Hervey Bay Advertiser Media Kit 2022

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What is the

Hervey Bay Advertiser Put simply, the Hervey Bay Advertiser, incorporating the Hervey Bay Property Guide, is the only home delivered print media in Hervey Bay. Focusing on the local leisure & news reading market, The Hervey Bay Advertiser features stylish tailor made sections and great special features on local living.

The product is a fresh, modern fortnightly publication for a growing region, with incredible reach into the community.

We are proudly locally owned and operated by industry professionals with more than twenty-five years of independent newspaper publishing experience. Unlike other media, whose profits feed into a multinational corporation, we are truly a member of the local community, keeping money in the local economy where it belongs.

The Hervey Bay Advertiser enjoys a fortnight-long shelf life, ensuring that advertisers receive maximum exposure to local consumers, through a publication which is designed first and foremost to be “an easy read”.

Exclusively home delivered every second Thursday to more than 22,500 homes, The Hervey Bay Advertiser offers unique pre-weekend exposure to the expanding Hervey Bay market, tapping into the higher readership end of the week.

The product is printed in a high quality, full colour, trimmed and stapled format, allowing it to be picked up and read countless times over the fortnight, without falling apart.

The Hervey Bay Advertiser also features the 44 page Hervey Bay Property Guide, featuring the regions leading real estate offices, land estates and builders.

Both the Hervey Bay Advertiser and the Hervey Bay Property Guide are available in a full digital version, free to all readers.

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The Hervey Bay Advertiser

22,500 copies

Not only do we offer the market’s largest home delivery penetration, we also implement the region’s most extensive network of newspaper stands and drop off points. More than sixty additional distribution points for tourists, visitors and readers, spanning the Fraser Coast area.

Home delivered suburbs include Kawungan, Sunshine Acres, Burrum Heads, Mariners Cove, Toogoom, Craignish, Nikenbah, Torquay, Dundowran, Dundowran Beach, Pialba, Urangan, Point Vernon, Urraween, Eli Waters, Scarness, Wondunna.

Our huge static distribution network includes over 160 placements.

The Hervey Bay Advertiser

Advertising

Eighth Page................................................123mm x Quarter Page (vertical)............................123mm x Quarter Page (horizontal)...................... 250mm x Half Page (vertical) ..................................123mm x Half Page (horizontal) ............................ 250mm x Full Page ................................................... 250mm x

89mm...................................... $249.00 ex GST 179mm .................................... $450.00 ex GST 89mm...................................... $450.00 ex GST 360mm ................................... $750.00 ex GST 179mm .................................... $750.00 ex GST 360mm................................... $995.00 ex GST

Full bleed is available on all full page adverts. Please request specifications for full bleed and double page spreads.

Other advertising sizes may be available on request.

The Hervey Bay Property Guide

Advertising

Half Page ...................................................360mm x 123mm (only size) ................ $495.00 ex gst Full Page ...................................................360mm x 250mm ................................... $700.00 ex gst Full bleed is available on all full page adverts. Please request full bleed specifications.

Discounts apply for multiple bookings.

Material

Specifications A high resolution (300dpi) CMYK PDF file is our preferred file format for ads, however we also accept: JPEG | TIFF | EPS | PNG

File be maximum of 12MB if emailing.

For files larger than 12MB please use wetransfer.com or dropbox.

SPORTSINTHEBAY

APPROVED INSPECTION PROGRAM Council will apply a systematic inspection approach to: Monitor compliance with provisions of the Animal Management (Cats and Dogs) Act 2008, Local Law No.2 (Animal Management) 2001 with respect to:

- Dog Registration Start date: 5 May 2022 Hours: 6am - 6pm, Monday to Saturday Areas: All suburbs within the Fraser Coast local government area.

Program period: 5 May - 4 November 2022 The program is available to inspect or obtain free of charge at Council’s customer service centres.

1300 79 49 29 PO Box 1943 Hervey Bay QLD 4655 www.frasercoast.qld.gov.au

Hervey Bay swimmers set to make a splash at nationals SWIMMING: Five young swimmers from the Hervey Bay Swimming Club will travel to Adelaide this week to compete in the 2022 Swimming Australia Age Championships.

Alex Reddacliff (15), Elizabeth Carpenter (13), Alix Woods (14), Keith Ashcroft (15) and Samuel Stoneley (14) will represent their swim club and state against the best swimmers in the country.

Back Left to Right: Keith Ashcroft, Alex Reddacliff, Samuel Stoneley.

Front row: Alix Woods and Elizabeth Carpenter

Club president and coach Caleb Ryan believes the club should be proud to have five swimmers at this level.

“It is the pinnacle for many of these kids,” Ryan said.

He credited the hard work

and sacrifices they have made as the main reason for their success.

“It proves that you can be rewarded if you work hard,” he said.

Last Thursday, the

Did you know?

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Maryborough Library

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Tiaro Library

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Howard Library

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Matt Barros takes picture perfect photos of rock stacks along the beaches of Hervey Bay. This one was taken in Torquay on his mobile phone “We have a range of tides so beautiful.”

MINIATURE monuments so they will get covered with Mr Barros always dismantles of balanced rock stacks have sand and washed out, then the the stack after creating them been seen along the beaches Council with have to replace and taking a photo, “You don’t of Hervey Bay recently with them.” want anyone to get injured on wanderlust photos shared on Mr Barros’ rock stacks and the beach (in case a stack fell social media. general beach photography on them) plus there are a lot of The Advertiser spoke to have received a lot of praise on sea creatures, crabs and others Matt Barros who regularly social media. that use those crevices as their stacks and shares these visual While not currently a homes.” beauties, about his motivation, professional photographer (he “I try to place them back inspiration and tips for others works in a garden nursery) exactly where I found them or on how to safely create Mr Barros has a passion for as close to it as I can.” while being careful of the Mr Barros said he challenged photography. environment.

He encourages people to try himself to create unique stacks, “It’s nice to get out and walk “I try to find unusual rocks that taking photos from different along the beach, meet people angles and positions to capture don’t visually look like they and just de-stress from the the most interesting photos. would go together.” day,” said Mr Barros who “I used to use a DSLR “You need to find a good moved to the Fraser Coast last camera, but it broke and now I rock to start with as a base but year from Sydney. use my mobile phone camera don’t go too big as you may “Rock stacking is a very which is a Samsung AS21 injure yourself.” mindful activity for relaxation Ultra.”

“Balancing them can take a or a challenge; it gives you Rocking stacking photos have few minutes, especially if it’s something to focus on.” become a global phenomenon windy; you need to find the “It’s an expression of art in with more than 70,000 posts centre of gravity.” a way.” using the #rockstacking tag on When asked if he thought The absorbing process of Instagram.

Hervey Bay was suited to handling and balancing cool This art form is not new having a dedicated rock stones is considered meditative though, it is ancient and stack area in a part of the and good for mental health. sometimes religious. beach as a point of interest or Each stack takes Mr Barros Also known as ‘cairns’, the tourist attraction, like up on around 10 minutes to build on pile of stones can mark the way the Captain Cook Highway the beaches between Shelley through wild country keeping between Cairns and Port Beach and Urangan. people safe when clouds come Douglas that became InstaHe said he posts on social famous in 2016, he didn’t think down; while a cairn in Scotland media so others can enjoy is a memorial to someone lost. it would work here. “something so simple can be

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“Our son Chris is now the Group General Manager of THE FRAMED Fraser Coast Australia Day Citizen of the Year Award winner’s certificate and accompanying trophy that now sits Operations for us, our daughter Rachael works here in in Bob Wicks’ office, is where the singularity of the recognition administration and our eldest daughter Aimee is a highly starts and stops. respected Nurse Educator at the P.A Hospital in Brisbane.”

To know the Wicks family well is to understand that this is two“We always knew that advertising your business in the act affair. media was vitally important, but channelling money into local Bob and Narelle Wicks have been partners in life for the last 34 years and at the leading edge of community support in the region for well over three decades. It many ways it feels like the recent Australia Day Award recognition is simply validation of something already universally accepted.

When Bob found his way here in 1987 after stints in Central QLD and the Gold Coast, Hervey Bay was a vastly different place to what you see today.

They arrived to run a tyre store on Boat Harbour Drive, not as owners, but as managing employees with the opportunity to have first-right to buy the business within three years, so long as hard work equalled success. An appetite for hard work was not in short supply, when it came to the Wicks’.

“The store was originally a Tyrepower outlet when it first opened in November of 1988 and we quickly became one of the largest sellers of Bridgestone tyres in the country.

Back in those days, we were just one of twenty Bridgestone outlets in Australia, unlike the three-hundred that exist now,” Bob said.

“I remember going to the Chamber of Commerce here, not long after we arrived. The President of the time came over to me and said, you’re the new tyre guy aren’t you.

You’re going to go broke. Where you have set up, on the other side of Boat Harbour Drive, is too far out of town.

Nobody ever goes up that far.”

History shows that decision was a master-stroke as one of the highest profile locations in the region with thousands of cars going past daily, even if it was the first business to ever open on the south side of Boat Harbour Drive.

The early days were hard work and long hours, all while trying to raise a young family ‘in the downstairs office’ as they say. The four staff they had on board, which included Bob and Narelle, is a far cry from the more than forty staff they employ today.

Narelle and Bob Wicks thrive on supporting the local community Turning over $60,000 a month in the beginning was considered a huge achievement. Today the business is one of the most successful on the Fraser Coast injecting millions of dollars into the local economy each year.

“All of our kids grew up around the business and grew up here in Hervey Bay. We wanted them to be able to stay here and have not only a great education but find work and career paths. Our philosophy of supporting community and sporting organisations has always been about helping to grow the town. To make the future brighter for families, so Hervey Bay grows as a natural consequence,” Narelle said.

sponsorships has wider implications and benefits. It helps the organisations directly involved and we have found the Fraser Coast to certainly be a place where you get supported in return.

There is a lot of loyalty here.”

It is difficult to go to a local event on the Fraser Coast without seeing the name ‘Bob’s’ as a major contributor. It is that incredible level of community engagement, not just from a financial assistance level but from an organisational, support and a sometimes call-to-arms mentality that the Wicks family is most

known for.

From Bowls Days to Golf Days, The Dunga Derby, Fishing Clubs, Rural Fire, Softball, Surf Life Saving, Convoy for Kids, Seagulls, Bombers, The Mud Trials and literally too many more to list, the flow on effect of their generosity would be measured in the millions.

The iconic Fraser Island Ice Boxes, introduced by Bob and Narelle in 2004, have forged an identity of their own as a popular fundraising item across the Fraser Coast. As a unique and important raffle prize or auction item, they are instantly recognisable.

“I have no idea how many boxes we have given away over the last seventeen years. It would be in the thousands. They are an integral part of our community engagement and allow us to provide a distinguishable item that really works as a fundraiser for the groups we support,” Bob said.

Bob was also instrumental in the establishment of Fraser Coast Mates, banding together a group of local community members concerned by the rise of debilitating mental health issues and suicide rates, especially in men, across the Fraser Coast region.

Their aim is to build awareness about men’s mental health issues, bridge the gap between support services and give mates the tools to help their friends and colleagues when they may be struggling.

“When you own a business in the town and you do well, you have a responsibility to give back. It’s pretty simple.

Our son Chris raised close to $48,000 for Variety Club earlier this year through a Bowls Day and is now on the board of Rally for a Cause, the operators of the Dunga Derby. It won’t be stopping with us. Our kids know how important these values are,” Bob said.

Above their desire to achieve positive social, cultural, and community change, the Wicks family has a staunch buylocal policy.

“It’s not a difficult concept. If you rely on the Fraser Coast to support your business, then you have to support them. We will only buy or source everything we need for our business through other local businesses. We only ever step outside that, if it can’t possibly be done here.”

It is fair to say that Bob and Narelle Wicks are not working quite as hard these days. Reaping the benefits of entrusting the future to their family and their incredible work force, they have earned the right to smell the roses and spend time with their grandkids. That’s not to say you won’t find them at the store most days.

When the question of legacy inevitably reared at the end of this conversation, we simply asked how they would like to be thought of or remembered, when it’s time to slip into quiet retirement.

The answer was simple.

“That we did the best we possibly could have done for the region.”

Thank you Fraser Coast for your support It has been our privilege servicng the region for the last thrity-three years.

We look forward to continuing to help our local community thrive into the future.



Directed by Marjolijn Dudgeon

Page 30 | Hervey Bay Advertiser | April 21, 2022

Fraser Coast’s Citizen of the Year is truly a story of collective success

Rock balancing act

swimmers were presented with certificates and caps before their fellow club swimmers.

The eight-day event began last week with the swimmers racing at different times throughout the week.

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YOUTHS helping to raise funds for cyclone ravaged Tonga and the youngest president of a Zonta Club in the world are among the recipients of the Fraser Coast 2022 Australia Day Awards.

“The awards are recognition from the community of the hard work and dedication of so many Fraser Coast residents who volunteer and contribute so much to ensure we live in a vibrant community,” said Fraser Coast Mayor George Seymour.

Community Project or Event of the Year Rotary Youth Driver Awareness (RYDA) program is offered to all high school students on the Fraser Coast.

The program runs for a week with students from different schools attending daily.

The program is designed by Road Safety Education and gives the opportunity to set road safety goals through engaging workshops.

The program aims to reduce road crashes and trauma.

Community Group or Organisation of the Year Lupton Park Community Garden the community.

(LPCG) is a self-funded, not LPCG reuses donated garden for profit, community-based items and items from the Recycling organisation, designed to provide a Centre and maintains a free range of sustainable, environmental, community library. social and educational benefits to

Young Volunteer of the Year Social Plan Pitch Night for a project to facilitate cooking classes for young adults leaving home.

In 2017 Lewis fundraised to assist Tonga following a devastating cyclone.

Lewis Akaveka has volunteered at the Hervey Bay Neighbourhood Centre and the Neighbourhood Hive helping with multiple events.

Last year he won the Community Choice award at the Fraser Coast

Volunteer of the Year Award Noela Da Forno has dedicated 29 years of hard work to the Aldershot Community Association.

She was the treasurer for 20 years and ran the Community Centre kitchen for 16 years.

Noela was a founding member of the ADCA which raises money through raffles, roadside stalls and garage sales.

The community is very grateful for her efforts.

Young Sportsperson of the Year Hunter Murdoch coached the U12 runners up team and represented Maryborough Magic in basketball at regional and state U16 championships.

He was select for the Basketball

Queensland Future Development program attending a state development camp for the top 40, U14 male players in the State.

Jacob Donnelly completed a Certificate III in Information Digital Media and Technology.

He became a qualified Dell Technician and is able to undertake repairs of school laptops at his

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school, St Mary’s College.

He was the recipient of the ADF Innovators Award for STEM and, the Rhys Burnet Memorial Challenge plus a Gold Arts and Culture Achievement.

Captain Perry McNeil is an Airline Pilot, a Qualified Maths and Science Teacher, and a Military Officer (Aust. Army Captain ARes.).

Between flights, he teaches Mathematics, Science, and Applied

Engineering (STEM) at Fraser Coast high schools.

He recently taught the Gifted and Talented Years 7 to 12 in Aerospace Drone Technology.

Young Cultural Award of the Year Jasmin Corby endeavours to represent her indigenous heritage through her furnishing work.

Her work has been showcased at the Hervey Bay High School and has inspired students to incorporate

their own cultural heritage into their own work.

Jasmin has been a part of the Girls Academy within the School mentoring young females.

Cultural Award of the Year Desiree McGann noticed a missing link between local studio dance styles and QCAA Dance Curriculum taught in schools.

In 2007 she founded LAD Studio (La Danza Studio), the first

Contemporary/Lyrical classes linked to the QCAA Dance Curriculum in the area.

She assisted students from numerous schools to achieve high results in Performing Arts.

Young Citizen of the Year Sara Diana Faraj has received numerous academic achievements, awards for business management, marine science and sports.

She has received the Four Lions Youth of the Year speaker award, bronze award for cultural contribution and a community

participation award. She also volunteers in many groups.

Sara has set the record as the youngest Zonta president in the world.

Citizen of the Year

2022 Sportsperson of the Year Award Jeffrey Morris spends hours organising the race calendar for the Hervey Bay Triathlon Club, coordinating the social media pages, successfully obtaining grants for equipment and events.

Young STEM Award for the Year

2022 STEM Award of the Year

He helps run up to seven club events each year and as Event Director of the Hervey Bay 100, Jeff is the driving force behind the largescale multisport event affectionately known as “the Hundy”.

Citizen of the Year Award recipient Bob Wicks reckons the award is just as much for his wife Narelle as it is for him.

The pair have been a powerhouse in the business and sporting community for more than 30 years.

Bob’s Tyres has been synonymous with sport and fundraising efforts for community events, facilities, and charities. They also helped build the Roy Rufus Artificial Reef.

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How Valentine’s Day is evolving THE LONG-standing occasion to celebrate love has endured for hundreds of years but in recent times Valentine’s Day has evolved and new trends are emerging for couples to show their love to each other.

Popular Valentine gifts can include cards, flowers, chocolates, jewellery, lingerie, gift boxes and experiential gifts.

The Advertiser spoke to a couple of businesses to see if they noted any changes to the traditions over the past couple of Leeanne Jasse with the years.

Bloomers Florist and Gifts team Leeanne Jasse, owner of Bloomers Florist and sunflower popularity, “In my first year, Gifts in Pialba said she had noticed a few I ordered about ten bunches of fresh changes since the pandemic that may sunflowers, now I order about 90 bunches continue, “We’ve noticed a change in fewer of them.” people buying red roses; they have become The bright flowers can be grown all year very expensive.” round in Australia, making them a popular She explained that red roses, while choice any time. traditionally associated with love and Other flowers that are proving to be popular for Valentine’s Day have been popular are lilies and gerberas as they are slowly replaced by bright colourful long lasting said Ms Jasse. sunflowers.

The florist said they try hard to source “Red roses are generally imported as locally and not rely on international local growers can’t keep up with growing imports of flowers; most of their flowers them, but with COVID the prices have come from Brisbane or Melbourne. gone through the roof because of the travel Michelle Warren, owner of gift box to get here.” company Holabox said they noted that Since operating the business from 2014, Valentine’s Day is also becoming a day Ms Jasse said the general public and of self-love with self care and pampering men, in particular, are becoming more packages becoming popular during the educated about the value of other flowers love week. in bouquets.

“It’s also a time to treat yourself, show “We recommend people include a couple yourself some love.” of roses, but February is very hot and they “We’re all about sending love as an don’t like the heat.”

She said she has observed the rise in alternative or with flowers,” said Ms

Warren.

February 15 is unofficially known as ‘Single Awareness Day’.

It is a day for single people to celebrate other forms of love for example the love between friends and family as well as loving yourself.

Valentine’s Day may be celebrated globally with similar traditions, but some countries have their own unique traditions.

For example, in Japan, it is traditional for women to give gifts to men. Men will then give gifts to women on 14 March, which is known as White Day (and yes, the gifts need to be white in colour).

There’s a quirky tradition in Denmark where single people send anonymous letters to their crushes, usually on paper snowflakes. If the recipient guesses the sender correctly, the sender has to give them an Easter egg! This strange tradition has been practised since the 18th century.

Neither a recession or global pandemic can dampen Valentine's Day, with most Aussie couples still planning to spend the same amount as last year.

According to ME Bank's 'Love and Money' survey, 67% of Australians in relationships will be spending the same as last year's celebrations despite COVID-19.

Across the generations, Gen X (19651980) are planning to splurge the most with an average spend of $208, compared with Baby Boomers (1946-1964) who intend to spend the least ($92).

Millennials planned to spend $142 on average while Gen Z will spend $108 on their partner.

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Publication dates

2022/23 PUBLICATION DATE

BOOKING DEADLINE

MATERIAL DEADLINE

MATERIAL DEADLINE

(ADVERTISER BUILDS)

(SUPPLIED)

14 July 2022

30 June 2022

07 July 2022

11 July 2022

28 July 2022

14 July 2022

21 July 2022

25 July 2022

11 August 2022

28 August 2022

04 August 2022

08 August 2022

25 August 2022

11 August 2022

18 August 2022

22 August 2022

08 September 2022

25 August 2022

01 September 2022

05 September 2022

22 September 2022

08 September 2022

15 September 2022

19 September 2022

06 October 2022

22 September 2022

27 September 2022

29 September 2022

20 October 2022

06 October 2022

13 October 2022

17 October 2022

03 November 2022

20 October 2022

27 October 2022

31 October 2022

17 November 2022

03 November 2022

10 November 2022

14 November 2022

01 December 2022

17 November 2022

24 November 2022

28 November 2022

15 December 2022

01 December 2022

08 December 2022

12 December 2022

12 January 2023

15 December 2022

05 January 2023

09 January 2023

26 January 2023

12 January 2023

19 January 2023

23 January 2023

09 February 2023

26 January 2023

02 February 2023

06 February 2023

23 February 2023

09 February 2023

16 February 2023

20 February 2023

09 March 2023

23 February 2023

02 March 2023

06 March 2023

23 March 2023

09 March 2023

16 March 2023

20 March 2023

06 April 2023

23 March 2023

30 March 2023

03 April 2023

20 April 2023

06 April 2023

13 April 2023

17 April 2023

04 May 2023

20 April 2023

25 April 2023

28 April 2022

18 May 2023

04 May 2023

11 May 2023

15 May 2023

01 June 2023

18 May 2023

25 May 2023

29 May 2023

15 June 2023

01 June 2023

08 June 2023

12 June 2023

29 June 2023

15 June 2023

22 June 2023

26 June 2023

ALL THE LISTED DATES ARE SUBJECT TO CHANGE FOR PRODUCTION PURPOSES. ADVERTISERS WILL BE NOTIFIED IN ADVANCE.

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