Introduction to Hidden Iceland
Hidden Iceland • Est. 2017 2026
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About Hidden Iceland
Accommodation options
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Working with travel professionals
Seasonality
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Tour offerings
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Activities
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Exploring Iceland’s treasures — in ultimate luxury At Hidden Iceland, we redefine adventure by crafting bespoke, private and self drive tours for the discerning traveller. Our expertly curated itineraries guide you beyond the well-trodden paths to discover Iceland’s untouched beauty. Picture yourself standing atop majestic glaciers, traversing volcanic highlands and wandering secluded trails far from the crowd. Every journey is tailored to your desires, blending the trill of discovery with unparalleled comfort and style. Whether you seek serene luxury or heart-racing adventure, we ensure every detail is meticulously planned, leaving you free to immerse yourself in Iceland’s awe-inspiring landscapes.
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What makes Hidden Iceland?
Every journey is shaped by our passion for storytelling, expert led guides and a commitment to slow, sustainable travel.
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Foundations
Our team
Our values
Testimonials
﹣ Founded in 2017 ﹣ All operations based in Reykjavík, Iceland ﹣ Premium, luxury & VIP DMC ﹣ Bespoke Private & Self Drive Tours
﹣ 20 employees in sales & operations ﹣ 24 experienced driver guides ﹣ 44 employees in total
﹣ Gold Class Environmental Certification ﹣ 200% Carbon offsetting all operations ﹣ Various environmental and community-driven initiatives
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﹣ Over 1,500 5-star reviews on TripAdvisor, consistently ranked one of the top operators from Reykjavík ﹣ Hundreds of 5-star reviews on Google
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Meet the team
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Dagný Stefánsdóttir
Scott Drummond
Ryan Connolly
CEO Co owner
Managing Director Co Owner
Marketing Director Co Owner
Emily Bridger
Sarah Sommariva
Operations Manager
Sales Manager 5
Working with travel agents
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Agent agreement
Alignment to your brand
Our Agent Agreement outlines cancellation policies, payment terms and operational standards for Hidden Iceland. These terms automatically apply to all B2B and B2C reservations.
Proposals and final documentation to have your logo and brand identity.
Pricing structure
Payment terms
We can provide you with NET rates, allowing you the flexibility to add your commission on top.
Payments made through FlyWire, trusted Serandipians payment provider.
However, if you prefer us to invoice your client directly, we can offer Gross rates with your commission included.
50% deposit confirming the reservation, remaining balance due 2 months before travel.
Full white-label options available.
Special payment terms may apply when using exclusive, private properties.
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Product offering
Luxury & VIP Private Tours
Designed for the traveller who seeks a seamless journey, guided by local experts every step of the way.
We offer
Clients are led by
Clients have access to
Offered
Tailor made itineraries
Expert private guide
On the ground support
Year round availability
Every journey is crated with the client’s preference in mind. Balancing adventure, comfort, and exclusivity.
Their dedicated guide brings Iceland to life. Sharing knowledge, stories and hidden gems along the way.
From logistics to last-minute changes, our team ensures everything runs effortlessly behind the scenes.
Private tours are offered year-round, with each season showcasing Iceland’s unique character through tailored itineraries.
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Product offering
Premium Self-Drive Tours
Designed for the traveller who wants to find the best of Iceland, coupled with the freedom of driving themselves.
We offer
Clients receive
Clients have access to
Offered
Personalised itineraries
Step-by-step guide
On the ground support
Spring through autumn
Our travel experts create a bespoke itinerary. Whether it’s a hotel, an activity, or a restaurant, all that is included has been handpicked and approved by Hidden Iceland.
The clients receive an in-depth step-by-step guide via apps. Providing them with location history and logistics, navigation, mapping function and hidden locations.
While in country, we’re here to support every step of the way. Whether it’s adapting plants due to weather or adding in a special experience, our team is one call away.
Self drive tours are offered between April 1-October 31, and can be of any duration.
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Regions
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Accommodation options Tier
What it includes
Premium
Primarily 4-star hotels, offering high-quality amenities and services, comfortable and stylish rooms, and excellent locations with easy access to attractions.
Luxury
Combination of 4-star and 5-star hotels and lodges, providing superior amenities and exceptional service, elegant and spacious rooms, and often feature on-site fine dining and wellness facilities.
Exclusive
Exclusively 5-star hotels and private lodges, offering unmatched luxury and personalised service, on-site host and chef, luxurious suites and private accommodations, with top-tier amenities including private pools, spas, and gourmet dining options.
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Rate guide Private tours
Self drive tours
Premium
﹣ From 520,000 ISK (approx. 4,500 USD) ﹣ Per day ﹣ Based on four people
﹣ From 250,000 ISK (approx. 2,200 USD) ﹣ Per day ﹣ Based on four people
Luxury
﹣ From 690,000 ISK (approx. 5,900 USD) ﹣ Per day ﹣ Based on four people
﹣ From 350,000 ISK (approx. 3,000 USD) ﹣ Per day ﹣ Based on four people
Exclusive
﹣ No fixed upper budget. ﹣ Using the best properties available. ﹣ All activities privately guided.
﹣ No fixed upper budget. ﹣ Using the best properties available. ﹣ All activities privately guided.
This includes accommodation, activities, transfers, rental vehicle (where applicable), private guide (where applicable). The final price depends on the inclusions chosen, room requirement, and seasonality. Hidden Iceland
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Premium | Luxury | Exclusive
The Reykjavík EDITION
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Premium
Silica Hotel
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Premium | Luxury
Hótel Jökulsárlón Glacier Lagoon
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Premium | Luxury
Highland Base
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Luxury | Exclusive
Hof Luxury Villa
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Luxury | Exclusive
Pine Grove
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Luxury | Exclusive
The Retreat
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Luxury | Exclusive
Deplar Farm
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Exclusive
Dalur Estate
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Seasonality SUMMER
WINTER & SPRING JAN
FEB
MAR
APR
MAY
JUN
JUL
AUTUMN & WINTER AUG
SEP
OCT
NOV
DEC
Ice Caves Puffins & Other migrating birds Northern lights Highlands Glacier hikes Fishing Heli-skiing Midnight sun Hidden Iceland
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Varies with the season
Local wildlife
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Winter
Heli Ice Caves
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Spring | Summer | Autumn
Glacier Hike
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Autumn | Winter | Spring
Northern Lights
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Spring | Summer | Winter
Snowmobiling
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Summer
Fly Fishing
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All year
Nordic sauna
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All year
Float therapy
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Next steps
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Your questions, answered with care
Join our community
Discover stories
Our FAQ page has all the answers you need. Explore detailed information to make your experience with working with Hidden Iceland seamless.
Become part of our community by subscribing to our newsletter for inspiring itineraries, essential updates and insider travel trips on all things Iceland.
Discover the essence of Hidden Iceland through client testimonials on TripAdvisor and Google.
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