InSite MARKETING UPDATE
Introduction A year on from the launch of our new Group Branding initiative, it seems an appropriate moment to provide a refresher on the subject and to ensure everyone is aware of the collateral we now have available to support this initiative. During the last year we have employed new people and I wanted to ensure they are provided with the information we shared then. It is anticipated this newsletter will help our new colleagues understand our Brand initiative, whilst providing everyone else with a refresher on our aims and objectives. Please save and keep this document as a reference. Any queries should be addressed either to your direct line manager or marketing. Calum Forsyth Managing Director
Branding Initiative:
Our house of guiding principles
The changes made during 2019 were not just an update to the logo. Having expanded the H+H business internationally, it was necessary to re-evaluate who we are and what we stand for, not just in a single country, but as the whole company – referred to internally as ‘Group’.
This graphic was designed to explain both to our customers and colleagues what we stand for. Doing the job we are paid for is vital, but
Having conducted customer and colleague surveys, it was very clear that our customers saw us as a reliable, professional and committed supplier of masonry wall solutions. A company that our customers wanted to partner with and work alongside to provide products and services that are fit for purpose and for the future. We therefore developed our new strap-line to best suit our customers’ opinion and we became:
H+H - ‘Partners in Wall Building’
knowing why the company is successful and what it strives for can be a positive benefit; one we want to share.
Our Brand & Promise
What We Deliver
We deliver wall building solutions for any wall. From internal to external walls to high-rise and low-rise buildings we have the wall solution our customers need. Integrity and Quality
Our Brand Characters
Our Internal Values
Process Expertise
We provide high-quality wall solutions, from material selection to delivery at the building site. We focus on long-term quality relationships and mutual respect, so our partners can trust us for planning advice and total transparency.
We make the building process simple, fast and hassle-free. We are experts in optimising wall building processes and we pass that knowledge onto our partners as we work together to streamline workflows and create total wall solutions.
Masonry Specialists
Better Living
We are dedicated to masonry solutions. Over the years, we’ve gained a deep know-how of building with a variety of wall materials. And while building methods may vary from country to country, our expertise doesn’t.
We believe better living and a better planet go hand-inhand. Our range of sustainable solutions improve indoor climates, offer better acoustics and enhance energy efficiency in homes, flats and offices.
We have defined four key internal values we want to be known for: professional, trusted and reliable, quality-focused, and customer-oriented.
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.
H+H UK Ltd – Who we are:
Whilst both our website address and email addresses can be misleading, please remember that our company name is H+H UK Limited (or Ltd). We are never H+H Celcon or Celcon or any other derivative of the name. Our blocks are Celcon Blocks, but we represent H+H – the company.
H+H UK Limited H+H UK Ltd
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.
Our Branding elements:
Our logo
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access.
When we changed our logo in February 2019, we included the strapline ‘Partners in Wall Building’ to our existing H+H logo. Wherever possible (size permitting) we should use the new logo. The use of the new logo extends to everything we print, both internally and externally. During 2020 you will also continue to see external signage etc., being changed to reflect the new brand logo.’
All other information can be found either on our website or upon request from marketing.
Our sister companies throughout Group now use the same phrase, either in English or translated to local dialect, as a sign that every country within H+H International A/S Group have now adopted both the mission and the vision of the new Brand Initiative. The plain H+H logo is acceptable in certain circumstances but is not our preference. Please do ask if there is a query on the issue.
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.
Collateral:
Brand Diamond
Building a stronger brand together
One-stop shop for wall building Flexibility & quality
Sustainable solutions
N A PL N IN
Improved energy savings
Improved workflows & processes
G &
Availability
&
D IL
D
BU
EL IV
PARTNERS IN WALL BUILDING
On-site support
Technical support & material expertise
ER Y
Sustainable solutions
N O
SA LE S
&
I AT IC IF EC
U SE
SP
& IN A ST I AT LL
Transparency
N
O
Improved workflows & processes
One point of contact
LE CT I
G
O
N
IN
High-quality solutions
SE
We have several pieces of collateral which were produced to reflect our brand values and are available from marketing:
Improved indoor climate
Reliable delivery
One-stop shop for wall building
Whilst the Brand House is now being produced and placed in every location within the UK, you will see the Brand Diamond on our literature and marketing collateral. It provides everyone with a detailed explanation of H+H and its relationship, both internally and with customers.
This is an internal document explaining to H+H employees why we have undertaken the latest initiative and explaining our new Brand Values.
One Dedicated Partner
Powerpoint templates
This externally focused brochure has been produced to provide our customers with information about our Brand Values and to understand H+H and its mission and vision.
This has been created to reflect the new Brand Logo. Please ensure that the new version is used AT ALL TIMES. If you have old presentations, please either transfer them to the new format or discontinue using them. Find this in Group Drive as detailed on each page.
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.
Online tools: Visit www.hhcelcon.co.uk
Our website Our company website is a large and well populated resource, with myriad information on H+H UK Ltd. It has a large downloads section as well as product, technical, certification and policy documents. Please use it to help and support the work you do.
Partners in Wall Building video Available to view both from our website and directly on YouTube, the Mood Film again explains to our customers and reinforces to us, what we believe in and where we are positioned within the industry we serve. www.hhcelcon.co.uk/about/build-stronger-brand
H+H Learning Academy Our Academy can be found within the resources section of the website. The Academy has learning modules relevant to our products and houses videos and animations, along with product literature and general H+H UK information. It is a valuable asset to our learning portfolio and all new members of staff are encouraged to register and take the modules within it. It also acts as a refresher for those of us who have been with H+H a little longer.
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.
Corporate Imagery: We have a large photography resource, now available from our Dropbox account. Images are very powerful and can also be used to support our activities. Please contact marketing should you need access to our library.
Logos, PowerPoint and Stationery Templates can be found within the UK shared drive: Groups/Branding, which has open access. All other information can be found either on our website or upon request from marketing.