2013 Herndon Festival Sponsorship Brochure

May 30-June 2, 2013

Sponsorship Opportunities Catalog Great Entertainment, Great Crowd

www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

Welcome to the

33rd Annual Herndon Festival May 30-June 2, 2013 In 1980 the first Herndon Festival was held as a way of bringing the community together to welcome summer in a spirit of celebration. It has since taken its place in Herndon history as a time-honored and much anticipated event.

The Herndon Parks and Recreation Department is excited to invite you to be a part of the 33rd Annual Herndon Festival and enjoy what has become the largest free festival in Northern Virginia.

The Herndon Festival is a four-day outdoor festival featuring big name entertainment on three stages, a carnival, two fireworks displays, kids alley with children’s hands-on art area, arts & crafts show, business expo, 10K/5K races and fitness expo, complimentary shuttle bus service, and a wide variety of high-quality food vendors. The event attracts an average of 80,000 people each year.

Historic downtown Herndon offers an ideal setting for the Herndon Festival. The streets are lined with arts & crafts vendors, business exhibits, and food vendors. Stages are situated on the two town greens offering a place to sit and enjoy music. A third stage is placed in a food and beer court area. On Saturday and Sunday children’s activities give families a place to enjoy free hands-on art activities, interactive street performers, family entertainment, model railway, food and more.

Mission Statement

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The Herndon Festival is presented by a volunteer committee which assists Parks & Recreation Department staff in the development and implementation of the entire event. Planning and preparation takes place over a 10 month period each year. Over 1,000 volunteer hours go into the Festival annually.

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The Herndon Festival provides an opportunity for the Town of Herndon to promote and enhance our community, its quality of life, economic growth, diversity, and spirit, through a celebration with our citizens, businesses, and community organizations, through cultural, entertaining, social, sporting, and business activities.

The Herndon Festival is guided by an Executive Committee which is made up of civic leaders. The Executive Committee provides support to the planning staff. The 2013 Executive Committee members are: Bill Jonas, Arno Randall, Ann Rust, Jason Trust and Les Zidel.

www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

HH H What’s Unique About the Herndon Festival?

H It’s Free!

The Herndon Festival is one of the few major festivals in the Washington metropolitan area that does not charge for admission or parking, making it an affordable outing for just about everyone. We offer three stages of entertainment, creative hands-on art activities for children, and two spectacular fireworks displays…all free! We even offer a complimentary shuttle bus service to help people get to and from the Festival area.

Dynamic Musical Entertainment The Herndon Festival offers a wide variety of music to suit every taste… and bring out some very specific target audiences. Our headline concerts attract thousands every year and have featured favorites such as Family Stone, Marshall Crenshaw, Josh Kelly, The Smithereens, Big Bad Voodoo Daddy, Suzanne Vega, and entertaining show bands like The Leg Warmers, Who’s Bad, and Bruce In the U.S.A.

An Award Winner • 2012; 2011 voted the “Best Festival or Celebration for Families” by the readers of Family Magazine, a regional publication for the Metropolitan Washington Area.

• 2012 awarded Gold medal for the Best Street Banner, Herndon Festival, by the International Festival and Events Association.

• 2012 awarded Gold medal for the Best T-Shirt Design, Herndon Festival, by the International Festival and Events Association.

• 2012 awarded Bronze medal for the Best Festival/Event Mobile Application by the International Festival and Events Association.

• 2011 awarded the “Best Promotional Effort Traditional” for the Herndon Festival Sponsorship Brochure by Virginia Recreation and Park Society • 2011 awarded the “Best Promotional Effort Specialty” for the Herndon Festival Special Design T-Shirt by Virginia Recreation and Park Society

An Event That Helps Others Although Herndon is very much a part of the high tech Northern Virginia area, it retains a unique small-town character with historic buildings, town greens, brick sidewalks, and quaint shops. And the Festival reflects this small-town feel. Many of Herndon’s community and cultural organizations participate in the Festival, using the event as an effective annual fund raiser to support local worthwhile causes. The Council for the Arts of Herndon, American Legion, Boy Scouts and Girl Scouts, Herndon Rotary, and the Herndon Optimist Club are just a few of the groups that participate annually.

www.herndonfestival.net | MAY 30-JUNE 2, 2013

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H Festival Sponsors 2012

You’ll be joining some of the most prestigious and community-oriented businesses and organizations when you become a festival sponsor. Just look at our impressive list of 2012 sponsors:

and many more...

Why Should You Become a Sponsor?

The Herndon Festival offers an ideal opportunity for your company to participate in a proven, time-tested event that draws a highly identifiable group of people. Individual sponsorships will allow you to target your audience to an even more specific degree. Herndon Parks & Recreation Department research shows that the event draws primarily men and women ages 25-50 and their families.

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Take a moment, read on, and choose the opportunity that best fits your needs…

We hope to make our 33rd year the best celebration yet! There are a variety of opportunities to select from, providing significant benefit to your business or organization. Choose an event or activity that appeals to you, and let’s make the Herndon Festival an event we can all be proud of! If you don’t see the exact fit you’re looking for, call us. We’ll work with you to build a custom package to complement your corporate objectives.

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www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

New Opportunities for Your Company for 2013!

Add-On Investments available for Title, Platinum and Gold Sponsors H H H All are exclusive and available separately • Banners on the W&OD bridges (Herndon Pkwy exposure North and South) - $4,000 • Logo on staff t-shirt - $550 • Exposure on 4 x 6 sign board in downtown Herndon for 30 days prior to the festival - $1,000 • 30 second video featured on Herndon Festival website (provided by sponsor) - $300

Add-On Investments available for all levels or a la carte • Street Decals - feature your company logo or tagline in a prominent agreed upon location on a quality vinyl street decal for all four days of the festival (entrance, race finish line, and more).

• Vinyl Wraps - this unique branding opportunity places your company logo in prominent entrance areas throughout the festival grounds via large vivid decals.

• Trash Receptacles - your logo will be featured on numerous trash containers throughout the festival.

• Shopping Bags - your logo will be exclusively featured along with the 2013 Festival logo on bags distributed at the festival and used by patrons for carrying their give-aways, craft purchases, and business expo materials.

• Demo Tent Segment - reserve a time slot of two hours or more at our Staging Arena. (Saturday/Sunday as available) • 20 x 20 Footprint (of Depot Parking lot) - use this prime real estate for a demo or other agreed upon activity.

• Shuttle Bus Rack Card - have your logo placed on 3,000 shuttle bus rack cards that are displayed in Fairfax Connector buses and bus stops throughout Herndon; coupon or QR code opportunity.

• 10K/5K Race Bib - exclusive coupon offering • Feather Flag Mile Markers - for the 10k/5k races • Wine Garden - be the first-ever sponsor of our all new Wine Garden. Opportunities vary.

Please inquire for more details on these opportunities.

H Title Sponsor - $15,000 and up The Title Sponsor will have exclusive rights to the highest level of sponsorship. This company will receive a premier level of exposure. The benefits will be customized based on corporate objectives and will include full integration into event branding.

www.herndonfestival.net | MAY 30-JUNE 2, 2013

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H Platinum Sponsorships - $6,000 and up Choose one of the following: • HMC Stage/Headline Entertainer Sponsor • Depot Stage Sponsor • Depot Stage Headline Entertainer Sponsor • Stage Exclusive – only one available on a first-come basis. Exclusive sponsorship of Depot Stage with accompanying benefits. $10,000.

And, new for 2013: • Stage Naming Rights (negotiable for 3-year commitment)

H H All of the above sponsorships include:

• Company logo on sponsor banner at the event

• Company logo on prominent stage banners

• Opportunity for company representative to introduce performers

• Booth at Festival Business Expo on Saturday and Sunday • Company logo imprinted on t-shirts worn by all Festival volunteers • Full-page ad or two half-page ads in the official Herndon Festival electronic brochure with a direct link to your website • Inclusion of your logo on the Festival website, Festival brochure, and pocket guide, P&R Quarterly Program Guide mailed to 30,000 Herndon area residents, and name in press releases.

• Numerous stage mentions

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H Gold Sponsorships - $5,000 and up Choose one of the following: • Herndon Festival Cups (official cup of the festival) - Official souvenir cups are used exclusively by all food vendors and have become an annual keepsake. Logo featured prominently on over 30,000 22 and 32 ounce souvenir cups.

• Café Stage and Food Court - The Café stage offers the best in acoustic music in a great location in the middle of the food court. This area, a favorite gathering spot for many, provides a comfortable place to relax, eat and enjoy the entertainment by featured acoustic acts. Your company will have their logo featured on the stage banner, the food court entrance banner, and will receive regular stage recognition. Opportunity for branding of this area can include a company representative introducing musical acts, company give-aways, raffles, or company mascot.

• Fireworks - Banner on-site at the HMC Stage and Depot Stage lawns on Saturday and Sunday, introduction of sponsor at beginning and end of fireworks display.

• Street Banners - Your logo featured on ten vertical street banners which are displayed on light poles along Elden Street and at the Herndon Community and Municipal Centers beginning three weeks before the Festival.

H Gold sponsorships include: •Booth at Festival Business Expo on Saturday and Sunday • Company name imprinted on t-shirts worn by all Festival volunteers • Company name on sponsor banner at the event

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• Half-page ad or two quarter-page ads in the official Festival electronic brochure with a live link to your website • Inclusion of your logo on the Festival website, Festival brochure, and pocket guide.

www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652

H Silver Sponsorships - $3,000 and up Choose one of the following: • Private Access Party - Avoid the lines as you host your clients, employees, or VIP’s on Sunday morning for two hours of unlimited carnival rides. Parties of up to 500/1000.

• Carnival - Four days of exposure! Name/logo on banner at entrance to carnival, and signs posted inside carnival area.

Opportunity for coupon distribution/give-aways/presence.

• Business Expo - Two days of direct exposure to Festival attendees and potential customers with prime booth location in the Festival Business Expo. Opportunity for sampling, and product or literature distribution.

• Shuttle Bus Service - Multiple buses follow a designated route throughout Herndon to provide a FREE ride to Festival goers. Sponsor’s logo included on signage inside buses and at bus stops during the event. Opportunity to distribute promotional materials or premiums in the buses.

• Staging Arena - Sat/Sun option. One day of 20’ x 20’ prime staging space with company branding and place for company materials. Can be used for demonstrations or product sampling. Customized to suit.

• 10K/5K Races - Logo printed on race t-shirts, race banner, and 10,000 race flyers. Booth at race (Sunday) with opportunity for sampling, product or literature distribution, recognition through printed materials. Other lower level race sponsorships available.

• Festival Entrance - There are six main entrances to the Herndon Festival. Includes a banner featuring your company logo and the opportunity to have your staff distribute agreed upon promotional materials at the one entrance you select.

H Silver sponsorships include: • Choose a half-page ad in the official Festival electronic brochure or a one-day booth on Saturday or Sunday in the Business Expo • Inclusion of your logo on the Festival website, Festival brochure, and pocket guide.

• Company name imprinted on t-shirts worn by all Festival volunteers • Company name on sponsor banner at the event

The carnival offers four days of exposure!

Get a prime booth location in the Festival Business Expo

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The 10K/5K Race offers numerous opportunities to reach both participants and onlookers

www.herndonfestival.net | MAY 30-JUNE 2, 2013

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H Bronze Sponsorships – $2,000 Choose one of the following: • Children’s Hands-On-Art Area - Unique opportunity for children to participate in a variety of hands-on art activities and visit a demonstration area for the fine arts. Sponsorship includes logo on two highly visible banners, opportunity to distribute product samples, coupons, or literature in the Children’s Hands-On Art Area. (4 available or 1 sponsor at Platinum level) • 10K/5K Breakfast - Logo included on 10,000 race flyers, race t-shirts, banner at race (Sunday).

H Bronze sponsorships include: Quarter-page ad in the official Festival electronic brochure • Inclusion of your logo on the Festival website, Festival brochure, and pocket guide.

• Company name imprinted on t-shirts worn by all festival volunteers

High Return on Community Investment

• Company name on sponsor banner at the event

H Copper Sponsorships – $1,000 • Bicycle Valet Service - Festival goers who ride their bicycles to the event will receive first class bike valet service. Sponsor this area and your logo will be featured on a highly visible banner, valet tags, and spoke cards.

• Recycling Centers - “Go Green” and have your Logo and customized message placed on signs at the multiple recycling centers throughout the Festival site.

• 10K/5K Race Supporter - Booth at event (Sunday) with opportunity for sampling, product or literature distribution.

Opportunity to place printed material or giveaway in 800 participant packets.

H Friend of the Festival Sponsorship

H H Copper and Friends sponsorships

• Children’s Hands-On-Art Area Workshop Table - $500/$300

Inclusion of your name on the Festival website and the official Festival electronic brochure

• Carnival Ride Sponsor - $300

Get exposure through media coverage

include:

• Name listing in pocket guide and select advertising • Company name imprinted on t-shirts worn by all Festival volunteers • Company name on sponsor banner at the event Sponsorships are on a first-come basis.

Opportunities for branding with a low cost per impression 8

We recommend securing your sponsorship as soon as possible to ensure inclusion in marketing materials which are produced several months before the event.

www.herndonfestival.net | Phone: 703-435-6800 x2104 | Fax: 703-318-8652