Vol. 123, No. 12
INSIDE Board Chairman shares summary of last meeting ➤ Pg. 2
IT Vice President appoints Associate VP ➤ Pg. 3
Future counselors, CITs can start applying ➤ Pg. 5
hermannsonslife.org
October 2020
Marketing Department launches new campaign SAN ANTONIO – “Get the most out of life – insurance” is the slogan for a new advertising campaign launched in September by the Marketing Department. The campaign is designed to increase awareness of Hermann Sons Life. The ultimate goal is to increase membership by educating people about Hermann Sons Life and the added value it offers. “We are more than a life insurance company – much more,” Marketing Manager Letricia Rodriguez said. “We believe that when people get to know us and learn more about our unique programs and benefits they will want to do business with us.” The campaign includes radio commercials
that are airing on San Antonio radio stations including KONO (classic hits), KONO-
AM (oldies), KTKX (classic rock), KJXK (adult hits), KSMG (today’s hits), KQXT (80s and 90s), KXXM (pop) and the Pandora and iHeart Radio apps. The campaign will also include ads on Facebook and the mySA.com website as well as an email campaign. The “Get the most out of life – insurance” slogan fits well with the rebranding that was conducted in 2016 that lead to the adoption of Hermann Sons Life as the official name. If you live in the San Antonio area, be listening for the radio commercial and be watching for the ads on Facebook and elsewhere. The focus of this campaign is the San Antonio area. Based on its success, other major metropolitan areas will be added.
Dance registration deadline extended to Oct. 16 SAN ANTONIO – Registration has been extended for the 2020-2021 dance year. The deadline has been extended from Oct. 1 to Oct. 16. The application deadline for new members who want to dance is now Oct. 12. Classes are under way in most of the locations. Parents will be contacted by their instructor and/or parent liaisons about the time and location of dance classes. In the September issue of the newspaper, parents were informed about the safety protocols that have been put in place with regard to COVID-19. “We want to reassure parents that we are taking all of the necessary precautions,” Vice
President of Member Benefits Cecily Kelly said. “We believe it is important for our young dancers to get back to class. Dance is an excellent way of expressing themselves and giving them back some sense of normalcy. We will, of course, respect the decision made by our parents and wish our students nothing but the best whether they return to class or not.” Anyone needing assistance with registration is asked to call the Member Benefits Department at the Home Office. The phone numbers are 210-226-9261 or 800-234-4124. Anyone needing assistance with a life insurance policy for a new dancer is asked to call the Sales Department at 210-527-9113 or 877-437-6266.
New single premium plan added SAN ANTONIO – The Sales Department has announced a new life insurance plan that has been added to the Hermann Sons Life product portfolio. It is called the Single Premium Life Plan and is available to juniors (ages 0-17) and adults (ages 18-70). This is a traditional whole life plan that
is available in amounts starting at $10,000 for adults and $15,000 for juniors. The maximum amount is $1 million. If you are interested in learning more about this new plan, contact an agent or call the Home Office at 877-437-6266 and someone will put you in touch with an agent.
