HFC INTERIORS Thoughtful spaces. Stronger Communities.
PURPOSE DRIVEN
OMAN
--- ----
-
W
--
We believe in the transformative
O
W
power of good design. Creating
NED -
thoughtful, community forward spaces if our goal. EXPERIENCE ROOTED
--
-------
Diversely experienced designers,
WHO WE ARE For over 14 years, HFC Interiors has been creating thoughtful interiors
creatives, and design experts— delivering concept through installation with a 100% on-time, on-schedule project delivery record.
across the Southeast and beyond. FULL SERVICE Our current team of 12 designers and
Interior design, exterior finishes, FF&E
creative professionals is based in
procurement, and community
Atlanta, GA.
branding — one partner for every phase.
WHO WE ARE
1
WHAT WE DO
Multifamily Design, Full Service Range. INTERIOR DESIGN New Construction & Renovation
OUR PARTNERS We grow with our partners. Long-term relationships are the foundation of our best work.
Prestwick Development Walton Communities OneStreet Residential Regent Partners
EXTERIOR FINISH SELECTIONS Material & Color Curation
Wingate Companies RHG Gateway Companies
FF&E PROCUREMENT Selections, Tracking & Installation
NHE Rea Ventures Talon Development
COMMUNITY BRANDING Identity, Naming & Signage
Southeast Housing Partners Clement Development Lockwood Companies
PHOTOGRAPHY & STYLING Interior, Exterior & Lifestyle
Landbridge Development Hallmark Companies Giddings Group IDP Tribridge Residential Hathaway Companies TPA Group Clark Ventures
WHAT WE DO
2
KEY METRICS
HFC By The Numbers. 14+
200+
60+
Est. 2012
Completed multifamily projects
Currently in the works
125+
21+
12+
Aggregate Years of Design Practice Experience
Client Partnerships
States served
PROJECT MIX
SENIOR AFFORDABLE AFFORDABLE 45.7%
18.3%
LIHTC & Workforce housing: HFC’s core market and largest growth driver Class A & C luxury apartment communities with premium amenity spaces
MARKETRATE
Age restricted communities requiring specialized expertise
33.1%
AWARDS 2021
AMERICAN SOCIETY OF INTERIOR DESIGNERS Cotton Mill - Multifamily
KEY METRICS
3
WHY HFC
The Clear choice for Interior Design.
01
FULL SERVICE INTERIOR DESIGN Interior design isn't just a service we offer—it's at the heart of everything we do. Our depth of expertise means no learning curve on your project.
02
AFFORDABLE HOUSING EXPERTISE A niche most firms can't match. Every resident deserves thoughtful design, regardless of price point.
03
TURN KEY DESIGN One integrated partner for the entire journey — fewer handoffs, cleaner communication, and consistent results.
04
BUDGET & SCHEDULE DISCIPLINE Our proven process keeps projects on time and within budget, without compromising design impact.
05
REPEAT CLIENT RATE Developers return project after project. Our partner list tells the story — we invest in every relationship.
06
BOUTIQUE EXPERIENCE Offering a more personal, hands-on client experience. With focused attention and tailored design solutions.
07
WOMEN-OWNED AND OPERATED Meaningful for public-private partnerships and MWBE requirements.
WHY HFC
4
HOW WE WORK
Our Process
01
DISCOVERY Understanding your goals, community profile, and design vision through detailed consultation.
02
CONCEPT Developing a cohesive design direction with mood boards, color palettes, and material stories.
03
DESIGN DEVELOPMENT Refining specifications, space plans, and FF&E selections aligned with budget and timeline.
04
CONSTRUCTION ADMINISTRATION Reviewing shop drawings, answering RFIs, and coordinating with the construction team to ensure design intent is preserved on site.
05
PROCUREMENT Managing vendor relationships, ordering, and logistics so nothing falls through the cracks.
06
INSTALLATION On-site coordination and quality control to ensure the design vision is fully realized.
RENOVATION
Skyhouse Orlando,FL
OUR PROCESS
5
THE TEAM
Leadership Jenifer Mills OWNER AND FOUNDER
With over 20 years of experience, Jenifer creates vibrant, high-value spaces across more than 150 commercial housing communities. She earned her degree from the University of Georgia and founded HFC Interiors in 2012, following leadership roles at Shelton Taylor & Associates and CICG.
Jenna Fortner CHIEF OPERATING OFFICER
With HFC since 2012, Jenna leads projects from concept through installation across multifamily, student, and affordable housing. She brings over 25 years of experience and holds a BFA in Interior Design from the International Academy of Design and Technology.
Neeti Mehta CREATIVE DIRECTOR
Neeti joined HFC in 2016 with experience in commercial and luxury residential design. She leads projects through all phases of design with a focus on creating distinct design identities for each project. Holds a master's in Interior Architecture & Design from Drexel University.
THE TEAM
6
THE TEAM
Our Designers Kendall Waldrop SENIOR DESIGNER
Joined HFC in 2017 with over 14 years of experience. BFA from The Art Institute of Atlanta, NCIDQ certified, and registered in North Carolina.
Ashley Hickman SENIOR DESIGNER
Joined HFC in 2020. BFA in Interior Design from SCAD. Brings experience in design development, project management, and FF&E.
Colleen Gilroy INTERIOR DESIGNER
Joined HFC in 2026. B.F.A. in Interior Design from the University of Georgia. Brings experience across multifamily, hospitality, and workplace interiors, with strengths in design development and construction documentation.
Will Smallwood JUNIOR
DESIGNER
Joined HFC in 2026. B.F.A. in Interior Design from the University of Georgia, with a Studio Art minor and Furniture Design Certificate. Brings creativity and a thoughtful approach to multifamily design.
Jade Lawton BRANDING & MARKETING
Joined HFC in 2025. Holds an M.A. in Graphic Design from SCAD and a B.A. in Information Design from the University of Pretoria. Builds cohesive brands and visual systems across hospitality, retail, and digital media.
Etienne Faria OPERATIONS MANAGER
Joined HFC in 2020. Degree in fashion merchandising from UGA. Brings a background in operations, sales, and vendor coordination. Supports sourcing, logistics, and operational workflows across projects.
THE TEAM
7
NEW CONSTRUCTION
The Millery Mableton, GA
MULTIFAMILY
Market Rate HFC approaches new construction as a fully integrated process, partnering with developers, architects, and contractors from concept through installation. From space planning to finishes and FF&E, every detail is aligned to create a cohesive, functional, and elevated environment.
FULLY INTEGRATED PROCESS Developer, Architect & Contractor Collaboration
SPACE PLANNING & DESIGN From Layout to Finishes
FF&E COORDINATION Cohesive and Functional Environments
MARKET RATE
8
NEW CONSTRUCTION
The Millery
SCOPE Full Interior Design FF&E Procurement
Mableton, GA
MARKETRATE
10
NEW CONSTRUCTION
The Duke Metrocentre
SCOPE Full Interior Design FF&E Procurement
Nashville, Tennessee
MARKETRATE
9
Walton Trail Villa Rica, GA
MULTIFAMILY
AFFORDABLE
Affordable & Senior Affordable HFC specializes in senior affordable and workforce housing, creating functional, welcoming spaces rooted in dignity. We balance comfort, durability, and budget-conscious design to support everyday living, with familiarity working with local jurisdictions and implementation of code requirements. We believe every resident deserves thoughtful design, regardless of price point.
SENIOR & WORKFORCE HOUSING EXPERTISE Designed for Comfort, Accessibility & Longevity
BUDGET-CONSCIOUS SOLUTIONS Maximizing Impact Without Compromising Quality
EVERYDAY LIVABILITY Functional, Durable Spaces that Support Residents CODE COMPLIANCE Familiarity working with local jurisdictions and implementation of code requirements.
AFFORDABLE
11
AFFORDABLE // RENOVATION
Wagon Works East Point, Atlanta
AFFORDABLE
SCOPE Full Interior Design FF&E Procurement
12
SENIOR AFFORDABLE
The Legacy at Walton Crossing
SCOPE Full Interior Design FF&E Procurement
Norcross, GA
AFFORDABLE
13
RENOVATION
Skyhouse Orlando,FL
MULTIFAMILY
Renovations HFC approaches renovations with a focus on transformation that feels both intentional and seamless. Whether updating aging interiors or repositioning a property, we balance budget, durability, and design impact to deliver spaces that feel refreshed, functional, and aligned with today's expectations.
STRATEGIC REPOSITIONING Balancing Budget, Durability & Design Impact
VALUE ADD From Targeted Updates to Full Refreshes
SEAMLESS PROJECT DELIVERY Intentional and efficient
RENOVATIONS
14
AFTER
BEFORE
RENOVATION
Park at Princeton Lakes Atlanta, GA
RENOVATIONS
SCOPE Partial Renovation Value Add FFE Selections & Procurement
16
AFTER
BEFORE
RENOVATION
Cotton Mill South Carolina
RENOVATIONS
SCOPE Full renovation Historic Preservation Furniture Selections & Installation
15
The Eddy at Riverview Landing Smyrna, GA
MULTIFAMILY
Exterior Finishes HFC helps guide exterior finish selections that support the overall design vision to strengthen a property’s first impression. From finishes to materials, we create cohesive, thoughtful palettes that feel intentional from the outside in.
COLOR PALETTE DEVELOPMENT Align with property’s brand identity
MATERIAL AND FINISH COORDINATION Key architectural details direction
VISUAL DIRECTION Client support to help with visual aids
EXTERIOR FINISHES
17 3
DUKE OF METRO CENTER
THE MILLERY
EXTERIOR FINISHES
Various Projects
SCOPE Material and finish selection Exterior amenity FF&E
South Carolina & Georgia
EXTERIOR FINISHES
18
MULTIFAMILY
Branding HFC offers branding services that extend the design vision beyond the physical space. From concept development and naming to signage and environmental graphics, we create cohesive identities that align with each community. This integrated approach ensures a consistent experience that strengthens both the property's identity and its connection to residents.
BRAND DEVELOPMENT & NAMING From Concept to Identity SIGNAGE & ENVIRONMENTAL GRAPHICS Extending Design into the Built Experience
DIGITAL & MARKETING EXPERIENCES Web, Leasing & Campaign Tools for Each Community
— 16 BRANDING
19
AFFORDABLE
Wagon Works East Point, Atlanta
BRANDING
SCOPE Brand Identity Design Logo Development Leasing & Campaign Tools
20
MARKETRATE
Virginia Highland Apartments Atlanta, GA
BRANDING
SCOPE Brand Identity Design Logo Development
20
AFFORDABLE
Finley Place Austell, Georgia
BRANDING
SCOPE Brand Identity Design Logo Development
20
Let’s design your next community together. HFC INTERIORS
info@hfcinteriors.com (678) 974-5073 1429 Fairmont Ave NW Suite E, Atlanta, GA 30318