The Minimalist Brand Book

THE BRAND KIT

INDEX Main Logo

3

Secondary Logo

5

Icon Logos

7

Color Palette

9

Typography

11

Image Suite

13

Business Card

15

Social Branding

17

Ig Story Highlight Icons

19

Canva Social Media Templates

21

Launch Graphics

25

Email Header

27

M A I N LO G O

S E C O N D A R Y LO G O

I C O N LO G O S

I S T

E S T

2 0 1 9

M

I M I N A

L

A

B R A N D

C O LO R PA L E T T E

D B D B D B

C A B D B 1

A E A F B 1

E 5 E 0 DA

F 7 F 7 F 7

3 E 3 F 4 7

TYPOGRAPHY

Q U EST R I A L R EG U L A R CALDER DARK OUTLINE Pavanam Regular - The moon is a loyal companion. It never leaves. It’s always there, watching, steadfast, knowing us in our light and dark moments, changing forever just as we do. Every day it’s a different version of itself. Sometimes weak and wan, sometimes strong and full of light. The moon understands what it means to be human. Uncertain. Alone. Cratered by imperfections.

IMAGE SUITE

BUSINESS CARD

SOCIAL MEDIA BRANDING

I N S TA G R A M S TO R Y H I G H L I G H T S

C A N VA S O C I A L M E D I A T E M P L AT E S

L AU N C H G R A P H I C S

EMAIL HEADER

W W W. H I G H M O O N - S T U D I O.C O M @HIGHMOONSTUDIO