The Neutral Brand Book

THE BRAND KIT

I ND EX M A I N LO G O

3

S ECO N DA RY L O G O

5

I CO N LO G O S

7

CO L O R PA L E T T E

9

TYPOGRAPHY

11

I M AG E S U I T E

13

BUS I N E S S C A R D

15

SOCIAL BRANDING

17

I G S TO RY H I G H L I G H T I CO N S

19

C A N VA S O C I A L M E D I A T E M P L AT E S

21

L AU N C H G R A P H I C S

25

EMAIL HEADER

27

M A IN LOG O

S ECO N DA RY LOG O

ICO N LO G OS

CO LO R PA LE T TE

C66E3A

AE8466

CFC2B7

ECD0C6

F3EAE0

FC FA F 5

TY P OG RAP H Y

ADRIANA EXT AT H E L A S R E G U L A R Big Moore - The moon is a loyal companion. It never leaves. It’s always there, watching, steadfast, knowing us in our light and dark moments, changing forever just as we do. Every day it’s a different version of itself. Sometimes weak and wan, sometimes strong and full of light. The moon understands what it means to be human. Uncertain. Alone. Cratered by imperfections.

IM AG E S U I T E

BU SI N E SS CAR D

SO CIAL M E DI A B RA ND I NG

I NSTAG RA M STO RY H IG H L IG H T S

CA N VA SOCIAL TEM P L AT ES

LAU N CH GRAP HI CS

EM AI L H E AD ER

W W W. H I G H M O O N - S T U D I O . C O M @HIGHMOONSTUDIO