTS

But with the holiday time there’s opportunity to entertain yourself with a bit of time outside of the house. Whether it’s taking a walk in the neighborhood, or rendezvous somewhat further, we have a few suggestions to get some entertainment in your neck of the woods.

CHRISTMAS IN THE PARK

Photo Credit: SJMADE

Photo Credit: D. Garcia

The San Jose tradition started in the 1950’s as a lawn decoration in Willow Glen, and continues to captivate audiences in SJ’s downtown Cesar Chavez Park. If you’ve never been, a unique and special part of San Jose’s traditions lies in the walk through the Christmas in the Park. If you’re a veteran of the event, as always, hot chocolate, a churro, and some holiday spirit are in store when you visit during the holiday time. It’s free to check out, and full of some great exhibitions including the beacon of Christmas time, the giant (nearly 60 foot) Christmas tree around the middle of Cesar Chavez park. So why not take a picture of Santa, stand under the artificial snow machines and maybe ride one of the carnival rides available on the corner of Park and Market Street?

Are you into crafts? Anyone in your family or social circle like crafts? Are you curious about crafts, but have stayed away from them - but now you feel like you should try it out at this point?

Well in that case San Jose Made (SJMADE), the small business and craft incubator in downtown San Jose, will have a two-day, Craft Holiday Fair, focusing on highlighting the various local Bay Area artists and their handcrafted creations. The theme is of course the holidays, but if you need anything unique, whether it be art, t shirts, or something that says San Jose on it but doesn’t look like a generic airport knick knack, this is the place to find it. The Craft Holiday Fair takes place at 435 South Market Street on Saturday and Sunday December 16th and 17th, from 11:00am – 6:00pm for both dates.

Info: https://www.facebook.com/events/468220570210509/

ALL OF THE LIGHTS

Info: https://www.christmasinthepark.com/

CATCH A RAILROAD Photo Credit: Roaring Camp Railroads

Photo Credit: Fantasy of Lights

In the Santa Cruz Mountains lies the Roaring Camp Railroads, where year-round trips on steam locomotives snake through the enchanting Redwoods and misty air. During the holidays, the experience transforms to multiple holiday opportunities for guests. A Holiday Tree Walk (December 9-10), Chanukah Train (December 14th) and Holiday Lights Train (December 9-10, 16-23) can capture the holidays in a very Harry Potteresque environment. Plus, the train whistle

This is a drive thru of Christmas. It sounds wild, but it makes so much sense. As aforementioned, it’s cold in the Bay Area right now, we don’t have snow but it’s not going stop us from shivering in these low temperatures. Also, drive thrus are convenient and thus the idea for Fantasy of Lights, which takes place throughout Vasona Lake County park in Los Gatos, makes complete sense.

Drive through the captivating light exhibits and see a dragon, Santa Claus, and various holiday offerings in the comfort of your own car. Or maybe you’re carpooling with someone else, but it’s still comfortable hopefully. Throw on your own holiday music as you stroll along, it’s going to be a holly jolly opportunity. Fantasy of Lights is open nightly in December from 6:00pm - 10:00pm, except the 25th. Pre-purchased tickets required fyi.

Info: https://www.sccgov.org/sites/parks/fol/Pag

DECEMBER 8 - 14, 2017

EL OBSERVADOR | www.el-observador.com “Phone call and then sent me a project to complete before secret client schedules interview. Given two days to complete project, and project is complex enough that it takes this much time. After that, no followup received and any attempt to contact the company has been ignored.”

Photo Credit: Pixabay

If you’re asked to spend days working on something before an interview, watch out! Testing can be a part of a normal interview, but only invest time in a business if they have invested time in you.

SEASONAL JOB SEEKERS MAY BE TARGETED BY SCAMMERS Rebecca Harpster Golden Gate Better Business Bureau

Are you looking for seasonal work over the upcoming holidays? The National Retail Federation (NRF) predicts that retailers will hire between 500,000 and 550,000 temporary workers over the 2017 winter holiday season. The holidays can be expensive - gifts, travel, and events all add up – so you may be thinking of taking advantage of a seasonal position.

Unfortunately, scammers may be hoping to take advantage of those looking for temporary work.

In 2016, over 2,100 employment scams were reported to BBB Scam Tracker. According to the BBB Risk Index, the employment scam is the third riskiest scam to consumers, the second riskiest scam for students, and the overall riskiest scam for those between the ages of 25 and 34.

Be aware of the red flags in order to avoid employment scams trying to steal your personal information, money, or hard work: • Don’t complete a complex project before an interview. A consumer in Marin reported the following to BBB Scam Tracker in September 2017:

JOBS/CAREERS

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and see if there are negative reviews of the business or if it has been impersonated in the past.

• Watch out for red flags. An employment offer may be a scam if: ·· the position has a general title that doesn’t require special training or licensing, and allows you to work from home; ·· the position involves “secret shopping”, wiring money, or sending and receiving packages;

• Nowhere is safe. You may think that LinkedIn and well-established, reputable job sites are free of scammers. Unfortunately, employment scams can happen anywhere. Whenever you receive unsolicited contact from a recruiter or employer, whether it be on a website, through email, or a phone call, be careful. It may be a great opportunity, but don’t let the excitement blind you to red flags.

·· the job has a “too-good-to-be-true” salary;

• Businesses are often impersonated. Just because a solicitation appears to come from a legitimate company, doesn’t mean that it’s not a scam.

Scammers will often pretend to be from real companies. Even BBB has been impersonated!

They’ll create look-alike websites and send emails from addresses that appear legitimate. Look up the company through a search engine, and go to their website independently to verify the URL. Double check the website’s job page to see if the position is listed there. If not, get in contact with someone from the business to make sure the job exists and isn’t a scam.

·· the employer doesn’t have a website or contact information;

• Do your research. Look up the business online.

Start at bbb.org to see their BBB Rating and if there are red flags in their complaint history, or past reviews. Look at other review websites as well,

·· you receive an on-the-spot offer without an interview; ·· you’re asked to provide personal or banking information immediately; ·· the interview takes place over online chat (not video chat or in person);

·· the website looks unprofessional or is missing information; ·· you’re asked to pay fees for training or supplies; ·· or you are “overpaid” and asked to wire money back.

For more tips on avoiding employment scams, visit bbb.org/employmentscam. If you encounter an employment scam, make sure to report it to bbb. org/scamtracker.

You can reach your BBB at info@bbbemail.org or (510) 844-2000, or by visiting goldengate.bbb. org.

¿BUSCANDO UN TRABAJO ESTACIONAL? ¡TENGA CUIDADO CON LOS ESTAFADORES! con el Índice de Riesgo de BBB, la estafa de empleo es la tercera estafa más arriesgada para los consumidores, la segunda estafa más arriesgada para los estudiantes, y la estafa más arriesgada para las personas entre 25 y 34 años.

contacto no solicitado de un reclutador o empleador, ya sea en un sitio web, por correo electrónico, o por teléfono, tenga cuidado. Es posible que es una gran oportunidad, pero no deje que la emoción le ciegue a las señales de advertencia.

Tenga en cuenta estos consejos de BBB para evitar estafas de empleo que intenten robar su información personal, dinero, o trabajo:

• Las empresas a menudo son imitadas.

Si una solicitud parezca provenir de una empresa legítima, no significa que no sea una estafa. Los estafadores a menudo pretenden ser de compañías reales. ¡BBB también ha sido imitado! Estafadores crean sitios web fraudulentos que parecen como los sitios web reales, y envían correos electrónicos de URLs que parecen legítimas. Busque la empresa a través del Internet y vaya a su sitio web de forma independiente para verificar la URL. Revise la página de trabajo del sitio web legítimo para ver si el puesto está allí. Si no está allí, póngase en contacto con alguien del negocio para asegurarse de que el trabajo exista y no sea una estafa.

• No debe completar un proyecto complejo antes de una entrevista. Un consumidor en Marín reportó lo siguiente al Rastreador de Estafas de BBB en septiembre de 2017: Photo Credit: Better Business Bureau

Rebecca Harpster Golden Gate Better Business Bureau

La Federación Nacional de Minoristas (NRF) predice que los minoristas van a contratar entre 500.000 y 550.000 trabajadores temporales durante la temporada de fiestas de invierno de 2017. Esta temporada puede ser costoso debido a regalos, viajes y eventos, por lo que puede estar pensando de obtener una posición temporal.

Desafortunadamente, los estafadores quieren aprovecharse de aquellos que buscan trabajo temporal. En 2016, consumidores reportaron más de 2.100 estafas de empleo al Rastreador de Estafas de BBB. De acuerdo

“Llamada telefónica y luego me envió un proyecto para completar antes de que el cliente secreto programe una entrevista. Me dieron dos días para completar el proyecto, y el proyecto es suficientemente complejo que tome tanto tiempo. Después de eso, no recibí nada y la compañía ignoro cualquier intento de contactarlos.”

Si alguien le piden que pase días trabajando en algo antes de una entrevista, tenga cuidado. Las pruebas pueden ser parte de una entrevista normal, pero solo invierta tiempo en un negocio si han invertido tiempo en usted.

• Ningún lugar es seguro. Mucha gente piensa que LinkedIn y sitos de trabajo establecidos y de buena reputación no tienen estafadores. Desafortunadamente, las estafas de empleo pueden ocurrir en cualquier parte. Cada vez que usted recibe

• Haga su investigación. Busque el negocio en línea. Comience en bbb.org para ver su calificación de BBB y si hay señales de advertencia en su historial de quejas o en comentarios de clientes anteriores. También consulte otros sitios de reseñas y vea si hay reseñas negativas del negocio o si fueron imitados en el pasado.

• Esté alerta a señales de advertencia. Una oferta de empleo puede ser una estafa si: ··La posición tiene un título general que

no requiere entrenamiento especial o licencia, y le permite trabajar desde su casa. ··La posición involucra ser un “comprador secreta”, cableando dinero, o el envío y recepción de paquetes. ··El salario es demasiado bueno para ser verdad. ··Usted recibe una oferta inmediatamente sin una entrevista. ··Se le solicita que proporciona información personal o bancaria primero de inmediata. ··La entrevista ocurre a través de chat en línea (no video o en persona). ··El empleador no tiene un sitio web o información de contacto. ··El sitio web no es profesional o le falta información. ··Le piden que usted pague tarifas por capacitación o suministros. ··Le pagan a usted “en exceso” y le piden que le devuelva el dinero.

Para obtener más consejos sobre cómo evitar las estafas de empleo, visite bbb.org/ employmentscam. Si encuentra una estafa de empleo, asegúrese de reportarla aquí: bbb.org/scamtracker.

Puede ponerse en contacto con su BBB a través de info@bbbemail.org o (510) 8442000, o en goldengate.bbb.org.

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HEALTH

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14 2017

SIETE CONSEJOS PARA CONTROLAR LA DIABETES no tiene que tomar nuevas decisiones cada día.

Cualquier cosa que pueda aliviar la carga mental de la diabetes puede ayudar. Por ejemplo, elija un tiempo cada año para sus visitas anuales: oftalmólogo, endocrinólogo, renovar recetas, etc. Elegir la misma época del año todos los años puede ayudar a asegurar que no olvide de cuidar de sí mismo.

Family Features

Mantenerse saludable puede ser un desafío, en especial para las personas que viven con diabetes. Las personas suelen tener dificultad para encontrar un equilibrio de participar en hábitos saludables, como el ejercicio, comer bien e incluso mantener sus dientes y encías limpios. Del estrés a los cuidados personales, la vida puede tener altibajos cuando uno vive con diabetes.

Estos siete consejos de la Dra. Natalie Strand, ganadora de la temporada 17 de “The Amazing Race” que vive con diabetes, puede ayudarlo a mantenerse saludable y llevar una vida equilibrada mientras controla su diabetes.

Comuníquese con su equipo de atención.

Asegúrese de conectarse con su endocrinólogo/a, enfermero/a, y nutricionista. Acuda a ellos con sus preguntas, ya que a menudo pueden ayudarle a implementar cambios sutiles para evitar cambiar completamente su estilo de vida y la rutina a causa de la diabetes.

Involúcrese. Organice un grupo local para recaudar fondos, desahogarse o simplemente estar cerca de gente que entiende su situación.

Grupos como Diabetes Sisters, JDRF, TuDiabetes y BeyondType1 ofrecen formas de conectarse

Haga del autocuidado una prioridad. Puede ser difícil anteponer el cuidado diabético. Puede ser aburrido, agotador y también pasar a un segundo plano. Recuerde que una de las mejores cosas que puede hacer por sí mismo y por sus seres queridos es mantenerse saludable. Utilice a su familia como motivación para hacer ejercicio todos los días, comer alimentos que sean mejores para usted y mantener un peso saludable.

Photo Credit: Getty Images con otras personas que viven con diabetes en persona o en las redes sociales. Conectarse con la comunidad de la diabetes es una forma poderosa de ayudar a aliviar la carga de vivir con diabetes.

Siga haciendo lo que ama. El hecho de que tenga diabetes no significa que tenga que dejar de hacer lo que ama. Esfuércese en seguir con los deportes, viajes y otros pasatiempos, incluso si hay una curva de aprendizaje para adaptarse a la diabetes al principio.

Mantenga una buena salud bucal. Las personas que viven con diabetes son dos veces más propensas a desarrollar enfermedad de las encías, según los Centros para el Control de Enfermedades. La crema dental Colgate Total está aprobada por la FDA para ayudar a revertir y prevenir la gingivitis, una forma temprana de la enfermedad de las encías, en algunas personas.

Desarrolle una rutina. Encuentre una rutina que funcione y sea parte de ella. De esta manera,

Maneje el estrés. La diabetes puede ser un gran factor de estrés. Sumado al trabajo, los niños y las relaciones, puede llegar a ser abrumador.

Encuentre una herramienta fácil y eficaz para el alivio del estrés y utilícela a menudo. Incluso de 5 a 10 minutos diarios de meditación guiada pueden tener un gran impacto en el manejo del estrés.

Para obtener más información y maneras de llevar una vida equilibrada con la diabetes, visite OralHealthandDiabetes.com.

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HOLIDAY DEPRESSION CAN BE A VERY REAL PROBLEM cheated and left out for some reason.

Other factors that can contribute to holiday depression are the lifestyle changes most of us face during this season. Our diets suddenly include more candy, cookies and alcohol than normal.

We are exercising less, facing shorter, colder days, and have less time for outdoor activities and our regular routines.

Photo Credit: Pixabay American Counseling Association

While the holiday season is a happy and joyful time for most people, it can also be a time of sadness and depression for many. In most cases, overcoming seasonal depression is a simple process, but in some cases, it can be a serious problem.

According to all the stories we see on TV, sparkling scenes in local department stores, and beautiful ad campaigns in magazines and newspapers, this is a happy season with all kinds of good times and pleasures. And while that can be true in many cases, all the promotion of this "happy" season can also build up unrealistic expectations and a resulting disappointment when we can't match the images that are bombarding us.

We may find ourselves becoming upset because we aren't being invited to all the best parties, we can't afford lots of amazing presents, and we aren't having the "perfect" holiday we imagine others are enjoying. When we compare ourselves to how things "ought to be" we can feel that we're being

So how to avoid these depression triggers? A good starting point is simply realizing that the mediapromoted "perfect" holidays don't really exist.

Instead of envying that television family or the holidays you imagine the neighbors having, focus instead on the good and positive things in your own life. Think about the things you really enjoy in this season.

It's also a time to stay in control of your life. Balance holiday party temptations with a healthier diet at home. Make time for regular exercise. Just a brisk 30-minute daily walk has been shown to help fight holiday depression.

It's also important not to isolate yourself. Get together with friends and family, not to discuss how you're feeling, but just to enjoy them socially.

Doing so can do a great deal to lift your mood.

But if you find that holiday depression isn't going away for you despite your best efforts, talk to a counseling professional, your personal physician or your clergy. Serious depression is not a health problem to be ignored.

Counseling Corner" is provided by the American Counseling Association. Comments and questions to ACAcorner@counseling.org or visit the ACA website at www.counseling.org.

SUNDAY- 9:30AM

SATURDAY- 5:30PM

KNTV/KSTS-SAN JOSE, SAN FRANCISCO, OAKLAND Comunidad Del Valle Con: Damian Trujillo

LA PASTORELA

BY EL TEATRO CAMPESINO THROUGH DEC. 19 WWW.ELTEATROCAMPESINO.COM NEW YEAR'S EVE BASH WITH TIERRA HOLIDAY INN, SAN JOSE TEOTIHUACÁN CITY OF WATER, CITY OF FIRE AT DE YOUNG MUSEUM www.deyoungmuseum.org TEATRO VISION PRESENTS "LA DEPARTERA" DECEMBER 30, 1PM MEXICAN HERITAGE PLAZA WWW.TEATROVISION.ORG WOMEN AND GIRLS IN CRIMINAL JUSTICE SYSTEM CONFERENCE BY OFFICE OF WOMEN'S POLICY DECEMBER 11-13 408-299-5152

DECEMBER 8 - 14, 2017

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7

PICKING PERFECT HOLIDAY PRESENTS

Photo Credit: Getty Images

Family Features Gif t-giving season is a time that ’s special for many families and friends, and it ’s the per fec t oppor tunity to show the loved ones in your life jus t how much you appreciate them.

Howe ver, it isn’ t always easy to pick out the per fec t present, especially with so many options available.

When you’re s tuck in a gif ting rut, turn to the professionals, to help you choose jus t the right gif ts for e ver yone on your lis t. “ T he holidays are a celebrator y time when loved ones can come toge ther and show how much the y appreciate having each other in their lives,” said Cassandra Jones, senior vice president of Mac y’s Fashion. “I truly belie ve that the per fec t gif t can bring people toge ther. To enhance that e xperience for our c us tomers, we’ ve created an unparalleled assor tment of gif t-giving items, from tech to beauty, so that each present is the per fec t one.”

F OR H E R If yo u’re s trug g l ing t o fi n d j u s t t he r i g h t id ea f o r the l a d y on y ou r l i s t , do n’ t take a chance on a ny ra n d om b e a u ty prod uc t. In s t ea d , g i v e t h e

b e a u ty l o v e r i n yo u r l i f e th e gi f t o f op t i on s w i th a Ma c y’s B e a u ty B ox s u b s c r i pti o n . Fo r $ 1 5 a mo n th , s he’ l l r e c e i v e fi v e de l u x e b e a u ty s a m p l e s s e l e c te d by e x p e r ts , p l u s a b on u s s a mp l e a n d a $ 5 c o u p o n t o u s e i n -s to r e o r o n l i n e o n h e r n e x t b e a u ty p u r c h a s e .

e a c h c o n ta i n s fi v e i te m s , in c lu d in g a c c e s s o r i e s s u c h a s t ie s , po c ke t s qu a r e s , s o c k s , s u n gl a s s e s , w a lle t s a n d mo n e y c l i p s . E a c h b ox e v o ke s a s p e c i fi c l o o k a n d f e e l. Ju s t pic k th e r i gh t o n e to matc h y o u r g if t l i s t s o yo u c a n a dd s o m e t h in g n e w to h i s s tyl e .

F O R K I DS

FOR THE HOME

In t era c ti v e te c h n o l o g y helps ge t ki ds o ff th e c o u c h a n d p r ov i d e s th e m n e a r l y e n dl e s s en t e r t a in me n t. Gi v e th e c h i l dr e n on y ou r gi f t l i s t th e o p p o r tu n i ty t o d a n c e th e i r w ay to f u n w i th a p i a n o mat f r o m FAO Sc hw a r z.

T he 24 ke ys w o r k j u s t l i ke a r e a l p i a n o, w h i c h a l l o w s f o r p l ayi n g t he i n c l u de d s e l e c ti o n s o r c r e ati n g y ou r o w n w o r k s o f mu s i c a l a r t . In c l u de d w i th th e mat a r e s e l e c t i o n s s u c h a s B e e th o v e n’s “ 5 t h Symp h o ny,” “ C h o p s ti c k s ,” “ Da n c e o f th e Su ga r P l u m Fa i r y” a n d m or e .

T h e n atu ra l i n te r i o r d e c o rat o r o n yo u r l i s t l i ke l y l o v e s t h e u n iq u e to u c h o f c o mf o r ti n g pillo w s th r o u gh o u t l i v i n g r o o m s a n d de n s . L e t h i m o r h e r c u d d le u p t o th e c o zy s tyl e o f th i s d e c o rat iv e p i l l o w f r o m th e Ma r t h a S t e w a r t C o l l e c ti o n , f e atu r i n g a f e s t iv e c o l o r p a l e tte a n d po la r b e a r p e r f e c t f o r th e h o l i day s e a s o n . A t 1 8 i n c h e s -b y-1 8 i n c h e s , it ’s t h e i de a l s i ze f o r c u r l i n g u p o n t h e c o u c h du r i n g a c h i l l y d ay.

FOR HIM

Se a r c h i n g f o r a gi f t f o r t h e n at u ra l e n te r ta i n e r i n yo u r lif e c a n b e

He l p him r e va mp h i s s tyl e i n o n e e a s y s t e p w i th a Sp r e zza B ox , w hi c h ma ke s i t s i mp l e to a dd s om e t h i n g n e w a n d c o o r di n ate d t o h i s w a r dr o be . Ava i l a bl e i n f o u r d i s t i n c t box e s c u rate d b y e x p e r ts ,

F O R E N T ERTA I N ING

d iffic u lt if c o m m o n it e m s like w in e g la s s e s a n d e le c t r ic b o tt le o pe n e r s a r e a lr e a d y a c c o u n t e d f o r. A n o pt io n like a b a r c a r t f r o m Ho t e l C o lle c t io n c a n h e lp m a ke e n t e r t a in in g a b r e e z e f o r t h at pe r s o n o n y o u r lis t w h o e n j o y s h o s t in g . W it h t h r e e s h e lv e s a n d w h e e ls f o r e a s y t ra n s po r t at io n , it ’s id e a l f o r e xt rava g a n t pa r t ie s , s m a ll ge t - t o ge t h e r s o r a ny t h in g in - b e tw e e n .

F O R T H E K IT C H E N G o u r m e t g if t b a s ke t s f r o m D i B r u n o B r o s . a r e s u r e t o m a ke a n im pr e s s io n f o r h o m e c h e f s w h o m ig h t n e e d a litt le in s pirat io n .

C h o o s e a c u rat e d b a s ke t fille d w it h a w id e va r ie ty o f s pe c ia lty f o o d s a n d pr o d u c t s h a n d - s e le c t e d f o r t o p q u a lity. T h e m e s in c lu d e o pt io n s like t h is “ S r ira c h a Fo o d ie ,” w h ic h c o m e s pa c ke d w it h s n a c k s , t o ppin g s a n d s a u c e s in f u s e d w it h fie r y A s ia n c h ili flav o r in s w e e t j e r ky, pic k le s , go u r m e t s a lt , t o r t illa c h ips , h o r s e ra d is h s a u c e , m ay o n n a is e , pe a c hy ja m a n d c la s s ic s r ira c h a .

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RECIPE/HOME

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HOLIDAY GUESTING 101 Make a holiday playlist. Offer to put together a holiday playlist for the host who will undoubtedly have his or her hands full prepping for the holiday celebration. Try to choose songs specific to the guests, host and overall theme. A good playlist can be a conversation starter for everyone at the party.

Photo Credit: Getty Images

Family Features

If you manage to avoid hosting duties this holiday season, you may be dodging some of the hardest work, but remember that being a good guest goes beyond arriving on time and taking your shoes off at the door. This holiday season, ensure your host gets to enjoy the festivities by putting these ideas to practice – it may earn you an invitation for years to come.

Don't arrive empty-handed. Even if your host shrugs off an offer for help, a gesture of appreciation is always appropriate. It may be a bottle of wine, a seasonal flower arrangement or, better yet, an appetizer or dessert to share, such as this mouthwatering Slow Cooker Banana Cake.

This crowd-pleasing cake is made using a CrockPot. Stay off your phone. It may seem obvious, but these days, looking at your phone is almost as habitual as breathing, and chances are you don’t mean to appear standoffish or rude by sneaking a quick peek. However, playing with your phone can detract from time you get to spend with family and friends, many of whom you probably don’t get to see often. Tuck away your phone for the party and live in the moment.

Pitch in to help clean. No host likes to be stuck in the kitchen while the rest of the party carries on.

After the meal, offer your help to clear the table, put away perishable items and get the kitchen back in order so your host can join the merrymaking. If you’ll be opening gifts, grab a garbage bag and collect debris to help keep the mess under control.

SLOW COOKER BANANA CAKE Prep time: 15 minutes Cook time: 4 hours Servings: 12

Crock-Pot® Cook & Carry Slow Cooker nonstick cooking spray

1 1/2 teaspoons baking soda pinch of salt

BPT

The holidays bring a lot of temptations from every direction if dieting or watching your weight. Holiday parties and get-togethers can be a healthful-eating challenge. Caught up in conversation among friends and family, surrounded by tasty food and drinks, it's easy to lose track of what and how much is being eaten.

Registered Dietitian Sarah Galicki offers tips for staying the course through the holidays.

"There are a lot of calories packed into this time of year. You're doing your holiday baking, people are dropping off candy and treats, there are parties with all-you-can-eat buffets and creamy drinks like eggnog, so it's important to be prepared. It is possible to navigate the holidays without gaining weight by doing these things."

Eat first. Never go to a party hungry. If you do, chances are you'll wind up eating too much, too fast. Eat a snack before you go, such as some Greek yogurt, which is loaded with protein and calcium. Add fruit for extra taste and nutrients, and top with pistachios for crunch and good fats.

Drink wisely. If you want to indulge a little bit, have some champagne or white wine. A 4-ounce glass has approximately 100 calories.

By comparison, a cup of traditional eggnog has 344 calories and 19 grams of fat (11 grams

Survey your options. Mindful eating is always key in any situation. Once the buffet table opens, take a visual sweep past it before jumping in line and making your selections. This way you'll avoid piling one of everything onto your plate needlessly when you eventually pass through.

1 teaspoon vanilla 1 1/2 cups almond milk cream cheese frosting Grease slow cooker with nonstick spray.

In medium bowl, combine flour, baking soda and salt; set aside.

In small bowl, mash bananas and lemon juice together; set aside.

In large bowl, use mixer to cream butter and honey. Add eggs and mix well. Stir in vanilla then milk. Gradually add flour mixture. Once combined, stir in mashed bananas.

Uncover and let cake cool. Once completely cooled, frost cake and, if desired, top with sliced bananas and walnuts.

3-4 ripe bananas 2 lemon wedges, juice only 3/4 cup butter, softened 1 1/2 cups honey or 2 cups white sugar

Notes: If adding bananas, do so just before serving or they will brown. If using a non-oval slow cooker, cook 1 hour less on high heat or 2 hours less on low heat.

La Planificación de Bienes no Solo es para Los Adinerados

saturated fat). Skip the creamy drinks. The best bet is to avoid alcohol altogether if possible.

Drink a spritzer made with sparkling water, cranberry and a lime instead. It looks festive, tastes great and has hardly any calories.

Photo Credit: BPT

3 eggs

Pour into slow cooker. Cover; cook on low 6 hours or high 4 hours, or until center of cake no longer looks gooey.

3 cups flour

HEALTHY EATING AT HOLIDAY PARTIES? IT'S POSSIBLE

Fill up on finger foods. Bite-size appetizers limit the calorie impact. A good option? Pistachios.

They're great to snack on; 49 have exactly 150 calories, and they satisfy that crunchy craving.

Plus, they're full of nutrients and fill you up. The healthy fats will help regulate your blood-sugar level throughout the night, which is helpful if you're drinking. Wrap some up decoratively and take along for a hostess gift to be sure there's a healthy choice on hand.

DECEMBER 8 - 14 2017

para sus seres queridos.

La planificación de bienes frecuentemente es considerada un privilegio para la gente adinerada y los que no los son, creen que no la necesitan. Al contrario, como la vida es impredecible, todos necesitamos planificar para el futuro. Por ejemplo, ¿quien tomaría decisiones por su salud o se encargará de sus asuntos financieros en caso que se queda incapacitado? Además, ¿quien recibirá sus bienes después de su muerte? Comprensiblemente, estas preguntas y decisiones pueden ser incomodas, pero sin planificación anticipada, el proceso de administración será más oneroso y difícil

En California, la sucesión testamentaria o "Probate" en ingles, es el proceso judicial en el cual los bienes de un difunto se distribuyen a sus beneficiarios o herederos. Generalmente, Probate es necesario cuando el difunto fallece sin un fideicomiso o “trust” en ingles y puede demorar desde 9 meses a un año y medio o más. Los honorarios de Probate son fijados por la ley de California y se basan en el valor bruto del patrimonio en la siguiente forma: cuatro por ciento (4%) en los primeros cien mil dólares ($100,000);

Don't be first in line. The food in a buffet line looks pretty in the beginning. Once people serve themselves, it's not as appealing and you'll eat less.

tres por ciento (3%) en los próximos cien mil dólares ($100,000);

Get a small plate. This trick helps limit portion size.

uno por ciento (1%) en los próximos nueve millones de dólares ($9,000,000).

Avoid the white stuff. Given other options, skip the white rice, white pasta and white bread.

They're loaded with calories but no nutrients.

Choose items with whole grains instead. They're full of nutrients and have fiber, which will fill you up so you won't eat as much.

Delight in dessert. Dessert is probably the toughest temptation of all. But there's no reason to skip. Most of us have a sweet tooth. Satisfy that sweet craving with some fresh fruit. To make sure it's available, bring some as a hostess gift; it's always welcome.

"Overall, pace yourself," advises Galicki. "Enjoy the food and festivities."

dos por ciento (2%) en los próximos ocho-cientos mil dólares ($800,000);

Por ejemplo, un patrimonio compuesto de una casa valuada en $1,000,000 resultará en honorarios para cada uno de los abogados y administradores de $23,000 para un total de $46,000. Y en el Área de la Bahía, valores de propiedad siguen aumentando.

Por medio de un trust y otros documentos anticipados, una persona pueda facilitar la gestión de sus bienes sobre la incapacidad y después de la muerte sin supervisión judicialahorrando tiempo y dinero y más importante, disminuyendo la carga a los seres queridos.

Para más información sobre la planificación de bienes y programar su primera consulta gratis, contacta a la oficina de Jennifer E. Ramirez.

Law Offices of Jennifer E. Ramirez 1972 The Alameda San Jose, CA 95126 (408) 713-5444 info@lawofficejer.com

DECEMBER 8 - 14, 2017

EL OBSERVADOR | www.el-observador.com

CA COUNTIES: SENATE TAX BILL WILL FORCE LOCAL GOV'TS TO RAISE FEES, TAXES

Su z a n ne Pot t er C a l i for n i a Ne w s S er v ic e S AC R A M E N T O, C a l i f.

-The p e ople w ho r u n m a ny of C a l i for n i a's c ou nt ie s a r e s p e a k i ng out a g a i n s t t he t a x bi l l t h at ju s t c le a r e d t he S en at e vot e . The y s ay t he y 'r e wor r ie d it w i l l el i m i n at e i mp or t a nt de duc t ion s a nd for c e lo c a l g over n ment s t o c ut s er v ic e s or r a i s e t a xe s or fe e s t o c omp en s at e . L e a der s a r e me e t i ng i n S a cr a ment o l a s t we ek for t he 12 3r d a n nu a l c on fer enc e of t he C a l i for n i a S t at e A s s o c i at ion of C ou nt ie s .

S onom a C ou nt y Sup er v i s or D av id R a bbit t s a id t he r e c ent w i ld f i r e s de v a s t at e d h i s a r e a , s o t he l a s t t h i ng p e ople ne e d i s t o pay mor e t a xe s . " For my c ou nt y, w her e we ju s t lo s t 5,10 0 home s , p e ople a r e s t r ug g l i ng t o r ebu i ld t hei r l ive s , le t a lone t hei r home s ," R a bbit t s a id . " The y 'r e g oi ng t o b e pay i ng h ig her t a xe s on t op of t h at ."

The S en at e bi l l pr op o s e s a n el i m i n at ion of t he s t at e a nd

lo c a l t a x de duc t ion , w h ic h a l low s p e ople w ho it em i z e t o de duc t w h at t he y pay i n s t at e a nd lo c a l t a xe s f r om t hei r fe der a l r e t u r n s .

E c onom i s t s s ay p e ople a r e mor e l i kely t o a c c ept s t at e a nd lo c a l t a xe s i f t he y c a n de duc t t hem , a nd c ou ld r eb el a g a i n s t t hem i f t he y c a n not .

R a bbit t s a id el i m i n at i ng t he de duc t ion c ou ld c au s e a c a sh cr u nc h for c ou nt ie s , w h ic h a r e r e qu i r e d to pr ov ide c er t a i n s er v ic e s r e g a r d le s s of how muc h r e venue t he y 'r e c ol le c t i ng. W h at's mor e , he s a id , el i m i n at i ng t he de duc t ion a mou nt s t o double t a x at ion . " Pe ople a r e a l r e a dy pay i ng t a xe s , a nd t hen t hei r t a xe s g e t t a xe d ," he s a id . "A nd u n for t u n at ely, it lo ok s l i ke it's r e a l ly a i me d pr i m a r i ly at C a l i for n i a - at t ho s e s t at e s t h at p erh ap s d id n' t endor s e t he c u r r ent a d m i n i s t r at ion ."

C ou nt y e xe c s s a id t he y 'r e a l s o opp o s e d t o c h a ng e s t h at a f fe c t t he t y p e s of b ond s c it ie s a nd c ou nt ie s u s e t o pay for i n f r a s t r uc t u r e pr oje c t s s uc h as a i r p or t s , ho s pit a l s a nd a f for d a ble hou si ng.

Statistics show that the average State and Local Tax deduction for a California household is more than $18,000. Photo Credit: noderog/iStockphoto

COMMUNITY

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DECEMBER 8 - 14 2017

Almaden Kitchen & Granite Inc. 2143 S.10th St., San Jose, CA 95112 • Gabinetes para Cocina y Baño 50% de descuento •Pisos de Madera, Laminados, y Azulejos desde .59¢ per sq. ft.

•Juego de bañera de 3 Paneles de Piedra Cultivada $299/set • Granito y Quarzo $99 • Fregaderos y Campanas de Cocina from desde $72

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for the The most wonderful time of the year!

¡Hay cambios próximos!

Nuevas tarifas Mejor servicio Trasbordos gratis con Clipper A partir del 1º de Enero de 2018

2 oras na LIBRENG transfer kapag ginamit ninyo ang Clipper.

En VTA le damos “Solutions that move you”, soluciones en todo nuestro condado para el tráfico, la congestión y los estresantes viajes habituales.

Para lograrlo, VTA modificará sus tarifas, y mejorará los servicios de transporte público.

Estos son algunos de los beneficios que le ofrecemos: Trasbordos gratis con Clipper Las tarifas pagadas con tarjeta Clipper serán válidas por 2 horas, e incluirán trasbordos gratuitos a todos los autobuses y tranvías VTA, excepto los autobuses express.

Tarifas juveniles reducidas, y nuevas tarifas para adultos, personas mayores y discapacitados Tarifas juveniles con descuentos: $1.00 por viaje sencillo, $3.00 por pase de un día Day Pass, y $30.00 por pase mensual Monthly Pass. Todas las nuevas tarifas aparecen en el sitio web de VTA. Mejor servicio Además, mejores servicios en rutas selectas de tranvías y autobuses VTA.

1709-1370C

¡No pierda la oportunidad de obtener una tarjeta Clipper® GRATUITA! Para consultar la lista de eventos de difusión en la comunidad durante Diciembre y Enero, visite www.vta.org/fares. Cantidades limitadas.

sjdowntown.com/holidays Get your parking validated at more than 100 downtown restaurants and retail businesses.

www.vta.org/fares • (408) 321-2300 • TTY: (408) 321-2330

Or pay $5 after 6 p.m. and all day on weekends in most ParkSJ garages. ParkSJ.org

El Observador

STUDY: WHITE MEN OFTEN EMOTIONALLY ATTACHED TO GUNS guns tend to have a very strong connection to gun ownership - makes them feel patriotic and makes them feel strong," he explains. "This increases dramatically based on economic problems they faced in their lives."

Photo Caption: An M4A1 Automatic Rifle.

Photo Credit: Pixabay Mark Richardson Public News Service

Texas – A new study on gun culture finds that a small, but influential group of Americans sees guns not as a problem, but as a way to solve a problem.

The report, published in the journal Social Problems, analyzed gun owners in Texas and across the U.S. by factors such as sex, race, religion and economic status and looked at each group's affinity for weapons.

Report co-author Paul Froese, a Baylor University sociology professor, says the survey found that one segment of owners has the strongest emotional attachment to their guns.

"White men who aren't very religious and who own

Froese says the report found that gun owners are, on average, more likely to be white, male, married, older and rural, and have good incomes but less education. He says it found them to be politically conservative and more alienated from society.

Those who are most empowered by guns said they give them a sense of power and control over their lives.

The report also discovered that, in answer to a series of questions, women and minorities do not place as much importance on their firearms.

"Based on those questions, you get a 'Gun Empowerment Score,'" he notes. "People who are higher would be seemingly more emotionally attached to having guns and people who are low would not."

On the other end of the spectrum, Froese says some men often equate gun ownership with patriotism, and would not hesitate to use them against the authorities.

"White males who own guns and feel very attached to guns are the group most likely to say, 'Yeah, you can fight the U.S. government with violence,'" he adds. "'It can be morally appropriate to do that.'"

Research used in the report came from a survey of about 1,600 respondents in the 48 states and was conducted in 2014 by the Gallup organization.

11

Discovery

COMMUNITY

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DECEMBER 8 - 14, 2017

DISCOVERY CHARTER SCHOOL K-8 Escuela Pública de Elección

Escuela Reconocida por su Excelencia

•Programa Académico •Programas de Enriquecimiento

•Una comunidad unida de maestros, padres y estudiantes •Participación de los Padres en cada salón

Período Abierto de Inscripciones: Dic. 1, 2017 – Feb. 1, 2018 Recorridos y Juntas Informativas: Nov. 29, 2017 – Feb. 1, 2018

Regístrese para las juntas informativas y los recorridos en:

www.discoveryk8.org (408) 243-9800

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EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14 2017

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Entrevista de Trabajo Flexible disponible-mañana, el trabajo la próxima semana! ¿Necesita un ingreso extra?

Hai Di Lao Hot Pot es una cadena internacional de restaurantes de hot pot.

Estamos buscando candidatos con pasión por la industria de los restaurantes.

Posiciones de personal de cocina disponibles desde $15- $28 la hora ¡Aplique hoy para unirse a nuestro equipo!

Ubicación: 19409 Stevens creek Blvd Ste 100, Cupertino, CA 95014 Teléfono: 626 510-3446 Se habla español.

Correo electrónico: Haidilaohr@gmail.com FICTITIOUS BUSINESS NAME STATEMENT NO. 636505 The following person(s) is (are) doing business Assets Development INC

1158 Turtlerock Dr San Jose, CA 95122, Santa Clara County.

Assets Development INC 1158 Turtlerock Dr San Jose, CA 95122. This business is conducted

by a corporation; registrant has begun transacting business under the fictitious business name or names listed hereon, 11/16/2017.

“I declare that all

BlueCrew está buscando profesionales y confiables motores, instaladores, personal del almacén, y los conductores para llenar aperturas inmediatas en su área.

Los candidatos ideales tendrán: -Experiencia En puestos de trabajo, físicas exigentes -Un Fuerte ética de trabajo y un deseo de avanzar dentro de una empresa -Fuerte compromiso, seguir adelante, y la integridad Si usted está interesado en este papel y convertirse en parte del equipo de Flex Blue Crew, esperamos con interés la reunión con usted. Una vez aceptados, los trabajos de movimiento son sólo el principio. Se puede trabajar varios tipos de puestos de trabajo cada semana, ofrecemos beneficios completos y una estructura de promoción para acelerar excelentes candidatos mientras trabaja tantas horas a la semana como desee ¿Quieres unirte al equipo?

Envía la palabra: JOB al (415) 212-4213 O Incríbete en: bluecrewjobs.com Más Información: http://help.bluecrewjobs.com/application-and-hiring-process/ bluecrew-en-espanol

information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Brandon Mai CEO December 8, 15, 22, 29, 2017 This statement was filed with the County of Santa Clara on 12/04/2017

FICTITIOUS BUSINESS NAME STATEMENT NO. 636414 The following person(s) is (are) doing business Fandely Towing

Elks Lodge 38991 Farwell Dr. Fremont, CA. 94536

www.exoticbirdmart.com (916)882-9486

TASSOS RESTAURANT AND BAR Brand new restaurant hiring for all positions!!

Cooks, Bus Boys and Dishwashers.

Stop by our location at 1530 Southwest Expressway, San Jose, CA 95126 1801 Camargo Dr San Jose, CA 95132, Santa Clara County.

Guevara Eduardo 1901 Camargo Dr San Jose, CA 95132. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 06/24/2017.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Eduardo Guevara December 8, 15, 22, 29, 2017 This statement was filed with the County of Santa Clara on 11/30/2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319805 Superior Court of California, County of Santa Clara-In the matter of the application of: Saeid Samimi Sereshki.

Petitioner (s) Saeid Samimi Sereshki has filed a petition

for Change of Name with the clerk of this court for a decree changing names as follows: a. Saeid Samimi Sereshki to Saeid Samimi. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 3/13/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 30, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14, 2017 NO. 17CV319924 Superior Court of California, County of Santa Clara-In the matter of the application of: Zheng Cheng Coyle. Petitioner (s) Zheng Cheng Coyle has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Zheng Cheng Coyle to Claire Zheng Cheng Coyle. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 3/13/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

December 1, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319708 Superior Court of California, County of Santa Clara-In the matter of the application of: Guermo Adrian Bernal Reyes.

Petitioner (s) Guermo Adrian Bernal Reyes has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Guermo

Adrian Bernal Reyes to Guillermo Adrian Bernal Reyes. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 3/06/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 28, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV318217 Superior Court of California, County of Santa Clara-In the matter of the application of: Chelsey Kapiolani Plyer. Petitioner (s) Chelsey Kapiolani Plyer has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Chelsey Kapiolani Plyer to Chelsey Kapiolani Cabacungan. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/06/2018 at

8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

October 26, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017

tion, printed in the county of Santa Clara.

September 25, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV317945 Superior Court of California, County of Santa Clara-In the matter of the application of: Nancy Anh Thu Pham.

Petitioner (s) Nancy Anh Thu Pham has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a Nancy Anh Thu Pham to Kaia Pham. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 02/06/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

October 23, 2017 Rise Jones Pichon Judge of the Superior Court December 8, 15, 22, 29, 2017

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV316280 Superior Court of California, County of Santa Clara-In the matter of the application of: Carlos Corona, Elisabeth Corona. Petitioner (s) Carlos Corona, Elisabeth Corona has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Xavier Felix Moreno to Xavier Felix Corona. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/02/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks Notice of Petition to Administer prior to the date set Estate of for hearing on the Arthur C. Gomez petition in El ObserNo.17PR182390 vador, a newspaper of general circula- A Petition for Pro-

bate has been filed

by Reuben Gomez and Albert A. Gomez in the Superior Court of California, County of Santa Clara. The Petition for Probate requests that Sidney C. Flores be appointed as personal representative to administer the estate of the decedent, Arthur C. Gomez. The petition requests authority to administer the estate under the Independent Administer of Estate Act. (This authority will allow the personal representative to take any actions without obtaining court approval.

Before taking certain very important actions, however, the personal representative will be required to give notice to interested persons unless they have waived notice or consent to the proposed action.)

The independent administration authority will be granted unless an interested person Files and objection to the petition and shows good cause why the court should not grant the authority.

A hearing on the petition will be held in this court as follows: 2/16/2018 at 9:00am, Dept. 12, located at 191 North First Street, San Jose, CA 95113.

If you object to the granting of this petition, you should appear at the hearing and state your objections or file written objections with the court before the hearing. Your appearance may be in person or by your attorney. If you are a creditor or contingent creditor of the decedent, you must file your claim with the court and mail a

copy to the personal repres5entative appointed by the court within the later of either: 1) four months from the date of first issuance of letters to a general personal representative as defined in section 58(b) of the California Probate Code, or 2) 60 days from the date of mailing or personal delivery to you of a notice under section 9052 of the California Probate Code. Other California statutes and legal authority may affect your rights as a creditor. You may want to consult with an attorney knowledgeable in California law. You may examine the file kept by the court. If you are a person interested in the estate, you may file with the court a Request for Special Notice (form DE-154) of the filing of an inventory and appraisal of estate assets or of any petition or account as provided in Probate Code section 1250. A Request for Special Notice form is available from the court clerk.

Attorney for Petitioner: Reuben Gomez and Albert A. Gomez 781 Elm Street San Jose, CA 95126 408-726-7275 December 8, 15, 22, 29, 2017 NOTICE OF SERVICE OF PROCESS BY PUBLICATION STATE OF NORTH CAROLINA NEW HANOVER COUNTY In the District Court 17CVD3337 Yumary Axaela Garcia Gregoria v. Elmer Chas Carrillo. To: ELMER CHAS CARRILLO: Take notice that a pleading seeking relief against you

CLASSIFIEDS / LEGALS

13

doing business WYZ Eagle Technology Investment Company 7 Tulip Lane Palo Alto, CA 94303, Santa Clara County.

Baosheng Wang 7 Tulip Lane Palo Alto, CA 94303. This business is conducted by an individual; registrant has not begun transacting business under the fictitious business name or names listed hereon.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Baosheng Wang FICTITIOUS December 1, 8, 15, BUSINESS NAME 22, 2017 STATEMENT This statement was NO. 636327 The following filed with the County person(s) is (are) of Santa Clara on doing business Ser- 11/22/2017 rano Drywall 311 FICTITIOUS S 21st Apt B San BUSINESS NAME Jose, CA 95116, STATEMENT Santa Clara County.

NO. 636231 Luis Carlos Serrano following Solorio 311 S 21st The Apt B San Jose, CA person(s) is (are) 95116. This busi- doing business Forness is conducted by get Me Not Spa 43 an individual; regis- S. Park Victoria Dr trant has not begun Milpitas, CA 95035, transacting business Santa Clara County. under the fictitious Hai Hoang 2513 business name or Bambi Ln, San Jose, names listed hereon. CA 95116. This busi“I declare that all ness is conducted information in this by an individual; statement is true registrant has begun and correct.” (A reg- transacting business istrant who declares under the fictitious name as true information business names listed which he or she or knows to be false is hereon, 10/06/2017. guilty of a crime.)

“I declare that all Luis Carlos Serrano information in this Solorio statement is true December 1, 8, 15, and correct.” (A reg22, 2017 istrant who declares This statement was as true information filed with the County which he or she of Santa Clara on knows to be false is 11/28/2017 guilty of a crime.)

Hai Hoang FICTITIOUS December 1, 8, 15, BUSINESS NAME 22, 2017 STATEMENT This statement was NO. 636248 filed with the County The following of Santa Clara on person(s) is (are) 11/22/2017 has been filed, in the above-entitled action. The nature of the relief being sought is as follows: CUSTODY. You are required to make defense to such pleading not later than January 17, 2017 and upon your failure to do so the party seeking service against you will apply to the court for the relief sought.

This, the 8th day of December 2017 Margaret Jennings, Attorney for Plaintiff 1501 S. 3rd St., Wilmington, NC 28401.

(910)7620850

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CLASSIFIEDS / LEGALS

FICTITIOUS BUSINESS NAME STATEMENT NO. 636333 The following person(s) is (are) doing business 1.

Getamoldtest.com 2.

Getmoldtest. com 3. www.Getamoldtest.com 294 Tradewinds Drive #3 San Jose, CA 95123, Santa Clara County. Dale Seiber 294 Tradewinds Drive #3 San Jose, CA 95123. This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 01/15/2017.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Dale Seiber December 1, 8, 15, 22, 2017 This statement was filed with the County of Santa Clara on 11/28/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 636282 The following person(s) is (are) doing business AZ Hauling 680 Pronto Dr San Jose, CA 95123, Santa Clara County. Noel Alvarez and Ma. DeLos Angeles Alvarez 680 Pronto Dr San Jose, CA 95123. This business is conducted by a married couple; registrants have not begun transacting business under the fictitious business name or names listed hereon. “I declare that all information in this statement is true and correct.”

(A registrant who

declares as true information which he or she knows to be false is guilty of a crime.)

Noel Alvarez December 1, 8, 15, 22, 2017 This statement was filed with the County of Santa Clara on 11/27/2017 Statement of Abandonment of Use of Fictitious Business Name NO. 636341 The following person/entity has abandoned the use of the fictitious business name Supervision Experts Building Maintenance 3346 Denton Way San Jose, CA 95121, Santa Clara Co. Mercedes Ramirez 3346 Denton Way San Jose, CA 95121.

This business was conducted by an individual and was filed in Santa Clara County on 03/30/2015 under file no. 603248 Mercedes Ramirez Owner December 1, 8, 15, 22, 2017 This statement was filed with the County of Santa Clara on 11/28/2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV316517 Superior Court of California, County of Santa Clara-In the matter of the application of: Amaris Christie Griffith.

Petitioner (s) Amaris Christie Griffith has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Amaris Christie Griffith to Amaris Ciara Ramirez. THE COURT ORDERS that all persons interested in this matter

EL OBSERVADOR | www.el-observador.com appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 1/09/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

September 29, 2017 Rise Jones Pichon Judge of the Superior Court December 1, 8, 15, 22, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV318837 Superior Court of California, County of Santa Clara-In the matter of the application of: Beth Lais Albers. Petitioner (s) Beth Lais Albers has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Beth Lais Albers to Elizabeth Lais Albers. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/20/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four

successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 8, 2017 Rise Jones Pichon Judge of the Superior Court December 1, 8, 15, 22, 2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635913 The following person(s) is (are) doing business Trust Management Services 1 Almaden Blvd. Suite 950 San Jose, CA 95113, Santa Clara County.

Fiduciary Plan Management Services, INC. 1 Almaden Blvd. Suite 950 San Jose, CA 95113 and Robert Redwitz 552 Trabuco Rd. Irvine CA 92780. This business is conducted by a partnership; registrant has begun transacting business under the fictitious business name or names listed hereon, 10/24/2013“I declare that all information in this statement is true and correct.”

(A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Robert Redwitz CEO November 24; December 1, 8, 15, 2017 This statement was filed with the County of Santa Clara on 11/14/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635350 The following person(s) is (are) doing business Landlord 1651

Whitton Ave San Jose, CA 95116, Santa Clara County.

Mario S Quinonez and Maria Quinonez 1651 Whitton Ave San Jose, CA 95116.

This business is conducted by a married couple; registrant has begun transacting business under the fictitious business name or names listed hereon, 10/24/2017 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Mario S Quinonez November 24; December 1, 8, 15, 2017 This statement was filed with the County of Santa Clara on 10/24/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635755 The following person(s) is (are) doing business Snap Staffing 310 S. 16th Street San Jose, CA 95112, Santa Clara County. Snap Staffing 310 S. 16th Street San Jose, CA 95112. This business is conducted by a corporation; registrant has begun transacting business under the fictitious business name or names listed hereon, 09/11/2017 “I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Matt Turner CEO November 24; December 1, 8, 15, 2017 This statement was

DECEMBER 8 - 14 2017

filed with the County show cause, if any, of Santa Clara on why the petition for 11/07/2017 change of name should not be grantFICTITIOUS ed on 2/27/2018 at BUSINESS NAME 8:45 am, Probate STATEMENT Dept., located at NO. 636020 191 N. First Street, The following San Jose, CA 95113. person(s) is (are) do- A copy of the Order ing business Boom to Show cause shall Limo 3200 Zanker be published at least Road Apt. 1115 San once a week for four Jose, CA 95134, successive weeks Santa Clara County. prior to the date set Francisco Rezende for hearing on the 3200 Zanker Road petition in El ObserApt. 1115 San Jose, vador, a newspaper CA 95134. This busi- of general circulaness is conducted tion, printed in the by an individual; county of Santa registrant has begun Clara. transacting business November 15, 2017 under the fictitious Rise Jones Pichon business name Judge of the Supeor names listed rior Court hereon, 01/01/2017 November 24; “I declare that all December 1, 8, 15, information in this 2017 statement is true and correct.” (A reg- ORDER TO SHOW istrant who declares CAUSE FOR as true information CHANGE OF NAME which he or she NO. 17CV319223 knows to be false is Superior Court of guilty of a crime.)

California, County Francisco Rezende of Santa Clara-In November 24; the matter of the December 1, 8, 15, application of: 2017 Girish Kathalagiri This statement was Somashekariah and filed with the County Shachi Hullumane of Santa Clara on Kumar.

Petitioner 11/16/2017 (s) Girish Kathalagiri Somashekariah and ORDER TO SHOW Shachi Hullumane CAUSE FOR Kumar have filed a CHANGE OF NAME petition for Change NO. 17CV319207 of Name with the Superior Court of clerk of this court for California, County a decree changing of Santa Clara-In names as follows: a. the matter of the ap- Saankhya Girish plication of: Chutima Kathalagiri to Buntorn. Petitioner Saankhya Kathala(s) Chutima Buntorn giri.

THE COURT has filed a petition ORDERS that all for Change of Name persons interested with the clerk of this in this matter apcourt for a decree pear before this changing names as court at the hearing follows: a. Chutima indicated below to Buntorn to Monica show cause, if any, Chutima Donson. why the petition for THE COURT change of name ORDERS that all should not be grantpersons interested ed on 2/27/2018 at in this matter ap- 8:45 am, Probate pear before this Dept., located at court at the hearing 191 N. First Street, indicated below to San Jose, CA 95113.

A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 15, 2017 Rise Jones Pichon Judge of the Superior Court November 24; December 1, 8, 15, 2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635666 The following person(s) is (are) doing business Economy Tires & Wheels 866 South First Street San Jose, CA 95110, Santa Clara County.

Super Cheap Hauling & Tire Recycling, LLC 558 Windlass Lane Foster City, CA 94404. This business is conducted by a limited liability company; registrant has not begun transacting business under the fictitious business name or names listed hereon.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Jesus Rivera Naranjo Manager/Member November 17, 24; December 1, 8, 2017 This statement was filed with the County of Santa Clara on 11/03/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635857 The following person(s) is (are)

EL OBSERVADOR | www.el-observador.com

DECEMBER 8 - 14, 2017 doing business JC Financial 1473 Dana Ave Palo Alto, CA 94301, Santa Clara County. Juniorchina Financial Service LLC 558 1473 Dana Ave Palo Alto, CA 94301. This business is conducted by a limited liability company; registrant has begun transacting business under the fictitious business name or names listed hereon, 06/30/2017.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Weiling Sun Secretary November 17, 24; December 1, 8, 2017 This statement was filed with the County of Santa Clara on 11/09/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635894 The following person(s) is (are) doing business Margaritas Taco Truck 395 N. Fair Oaks Sunnyvale, CA 94085, Santa Clara County. Jorge Bernal Gutierrez 1126 Windermere Avenue, Menlo Park, CA 94025.

This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 07/01/2016.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Jose Bernal Gutierrez November 17, 24; December 1, 8, 2017 This statement was filed with the County of Santa Clara on 11/13/2017 FICTITIOUS BUSINESS NAME STATEMENT NO. 635843 The following person(s) is (are) doing business Transcender Instituto 20 N First St, San Jose, CA 95122, Santa Clara County.

Juan Delgado 20 N First St San Jose, CA 95122.

This business is conducted by an individual; registrant has begun transacting business under the fictitious business name or names listed hereon, 11/01/2017.

“I declare that all information in this statement is true and correct.” (A registrant who declares as true information which he or she knows to be false is guilty of a crime.)

Juan Delgado November 17, 24; December 1, 8, 2017 This statement was filed with the County of Santa Clara on 11/09/2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319197 Superior Court of California, County of Santa Clara-In the matter of the application of: Tamara Farid Abduljabba Besher/Motouim Tarik Ahmed Abdulmajeed. Petitioner (s) Tamara Farid Abduljabba Besher/ Motouim Tarik Ahmed Abdulmajeed have filed a petition for Change of Name with the

clerk of this court for a decree changing names as follows: a. Tarik Motasim Tarik Ahmed to Tarik Motasim Tarik Ahmed b. Tamara Farid Abduljabbar Besher to Tamara Farid Abduljabba Besher c. Motajim Tarik Ahmed Abdulmajeed to Motajim Tarik Ahmed Abdulmajeed.

THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/27/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 15, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319182 Superior Court of California, County of Santa Clara-In the matter of the application of: Michaela Irene Linda Roman. Petitioner (s) Michaela Irene Linda Roman has filed a petition for Change of Name with the clerk of this court for a decree changing names as

follows: a. Michaela Irene Linda Roman to Michaela Irene Linda Reeve. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/27/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 15, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319075 Superior Court of California, County of Santa Clara-In the matter of the application of: Shungweun Yun. Petitioner (s) Shungweun Yun has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Shungweun Yun to Eric S. Yun. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change

of name should not be granted on 2/27/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 14, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV319065 Superior Court of California, County of Santa Clara-In the matter of the application of: Marni Sara Swedroe.

Petitioner (s) Marni Sara Swedroe has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Marni Sara Swedroe to Marni Sara Swedroe Ovadia. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/27/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive

weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 14, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV318887 Superior Court of California, County of Santa Clara-In the matter of the application of: Tasha Iris Quevedo.

Petitioner (s) Tasha Iris Quevedo has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Tasha Iris Quevedo to Natasha Iris Quevedo. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/20/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 9, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24;

CLASSIFIEDS / LEGALS

December 2017

1,

8,

ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV318522 Superior Court of California, County of Santa Clara-In the matter of the application of: In Pro Per Ruby Corina Villalobos.

Petitioner (s) Ruby Corina Villalobos on behalf of minor child has filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Alexander Eduardo Regino-Villalobos to Alexander Villalobos. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/13/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 2, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017 ORDER TO SHOW CAUSE FOR CHANGE OF NAME NO. 17CV318826 Superior Court of California, County of Santa Clara-In

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the matter of the application of: JunLi Huang. Petitioner (s) Jun-Li Huang and Ping-Jui Wu have filed a petition for Change of Name with the clerk of this court for a decree changing names as follows: a. Chia-En Wu to Ya-Zhu (Sophia) Huang. THE COURT ORDERS that all persons interested in this matter appear before this court at the hearing indicated below to show cause, if any, why the petition for change of name should not be granted on 2/20/2018 at 8:45 am, Probate Dept., located at 191 N. First Street, San Jose, CA 95113. A copy of the Order to Show cause shall be published at least once a week for four successive weeks prior to the date set for hearing on the petition in El Observador, a newspaper of general circulation, printed in the county of Santa Clara.

November 8, 2017 Rise Jones Pichon Judge of the Superior Court November 17, 24; December 1, 8, 2017

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GIFT IDEAS FOR THE VEGAN IN YOUR LIFE I’M LOOKING FOR COOL HOLIDAY GIFT IDEAS FOR A STRIDENT VEGAN WHO WON’T TOLERATE ITEMS THAT MAKE USE OF ANIMALS OR ANIMAL PRODUCTS. ANY IDEAS? favorite vegan restaurant or natural foods store? Or how about a subscription to Vegan Cuts’ monthly “Vegan

Roddy Scheer & Doug Moss EarthTalk

Well…an Omaha Steaks gift box is definitely off the table as an idea, but there are plenty of great gift options for the vegans or even just the animal-friendly among us. Food-wise, how about a gift certificate to the recipient’s

Snack Box” containing chips, cookies, sodas, teas and other vegan goodies, delivered right to the doorstep ($222/annual or $22.95/ month)? Kids (and their vegan parents) might like Vegan Cuts’ No Whey! Christmas Extravaganza! Gift Box ($35.50) containing an assortment of vegan candies including whey-free chocolate. Yet another option is Vegan Store’s Care Package Basket ($54.95), containing vegan versions of mac’n’cheese, jerky, parmesan, cookies, taco filling, chocolate bars and even "chicken" noodle soup.

Personal care products are another retail segment where vegan products are starting to flood the marketplace. Lush Cosmetics, Mineral Fusion and Andalou are just a few of hundreds of U.S. based firms now selling

DECEMBER 8 - 14 2017

vegan-friendly make-up, moisturizer, soap, shampoo and other health and beauty products. To find more, check out the Environmental Working Group (EWG) free “Skin Deep” cosmetics database.

OlsenHaus, which crafts stylish women’s footwear from renewable plant-based materials and man-made materials—but no animal products despite the fact that their shoes often look like real leather or suede.

DIY-types might want to consider making their own vegan health and beauty products to give to that finicky vegan you love.

Earth911 has collected and linked out to a list of some 50 “recipes” you can use to make your own peppermint sugar scrub bars, calendula lavender salves or coconut mocha face masks.

Vegans who like to wear their lifestyle choice on their sleeve might like a t-shirt or bracelet from the online store of leading vegan blogger Vegan Zombie. Screen-printed designs look hip and feature pro-vegan messaging. And warm up that chilly vegan with Save the Duck’s Hooded Puffer Jacket featuring Plumtech down-replacement vegan insulation. For a wealth of additional ideas for gifts for vegans with a flair for clothing, check out the non-profit Farm Sanctuary’s Vegan Fashion Shopping List which links out to dozens of animal-friendly, cruelty-free clothing and footwear lines.

And remember: Being vegan is about much more than what you put in or slather on your body. If that special vegan someone needs new kicks, check out Merrell’s line of vegan-friendly shoes and sandals, featuring a wide range of casual and technical footwear options for men and women. Some other manufacturers of vegan-friendly active footwear lines include Garmont, Brooks, Wills, Lowa, Treksta, Keen and Zamberlan.

Meanwhile, the vegan glamour girl on your list might like a new pair of heels from

Of course, non-vegans would love receiving any of these gifts as well, giving the giver the satisfaction of doing the right thing by animals and the environment whether or not the recipient appreciates it.

Merrell's line of vegan-friendly shoes, including the Agility Peak Flex pictured here, are made without any animal products yet perform as well as their conventional counterparts.

Photo Credit: Merrell

If you’ve only got a short way to go, your good old bike might work just fine. But if you need to get further than you’re comfortable riding under your own power, why not upgrade to something with battery assistance? You can retrofit your current conventional bike with a batterypowered rear wheel, such as Superpedestrian’s Copenhagen Wheel ($1,499), lovingly referred to as the “Two-Wheeled Tesla,” given its sleek design, Bluetooth connectivity and biometric monitoring. Or DIYers might prefer to spend their weekend tinkering with Aosom’s batterypowered rear-wheel replacement kit ($219) instead.

If you’re ready to buy a new electric-assist bike, there’s a lot to choose from. Some top choices include Stromer’s ST2 ($6,500), Elby’s 9-Speed ($3,700), the Espin Sport 350W ($2,000) or Raleigh’s Superbe iE ($1,700). City slickers might prefer Brooklyness’ CMYK 5.0 Folding Electric Bike ($999), which pedalassists for 50 miles per charge and can fold up

U N ACOMPANAN T E Y T U ES TAN I NVI TADOS AL PR E EST R E NO DE

Another way technology is facilitating bicycle commuting is through the release of various apps to help riders optimize their routing. For instance, Lanespotter aims to be the Waze of cycling by providing riders with real-time data to find bike lanes and trails nearby, filtering mapping options based on other cyclists’ routing choices and safety recommendations.

If you live in Atlanta, Minneapolis, New York City, Philadelphia, Portland (Oregon), San Francisco, St. Louis or Washington DC, you can download and start using Lanespotter (free) today.

And then there’s bike sharing, a growing phenomenon from coast-to-coast whereby riders can pick up a bike in one part of town and drop it off in another to speed up their commute. New York-based Motivate has designed and implemented bike share networks in nine U.S. cities to date, with the largest in New York (10,000 bikes) and San Francisco (7,000 bikes). A typical ride on one of Motivate’s bikes costs $3, and many of the systems are integrated with larger transit networks. For instance, Bay Area riders can pay for their “GoBike” using the same refillable Clipper card that gets them onto BART trains and MUNI buses.

EL LU N ES 1 8 DE DIC I E M B R E 7 .. 3 0 PM Todo lo que tienes que hacer para recibir tus boletos es visitar www.sonyscreenings.com/Redeem y poner el código JUMANJIOBSERVADOR para descargar tus boletos.

Hasta agotar existencias. Se distribuirán los boletos por orden de llegada. No hay obligación de compra. Cada boleto admite el ingreso de dos personas. Los empleados de todos los socios de esta promoción y sus agencias no podrán participar. Esta película no está clasificada.

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One of the best things we can do as individuals to fight climate change is to reduce the number of miles we drive in our fossil-fuel powered cars. But replacing those car rides with more fuel-efficient options isn’t so easy, especially if you don’t live near a transit hub. Given all the new bike lane infrastructure across the country and the availability of battery-assisted bicycles to help you around, there’s never been a better time to ditch the car in favor of pedal power.

into a neat little 25-pound bundle when you get there. Brooklyness is also getting ready to release the first production models of its new helmet design, the Classon, which has sensors built in to detect cars approaching your blind spots, motion-activated brake and turn signals to keep drivers and pedestrians in the know about where you’re going, and a video camera to document your adventures.

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Roddy Scheer & Doug Moss EarthTalk

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WHAT ARE SOME WAYS WE CAN ENCOURAGE MORE COMMUTERS TO DITCH THEIR CARS IN FAVOR OF BIKES?

E N C I N E S E L 20 DE DIC I E M B R E ! #J UMANJ I

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ENTERTAINMENT

Immersive Mural Transforms Enormous Covered Entryway at Children’s Discovery Museum of San Jose Bold Mural Project Inspires Community-Building and Celebrates Creativity

JAN 13–21 Save $7 with code: SAVE7!

Photo Credit: Children’s Discovery Museum

San Jose, CA –Acclaimed multi-media artist Jaque Fragua of Jemez Pueblo, New Mexico is transforming the museum’s massive stucco covered-entry into a pallet of brightly colored imagery and bold symbols inspired from community input. The artist created the iconographic motifs based on design ideas submitted by 50 Rocketship Alma Academy 2nd – 5th grade students, EY corporate volunteers, and museum staff. The mural will cover the length of the portico from ceiling to pillars, creating a dramatic and immersive experience as visitors approach the museum.

The project supports the museum’s strategic commitment, Creativity through the Arts.

The mural is part of Community Pathways, the museum’s pilot program funded by San Jose’s Office of Cultural Affairs to activate the spaces outside the museum. The grant came from the city’s Creating Connections initiative designed to celebrate creativity throughout San Jose.

“We celebrate children’s creativity every day at the museum and we’re grateful for the city’s support to express this in such a remarkably public and beautiful way,” said Marilee Jennings, executive director of Children’s Discovery Museum of San Jose. “The museum has always seen itself as part of the fabric of downtown and this project furthers the collaborative work we’ve begun with our neighbors.”

Community Pathways is part of the larger collaboration with CommUniverCity and the Delmas Neighborhood Association, whose aim is to adopt, activate, and beautify the neighborhood surrounding the museum in support of Mayor Sam Liccardo’s goal of “beautifying San Jose.” Fragua’s work joins the recent mural on the north end of the portico facing San Carlos Street, a stunning portrait of a young Sophie Cruz by the renowned muralist El Mac, funded by the San Jose Museum of Art.

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PROFECÍAS PARA EL AÑO 2018

Iniciaremos el 2018 con mucha nostalgia por los desastres ocurridos durante el 2017, sin embargo; el año entrante no será precisamente un remanso de paz. Saturno, el planeta del karma navegará durante dos años y medio en Capricornio, un signo de tierra, lo que significa que más terremotos podrían ocurrir en varias partes del mundo, Y por si fuera poco, existe una profecía de un asteroide gigantezco o un cometa que podría acercarse peligrosamente a nuestro planeta, lo cual provocaría desbordamiento de los ríos y olas gigantezcas en los océanos.

Habrá un aviso de temblores en varios países, como por ejemplo en Estados Unidos, especialmente en California; México, Guatemala, Nicaragua, Ecuador, Perú, Chile, China, Japón y Turquía. Varios volcanes también podrían entrar en erupción. Los cuatro elementos se mostrarán fuera de control, en el aire pueden ocurrir accidentes aéreos durante los primeros meses del año. En tierra, temblores muy potentes, en el agua, inundaciones provocadas por lluvias intensas que pueden ocurrir en Brasil, Indonesia y Filipinas, y más huracanes que ocurrirán en el Caribe, Centroamérica y el golfo de México, y posiblemente Nueva Orleans, podría sufir una nueva gran tempestad.

Y finalmente el fuego también cobrará víctimas mortales pues más incendios forestales pueden ocurrir, pero mucha atención, estos incendios en su mayoría serán provocados por mentes perversas.

Quizá lo más alarmante sean los vientos que vienen anunciando una tercera guerra mundial. Muchos creen que Corea del Norte es un rival fácil de vencer, pero esta nación es simplemente una carnada, nación que podría dar inicio a una guerra contra los Estados Unidos, detrás del dictador de Corea del Norte se esconden oscuros intereses de otras naciones como China y Rusia, quiénes han pactado desde hace años para destronar a Estados Unidos como la primera potencia mundial. Ojalá surja un verdadero líder que unifique a esta nación y no la divida o fragmente como está sucediendo en el presente.

Ante una guerra mundial, una nación dividida, pierde la guerra.

He recibido mensajes a través de sueños, en ellos observo que este país podría ser bombardeado en sus costas, tanto en la costa este como en la costa oeste. Lamentablemente Estados Unidos, tiene muchos enemigos, y tiene supuestos amigos que solamente esperan el momento oportuno para darle la espalda. Y lo más triste de todo es que a nosotros, los inmigrantes hispanos, nos ven como un peligro y no se dan cuenta de quién o cuáles naciones son el verdadero peligro. Definitivamente estamos en una época llena de caos y confusión. Por otro lado el comunismo está ganando terreno en toda América Latina, y es allí donde los enemigos de Estados Unidos pueden llegar a invadir, tener el mando y acorralarlo de manera definitiva. Debemos estar preparados.

Quizá una ciudad que enfrente problemas sea Los Ángeles, pues ya

es de todos conocida la advertencia de que puede ocurrir un terremoto de enormes proporciones en esa zona, lo mismo podría ocurrir en San Francisco. En la costa este, Nueva York, podría enfrentar nuevos ataques terroristas, especialmente en sus puentes. En el otro lado del mundo, en Europa, sigue creciendo la población de origen musulman y esto tarde o temprano creará un tremendo caos, pues no es un secreto que los más fanáticos de esta religión, quieren imponer el Islam como única religión en todo el mundo.

Parece ser que de unos pocos años a la fecha el mundo ha retrocedido muchos años. Lamentablemente pueden ocurrir atentados en contra de figuras políticas de Estados Unidos y sus aliados. El Presidente Trump podría sufrir un atentado.

Ojalá el gobierno de este país reaccione y observe bien quiénes son sus verdaderas amenazas, el tiempo se está acabando.

Vivimos tiempos difíciles, muchas situaciones pueden cambiar, quizá en unos pocos años, puede haber un nuevo orden mundial, o quizá la vida llegue a ser muy distinta a lo que estamos acostumbrados. No debemos ser apáticos ante estos hechos, tratemos de ser mejores seres humanos y oremos con fe al Creador, para que sea Él, quien maneje el destino del mundo y no permita que la Tierra sea destruida por la estupidez humana. No estamos tratando bien a nuestro planeta, lo hemos intoxicado de basura, guerra, humo y especialmente de malos sentimientos. Oremos a Dios para que nos proteja y que se haga su voluntad.

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EL OBSERVADOR | www.el-observador.com and-personal view of what an empowered consumer is (and is not) willing to put up with.

A new currency won’t solve the problem

TV’S CRY FOR HELP

Photo Credit: Pixabay

Shelly Palmer Welcome to the TV industry’s latest bit of magic … prestidigitalization. It’s a new twist on the old sleight-of-measurement trick. Here’s how it works. You buy TV the old-fashioned way because, well, that’s how you buy TV. The ratings suck. You want to pay less because you’re getting less.

TV says, “You’re not getting less. Look at our newly crafted, data-driven metrics.

We’re delivering premium audiences across omni-channel touchpoints and generating better return-on-ad-spends than ever!” If you can brush the buzzwords off your shoulder, you respond, “Yeah, but Nielsen says the ratings are down.” And TV triumphantly concludes, “Nielsen sucks!

Here’s how we prestidigitally measure your success.”

Artisanal solutions don’t scale As it turns out, TV is right. They do have newly crafted, data-driven metrics, and they can deliver premium audiences across omni-channel touchpoints, and Nielsen does suck. (Sorry Nielsen, I love you guys, I really do. I’ll defend you in a moment.)

At an unusual cross-industry meeting last week to discuss TV’s problems and ostensibly start fixing them, NBC Universal sales chief Linda Yaccarino said her company will try to wean itself off a single currency. That means Nielsen.

The problem is that every TV sales group has devised artisanal, hand-crafted, unscalable, data-driven metrics to justify your ad dollars. In some cases, metrics can even vary between different divisions of the same networks. There is no common currency that encompasses industryaccepted messaging units and the delivery of quality audiences.

Even if such a currency could be agreed

upon, it would be so obviously biased toward a desired outcome, it would not have practical value. Look over there … let’s blame Nielsen!

Nielsen for better or for worse It’s super easy to blame Nielsen for everything. Even with its investments in new technology, it has not adequately adapted to behavioral changes in media consumption—at least not in a way that favors TV. According to Nielsen, in 2016 (the last fully reported year) its revenues within the Watch segment (the TV ratings biz) increased 5.7 percent to $2.9 billion. Audience Measurement of Video and Text revenues increased 7.5 percent primarily due to its ongoing investments and continued client adoption of its Total Audience Measurement system. Nielsen has a de facto monopoly on ratings, and business is up, so it is not under any significant evolutionary pressure to do anything more than it is already doing.

The prestidigital smoke screen But Nielsen is making TV look bad compared to its data-rich rivals. “If only we were measured right,” laments the TV business, “you’d see. TV is awesome.” Put another way, if we could manipulate a new metric the way we manipulate Nielsen, we could continue to charge you ungodly sums without having to deliver attributable business outcomes.

Of course, the pressure on TV ad sales is not Nielsen’s fault (although every crisis needs a villain). The blame can be placed squarely on changes in consumer behavior.

While this has been prophesized for years, and everyone has agreed in theory that television viewers were evolving their behaviors, no one could agree on the timing.

This is not a linear exercise; the pace of technological change is exponential and the industry is now getting an up-close-

Mass marketing and its component parts are facing an existential crisis. With enough data, machine learning tools can (and will) optimize for marketing outcomes in ways that will soon render Nielsen and other “research” companies (and departments) obsolete. If a message finds its target, and phones home about it, and an outcome is determined, there’s nothing else to know.

Marketers have never wanted to buy a GRP or a CPM, they want to drive velocity or brand awareness or create purchase intent or some other metric of their own choosing. They’re not governed by how well they buy ads, they’re governed by revenue, and everyone is under extreme pressure to perform. Not to put too fine a point on it—in case you were not paying attention— today, every company is a tech company.

Try to get through a meeting without using the word “data.” It is almost impossible.

The art form vs. the platform TV, the art form, is in its platinum age. But the future present of video packaging and distribution is on-demand and digital. TV the platform simply cannot survive under

TECHNOLOGY

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its current business model. It must evolve.

Last week, Amazon introduced its new Elemental-based, AWS Media Services, an array of broadcast-quality media services that enable anyone with an Amazon Web Services (AWS) account to process, store and make money from video. You want to see real magic? “Abracadabra! You’re a broadcast-quality, omni-channel television network!” This is a level of competition the traditional TV business has not anticipated. Disney blew a zillion dollars acquiring the part of BAMTech it did not already own—just to get into the streaming business with an established technology and workflow. Give me 10 engineers and 10 weeks, and a credit card to open your AWS account, and I’ll build you 100 percent of that capability (and more) for a fraction of what Disney spent. The pace of technological change is exponential.

Believe it, own it, leverage it. As for TV? It’s not time for prestidigitalization, it’s time to “presto-change-o.”

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

This article originally appeared in AdAge.

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