Brand Identity Guidelines November 2022
Our Logo The Signature Collection logo is the primary signature of our brand and must always be used with care. Our logo is made up of three parts;
Icon
Icon
Gradient version of the Hideaway Sun Icon
Wordmark “The Signature Collection”
Descriptor “At Hideaway” Wordmark
Descriptor
Protected Area
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The protected area around the logo ensures that no other graphic elements interfere with its clarity or integrity.
x
x
x
x
x
x
x
x
Logo Variations There are two versions of our Logo.
Primary Logo Vertical Lockup of our logo for use in most cases.
Secondary Logo Horizontal Lockup of our Logo for use where there may not be enough space for the primary logo or where it makes more sense in the composition of the design.
Primary Logo
Secondary Logo
Primary Logo Usage This is how our logo will be used in the majority of cases.
On light / white backgrounds
On dark / black backgrounds
Single Color Logos These can be either Black, White or in any of other brand colors that works with the backgrounds. Generally, these will be used on those backgrounds that are in our brand colors or close enough to it that parts of The Icon disappear. Use darker brand colors on light backgrounds and lighter brand colors on dark backgrounds.
On light / white backgrounds
On dark / black backgrounds
Black and White Logos These are more niche uses of our logo. Only to be used in very specific cases where the logo absolutely needs to be black and white.
On white backgrounds
On black backgrounds
Logo Donts
Do not stretch the logo in a way that distorts the proportions
Do not place the dark logo on a dark background or the light logo on a light background
Do not place the logo on busy parts of images where it is unreadable
Do not show the logo in any color other than those specified in these guidelines
Do not change the proportions of any elements within the logo
Do not add a drop shadow to the logotype or any special effects
Brand Colors The Signature Collection’s colors, to be used on digital, print materials and collaterals.
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#924839
#CD7B62
#E79E8F
#F3B6B6
R: 104 / G: 36 / B :28
R: 146 / G: 72 / B: 57
R: 205 / G: 123 / B: 98
R: 231 / G: 158 / B: 143
R: 243 / G: 182 / B: 182
H: 5 / S: 72 / B: 40
H: 9 / S: 60 / B: 57
H: 12 / S: 52 / B: 80
H: 9 / S: 38 / B: 90
H: 0 / S: 25 / B: 95
C: 35 / M: 87 / Y: 86 / K: 49
C: 30 / M: 77 / Y: 78 / K: 24
C: 17 / M: 60 / Y: 63 / K: 2
C: 7 / M: 44 / Y: 38 / K: 0
C: 2 / M: 34 / Y: 18 / K: 0
Pattern and Gradients The Signature Collection’s pattern is to be used on brand collaterals. The brand colors will be used as gradients in the majority of cases.
Brand Fonts Headlines and Titles
Sub Headings
Body Text, Captions, Etc
DM Serif Display
Mont Semibold
Mont Light
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