S almon Should Swim, Not Fly
On 10/10/2020, Hiddenfjord stopped using air freight. By replacing this major contributor to global CO₂ emissions with sea freight, we reduced our carbon footprint for overseas transport by 94%, or approx. 60,000 tonnes CO₂, year on year. transportation of goods.
Why ?
CO2 emissions per transport type/distance: Kg CO₂ per kg salmon (HOG)
Air freight is a major contributor to global CO₂ emissions, and a large part of fresh farmed s almon is exported to global markets by air. A 2020 report by independent Norwegian research organis ation, SINTEF, showed that freight carried by air produces around transoceanic sea freight.
Our decision to eliminate all air freight came as a consequence of our strong dedication to be environmentally sustainable. This is our core value We must take care of our environment, so future generations can have the s ame opportunities as we have today We must farm s almon in harmony with nature, and we strive to ensure that all our activities are performed with minimum impact on the environment.
“TThe facts are clear: we all need to immediately stop using airplanes to transport goods in order to reduce climate change This was a challenging decision for us because we knew it could mean lower prices and a much higher risk because
to be a truly sustainable company, we must take responsible actions ”
– Atli
Gregersen, Owner & CEO
Secret to Maintaining Quality
Our ability to maintain the s almon’s quality despite the prolonged transportation time is based on innovative harvesting methods, a unique processing system and an unbroken cold chain. and packed within three hours after swimming in the open ocean surrounding the Faroe Islands, the natu Our salmon is harvested in a stress-free way without the use of well-boats. It is carefully gu ed, cleanedral home of the Atlantic Salmon.
By rethinking our entire distribution chain, we have found a way to control the s almon’s temperature at all times, from factory to customer.
What This Means for You
Our innovative harvesting methods, unique processing system and unbroken cold chain ensure that our Delivering s almon by sea means we can provide consistent and reliable supply year-round and across the