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Pre Listing Kit | Daniel Baran

Page 1

Prepared by:

Daniel Baran


Welcome to As market leaders across Sydney, our team continually strive to deliver the best results for our clients. Our scale, reach and extensive database that includes local, national and international buyers, allows us to market to an unrivalled network of buyers, connecting more buyers and sellers than ever before. Founded in 2007 by third generation real estate professional David Highland, our dynamic, awardwinning group has experienced rapid growth through forming solid client relationships, achieving outstanding results, exceeding expectations and always raising the bar on real estate standards. From a team of 6 to a business of over 250, our network spans 7 offices in Cronulla, Taren Point, Sutherland, Double Bay, Inner West, Southern Highlands and The Gold Coast. From predominantly working within the Sutherland Shire, over the years we have strategically expanded into the affluent Eastern Suburbs, as well as more recently into the Inner West, Southern Highlands, and Gold Coast regions – opening more gateways to new and exciting buyers.

02 9327 1000 highlandproperty.com.au

The relationships we are building across our core areas and the synergy we cultivate between ourseven offices demonstrates our exclusive breadth of clientele that are looking to purchase their first or next home, investment property or are very receptive to a sea change or secondary home. On all levels, what underpins our successes are the solid family values that are a pillar of our business combined with a fresh, dynamic and innovative approach to real estate. These values are evident in every action we take on behalf of our clients and our staff. With a footprint stretching the Australian Eastern Coast, Highland is a full-service real estate group offering solutions in residential and rural property sales, property management and property investment, project marketing, commercial sale and leasing and site acquisitions, financial and marine services, as well as an in-house concierge service and world-class inhouse marketing and operations teams. We have developed a solid reputation for delivering exceptional results, being attentive in identifying our client’s needs and finding creative ways to assist in the buying, selling, investing, leasing and financing process. Expect transparency, honesty and ongoing communication throughout your campaign, as well as compassion and support as we navigate this journey together.


A Word From Daniel Baran Firstly, I would like to thank you for taking the time to meet with me and my team regarding your property. With over 40 years in the real estate industry, I have been a leading local agent in the Eastern Suburbs, conducting business with care and diligence. I appreciate that selling can be a daunting prospect, so please be assured that both my team and I will take care of everything throughout this process, keeping you up to date every step of the way. Along with the wider Highland Double Bay team, we look forward to bringing you the experience, energy, expertise, and network that will best position your property in the current market. I look forward to hearing from you regarding your property plans, and I can’t wait to help you achieve an optimal result.

02 9327 1000 highlandproperty.com.au


Your Agents With over 40 years of experience in Sydney’s Eastern Suburbs, Daniel Baran is a topranked agent known for his record-breaking results and unmatched market insight. Since beginning his career in the mid-80s, he has remained at the forefront of the real estate industry by continuously evolving his approach to property sales, marketing, and negotiation. His ability to navigate shifting market conditions ensures clients receive expert guidance, whether buying or selling luxury homes or investment properties. As a lifelong Eastern Suburbs local, Daniel’s intimate knowledge of Dover Heights, Rose Bay, Vaucluse, and Watsons Bay gives him a unique edge in delivering premium results. He has represented and sold some of the area's most iconic properties, including Butterfly House in Dover Heights, Sir Peter Abeles’ mansion, and Siimon Reynolds’ waterfront apartment in Double Bay. His honest, clientfirst approach, combined with his negotiation expertise, makes him one of the most soughtafter agents in NSW. – – – – –

Licensed Real Estate Agent Ranked in the top 2.5% of selling agents in NSW 40 years’ experience in luxury & high-end property sales Deep local knowledge of Sydney’s Eastern Suburbs Expert in marketing, negotiation & securing premium prices

Daniel Baran Sales 0418 243 093 dbaran@highlandproperty.com.au

02 9327 1000 highlandproperty.com.au


Marketing Team Amy is friendly and approachable and has a strong understanding of sales and customer service. Enthusiastic and with a genuine passion for marketing, Amy is looking forward to supporting the marketing team with the dedication and professionalism she has brought to her previous roles. –

– – – – –

Bachelor of Communication and Media majoring in Marketing and Professional Writing Passion for marketing and strong organisational skills Familiarity with marketing tools and software Highly motivated and willing to go above and beyond to deliver results Works well under pressure and loves to cultivate long lasting relationships Prides herself on excellent attention to detail

Amy Carroll Marketing Executive 02 9523 4333 acarroll@highlandproperty.com.au

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Marketing Team Kate is a creatively driven and strategically minded marketing professional who plays a key role in shaping how the Highland brand is expressed across all touchpoints. With a deep understanding of the business and its people, she brings a refined eye for storytelling, a passion for brand-building, and a clear sense of purpose to every project. Collaborating closely with agents, departments, and clients across the Highland network, Kate is known for her ability to lead with ideas, balancing creativity with structure and ensuring consistency in execution while allowing space for innovation. A natural collaborator and creative leader, she brings a strong strategic perspective and a sharp creative lens to every brief consistently delivering work that inspires, aligns, and elevates the brand.

Kate Halliday Social and Creative Marketing Executive 02 9523 4333 acarroll@highlandproperty.com.au

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Recent Sales Sold

ROSE BAY 4/47-51 Chaleyer St

Sold

THE ROCKS 702/85 Harrington St

Sold

BONDI JUNCTION 1/17-19 Gowrie Avenue

ROSE BAY 5/48 Chaleyer Street

THE ROCKS 802/85 Harrington St

Sold

VAUCLUSE 132 Old South Head Rd

Sold

DOVER HEIGHTS 17 Douglas Parade

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RANDWICK 4/50-52 Fern Street

DOUBLE BAY 9/22 Ocean Avenue

TAMARAMA 1/63 Fletcher St

SURRY HILLS 23/2-4 Bellevue Street

Sold

DOVER HEIGHTS 276 Military Road

Sold

ROSE BAY 10/44-46 Spencer St

Sold

DOVER HEIGHTS 2 Napier Street

Sold

THE ROCKS 306/85 Harrington St

Sold

Sold

Sold

ROSE BAY 3/28 Balfour Road

ROSE BAY 7/57 Liverpool Street

Sold

Sold

PADDINGTON 240 Moore Park Road

Sold

Sold

Sold

Sold

DARLING POINT 47/11 Yarranabbe Road

RUSHCUTTERS BAY 2/10-12 Clement Street

Sold

Sold

MATRAVILLE 12A Flanders Avenue

Sold

Sold

PADDINGTON 204/176 Glenmore Rd

Sold

DOVER HEIGHTS 1/21 Elvina Street

Sold

BONDI 1103/18-20 Ocean Street North


Testimonials Seller in 4/47-51 Chaleyer Street, Rose Bay I just want to say a big “THANK YOU” for your unique hard work and generous time, as well as the particular dedication leading up to the impressive and successful quick sale result ( prior to auction ) of our Chaleyer Street property. Following the initiation of what was to be a most successful sales campaign, eventually achieving an exceptional result ( exceeding expectations ), proved that you indeed are well qualified as a leader in the industry, with total understanding and reliability. You not only offered, but indeed provided what can only be referred to as “1st Class Service”, where you clearly and expertly explained all the issues, and most importantly, steered us through the entire process, - all stress-free. During the process I was drawn by your confidence and abundant market knowledge and experience of the local area over past decades, and you proved your excellent track record, which also inspired confidence, allowing you to deliver the best outcome and a superior result. Further, yourself a “local resident”, I was greatly impressed with your vast knowledge of the area – second to none, energetic enthusiasm, competency with the market, your ongoing negotiation skills, unrivalled service, utter genuine dedication and loyalty to your chosen career. I have no hesitation in recommending you and your services, and wish you continuing and ongoing success. In closing, may I ask that you PLEASE also pass this on to Christian, as an appreciation also of his participation along the way.

Seller in 17 Douglas Parade, Dover Heights A Proactive Agent You Can Trust We recently sold our family home through Daniel. Daniel advised us through the process with accurate and up-to-date market knowledge and timely communication with more than a dash of empathy. No question or concern was left unanswered and it felt that Daniel really cared about the outcome for us. There was no usual agent spin, just the facts and sound recommendations on sales strategy. We were very pleased with the outcome Daniel achieved for us and the whole agency journey

Source: ratemyagent

02 9327 1000 highlandproperty.com.au


Testimonials Seller in 276 Military Road, Dover Heights Great service Daniel is a very professional and knowledgeable agent. He was extremely diligent throughout the whole process and achieved a very favourable outcome for us. Thanks Daniel!

Seller in 132 Old South Head Road, Vaucluse Highly Successful We recently sold our family home through Daniel. Daniel advised us through the process with accurate and up-to-date market knowledge and timely communication with more than a dash of empathy. No question or concern was left unanswered and it felt that Daniel really cared about the outcome for us. There was no usual agent spin, just the facts and sound recommendations on sales strategy. We were very pleased with the outcome Daniel achieved for us and the whole agency journey.

Buyer in 132 Old South Head Road, Vaucluse Feeling so good dealing with Daniel Daniel is quite straightforward and always thinks about how to finalise the deal smoothly.

Seller in 10B The Avenue, Rose Bay Great real estate agent Daniel was supportive regarding the entire process commencing from initial discussions. His communication was excellent. He took every opportunity to ensure the best sale price of the property.

Seller in 2/10-12 Clement Street, Rushcutters Bay Agent extraordinaire I would definitely recommend Daniel to any seller who wants absolute professional advice and attention to detail. His communication keeps you up to date and fully informed at every stage of the sales journey. He is completely working for the seller at all times. If you need a great agent, choose Daniel Baran.

Source: ratemyagent

02 9327 1000 highlandproperty.com.au


What to expect from our team during your sales campaign?

Our team are committed to providing you with personalised service and consistent communication during the campaign which will entail:

01.

02.

03.

Weekly written progress reports

Regular face to face meetings

Updates by phone/ sms/ email following open inspections

04.

05.

06.

All buyer enquiries actioned immediately

All open house attendees are called the following business day

Expert strategy recommendations

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Why Highland?

Putting you first We offer you honesty and transparency and will keep you informed on how the market is responding to your property with regular updates, meetings and written reports.

Our whole team approach Negotiation, research, education Extensive local knowledge and expertise, constant market education combined with powerful negotiation skills across our whole team.

Your personal concierge An exclusive complimentary service, our concierge offers help every step of the way across buying, selling, renting and leasing.

Broader team working together Tailored, strategic marketing and an incentivised sales team working with their buyers helps achieve maximum exposure for your home.

Connecting with our network Our extensive database of over 500,000 active buyers allows us to immediately target customers who are looking for a property just like yours.

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Our Database Contacts Local, National and International buyers

Meet more buyers With more inspections, we meet more buyers at a wider range of price points across more suburbs.

New prospective buyers We maintain an accurate and current list of    buyer requirements and our team are     incentivised to do so.

Accurate & Current New prospective buyers are added to our    database daily and existing details are    constantly updated.

Contacting Buyers We contact buyers searching for homes    similar to yours with highly targeted    electronic communication and follow up.

Targeting Our database allows us to target prospective buyers and achieve off market sales at premium prices.

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Our Network QLD

Gold Coast

Surfers Paradise

Northern Rivers

NSW

Inner West Newtown

Eastern Suburbs Double Bay

Sutherland Shire Cronulla | Taren Point | Sutherland

Southern Highlands Bowral

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Since opening our doors in 2007, Highland has grown to a leading independent real estate network with reach from South-East Queensland throughout Sydney and to the Southern Highlands. We have amassed a database of over 500,000 clients, building lasting relationships and assisting in any stage of their property journey. As the business has evolved and now encompasses 7 offices, we are always on the lookout for innovative ways to cater to our clients’ unique needs. To do so we offer solutions in residential, rural and land property sale, property management and investment, commercial and site acquisitions, project marketing, financial services, marine services, and world class in-house marketing and operation support. From our start in The Sutherland Shire, we have taken strategic steps in the last 5 years to expand our reach into key property areas including the affluent Eastern Suburbs in 2021 with a partnership with Bill and David Malouf, two of the biggest names in Australian prestige real estate, The Southern Highlands with access to some of Australia’s most amazing rural estates, the Inner West with the Kallin family which has bridged the gap between our agents in the East and South of Sydney and now strategically aligning with Hanan Cawley on the Gold Coast. These moves have created a synergy between each office which is always front of mind and allows us to work collaboratively across the network to offer our clients an unparalleled service - all under the one Highland brand. But as we grow we never stray too far from our roots. Placing high importance on family values and a sense of community has allowed us to stay committed to our founding pillars and is a leading cause for our successes over the last 18 years. Our growing and diverse team have the expert skills and knowledge necessary to foster impeccable client experiences and successfully match the right buyers to the right vendors and developers time and time again.


Our Team

Daniel Baran

David Highland

Bill Malouf

David Malouf

Kylie West

Laura McKay

John Schwarzer

David Smith

Tim Barrett

Alissar Stelio

Amy Carroll

Anthony Rizzo

Brad McHugh

Catherine Zatti

Edward Reid

Ell Schlyder

Sales

Chief Financial Officer

Managing Director of HFS

Partner - Head of Property Management

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CEO

Chief Operating Officer

Marketing Manager

Business Manager to David Malouf

Director Double Bay

Group General Manager

Marketing Executive

Sales

Director Double Bay

Sales Director

Sales

Business Manager to Kiki Bermudez


Our Team

Emma Potter

Evan Williams

Hayat Hamdan

Jane Schumann

Jarrod Cameron

Jaymie Kelly

Kate Halliday

Kevin Whelan

Kiki Bermudez

Kristin McDonnell

Leila O’Brien

Luke Barbuto

Matthew Ettia

Matthew Flynn

Melinda Dolling

Nicci Hart

Business Manager to Bill Malouf

Digital Marketing Executive

Sales

Sales

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Sales

Group Sales Manager

Marketing Manager

In-House Counsel

Group Sales Operations Manager

Social & Creative Marketing Executive

Sales

P.A to Kylie West and Trust Accounts Coordinator

Sales

Sales

Partner - Head of Project Marketing

Head of People and Culture


Our Team

Raj Arnott

Rhys Chaplin

Rosalia Marasco

Sam Schumann

Sarah Street

Simon Spicer

Tina Bligh

Toni Rizzo

Sales Associate to David Malouf

Sales Director

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Sales Associate to Kiki Bermudez

Commercial and Development Site Sales

Sales

Sales

Sales

Sales


How else can we help you on your property journey?

Our Highland Financial Services team can assist you with more than just getting your loan across the line. Our experienced and knowledgeable team are committed to developing long term relationships by taking the time to truly understand your personal and financial goals at a pace that works for you. Our Managing Director of Highland Financial Services, Tim Barrett has over two decades of Private Banking experienced and a proven track record supporting families with their residential and commercial needs. Tim has a deep knowledge of debt structuring ensuring you are well supported through your home buying and investment journey. For a free and confidential discussion, or complimentary review of your finance needs, please contact our Highland Financial Services Team on 9523 2699.

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A seamless and st ress-free Real Est ate experience.

utility connections

packing and removals

storage solutions

pet care and boarding garden and pool maintenance

security systems

internet, phone and pay TV

home cleaning

building and pest inspections

home improvements

pest control

solicitors and conveyancers

heating and cooling systems

financial services appliance repairs

depreciation schedules property management

property styling

insurance

Exclusively offered to all Highland clients, Highland Concierge is a complimentary and personalised service which makes moving to a new house a seamless experience. This professional and prompt resource gives you the freedom to enjoy your new home from day one and beyond. Whether you are buying, selling, leasing, investing or financing your home through us, the process is simple. Highland Concierge can provide an extensive range of services which meet your requirements, and help in obtaining the best, most stress-free solutions for all your needs. Ensure buying or selling your home is an unmatched and exceptional experience. Trust your move with Highland Concierge.

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Property Management At Highland we have a range of property management staff who together, manage all aspects of leasing your property. We believe in having a team of specialists focused on particular aspects of your property management. This gives our landlords a better experience and means your property is better looked after.

A LEASING SERVICE THAT COUNTS Better result Available 24/7 Choosing the right tenant We keep you better informed

YOUR HOME IS PROTECTED Compliance & specialised landlord insurance Detailed inspection reports Viewings

ON-GOING MANAGEMENT SERVICES Doing it right Day to day services Tradespeople Improve your return

Digital / electronic filing

YOUR HIGHLAND TEAM CONSULTANTS AND PROPERTY MANAGERS We strongly, believe in building knowledge and educating our teams. To better our teams’ responses and ensure they are up to date with the latest legislation as it happens, our property mangers are provided with weekly and monthly support and training sessions. Our team of consultants and property managers are specialised in each area and stage of your investment property from availability to management – this strategy provides you with a focused and personalised management service.

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Our vision To provide unparalleled service and premium property marketing across the East Coast, ensuring that each of our clients receive an experience and result like no other, whether a buyer, seller, landlord or tenant.

Our difference

BIGGER TEAM, BETTER SERVICE

LOCAL MARKET KNOWLEDGE

ALL PRICE POINTS & AREAS OF BROADER SYDNEY

UP-TO-DATE BUYER DATABASE

IN-HOUSE MARKETING AND CREATIVE

IN-HOUSE AUCTIONS

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Your property in the current market At Highland we take a strategic approach to marketing your property based on a number of different variables. We will consider the broader market, how many properties are currently listed for sale and the number of active buyers versus number of sellers to gauge the level of supply versus demand. Our team will compare similar properties to yours which have sold over the past couple of months, what they have sold for, local demographics and any factors which may be influencing demand in your area.

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Determining your property value Our specialist sales team are dedicated to providing you with exceptional customer service and securing you the highest price possible for your home. We estimate your home’s selling price in an objective way and we do not inflate prices. Real estate pricing is not an exact science but when looking for an opinion we consider three variables:

01.

02.

03.

Recent sales in your area (past 1-16 weeks)

Level of competition in the local market with supply and demand variables

Current market movement

It’s important to recognise that what will ultimately determine the sale price of your home is what buyers are willing to pay for it. However, we are committed to providing you with current sales and market information and a realistic appraisal for your house in the current market.

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Buyer behaviour in the current market Typically when homes are newly listed they will attract a high volume of enquiries during the first couple of weeks. With your home beautifully presented and with quality marketing we expect to see serious buyer enquiries during the first 30 days of your marketing campaign. Buyer interest in homes on the market past the first month tends to drop off, resulting in less buyer enquiry and inspections to work with. It is ideal to capitalise on high enquiry levels while your home is freshest on the market.

A Buyer Zone

Premium Price Zone

Less New Buyers Less New Buyers

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Where do our buyers come from? We have undertaken extensive research and expert analysis to ensure our marketing is highly engaging and represents your property in the best possible light. Our goal is to appeal to the broadest audience, focusing on our taget market and generating maximum interest. We achieve this through a combination of marketing methods that help achieve your sale objectives in the shortest period of time possible.

Print Advertising Signboards Letterbox Delivery Digital - Highland Website & Online Highland Database

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Achieving exceptional results with a strategic process

1 2 3 4 5

Market appraisal

Sales Agreement

Concierge

Team Inspection

Marketing

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6 7 8 9 10

Campaign Launch

Inspections/ Negotiation

Exchange Contracts

Sold

Settlement


Method of Sale | Auction An auction allows you to market your home with an indicative price range which can be used as leverage to negotiate with serious buyers. With our own professional auctioneer we can conduct an auction on site at your home or at our state of the art in-house auction room at our Double Bay office.

Benefits of an auction

01.

02.

03.

Sale becomes unconditional without a cooling off period.

An emotionally charged environment often creates more competition and higher prices.

Buyers encouraged to make decisions within our set timeframe.

04.

05.

Option of selling either at, or prior to auction.

Flexibility around whether to run, postpone or cancel the auction, if required.

02 9327 1000 highlandproperty.com.au


Method of Sale | Private Treaty A private treaty sale allows you to market your home with a fixed asking price, or price range. Certain situations and property types may respond better with more structured pricing and more flexible purchasing conditions.

Benefits of a private treaty sale

01.

02.

03.

Buyers typically receive a 5 business day cooling of period, giving them confidence with finance.

Less time-sensitive may be more appealing for certain demographics.

Pricing with confidence based on strong comparable sale evidence.

02 9327 1000 highlandproperty.com.au


Method of Sale | Database By selecting an ‘off-market’ or ‘database’ approach to selling your house, this involves using minimal or no marketing, to work on the sale and communicating directly with our existing database of active buyers. Inspections are usually generated through direct phone calls to buyers or target e-brochures and text messages to our expansive and refined database. We also now offer an off-market digital strategy offered to our clients, targeting buyers in our network across the web. This method is usually used initially as a soft start, and can be followed by a full advertising campaign if required.

Benefits of a database sale

01.

02.

03.

04.

Allows you to get real, qualified feedback on your home (including price) which can be helpful prior to launching.

Opportunity to sell discreetly.

Less marketing costs than a traditional advertising campaign.

Motivated buyers may jump at the opportunity to view and purchase something exclusive.

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Marketing strategy Highland is at the forefront of print and digital marketing technology. Our marketing campaigns are designed to reduce time on market and achieve excellent outcomes. We use a combination of marketing methods to achieve your sale outcome in the shortest timeframe.

Print marketing As a brand, we are strong supporters of print advertising and have many connections with print media to effectively market your home. When advertising in print, you reach a target audience that are looking for highend quality homes, in areas that you may not have even considered. And with our large reach, we can connect you with buyers Australia-wide to maximise your spend and find buyers you may not have been able to in the past. Print media is able to amplify the prestigious feeling of your home and is a fantastic complement to the rest of your campaign.

02 9327 1000 highlandproperty.com.au


Photography & video Photography and video gives you the opportunity to showcase the strongest features of your home to potential buyers. Equipped with our own in-house photographer and videographer, we offer you a customised and personal approach to highlighting your home with the highest standards in mind, capturing your homes best features to maximise buyer appeal.

Floorplan Including a floorplan is critical in marketing your home for sale as it allows the buyers to view your home’s layout and dimensions enabling them to visualise how they can potentially fit their lifestyle into your home.

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Print marketing DL mailcards Mailouts to your suburb can be an effective way to attract passive buyers. Your property can feature on Just Listed letter drops, circulated to homes in your local area. 276 Military Rd, Dover Heights

I am pleased to let you know that

276 Military Rd, Dover Heights has just sold for an incredible price, in an fantastic result for our vendor and the area. Thanks to our high-profile marketing campaign, we have a number of buyers who are interested in purchasing in your area. If you would like to learn more about this sale or if you are looking to make a property move, please contact your local property expert.

Daniel Baran

0418 243 093 dbaran@highlandproperty.com.au

HIGHLANDPROPERTY.COM.AU

Signboard

Designer Excellence

auction

4 4 2

contact Daniel Baran

For all your home loan & insurance needs call Highland Financial Services on 9523 2699

With a variety of extra-large signboard options available for your choice, we can generate incredible visibility for your home whilst on the market.

view 0418 243 093

Thursday & Saturday 10.00am - 10.30am

FOR ALL YOUR HOME LOAN NEEDS CONTACT HIGHLAND FINANCIAL SERVICES ON 9523 2699

Morejuthstanproperty

Your signboard will be predominently placed in a highly strategic position for maximum exposure at the front of your property.

Brochures We customise your property brochure in-house ensuring the highest quality standards are maintained to market your home and allowing us a much faster turnaround time. Your professionally designed and printed brochures featuring your home will be handed out to prospective buyers at each inspection.

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Online marketing Highland has built strong relationships with the leading real estate portals to create a premium package guaranteed to give your home greater prominence across both desktop and mobile devices. Your home will be featured on online property portals including the domain.com.au, realestate.com.au, view.com.au, propertymate.com.au and Highland website.

Social Media More than any other agency locally, Highland uses social media platforms to advertise our listings. We use Facebook and Instagram extensively, as we have large number of followers on all of those mediums. Every property we sell is marketed on Facebook and Instagram, and we include property videos and offer boosted posts for a wider audience reach.

E-brochure and text messages Weekly e-brochures will be generated to send to our active buyer database prior to all open for inspections, along with tailored text messages to matched buyers.

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In-house creative team A dynamic team of innovative and strategy driven professionals delivering the highest quality marketing material for our clients.

Our in-house creative team working together every day helps us deliver tailored, high-impact marketing regularly.

Super design capabilities

Head of Brand and Marketing

Advanced technology and systems

Marketing associates

A customised approach

Graphic designers

Better communication with clients

Photographers

Faster turnaround

Videographers

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Preparing your home for sale Presentation is everything! Selling a home does not need to be a stressful time. At Highland, we aim to take the worry out of the selling process and can ensure your home is looking its best for sale. First impressions count and a few simple techniques can make all the difference in securing a sale. Making sure your house is presented in the best possible light will have a dramatic impact on the selling price.

Street appeal - outside the house: • If necessary, paint any exterior surfaces of the home. • Wash down the walls and clean gutters. • Sweep driveway and clear paths. • Clean windows and screens. • Repair and paint any fences and gates. • Remove oil spills from the driveway. • Clear out garages and sheds.

Inside the property: • Eliminate any clutter - sort and remove excess items. • Freshen paint on walls, ceilings and woodwork using neutral, contemporary tones. • Clean walls, skirting boards, floors, tiles, windows, light switches and fittings. • Check that all doors, windows, awnings and blinds open and close properly. • Fix cracks in the flooring and patch any holes in the walls. • Ensure all light globes are in working order. Replace any that are out, and ideally match tones. • Have all carpets and curtains professionally cleaned to remove any stains and odours.

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• Ensure pool, ponds and water features are clean and in good working order. • Clean outdoor setting, remove cobwebs from all surfaces.

The garden: • Mow the lawn and trim the edges. • Remove all weeds in the garden, purchase some fresh mulch. • Trim back overgrown trees and plants. • Add some colour to the garden by planting new flowers. • Place pot plants strategically around the house, verandah or patio. • Remove any garden clippings and rubbish.


Inspection day:

Garden delights

• Open all curtains and bedroom doors to maximise

You want to give an impression of a healthy, luxuriant,

natural light.

colourful garden. If your garden is beginning to look like a

• Display your best linen on the beds and best towels in

jungle, hire a gardener to get it under control. They will also

the bathroom.

know which plants and flowers will add to the overall appeal

• Give each room a quick tidy, vacuum or sweep where

of the house.

necessary. • Keep bins out of sight, both inside and outside the home. • Turn on lamps and light music, and use fresh flowers to

Keep it simple

create a homely, welcoming atmosphere.

The main idea is to maximise the appeal of the home without

• If possible, manage the room temperature dependent on

spending a fortune. The whole process shouldn’t cost you the

weather.

earth and with the help of those close to you, you should have the house presentable in a relatively short period of time.

Styling your home Hiring a stylist can make all the difference. If you feel your furnishings are a little outdated but you don’t have the time or money to replace them, an experienced stylist can temporarily replace your furniture and give the property a complete makeover.

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Have fun! Most importantly try to enjoy the selling process. Avoid stress by being well prepared and use the people around you to help carry the work load.


Open home presentation and reporting Highland conducts open homes on Thursdays and Saturdays, as well as appointments on request. We will work with you to identify what best time suits you and your home for buyers to inspect.

Before the open Before opening your home, we will conduct a quick run through of the house, ensuring that each room is displayed in the best way possible - including blinds open, lights on, music playing and everything tidy.

Opening your home Buyers will be greeted at the door on arrival, their contact details noted and invited in with a premium quality brochure in hand. We will be there to answer any questions that buyers may have on your home. Once the inspection time has finished, we will contact you to let you know how many buyers attended the inspection as well as any initial buyer interest and feedback.

Follow up and reporting Following the open home, we will call back each buyer who attended the open for inspection for their feedback and potential interest. From these follow up calls, we will gather all information and feedback together to build a personalised and transparent buyer report to give you a complete view on buyer interest.

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Giving Back At Highland we are proud to be supporting our local community by helping charities, local sporting clubs and fund raising initiatives which benefit the community.

The Blue Lunch is in support of the Sydney Children’s Hospital Foundation, Randwick. Highland have partnered with the Sydney Children’s Hospital Foundation, Randwick to raise funds for the foundation who provide vital financial contributions to meet the Hospital’s most urgent needs and improving the health and wellbeing of our children through clinical care, research, education and advocacy. Highland have been raising funds with the Blue Lunch, a prestigious annual charity event for the past ten years. We are proud to have raised over $2,500,000 for the Sydney Children’s Hospital in this time, becoming the hospital’s largest annual community donor.largest annual community donor.

02 9327 1000 highlandproperty.com.au


Thank you Thank you for taking the time to review our services. I hope I have provided you with the information and tools you need to make an informed decision. If you would like to proceed with the sale of your home or would like any advice on the property market and how you can best find the worth of your home, please contact us at any time.

Daniel Baran Sales 0418 243 093 dbaran@highlandproperty.com.au

02 9327 1000 highlandproperty.com.au


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