TERRA
TER201 Hemia OysterTerra Latin for earth or ground.
A word loaded with powerful symbolism. It evokes a sense of connection with nature.
Terra catapults us back to a pre-digital age; a wild and raw world of abundant natural resources treated with care.
This resolutely pure way of living is rare in our modern world. We sometimes rediscover it through isolated ancient tribes, taking inspiration from their deep-rooted, spiritual connection to the earth. This connection between people and nature is literally tangible when raw clay is transformed to create a masterpiece. The result of this artisanal process reflects the brutal, untamed essence of our earth and forms the basis for the designs in the Terra collection. The sculpted and moulded forms seem to have been born from the earth, authentic, unrefined and without formal perfection.
Clay, sand, earth and stone not only serve as a basis for the designs, but also form the building blocks for the rich colour palette in this collection. Deep, natural shades like clay and rusty orange, a muted colour scheme of burnt earth, charcoal, manganese and terracotta, interrupted by splashes of intense colours like sunshine yellow, fondant pink, cobalt blue and moss green. Colours of the earth, that have us daydreaming about the raw and unpolished charm of our planet.
But the emphasis on the importance of our planet in this collection goes beyond aesthetics alone. Masureel has consciously chosen to select materials and implement production processes with a lower impact on the environment. We choose to create products and design spaces that are in balance with nature and have a positive impact on both people and planet.
RAW CLAY IS TRANSFORMED TO CREATE A MASTERPIECE
A collection like Terra is the perfect way to express our deep respect for the earth. It’s our way of bringing about change. Embracing sustainability and care for the environment allows us to make a positive difference to the future of our planet.
Terra is a tribute to our earth.
TER503
TER206
Tehani Calendula Hemia Calendula DGALC104 Alcove Calendula rightThe MIRI motif forms the basis of this collection and symbolises the robust structure of the earth, the rawness of natural clay.
The GUINEA design sets a scene of guinea fowl scratching and flapping their wings against a background of clay. They stand out, but in an aesthetically pleasing way, bringing a touch of humour.
TER008 Miri Kaolin TER104 Guinea ChocolatePrimitive vases with structure are what the HEMIA motif is all about. A wonderful balance between the matt texture of the clay and the gloss of the glaze, between the rough and the smooth.
TER205
TER406
Hemia Indigo Maeva Indigo right DGPOT102 Potteries IndigoIn TASOS , the vases are only suggestive, silhouettes distorted and jumbled up to create a minimalist pattern.
The drawing for TEHANI is also a reassembled structure, based on a collection of delicate, handmade beads.
TER504 Tehani Kaolin TER301 Tasos OysterTER101
TER501
Guinea Emerald Tehani Teal leftTER203
Hemia Sunset
TER403
Maeva Sienna
Beautiful chains of shells and clay beads are transformed to create a delicate but expressive pattern in the MAEVA motif.
rightTER004
TER006
DGALC101
Miri Sienna left Alcove SiennaTER004
GUINEA
HEMIA
ALCOVE
PICTDGALC101x
POTTERIES
PICTDGALC104x
PICTDGPOT102x
PICTDG4HIV104x PICTDG4HIV104xB
non-woven panoramics
1.06m x 2.60m or 1.06m x 3.00m / length
WESTERN CAPE
BELLVILLE
12 Bella Rosa Street, Bellville, 7530 tel +27 21 914 3390
CAPE TOWN
187 Upper Buitenkant Street, Gardens, 8001 tel +27 21 461 7420
GEORGE
85 Meade Street, George, 6530 tel +27 44 884 1501
SOMERSET WEST
10 Bright Street, Somerset West, 7130 tel +27 21 852 8152
WYNBERG
1 Carr Hill Road, Chelsea Village, Wynberg, 7800 tel +27 21 761 7734
EASTERN CAPE
PORT ELIZABETH
45 Prospect Rd, Walmer, Gqeberha, 6064 tel +27 41 373 2887
GAUTENG FOURWAYS
Shop 5, Showrooms on Leslie, Cnr Leslie and William Nicol Drive, Fourways, 2191 tel +27 10 276 0100
KRAMERVILLE
16 Kramer Road, Kramerville, 2090 tel +27 11 262 4108
PARKHURST
74 6th Street, Parkhurst, 2193 tel +27 11 025 8483
PRETORIA
869 Justice Mahomed Street, Brooklyn, 0011 tel +27 12 346 4331
KWAZULU-NATAL
DURBAN
327 Florida Road, Morningside, 4001 tel +27 31 312 0632
UMHLANGA
13 Beacon Rock, 21 Lighthouse Road, Umhlanga, 4320 tel +27 31 561 8505
FREE STATE BLOEMFONTEIN
11 Brill Street, Westdene, 9301 tel +27 51 430 2673 / 9800
MPUMALANGA NELSPRUIT
Unit 2, Lifestyle Centre, 6 Amanzi Street, Riverside Park, 1226 tel +27 13 757 0556
NAMIBIA WINDHOEK
Unit 2, City Plaza, Sam Nujoma Avenue, Klein Windhoek, 9000 tel +264 61 219 560
DISTRIBUTION CENTRES
MIDRAND
28 De Winnaar Street, Midrand, 1685 tel +27 11 805 3227
STIKLAND
17 Bell Street, Stikland, Bellville, 7530 tel +27 21 948 4764
TRADE ORDERS
& ENQUIRIES
orders@hertex.co.za 066 462 8674
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