BRAND GUIDE
2026
BRAND GUIDE TA B L E O F C O N T E N T S BRAND LANGUAGE
Benefits of Having a Clear Branding Hierarchy The Importance of Brand Language Vision Statement Mission of the University Proprietary Language University Entities
LOGOS
Primary Logos Innovation Legacy HPU Logo Standards Usage Rules University Symbols Athletic Logos Unique Logos Iconic University Assets Co-Branding
VISUAL STYLES
STANDARDS
Brand Colors - Print Brand Fonts - Print
Print Business Cards Letterhead & Envelopes Name Badges Office Placards Digital Email Signatures Presentations Canva Templates Displays Media Photography Webpages Social Media Promotional Items Apparel Guidelines Event Standards
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ATHLETIC STANDARDS
Athletic Colors Athletic Fonts Uniforms
RESOURCES
Trademarks And Licensing Affinity Licensing What Is A Trademark? Licensed Vendors Overview Branding Approval Design Services Website Requests
BRAND GUIDE
HIGH POINT UNIVERSITY BRANDING At High Point University, our commitment to preparing students for lives of success and significance is rooted in a distinctive combination of innovation, experiential learning, and strong values. HPU provides students with opportunities to apply their knowledge beyond the classroom, develop meaningful professional connections, and gain life skills that prepares them for the world as it is going to be. This distinctive educational experience is central to the High Point University brand and reflects our commitment to preparing students to lead purposeful and impactful lives.. As High Point University continues to grow in national recognition, every interaction with our brand must communicate a consistent and distinctive identity. The name High Point University is a foundational and strategic element of that identity and must be presented consistently across all University communications and materials. Our name is one of our most recognizable and distinguishing brand assets. For this reason, consistent and intentional use of the University name is essential to protecting the strength, recognition, and integrity of the High Point University brand.
HIGH POINT UNIVERSITY’S OFFICE OF COMMUNICATIONS IS RESPONSIBLE FOR THE MANAGEMENT AND PROTECTION OF THE UNIVERSITY’S BRAND, INCLUDING ITS FEDERALLY REGISTERED AND ESTABLISHED-BY-USE TRADEMARKS. THE OFFICE OF COMMUNICATIONS HAS FINAL AUTHORITY OVER THE INTERPRETATION, APPLICATION, AND ENFORCEMENT OF THE UNIVERSITY’S BRAND STANDARDS AND MAY MODIFY, APPROVE, OR DENY THE USE OF UNIVERSITY BRAND ELEMENTS AT ITS DISCRETION TO PROTECT THE INTEGRITY AND CONSISTENCY OF THE BRAND. THE STANDARDS OUTLINED IN THIS GUIDE ESTABLISH THE FRAMEWORK FOR UNIVERSITY BRANDING AND ARE SUBJECT TO THE FINAL DETERMINATION OF THE OFFICE OF COMMUNICATIONS.
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BRAND LANGUAG E BENEFITS OF HAVING A CLEAR BRANDING HIERARCHY THE IMPORTANCE OF BRAND LANGUAGE VISION STATEMENT MISSION OF THE UNIVERSITY PROPRIETARY LANGUAGE UNIVERSITY ENTITIES
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BRAND LANGUAGE
LOGOS
VISUAL STYLES
STANDARDS
ATHLETIC STANDARDS
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BRAND LANGUAGE
BENEFITS OF HAVING A CLEAR BRANDING HIERARCHY: A clear and consistent brand hierarchy strengthens the High Point University brand and ensures that all University entities are presented as part of one cohesive institution. • Builds a consistent brand identity across schools, departments, offices, programs, and affiliated entities. • Creates clarity and recognition by making it clear how each entity relates to High Point University. • Protects the University’s reputation by ensuring that all brand expressions align with established University standards. • Strengthens recruitment and engagement by presenting a unified and recognizable identity to prospective and current students, faculty, staff, alumni, and other stakeholders. • Preserves the strength of the University brand by preventing the development of competing or disconnected identities.
THE IMPORTANCE OF BRAND LANGUAGE High Point University’s brand language is an essential part of maintaining a consistent and unified institutional identity. All schools, departments, offices, programs, and University-affiliated entities are expected to communicate in a manner that aligns with the University’s established brand voice, messaging, and strategic positioning. To protect the integrity and consistency of the High Point University brand, individual schools and departments should not create independent vision or mission statements that could establish a separate institutional identity. University messaging should reinforce the overarching mission, values, and identity of High Point University. This unified approach allows High Point University to present a clear, recognizable, and compelling voice across every audience and point of contact.
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BRAND GUIDE
BRAND LANGUAGE
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BRAND LANGUAGE
VISION STATEMENT The vision of High Point University is to be a nationally prominent, private institution recognized for the excellence of its academic programs, the depth of its values-based culture, and the strength of its commitment to helping students lead lives of significance.
MISSION OF THE UNIVERSITY High Point University’s inspiring environment, caring people, and engaging education equip graduates for success and significance by cultivating the values, knowledge, mindset, and skills necessary to thrive in a competitive and rapidly changing world.
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BRAND GUIDE
BRAND LANGUAGE
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BRAND LANGUAGE
PROPRIETARY LANGUAGE In addition to its logos and visual identifiers, High Point University has protected names, phrases, taglines, and other language that are important components of the University’s brand and recognition strategy. Protected language must be used exactly as established by the University and, where applicable, must include the appropriate trademark or service mark identifier. The following names, taglines, and phrases are protected:
• THE PREMIER LIFE SKILLS UNIVERSITY®
• AT HIGH POINT UNIVERSITY, EVERY STUDENT RECEIVES AN EXTRAORDINARY EDUCATION IN AN INSPIRING ENVIRONMENT WITH CARING PEOPLE.®
• HIGH POINT UNIVERSITY® • CHOOSE TO BE EXTRAORDINARY!®
• HIGH POINT UNIVERSITY PANTHERS
• PREPARING STUDENTS FOR THE WORLD AS IT IS GOING TO BE.
• PLANTING SEEDS OF GREATNESS
• PREPARING PROFESSIONALS FOR THE WORLD AS IT IS GOING TO BE®
• A GOD, FAMILY AND COUNTRY SCHOOLTM
®
• PREPARING DENTAL PROFESSIONALS FOR THE WORLD AS IT IS GOING TO BE
• PREPARING HEALTHCARE PROFESSIONALS FOR THE WORLD AS IT IS GOING TO BE.®
• PREPARING OPTOMETRISTS FOR THE WORLD AS IT IS GOING TO BE
• PREPARING LAWYERS FOR THE WORLD AS IT IS GOING TO BE.TM
These statements can be used in upper or lower case. Choose to Be Extraordinary! must include the exclamation point.
• THE FUTURE OF PHARMACY.® • YOUR FUTURE IN PHARMACY.®
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BRAND GUIDE
BRAND LANGUAGE
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BRAND LANGUAGE
UNIVERSITY ENTITIES A clear and consistent brand hierarchy strengthens the High Point University brand and ensures that all University entities are presented as part of one cohesive institution. University entities, such as centers and programs, may not create separate brand guides or establish independent brand identities. All groups must use this guide as the foundation for their communications and visual materials. If a group develops a style guide to help its members properly use University-approved logos and brand elements, it should explain how the official High Point University brand is applied. For example: “To maintain consistency with the High Point University brand, the Center uses Adobe Garamond Pro in all communications.” Groups must maintain consistency with the University’s brand architecture. References to colors, fonts, logos, or other brand elements should identify them as University Brand Colors, University Brand Fonts, etc., rather than as the group’s own brand elements. Individual University entities do not have separate brands. Additionally, University schools, centers, departments, programs, and other entities may not establish separate mission or vision statements. These entities operate under the mission and vision of High Point University and should use University-approved language when communicating their purpose and role within the institution.
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BRAND GUIDE
LO GOS PRIMARY
ATHLETIC LOGOS
Innovation Legacy
Panther Head Seal Intercollegiate Club Sports Division 1 Circle Logo
SUB BRAND
UNIQUE LOGOS
EXTENSION
ICONIC UNIVERSITY ASSETS
HPU LOGO STANDARDS
Choose to be Extraordinary University Tree Seal Academic Seal White Coat Patches Roberts Hall Combination Logo
Minimum Size Clear Space Usage Rules Incorrect Usage UNIVERSITY SYMBOLS
CO-BRANDING
Panther Head Combination Logos HPU Seal Institutional Graphic Elements
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BRAND LANGUAGE
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ATHLETIC STANDARDS
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LOGOS
PRIMARY Innovation and Legacy Logos High Point University utilizes two distinct logos to represent different facets of its brand identity: the Innovation Logo and the Legacy Logo. While both marks are official and uphold the university’s standards, they serve different purposes and are used in different contexts. The Innovation Logo reflects the university’s modern, innovative spirit and is designed for broad, everyday use. It is the preferred mark for most communications, including marketing materials, digital platforms, and general university outreach. Its clean, contemporary design ensures versatility and strong brand recognition.
In contrast, the Legacy Logo honors High Point University’s tradition and formal heritage. It is reserved for ceremonial and official materials that require a more dignified and classic presentation — such as graduation programs, formal event collateral, and stationery.
Primary - Innovation Logo
Primary - Legacy Logo
The Innovation Logo is set in Gotham Bold and must not be altered, modified, or recreated using a substitute typeface.
The Innovation Logo is set in Centaur and must not be altered, modified, or recreated using a substitute typeface.
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
BY DISTINGUISHING BETWEEN THESE TWO LOGOS, HIGH POINT UNIVERSITY MAINTAINS A COHESIVE BRAND IDENTITY WHILE RESPECTING BOTH ITS FORWARD MOMENTUM AND ITS RICH HISTORY. 10
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PRIMARY Innovation High Point University’s Innovation Logo represents the modern evolution of our visual identity. It is the most widely used mark and reflects the university’s forward-thinking approach, national recognition, and commitment to innovation. This Logo is designed to be versatile, clean, and impactful across a wide range of applications.
1 Line - Primary - Innovation Logo
High Point University’s Innovation Logo is available in both a one-line and two-line format. These versions are fully interchangeable and may be selected based on the needs of the design layout, available space, or visual balance. Unless a specific format is noted elsewhere in this guide for a particular use case, designers and departments may choose the version that best complements their design.
2 Line - Primary - Innovation Logo
All official logos are limited to the three approved color variations provided. The primary application is the purple color variation, with black and white variations available for appropriate use. To download approved logos, visit our public portal at highpoint.canto.com/v/HPULogoAssets
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
THE KENNETH F. KAHN SCHOOL OF LAW DOES NOT HAVE AN INNOVATION LOGO. ALL SCHOOL OF LAW BRANDING SHOULD USE THE APPROVED LEGACY LOGO. 11
BRAND GUIDE
BRAND LANGUAGE
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PRIMARY Legacy As High Point University continues to evolve and innovate, it remains grounded in a rich tradition and distinguished heritage. The Legacy Logo reflects this enduring foundation and serves as a visual representation of the University’s history, values, and commitment to academic excellence and character development.
1 Line - Primary - Legacy Logo
The Legacy Logo is reserved for formal, ceremonial, and official University communications. Its distinguished and traditional character makes it appropriate for materials that commemorate the University’s history, celebrate significant milestones, or represent the institution in formal settings.
2 Line - Primary - Legacy Logo
All official logos are limited to the three approved color variations provided. The primary application is the purple color variation, with black and white variations available for appropriate use.
To download approved logos, visit our public portal at highpoint.canto.com/v/HPULogoAssets
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
BRAND LANGUAGE
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VISUAL STYLES
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ATHLETIC STANDARDS
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LOGOS
SUB BRAND Innovation and Legacy High Point University’s schools, academic departments, offices, and organizations are considered sub-brands of the university. Each contributes uniquely to the university’s mission and identity, while remaining unified under the High Point University brand. Sub brand logos reinforce this relationship by pairing the University name with the name of the school, department, office, or approved entity. These logos provide clear identification while maintaining a consistent visual connection to the High Point University brand All approved Sub brand logos, including Student Clubs: • Are created and approved by the Office of Communications. • Follow the established design standards of their respective Primary Logo. • Must be used as provided and may not be altered or modified. • Are available through the University’s approved brand resources.
To download approved logos, visit our public portal at highpoint.canto.com/v/HPULogoAssets
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
BRAND LANGUAGE
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VISUAL STYLES
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LOGOS
EXTENSION Innovation and Legacy Extension logos include an extension such as “Department of Athletic Training” or “Admissions” underneath the appropriate Sub brand logo. Extension logos are available in both a one-line and two-line format. These versions are fully interchangeable and may be selected based on the needs of the design layout, available space, or visual balance. Unless a specific format is noted elsewhere in this guide for a particular use case, designers and departments may choose the version that best complements their design. All approved Extension Logos: • Are created and approved by the Office of Communications. • Follow the established design standards of their respective Primary Logo. • Must be used as provided and may not be altered or modified. • Are available through the University’s approved brand resources.
To download approved logos, visit our public portal at highpoint.canto.com/v/HPULogoAssets
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
BRAND LANGUAGE
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ATHLETIC STANDARDS
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HPU LOGO STANDARDS Minimum Size The Innovation and Legacy logos must not be reproduced below the minimum size requirements outlined below. Exceptions may only be made with approval from the Office of Communications.
2 inches
2 inches
1 ½ inches
1 ½ inches
THE HIGH POINT UNIVERSITY NAME MAY BE USED WITHOUT THE PREMIER LIFE SKILLS UNIVERSITY TAGLINE FOR PROMOTIONAL ITEMS AND OTHER APPROVED APPLICATIONS AS AUTHORIZED BY THE OFFICE OF COMMUNICATIONS. 15
BRAND GUIDE
BRAND LANGUAGE
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HPU LOGO STANDARDS Clear Space Each logo must have surrounding white space that is equal to the height of its H. White space includes page edges, photos and design elements.
Kenneth F. Kahn School of Law Office of Admissions
Kenneth F. Kahn School of Law Office of Admissions
Kenneth F. Kahn School of Law Office of Admissions
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BRAND GUIDE
BRAND LANGUAGE
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VISUAL STYLES
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LOGOS
LOGO STANDARDS Usage Rules High Point University logos are a foundational element of the University’s visual identity. Consistent and correct use is required across all University communications, materials, and merchandise. • “High Point University” must be the most prominent visual element when the University name is used as part of a branded communication or application. • The full name “High Point University” must be used on all University communications and merchandise. “High Point” may not be used independently when referring to the University, to avoid confusion with the City of High Point. • “The Premier Life Skills University” tagline should be used on external communications. It’s use is not required on promotional products or limited community correspondence. • High Point University Logos may not be altered, modified, rearranged, or incorporated into new logos, wordmarks, or graphic marks. • University logos may not be placed over, within, or in direct combination with other graphics. They must remain visually distinct from supporting graphics but may be positioned above or below other design elements. • University logos may only be reproduced in approved brand colors: Purple, Silver, Gray, Black, or White. • Minimum size requirements must be maintained to ensure legibility and recognition. • Required clear space must be maintained around all University logos and Logos. Consistent adherence to these standards protects the integrity of the High Point University brand and ensures that every University communication reinforces a strong, unified, and recognizable identity.
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BRAND GUIDE
BRAND LANGUAGE
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VISUAL STYLES
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LOGOS
HPU LOGO STANDARDS Incorrect Use The Innovation and Legacy logos should not be altered in any way. Below are a few examples of unacceptable uses:
Do not hinder the readability of the Logo Do not place on a background that is of similar hue or color
Do not place on top of a graphic element or photo
Do not place in shape that could be viewed as part of the Logo
Do not delete the word “university from the logo
Do not rearrange the elements
Do not skew stretch or warp
Do not crop or bleed off the page
Do not change the color of the logo outside of the purple, white, and black options provided
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BRAND GUIDE
BRAND LANGUAGE
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UNIVERSITY SYMBOLS Panther Head Combination The Panther Head Combination symbol always includes the University’s Primary Logomark along with the Panther Head. The color of the Panther Head Combination symbol must always be purple. The panther head must never be cut off or partially covered when presented in this format. All official logos are limited to the three approved color variations provided. The primary application is the purple color variation, with black and white variations available for appropriate use.
1 line symbol - Panther top
1 line symbol - Panther right
2 line symbol - Panther top
2 line symbol - Panther right
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
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UNIVERSITY SYMBOLS HPU Bold The HPU Bold logo is one of our mainstream images. The Flying HPU should always be used in conjunction with the words High Point University. All official logos are limited to the three approved color variations provided. The primary application is the purple color variation, with black and white variations available for appropriate use.
HPU Seal The HPU University Seal is another widely used symbol of High Point University. This seal is primarily used for retail merchandise and apparel but can be used on university publications and materials. All official logos are limited to the three approved color variations provided. The primary application is the purple color variation, with black and white variations available for appropriate use. Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
BRAND LANGUAGE
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UNIVERSITY SYMBOLS Institutional Graphic Elements The Flying HPU and Panther Head are supporting institutional graphic elements derived from university insignia. While they are an important part of HPU’s visual identity, they are not official standalone logos and should not be used as a replacement for approved university logos. These symbols should primarily appear in the approved purple format provided. Black versions may be used when appropriate. The Flying HPU mark may be used in white when necessary; however, the Panther Head may never be reproduced in white. Approved Uses: As a decorative or supporting design element when paired with approved University branding Restricted Uses: • May not appear alone as the sole identifier for the University • May not replace official logos on external-facing communications • May not be used as a social media profile image or avatar • May not be altered, redrawn, stretched or recreated • May not be enclosed in new badges, shields, or logo lockups • May not be combined with other graphics to create a new mark
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BRAND GUIDE
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ATHLETIC LOGOS Panther Head Seal The Panther Head Seal is approved for use in internal and external communications but should not serve as the primary logo for academic schools or programs. The Panther Head Seal will always include the High Point University name. The color of the Panther’s Head must always be purple or black, never white. The Panther’s Head may never be white, must not be used as a stand-alone branding element, and should always be used in conjunction with the words High Point University.
Intercollegiate Club Sports Logos Intercollegiate Club Sports logos are approved for use in internal and external communications and may only be used in the three approved color variations provided. The Panther’s Head may never be white, must not be used as a stand-alone branding element, and should always be used in conjunction with the words High Point University
CL
You may download these assets here.
UB
SPOR
TS
Division 1 Circle Logo Division 1 Circle Logos are approved for use in internal and external communications and may only be used in the three approved color variations provided. The Panther’s Head may never be white, must not be used as a stand-alone branding element, and should always be used in conjunction with the words High Point University. You may download these assets here.
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
BRAND LANGUAGE
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UNIQUE LOGOS The creation of new logos or icons is restricted and always under discretion of the Office of Communications. All departments and initiatives must strictly follow the rules listed within this style guide. There are limited locations on campus that host community events and therefore have a unique logo. These locations include:
Caine Conservatory
• Culp Planetarium • Caine Conservatory • Nido and Mariana Qubein Arena and Conference Center • Jana & Ken Kahn Hotel • ProBono Physical Therapy Clinic • Mariana H. Qubein Arboretum & Gardens
Student Club
All student clubs must use their official sub-brand wordmark on communications. Custom graphics may be created as supporting elements, provided they do not incorporate or imitate University insignia, including the full University name0, abbreviations such as “HPU,” or official logos and graphics, such as the Panther Head. This ensures the integrity and consistency of the High Point University brand.
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BRAND GUIDE
BRAND LANGUAGE
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ICONIC UNIVERSITY ASSETS Choose to be Extraordinary The fonts in this asset should not be altered and must include the exclamation point. You may download these assets here.
University Tree Seal The University Tree Seal is reserved for more prestigious purposes and may only be used with consent from the Office of Communications. Modifications to this image are not allowed and must meet a minimum size requirement of 1.5 inches. You may download these assets here.
Academic Seal The academic seal embodies the prestigious High Point University legacy. Its use is limited and requires direct approval. Items using the academic seal should be of high quality and may or may not feature embossing or engraving. The seal should neither be modified nor altered in any way and should always be displayed in the ways outlined in this guide. There are no exceptions. The Academic Seal is only used for diplomas, esteemed academic awards or at the discretion of the Office of the President.
Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted 24
BRAND GUIDE
BRAND LANGUAGE
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ICONIC UNIVERSITY ASSETS White Coat Patches White Coat Patches are created by the Office of Communications and are only for use on physical white coats and in digital and print materials that are related to white coat, pinning and hooding events.
Roberts Hall Combination Logo The use of the Roberts Hall Combination Logo is reserved for use by the Office of the President. Items using this logo should be of high quality and must receive permission from the Office of Communications. The logo should neither be modified nor altered in any way and should always follow the same size and spacing rules as the Primary logomark, outlined in this guide. Logos are designed and approved exclusively by the Office of Communications to ensure consistency in style, color, and usage. Creating or modifying logos independently is not permitted
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BRAND GUIDE
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CO-BRANDING High Point University’s branding policy discourages co-branding with other companies, groups, organizations, or slogans. This policy is in place to protect the university’s reputation, brand identity and values. The university’s branding policy also states that the university’s Logo and trademarks cannot be used without permission from the Office of Communications. This is to ensure that the university’s brand is used appropriately. By carefully managing its branding, High Point University can ensure that it is always associated with excellence and quality. Additional reasons why High Point University discourages co-branding: • Co-branding can be confusing to consumers. When two brands are presented together, it can be difficult for consumers to know which brand is responsible for what. • Co-branding can cause a brand to lose its unique identity, diluting its own brand. Unique instances when High Point University may permit co-branding include: • Student clubs or organizations may use the national or parent organization’s logo in conjunction with an approved High Point University logo. • Co-branding may be permitted for events hosted or sponsored by High Point University, including PREPARE+, Arbor Day, Prayer Breakfast, and Veteran’s Day. • Events or materials associated with athletic sponsorships may feature approved High Point University logos alongside official partners and sponsors. All university events that wish to co-brand must be approved by the events team. The use of HPU’s brand must be approved via the Office of Communications. Vendors are not permitted to use the University brand on their websites, or promotional items to promote their work with HPU, without formal permission. See Trademarks and Licensing at the end of this guide If High Point University is the location for another organization’s event, the full university name should be listed as the location but an approved university logo would not be used.
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BRAND GUIDE
VISUAL STYLES BRAND COLORS
Primary Brand Colors Secondary Brand Colors BRAND FONTS
Serif Fonts Sans Serif Fonts Script Font
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BRAND LANGUAGE
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VISUAL STYLES
BRAND COLORS Primary Brand Colors The primary brand colors for High Point University are Royal Purple and Silver. Royal Purple should be incorporated into all university communications and should never be printed directly over black. Black and white are also appropriate to use for any HPU logos. For HPU Silver, either Pantone 8400 (metalic) or Pantone 424 may be used.
Royal Purple Pantone 2685 CMYK 90 99 0 8 RGB 51 0 114 HEX #330072
Metalic Silver Pantone 8400 or 424 CMYK 52 43 42 7 RGB 129 129 131 HEX #818183
Secondary Brand Colors Our secondary color palette is designed to offer creative flexibility and accent the primary brand colors. These colors were selected to allow for versatility and variety, while maintaining brand consistency. Secondary colors must never be the dominating color palette in any HPU brand creative.
HPU Lavender Pantone 2655 CMYK 29 43 0 17 RGB 150 120 211 HEX #9678D3
Innovation Blue Pantone 298 CMYK 72 21 0 10 RGB 65 182 230 HEX#41B6E6
HPU Orange Pantone 716 CMYK 0 46 94 9 RGB 232 125 13 HEX #E87DOD
HIGH POINT UNIVERSITY PRIMARY LOGOS SHOULD ONLY BE PRODUCED IN ROYAL PURPLE, SILVER, BLACK OR WHITE. 28
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BRAND FONTS The below fonts serve as a guide to typefaces that maintain university traditions. High Point University recognizes a variety of fonts may be used to achieve a desired style. Font selections other than the options below should be approved through the Office of Communications.
Serif Fonts Adobe Garamond Pro - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @# Adelle - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @# Bitter - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @# Freight Text Pro - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @# Centaur - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Sans Serif Fonts Gotham - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Bebas Neue Pro - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @# Poppins - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Teko - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Script Font Sheila - AaBbCcDdEeFfGgHhIiJ jK kLlMmNnOoPpQqRrSsT tUuVvWwX xYyZz 123456789 @#
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BRAND GUIDE
STANDARD PRINT
DISPLAYS
Business Cards Letterhead & Envelopes Name Badges Office Placards Flyer and Brochures Event Stationary
On Campus Advertisting Backdrops MEDIA
Photography Webpages Social Media
DIGITAL
PROMOTIONAL ITEMS
Email Signatures Presentations Canva Templates
Apparel Guidelines EVENT STANDARDS
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PRINT Business Cards High Point University business cards are ordered through the Blackboard portal. HPU has partnered with a local printer to produce all HPU business cards. This ensures the color, paper and stock are consistent. The front of all business cards will display the following: • • • • • • •
Name Title Office Address Phone Optional mobile Email address TO PLACE AN ORDER: 1.
Visit Employee Resources at
https://www.highpoint.edu/ooc/employee-resources/ 2. Select “Business Cards.” Click the “Order Business Cards” button. 3. Select “High Point University Business Card.” 4. Complete the required information for First Time Customers or sign in as a Returning Customer. 5. Select “Create New.” 6. Enter your contact information. 7. Select your quantity (available in increments of 250). 8. Enter your department GL, name, phone number, and email address, then proceed to checkout. 31
Our standard HPU business card has a vertical layout. The horizontal business card is reserved for staff and professionals when their credentials cannot fit on one line with the vertical layout. If you require a horizontal card please email communications@highpoint.edu for approval.
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PRINT Letterhead & Envelopes Customized letterhead and envelopes with the school, department or organization logo may be ordered through the Office of Communications. Digital and Printed Letterheads are available.
Stationery may use either the Innovation or Legacy logo and may utilize Sub brand or Extension. Unless otherwise specified, stationery will default to Sub brand Innovation logos. Letterhead for a Department, Office or Center that directly relates to a specific school, will use the Extension logo.
One University Parkway High Point, North Carolina 27268
TO PLACE AN ORDER: 1. Complete the Letterhead and Envelopes order form. https://www.highpoint.edu/ooc/letterhead-and-envelopes/
One University Parkway • High Point, North Carolina 27268 Master of Science in Biomedical Sciences (BMS) • 336.841.9382 • www.highpoint.edu/biomedical-science
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PRINT Name Badges High Point University’s Silver name badges are created by Capitol Medals. To place an order for a customized name badge, email your first and last name along with your title to: orders@capitolmedals.com.
FIRST L AST NAME FIRST L INE OF TITLE, P H.D. S ECOND L INE OF TITLE HERE
Office Placards Office placards are issued by the university. To create a custom office placard, visit: www.highpoint.edu/ooc/branding/and click on “Placard Generator.” Your placard can be picked up at the on-campus print lab. A work order with HPU Campus Enhancement can be placed for the placard hardware to be installed.
First & Last Name Title
Department Name 336-841-XXXX example@highpoint.edu
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PRINT Flyers and Brochures • Printed materials must follow all logo standards outlined in this guide. An official High Point University logo must appear as a prominent element on both the front and back of all marketing materials. • Logos should follow the same orientation as the piece on which they are placed (horizontal logos for horizontal layouts and vertical logos for vertical layouts). • All printed marketing should also adhere to the typography, color, and photography standards outlined in this guide.
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PRINT Event Stationary All formal event stationery must be created by the Office of Communications and follow established event standards to ensure consistency, professionalism, and alignment with the High Point University brand.
University events that commonly use these guidelines include: • Convocation • Physician Assistant Graduation Ceremony Program
Buildings must always be listed before room names. Example: Congdon Hall, Callicutt Life Skills Theater When a location includes a named donor space, the donor name should be prioritized within the room listing. School-specific mission statements may not be used. High Point University operates as one institution with one unified mission; event materials should reflect a cohesive University identity rather than separate entities.
• Physician Assistant White Coat Ceremony Program • School of Law Professionalism Ceremony Formal Flyer • Workman School of Dental CARE Pledge Ceremony Program
The front cover should remain clean and minimal, including only: • Approved University logo • School name • Class of [Year] • Event title • Location and date
• Nursing White Coat Ceremony Program
All additional event details should be placed inside the piece.
• Biomedical Sciences Celebration of Distinction Program
Back covers should maintain a clean, refined appearance. Staff and student names may be included when appropriate.
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• December Commencement • Physical Therapy White Coat Ceremony Program • Physical Therapy Graduation Program
• Nursing Pinning Ceremony Program
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DIGITAL Email Signatures As the broadest form of daily correspondence, a consistent email signature must be used across the university. No personalized quotes, slogans or backgrounds may be used with the email signature. Additional logos or websites may not be added unless outlined below or approved by the Office of Communications. Designations or recognitions that favorably highlight the university for providing an extraordinary education in an inspiring environment with caring people have the opportunity to be approved. Additions must be approved by the Office of Communications.
EXCEPTIONS TO EMAIL SIGNATURE ADDITIONS: • Undergraduate and Graduate Admissions • Social Media Links to official university pages • Career & Internship Services • Panther Link and LinkedInVisit
TO PLACE AN ORDER: 1. Copy the newest template found at https://www.highpoint.edu/ooc/employee-resources/ 2. In Outlook, click for “new email” 3. Click “Signature”, then select “Signatures” then paste in the body, edit the details as appropriate and click “ok” 4. (For Mac click “Outlook” -> “Preferences” -> “Signatures”)
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DIGITAL Presentations Internal and external presentation templates must always be used to communicate a consistent message to audiences. Additionally, following the tips below will enhance the visual impact and advance the High Point University brand.
PRESENTATION TIPS: 1. Use a sans serif font. 2. Choose a font size that your audience can read from a distance: • A one-inch letter is readable from 10 feet • A two-inch letter is readable from 20 feet • A three-inch letter is readable from 30 feet 3. Avoid using centered text unless making a simple statement. Text aligned left or right is easier to read and follow.
For approved powerpoint templates, please visit https://www.highpoint.edu/ooc/employee-resources/
4. Avoid clutter or too much information. Presentations should serve as a guideline to share information, not something that is read word-for-word.
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DIGITAL Canva Templates Canva is a web-based design tool for those with little to no graphic design experience. It allows faculty, staff and students to create their own flyers, social media graphics, posters and more. The Canva for Teams platform at High Point University provides access to easy-to-use branded templates across all channels that are pre-approved and customizable. HPU maintains a limited number of Canva licenses. It is recommended that a department or group create a shared user name and password (example: communication@highpoint.edu) that is managed and distributed by a single administrator. Once logged in to the High Point University Canva team, the approved logos, patterns, colors, fonts, and templates are available.
TO ENSURE BRAND CONSISTENCY, FACULTY AND STAFF SHOULD NOT USE A PERSONAL CANVA ACCOUNT FOR UNIVERSITY MATERIALS. To request access to the HPU Canva account, email communications@highpoint.edu.
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DISPLAYS
Outdoor Kiosk
On Campus Advertising Displays across campus, such as the the outdoor kiosk, are distinctive features that serve as powerful visual representations of the university’s identity and an integral part of conveying our unique message and brand. If you wish to advertise any upcoming events or important information to our campus body, you may fill out the form at https://www.highpoint.edu/concierge/ dailyupdateguidelines/.
Event Printed Poster & Flyer Guidelines WHERE YOU MAY POST FLYERS Students may post flyers on the cork board located across from The Café in Slane Student Center.
UNIVERSITY PROPERTY & DISPLAY STANDARDS All buildings and university property must be maintained in an orderly and professional manner. Signage, artwork, posters, graphics, and other displayed materials are not permitted unless they are: • Properly framed and hung, or • Otherwise approved according to university policy
WHERE FLYERS MAY NOT BE POSTED Flyers, posters, and other promotional materials may not be: • Left on tables • Taped to walls • Attached to doors • Placed in hallways, stairwells, restrooms, or any other university spaces
All content being displayed must be approved by the Office of Communications. Graphics can be submitted for approval here: https://www.highpoint.edu/ooc/branding/brandingapproval/
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DISPLAYS Backdrops To maintain brand uniformity throughout the campus, High Point University mandates a formal request process for utilizing event backdrops. Our branding team meticulously evaluates each request, granting approval based on the nature of the event. To submit a backdrop request, please visit www.highpoint.edu/ooc.
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MEDIA Photography Photography is one of the best tools for visually telling a story while creating a powerful connection between individuals and the university. The Office of Communications documents life at High Point University and provides images for marketing materials used by various university departments. When selecting photos, please choose images carefully based on the following guidelines: • Photos should directly represent aspects of High Point University, such as its students, professors, campus, facilities, apparel, etc. • To convey a sense of belonging, individuals in photographs should be engaged in an activity or interacting with others in the following environments: classroom/studying, student events/socializing, and athletic events/cheering on the HPU Panthers. • Use a variety of shots that display student interaction as well as campus facilities in use by students. • Images may also represent seasons of the year to establish the diversity of campus life.
To make a photo request visit www.highpoint.edu/ooc.
• Imagery of students wearing apparel from other universities is not permitted. Any school apparel worn must be promoting High Point University.
To find approved photos, visit our public portal at highpoint.canto.com/v/HPUEvents
• To protect our brand identity, stock photos may not be used.
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MEDIA Webpages High Point University’s website is perhaps one of prospective students’ first encounters with the university. All information presented online via one of the university’s websites should be consistently branded, accurate, and well-maintained to ensure effective communication to students, alumni, faculty, staff, the media, and the public. To make a web request visit https://www.highpoint.edu/ooc/website-requests/
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MEDIA Social Media Our social media and online platforms serve as vital channels for prospective and current students. We encourage dynamic and interactive content that not only keeps everyone informed but also invites them into the vibrant world of High Point University. All social media profile pictures, username, and/or bio should have the words High Point University included.
SOCIAL MEDIA
GUIDELINES
All content presented through university-affiliated social media outlets must be consistent in supporting the university brand and mission. Inappropriate or objectionable content, including photos and links, will be removed. For more information on university social media, visit: www.highpoint.edu/ooc/social-media.
Click here to view the HPU Social Media Guidelines
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PROMOTIONAL ITEMS Promotional items are an important extension of the High Point University brand and provide an opportunity to reinforce the University’s identity beyond traditional communications. From apparel and gifts to event materials and giveaways, these items are often seen and used repeatedly, making them valuable touchpoints with students, families, alumni, employees, and the broader community. Consistent and intentional branding on promotional items strengthens recognition and protects the integrity of the University’s visual identity. Promotional Items include but are not limited to apparel, drinkware, bags, signage or accessories. The following guidelines outline the requirements to consider before purchasing promotional items. • All promotional items must be purchased through an approved licensed vendor and must follow the promotional item standards outlined in this guide. • More information on licensed vendors can be found at the end of this guide.
All items featuring University insignia, including logos, marks, or University names, must follow established brand guidelines and receive required approval prior to production.
ALL HIGH POINT UNIVERSITY PROMOTIONAL ITEMS MUST BE PRODUCED BY AN AFFINITY LICENSED VENDOR. 44
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PROMOTIONAL ITEMS The following rules apply to any promotional product using High Point University Insignia • Official university logos should never overlap other graphic elements. (specifically in examples that may seem like alterations to the logos or limit the readability/visibility) • The words “High Point University” should always be the most prominent visual. As a good rule of thumb, have the approved logo/full university name be one of the biggest font sizes or match the widest width of other graphic elements. • Secondary colors used should complement our primary brand color, royal purple. • Flying HPU and the panther head mark must be used in conjunction with the full name, “High Point University”. • When graphics are included on both the front and back of an item, the full university name must also be displayed on each side. If the back is blank, the full name is only required on the front. • Never use “High Point” without “University” to avoid confusion with the city of High Point. • “High Point” should not receive disproportionate emphasis over “University”; the full name must remain balanced in prominence and be perceived as one cohesive identity. • “The Premier Life Skills University” is not a required element on promotional items. • “Panthers” is not a standalone trademark and should only be used as a supporting element to the full university name. • Illustrations of our mascot, Prowler, are not allowed and paw print graphics should not be used. Please use a real photo or the official purple panther head mark. • The panther head should be purple. It can never be white. • The university name should not be split to the left and right by any graphic elements. • Black panther head is allowed on a case-to-case basis. Acceptable examples are engravings or one color screen printed products • High Point University should be legible • “HPU” should not be a prominent feature. Measurements should be proportionate to the official HPU Bold logo
ALL HIGH POINT UNIVERSITY PROMOTIONAL ITEMS MUST BE PRODUCED BY AN AFFINITY LICENSED VENDOR. 45
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PROMOTIONAL ITEMS • The official school logo or the full school name must be used on all apparel. The name should never be shortened or abbreviated. Example: The Kenneth F. Kahn School of Law NOT HPU Kahn Law. • Departments purchasing polos or traveling externally should order apparel in white, gray, black, purple, or lavender only. • Co-branding is not permitted on apparel purchased with University funds including polos. No additional brand or logo may be added alongside High Point University marks. • The University’s primary brand identity is established through its English name; therefore, the English version must remain present even when the University name is represented in other languages. • On promotional items, the University name may appear in a font other than approved University typefaces, provided that “High Point University” is always presented in title case and remains clear, legible, and easily recognizable. • Departments are encouraged to market creatively but may not create their own taglines, slogans, or proprietary language. All departments must use the established University language outlined in this guide to maintain a unified brand.
ALL HIGH POINT UNIVERSITY PROMOTIONAL ITEMS MUST BE PRODUCED BY AN AFFINITY LICENSED VENDOR. 46
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EVENT STANDARDS The Office of University Events provides guidance and assistance that faculty, staff and students need to plan a successful event at High Point University. We help the HPU community simplify and navigate the complex details necessary to achieve a successful event on campus For more information, visit: https://www.highpoint.edu/event-planning/
Policies Regarding Internal Groups Student Events
Policies Regarding External Groups All organizations holding events at High Point University must respect the mission and values of the University. In order for an external group to gain access to University facilities, there should be a significant University interest in hosting the event. There should also be a strong nexus between the event the group wishes to hold at the University and the educational and research mission of the University or its standing as a member of the community. The external group must identify a University Sponsor (Academic Department, Administrative Office, SGA, or Athletics Department).
The use of campus space for student events is regulated by University Event staff. Clubs/organizations may request to reserve space only when the event purpose is relevant to the club/organization. The Campus Concierge, University Event staff, or other designee reserves the right to cancel an event at any time to ensure the safety and orderly operation of the campus and to re-purpose the space due to the priorities of the University.
Faculty and Staff Events
-The university does not rent facilities for fundraising activity.
Faculty and Staff of High Point University, with their respective department’s support, may act as University Sponsors and host events on campus. The department’s chair, school’s dean, or other designated University authority within that organization must be informed of the event and approve the proposed expenditure of funds.
-An external group must have a formal, written contract with the University.
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MEDALS AND AWARDS All medals and awards must be submitted through the Gift Request Form for approval by the Office of Communications, the Business Office, and, when applicable, the Provost’s Office. More information regarding the Gift Request form can be found here. Awards must be approved by the head of the requesting department and, when applicable, the dean of the respective school. All academic awards require approval from the Provost’s Office, which is obtained through the Gift Request Form. Awards must use the complete, approved name of the University, school, department, program, or event being recognized. The type and quality of the award—such as a plaque, medallion, or medal—should be appropriate to the significance of the achievement and reflect the level of distinction being recognized. Signatures on certificates featuring a University insignia must use the signer’s complete, specific title, such as “Student Government Association President.” The title “President” alone is reserved exclusively for High Point University’s President.
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AT HLETIC S PREFERRED LOGOS PREFERRED COLORS PREFERRED FONTS BRAND PATTERN ATHLETIC UNIFORMS
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LOGOS
ATHLETIC LOGOS Panther Head Seal The Panther Head Seal is the preferred logo for Athletic marketing at High Point University. This logo can be used on all forms of marketing and must follow the logo standards outlined in this guide. The Panther Head Seal will always include the High Point University name and the color of the Panther’s Head must always be purple or black, never white.
Division 1 Circle Logo Sport specific seals are available for use and must follow the logo standards outlined in this guide. You may download these assets here.
Flying HPU and Panther Head The Flying HPU and Panther Head are supporting institutional graphic elements derived from university insignia. While they are an important part of HPU’s visual identity, they are not official standalone logos and should not be used as a replacement for approved university symbols. The Flying HPU and Panther Head should follow the standards outlined in this guide. See pg. 20 Exceptions may be made for the Flying HPU mark when space is limited, such as on tickers, scoreboards, or smaller championship rings, where the full university name cannot be reasonably accommodated. All exceptions must be approved by the Office of Communications.
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PREFERRED COLORS
Royal Purple Pantone 2685 CMYK 90 99 0 8 RBG 51 0 114 Hex #330072
Commencement Purple Pantone 2655 CMYK 49 55 0 0 RBG 150 120 211 Hex #9678D3
White Pantone White CMYK 0 0 0 0 RGB 255 255 255 Hex #FFFFFF
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Black Pantone Black CMYK 0 0 0 100 RGB 35 31 32 Hex #231F20
Metalic Silver Pantone 8400 CMYK 52 43 42 7 RGB 129 129 131 Hex #818183
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PREFERRED FONTS The below fonts are standards for High Point University Athletics and should be used when addressing any HPU athletics program in print and digital application
Wordmark Typeface Use for Titles and Sub heads
Berthold City - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Primary Typefaces Use for any type hierarchy Century Gothic - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Built Tilting - abcdefghijklmnopqrstuvwxyz 123456789 @#
Script Typeface Use for Titles and Sub heads Gelato Luxe - AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
Formal Typeface Use for any type hierarchy
Centaur- AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 123456789 @#
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BRAND PATTERN Pantherstooth High Point University Athletics’ “Pantherstooth” is a unique, checkered textile design created by famous designer Alexander Julian for HPU’s athletic teams. It serves as a signature look for the HPU Panthers’ teams providing a recognizable pattern on uniforms and apparel. This pattern is available for use as a design element in Athletic media and promotional materials. This pattern must be used as a complete, unified design and may not be separated into individual elements or pieces. Any modifications or changes to the pattern must be approved by the Office of Communications.
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ATHLETIC UNIFORMS Following brand guidelines for athletic uniforms and athletic events is crucial for maintaining a consistent and professional identity for various teams representing High Point University. Consistent use of logos, colors, and typography ensures instant recognition of the team or organization. This recognition is vital for building a strong fan base and establishing a lasting brand presence. A cohesive and well-defined brand image portrays professionalism. Consistency in uniforms and design elements communicates a sense of organization and discipline, enhancing the team’s reputation both on and off the field.
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ATHLETIC UNIFORMS The American flag and “God. Family. Country.” patch is required on the back of all athletic uniforms. Additionally when a hat is part of the official uniform the front of the hat can have the HPU letters from the “Flying HPU” on it as long as “High Point University” is written along the side of the hat and it is worn in conjunction with an official High Point University uniform jersey.
UNIFORMS ARE THE ONLY EXCEPTION TO NOT USING THE FULL HIGH POINT UNIVERSITY NAME. UNIFORMS MAY DISPLAY THE WORDS “HIGH POINT” ONLY. 55
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R ESOURC ES TRADEMARKS AND LICENSING
OVERVIEW
Affinity Licensing What is a trademark? Licensed Vendors
Branding Approval Design Services Proofreading Backdrop Displays Photography & Portraits Press Releases Gifts, Promotional Items, Office Materials Social Media Help Website Requests
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TRADEMARKS AND LICENSING Affinity Licensing High Point University contracts with Affinity Licensing to help coordinate its licensing program. High Point University’s licensing program ensures that our brand identity is properly represented on products and services marketed to both the University community and the public. The Affinity Licensing program is responsible for determining if a product and/or design are consistent with the goals and image of High Point University. The program also ensures the quality, content, production, and distribution of products meet High Point University’s standards. Affinity serves as the licensing agent for High Point University to ensure proper brand management and brand protection for the University’s insignia (including name and logos). This process requires all vendors that make product bearing the University’s insignia to hold a formal license agreement through Affinity Licensing on behalf of the school - that among other things requires insurance protections and design submission for approval prior to production. From a royalty standpoint, items sold to the University that are not for resale, are royalty exempt. The royalty needs to be applied only when items are being sold to an entity outside the University or when the University purchases product but the items will be resold.
What is a trademark? A trademark is any logo, symbol, slogan, word or other element that may be used to identify a brand. These marks are only used with permission of the university and are managed through Affinity Licensing. For example, our name, “High Point University” is a registered trademark of the university and requires prior approval to use on materials or merchandise.
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TRADEMARKS AND LICENSING Licensed Vendors How do I know if the vendor I want to use is licensed? Check the Licensed vendors list located on the Office of Communications website. This list is frequently updated and does not include businesses that may be operating under a different business name. For questions regarding a particular business, contact the Office of Communications. https://affinitylicensing.com/clients/high-point-university/25631?search=&location=&product_categories
What types of vendors need to be licensed? Any vendor producing items bearing the High Point University brand must be licensed. This includes, but is not limited to promotional products, signage, banners and uniforms.
If the item being produced has no reference to High Point University do I still need to use a licenced vendor? If university funds are being used to produce the item, it must bear approved logos or wordmarks. This includes all departments, initiatives, and student organizations. If the item has printing on both or multiple sides, each side must also have printed the High Point University name.
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OVERVIEW High Point University’s Office of Communications website, www.highpoint.edu/ooc, offers a range of resources to help with any communications or marketing project. See below for what is available
Branding Approval Use this form for final design approval for all logo, project, and merchandise completed designs. If you need a logo or design created, a request can be made through the Design Services form. www.highpoint.edu/ooc/branding/branding-approval
Design Services Complete this form to initiate design creation and printing requests from HPU’s Design Lab. www.highpoint.edu/ooc/design-lab Requests for new logos should also be submitted through this form.
Copy Editing and Proofreading This service is meant to assist with the proofreading of text for emails, brochures/flyers and graphics. We can assist with spelling, grammar and punctuation, new content, fact checking and number updating. https://www.highpoint.edu/ooc/copy-edit/
Backdrop Displays To maintain brand uniformity throughout the campus, High Point University mandates a formal request process for utilizing event backdrops. Our branding team meticulously evaluates each request, granting approval based on the nature of the event. Use this link to submit a backdrop request: https://www.highpoint.edu/ooc/photo/
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OVERVIEW Photography & Portraits The photography request form can be submitted to fulfill any of the following needs: event capture, headshot, new departmentrelated photos, locate existing photos, backdrops, lifestyle, and marketing. https://www.highpoint.edu/ooc/photo/ If you are looking for additional photography options, you may search and download approved images through the Public Photo Portal. https://highpoint.canto.com/v/HPUEvents/landing?viewIndex=0
Press Releases High Point University actively pursues opportunities to share talents and expertise of our faculty, staff, and students with local and national media. If you have been honored with an award, if you can speak as an expert on a particular topic, or if you know about students who have accomplished something extraordinary... we want to know! https://www.highpoint.edu/ooc/press-release/
Gifts, Promotional Items, Office Materials To order promotional items or apparel, first visit the Gift Request website and select a vendor from the Affinity Licensed list. Next, obtain the pricing and an item mockup from your chosen vendor. Lastly, submit a Gift Request Form with this information, which serves as both branding and purchasing approval. Once approved, the vendor may submit the final design through the Affinity portal. Submitting internally first allows any issues to be addressed prior to vendor submission. https://www.highpoint.edu/administration/giftandpurchasingrequest/.
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OVERVIEW Social Media Help Receive guidance to establish your goals, build a social media plan, learn about do’s and don’t s, select appropriate social media tools to support your goals, promote your site, and otherwise navigate through the process of establishing and maintaining social media presence. https://www.highpoint.edu/ooc/social-media/
Website Requests The website requests form can be submitted to fulfill any of the following needs: website content update, difficulty logging in, new site or page creation, form build, faculty/staff listing edit, QR code, and website analytics. www.highpoint.edu/ooc/website-requests Branded QR codes are available to support consistent University branding across digital and print materials. - under “Category for your request” choose QR code - www.highpoint.edu/ooc/website-requests
Letterhead and Envelopes Approved digital and physical letterhead and envelope templates are available through the Letterhead and Envelope Request Form. Submit requests to ensure all materials align with High Point University brand standards. https://www.highpoint.edu/ooc/letterhead-and-envelopes/
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