Introduction to Hidden Iceland

Introduction to Hidden Iceland

Hidden Iceland 2025

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About Hidden Iceland

Accommodation options

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Working with travel professionals

Seasonality

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Tour offerings

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Activities

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Exploring Iceland’s treasures — in ultimate luxury At Hidden Iceland, we redefine adventure by crafting bespoke, private and self drive tours for the discerning traveller. Our expertly curated itineraries guide you beyond the well-trodden paths to discover Iceland’s untouched beauty.

Picture yourself standing atop majestic glaciers, traversing volcanic highlands and wandering secluded trails far from the crowd.

Every journey is tailored to your desires, blending the trill of discovery with unparalleled comfort and style. Whether you seek serene luxury or heart-racing adventure, we ensure every detail is meticulously planned, leaving you free to immerse yourself in Iceland’s awe-inspiring landscapes.

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What makes Hidden Iceland?

Every journey is shaped by our passion for storytelling, expert led guides and a commitment to slow, sustainable travel.

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Foundations

Our team

Our values

Testimonials

﹣ Founded in 2017 ﹣ Based in Reykjavík, Iceland ﹣ Premium, luxury & VIP DMC ﹣ Bespoke Private & Self Drive Tours

﹣ 19 employees in sales & operations ﹣ 21 experienced driver guides ﹣ 40 employees in total

﹣ Gold Class Environmental Certification ﹣ 200% Carbon offsetting all operations ﹣ Various environmental and community-driven initiatives

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﹣ Over 1,500 5-star reviews on TripAdvisor, consistently ranked one of the top operators from Reykjavík ﹣ Hundreds of 5-star reviews on Google

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Meet the team

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Dagný Stefánsdóttir

Scott Drummond

Ryan Connolly

CEO Co owner

Managing Director Co Owner

Marketing Director Co Owner

Emily Bridger

Sarah Sommriva

Operations Manager

Sales Manager 5

Working with travel agents

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Agent agreement

Alignment to your brand

Our Agent Agreement outlines cancellation policies, payment terms and operational standards for Hidden Iceland. These terms automatically apply to all B2B and B2C reservations.

Proposals and final documentation to have your logo and brand identity.

Pricing structure

Payment terms

We can provide you with NET rates, allowing you the flexibility to add your commission on top.

Payments made through FlyWire, trusted Serandipians payment provider.

However, if you prefer us to invoice your client directly, we can offer Gross rates with your commission included.

50% deposit confirming the reservation, remaining balance due 2 months before travel.

Full white-label options available.

Special payment terms may apply when using exclusive, private properties.

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Product offering

Luxury & VIP Private Tours

Designed for the traveller who seeks a seamless journey, guided by local experts every step of the way.

We offer

Clients are led by

Clients have access to

Offered

Tailor made itineraries

Expert private guide

On the ground support

Year round availability

Every journey is crated with the client’s preference in mind. Balancing adventure, comfort, and exclusivity.

Their dedicated guide brings Iceland to life. Sharing knowledge, stories and hidden gems along the way.

From logistics to last-minute changes, our team ensures everything runs effortlessly behind the scenes.

Private tours are offered year-round, with each season showcasing Iceland’s unique character through tailored itineraries.

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Product offering

Premium Self-Drive Tours

Designed for the traveller who wants to find the best of Iceland, coupled with the freedom of driving themselves.

We offer

Clients receive

Clients have access to

Offered

Personalised itineraries

Step-by-step guide

On the ground support

Spring through autumn

Our travel experts create a bespoke itinerary. Whether it’s a hotel, an activity, or a restaurant, all that is included has been handpicked and approved by Hidden Iceland.

The clients receive an in-depth step-by-step guide via apps.

Providing them with location history and logistics, navigation, mapping function and hidden locations.

While in country, we’re here to support every step of the way.

Whether it’s adapting plants due to weather or adding in a special experience, our team is one call away.

Self drive tours are offered between April 1-October 31, and can be of any duration.

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Accommodation options Quality

What it incudes

Premium

Primarily 4-star hotels, offering high-quality amenities and services, comfortable and stylish rooms, and excellent locations with easy access to attractions.

Luxury

Combination of 4-star and 5-star hotels and lodges, providing superior amenities and exceptional service, elegant and spacious rooms, and often feature on-site fine dining and wellness facilities.

Exclusive

Exclusively 5-star hotels and private lodges, offering unmatched luxury and personalised service, on-site host and chef, luxurious suites and private accommodations, with top-tier amenities including private pools, spas, and gourmet dining options.

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Rate guide Private tours

Self drive tours

Premium

﹣ From 520,000 ISK (approx. 3,700 USD) ﹣ Per day ﹣ Based on four people

﹣ From 250,000 ISK (approx. 1,700 USD) ﹣ Per day ﹣ Based on four people

Luxury

﹣ From 690,000 ISK (approx. 4,900 USD) ﹣ Per day ﹣ Based on four people

﹣ From 350,000 ISK (approx. 2,500 USD) ﹣ Per day ﹣ Based on four people

Exclusive

﹣ No fixed upper budget. ﹣ Using the best properties available. ﹣ All activities privately guided.

﹣ No fixed upper budget. ﹣ Using the best properties available. ﹣ All activities privately guided.

This includes accommodation, activities, transfers, rental vehicle (where applicable), private guide (where applicable). The final price depends on the inclusions chosen, room requirement, and seasonality.

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Premium

Hótel UMI

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Premium

Silica Hotel

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Premium | Luxury

Hótel Jökulsárlón Glacier Lagoon

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Premium | Luxury

Highland Base

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Luxury | Exclusive

Hof Luxury Villa

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Luxury | Exclusive

Saga Lodge

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Luxury | Exclusive

The Retreat

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Luxury | Exclusive

Deplar Farm

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Exclusive

Hlíðin Country Villa

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Exclusive

Dalur Estate

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Seasonality SUMMER

WINTER & SPRING JAN

FEB

MAR

APR

MAY

JUN

JUL

AUTUMN & WINTER AUG

SEP

OCT

NOV

DEC

Ice Caves Puffins & Other migrating birds Northern lights Highlands Glacier hikes Fishing Heli-skiing Midnight sun Hidden Iceland

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Varies with the season

Local wildlife

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Winter

Heli Ice Caves

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Spring | Summer | Autumn

Glacier Hike

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Autumn | Winter | Spring

Northern Lights

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Spring | Summer | Winter

Snowmobiling

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Summer

Fly Fishing

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All year

Nordic sauna

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All year

Float therapy

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Next steps

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Your questions, answered with care

Join our community

Discover stories

Our FAQ page has all the answers you need. Explore detailed information to make your experience with working with Hidden Iceland seamless.

Become part of our community by subscribing to our newsletter for inspiring itineraries, essential updates and insider travel trips on all things Iceland.

Discover the essence of Hidden Iceland through client testimonials on TripAdvisor and Google.

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