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What We Do

The Brand + Marketing team is responsible for nurturing the messaging, identity and digital presence of the HFA Brand.

We maintain consistency in how people experience our work, our people, and our clients, through digital storytelling and targeted marketing efforts.

COFFEE ORDER

Large Hot Blondie from 7Brew

TV CHARACTER THAT REPRESENTS YOU

Monica Geller (Friends)

SUPERPOWER

Overanalyzing everything

FAVORITE BOOK

Harry Potter by J.K. Rowling or Cold Mountain by Charles Frazier

GO - TO HYPE SONG

Ashley Hayre

Copywriter

ashley.hayre@hfa-ae.com

Background

B.A. in Journalism (Advertising/PR) from University of Arkansas | Minors: Graphic Design + Marketing

I've worked in the marketing world for many years, but have worn many hats throughout that time. I have been a project manager supporting Sam's Club and their external magazine, Healthy Living Made Simple, and I have also worked at a local publication in NWA, Celebrate Arkansas. Prior to my work at HFA, I spent time supporting the Sam's Club team for Heineken in my time at IN Marketing as a Marketing Coordinator. I took some time off when I had my first son, then stepped back into the marketing world by working as a part-time copywriter, which is what I have been doing ever since!

Contribution to the Team

Jump by Kriss Kross or Lose Yourself by Eminem I help take our team (and company's) ideas and thoughts and make them easy to understand, and exciting to engage with. Hopefully!

Brittany Chase PROJECT SPECIALIST

brittany.chase@hfa-ae.com

Background

IF a 7Brew barista (it would make my life less expensive)

COFFEE ORDER

Lavender Oat Milk Latte (Extra hot!)

Tv Character That Represents You

Claire Dunphy (Modern Family)

Superpower

Bacon Vision

Favorite Book

Redeeming Love by

Francine Rivers

GO - TO HYPE SONG

Don’t Give Up On Me by Andy Grammar

Bachelor of Fine Arts in Graphic Design from Harding University

I kick-started my graphic design career in college by working for CAB (Campus Activities Board) creating promotional work for upcoming events around campus. I fell in love with print design through various internships and my time spent working at a small, family-owned print shop in Little Rock, AR. When I wasn’t busy working in the print world, I was a hardworking barista making lattes and coffee art at Starbucks. Through my 10+ years of experience in the creative world, I’ve been able to utilize my passion for serving others to motivate and inspire my work…and sometimes coffee helps too.

Contribution to the Team

I drive operational efficiency and effectiveness for the team and our overall efforts. I act as a liaison between stakeholders, the backlog and the team to ensure proper understanding of project requirements. I translate strategic direction from Director of Brand + Marketing and stakeholders into tactical deliverables while providing creative insight into the direction of HFA’s identity, voice and experiences.

IF a mascot! I was the Red Robin bird for 2 years and I loved it

COFFEE ORDER

Lavender Oat Latte or Anything Seasonal

TV CHARACTER THAT REPRESENTS YOU

Mutt Schitt

(Schitt’s Creek)

SUPERPOWER Supervision

FAVORITE BOOK

Thinking Fast and Slow by Daniel Kahneman

GO - TO HYPE SONG

Sing About It by The Wood Brothers

Cannon McNair DIRECTOR OF BRAND + MARKETING

cannon.mcnair@hfa-ae.com

Background

Bachelors in Business Economics, Business Management + Political Science from University of Arkansas

For the past decade I’ve focused on the Architecture and Engineering industry. Prior to being full-time at HFA, I worked as a consultant with HFA as a client for about 6 years. I’m a self-taught designer, photographer and videographer although I only dabble in those skills at this point! I like to say that I work in the crossroads of Brand and Business.

Contribution to the Team

I’m our cheerleader. It’s my job to both support the team as we complete our work and also to work months (potentially years) ahead to develop our goals and ultimately the Brand + Marketing strategy.

Eric Bruton

MARKETING SPECIALIST

eric.bruton@hfa-ae.com

Background

COFFEE ORDER

Nitro Cold Brew

TV CHARACTER THAT REPRESENTS YOU

Shawn Spencer (Psych)

SUPERPOWER

Having control over any playlist

FAVORITE BOOK

Annihilation by Jeff Vandermeer

GO - TO HYPE SONG

Dying to Believe by The Beths

Bachelors in International Relations from University of Arkansas

I’ve been working in marketing for the past 10+ years and have been at HFA for the last two. Prior to HFA, I worked as a digital marketing consultant for several established B2B brands and helped kickstart the marketing for a handful of startups. I’m particularly passionate about the intersection between marketing and user-experience design and figuring out how to craft experiences that delight and simplify.

Contribution to the Team

I work with our client partnership teams to design campaigns that deliver our message to current and potential clients, and coordinate with our studio teams to deliver content that aligns with our campaigns.

in debt

Sarah Eschleman

Marketing Coordinator

sarah.eschleman@hfa-ae.com

Suneeta Tandon

GRAPHIC DESIGNER suneeta.tandon@hfa-ae.com

COFFEE ORDER

Changes All the Time But If I Don’t Know What to Get Then I Get a Cold Brew

TV CHARACTER THAT REPRESENTS YOU

Monica Geller (Friends)

SUPERPOWER

Teleportation

FAVORITE BOOK

Educated by Tara Westover

GO - TO HYPE SONG

OMG by Camila Cabello and Quavo

Background

Bachelors in Sports Business Management with a concentration in Marketing from Ursuline College

Prior to HFA I worked for an Engineering and Energy Services company as a Marketing Specialist. I also have experience in the sports world due to my sports business degree. I worked as a Marketing Coordinator for an Indoor Baseball/Softball training facility during my time in college. I had the opportunity to work very closely with the owners as well as the professional baseball players where I was able to help facilitate, organize, and manage the company’s marketing and promotional events.

Contribution to the Team

I help coordinate all business development efforts that come through from the studio, meaning all proposals, projects, studio requests, and conferences I help coordinate. I also help with any research needed from BD as well.

COFFEE ORDER

Vanilla or Caramel Latte

TV CHARACTER THAT REPRESENTS YOU

Amy Santiago (Brooklyn-99)

SUPERPOWER

Invisibility

FAVORITE BOOK

The Girls by Emma Cline

GO - TO HYPE SONG

More Than A Woman by Bee Gees

Background

Bachelor of Fine Arts in Graphic Design from University of Arkansas | Minors: Marketing + Art History

Prior to HFA, I was a graphic designer for the University of Arkansas where I created marketing materials to help promote on-campus events. I also interned for Insulet Corporation with the Health Care Provide (HCP) marketing team where I gained a deeper understanding of brand identity and development. Overall, I am interested in bridging my visual storytelling skills with my passion for marketing and brand development.

Contribution to the Team

I provide graphic support for majority of the projects that come through our team. A big part of my job is creating cohesive yet engaging visual communications both within the studio and to clients. While each project is unique in its own way, my job is also to develop a consistent identity for the HFA brand and carry it throughout all of the projects.

IF I WASN’T SO DAMN GOOD AT MY JOB, I’D BE . . . an athletic director

Coffee Order

Iced Mocha or Anything

Honey/Cinnamon/Vanilla with Oat Milk

Tv Character That Represents You

Mix of Chandler Bing (Friends), Blair Waldorf (Gossip Girl), and Max Black (2 Broke Girls)

SUPERPOWER

Invisibility

Favorite Book

Gone Girl by Gillian Flynn

GO - TO HYPE SONG

Magic by Rivers Cuomo

Tanya Castella Barajas MEDIA + COMMUNICATIONS SPECIALIST

tanya.castella@hfa-ae.com

Background

Bachelors in Journalism with a concentration in Advertising and PR from University of Arkansas

I’ve been working in marketing, social media, and content creation since 2018. I’ve always been super passionate about social media and the unique opportunity it provides for brands and their audiences to connect directly and genuinely. I’ve done social media for small local businesses and for staples in our community, like Crystal Bridges Museum of American Art. Prior to HFA, I worked as a Marketing Coordinator for a farmers’ co-op and got to learn about many topics I never thought I would! Like, did you know pigs don’t sweat? Crazy, right? I also possess a restless entrepreneurial spirit that led me to start my own wedding planning firm.

Contribution to the Team

I’m responsible for developing and executing HFA’s social media strategy. I’m always ready and eager to help anyone to the best of my abilities and will always be willing to do what needs to be done for all of us to succeed.