Herc-U-Lift 50th Anniversary Brochure - Wisconsin

Celebrating 50+ years of Successful Partnerships

50+ Years Of Material Handling Excellence 1968-2019 Welcome to Herc-U-Lift, Inc., where, for over the past 50 years, hard work and dedication have produced one of the Upper Midwest’s leading material handling companies. We have seen a lot of changes over the past 50 years - but the one thing that has remained constant is our never-ending commitment to our customers.

Whether you have been a customer for years, or are just discovering what we are all about, Herc-U-Lift is always on hand to provide your business with the most comprehensive material handling solutions.

Solutions are what our customers have come to rely on us for the past 50 years. We owe a debt of gratitude to the businesses that we have associated with over the past 50 years as well as the manufacturers who have joined with us to make it possible.

Herc-U-Lift is proud to distribute the top industry manufacturers available: Hyundai, Kalmar, Trackmobile, Skyjack, Genie, Load Lifter Deka Battery, Excel Storage Products, and more.

We invite you to remember us as the one-stop-shop for all your material handling needs. Herc-U-Lift looks forward to serving your operations for the next 50 years!

Les Nielsen

- Founder & CEO

About Us

Herc-U-Lift was founded in 1968 by Les Nielsen and Gene Ellingson, life-long friends from Euclid, Minnesota, 20 miles east of Grand Forks, ND.

The two men started their forklift company near the Twin Cities, in Maple Plain, MN, in a small leased building with two employees.

Today the company headquarters at its 75,000 square-foot Maple Plain facility, and operates 9 branch locations in St. Cloud, Grand Rapids, Fargo, Williston, Minot, Sioux Falls, Boscobel, Milwaukee and Des Moines.

We specialize in forklifts, construction and aerial equipment as well as rail car movers and warehouse racking supplies.

Our dedicated, experienced, and highly trained staff are qualified to keep your equipment in top working order.

TM

*Big Joe not available in all areas.

Quality. Value. Tomorrow’s Edge Today.

Hyundai believes an enterprising and pioneering spirit is the key to business growth. Because they share their customers’ work ethic, Hyundai builds machines that perform day in and day out to the meet their toughest expectations and quality standards. Hyundai’s vision is to provide extraordinary quality, innovation and performance to contractors, material handling operations and other equipment users across the United States and Canada.

And More: Pallet Walkies Pallet Riders Electric Order Pickers Electric Stand Up Reach Electric Stand Up End Control

LP Sit Down Counterbalanced

LP Sit Down Counterbalanced

Wisconsin Expanded Support For The State of Wisconsin.

Since 1968, Herc-U-Lift has proudly served the western portion of the state of Wiscsonsin. We are pleased to announce two new branch offices in Boscobel and Milwaukee. Herc-U-Lift is the authorized equipment dealer for Hyundai, Trackmobile, Kalmar, and Combilift in the area. With resident technicians located from Hudson to Milwaukee, Fennimore to Ladysmith, we are able to support our customers operations across the state.

Milwaukee, WI Located in New Berlin, WI, a suburb of Milwaukee - our full service shop can meet your parts, service, rental and sales needs.

We’re proud to be the only authorized Hyundai and Trackmobile equipment dealers in the Milwaukee area.

Strategically located to better serve you and your locations across Wisconsin.

Boscobel, WI Located on the corner of Highway 61 and State Road 133, our Boscobel location provides the area with a new partner in material handling, aerial, and rail car mover operations. We’re happy to call Boscobel home and service the Southwestern Wisconsin area!

Construction Equipment Manufactured Tough To Meet The Most Demanding Environments.

Herc-U-Lift carries a vast array of construction and heavy equipment products to manage the larger, rougher operations in the workplace. Our wide array of equipment can handle virtually any application. On average, Herc-U-Lift has more than 1,100 units in stock for purchase and rental. If you need it, we have it!

Boom & Scissor Aerial Lifts

Straight-Masted Tractor Lifts

Towable Cherry Picker Lifts

Variable Reach Construction Lifts

Viking

Hercules

Titan

Atlas The Atlas is Trackmobile’s highest capacity model. It is designed for more rugged and higher duty cycle applications and optimized for the most severe rail conditions and for operator comfort. As the premier model, the Atlas offers many options as standard features.

Zephir For 40 years, Zephir has been the European leader in the rail-road shunting locotractors and industrial towing tractors operations, thanks to the largest range of vehicles having the best performances in the world.

Nowadays, Zephir production includes the Locotractors LOK, CRAB, KUBO and LOKOM and several models of industrial towing tractors.

Service Local Maintenance By Resident Experts.

Moving material will always take a toll on your equipment. We understand equipment downtime affects your bottom line.

We are committed to your service needs and employ more than 85 certified shop and field technicians strategically located throughout the Upper Midwest to increase our response time and reduce your operation’s downtime.

Have an oil leak? Need a jumpstart or a tire replacement? We’ll come to you!

Our service technicians are available throughout the Upper Midwest to visit your location and get your business back up and running fast!

In-house or at your facility, we can service your individual lift truck or entire fleet.

Our Technicians are factory trained and certified to repair your equipment, ensuring the job is done right the first time. Herc-U-Lift aims to make your repairs as quickly as possible; whether you drop it off, we pick it up, or we perform the repairs on-site.

In addition, Herc-U-Lift is committed to making planned maintenance checks and repairs to your equipment, minimizing emergency breakdowns before they happen.

Specialty Equipment Equipment For The Most Challenging Applications Herc-U-Lift has the right equipment for any application. With 50 years of experience our people can provide the most cost effective solution for even the most challenging applications. Our solutions have on objective and that is to deliver the lowest operating cost per hour for your material handling equipment.

Receive 50% extra storage and reduced costs with the versatile Combi-AM VNA articulated truck. It replaces a combination of reach and counterbalance trucks and works in aisles as narrow as 5’ 6”, lifting up to 50’ high to optimize every inch of storage space in the warehouse.

The Kalmar Straight masted forklift truck is designed to offer you the best possible return on investment over its entire lifespan. Ideal for demanding applications such as steel and wood handling, this next-generation forklift combines low fuel consumption and superior lifting performance with easy maintenance and excellent reliability.

Warehouse Racking Storage Concepts will provide you with the highest quality storage systems available, from basic selective pallet rack to a multi-level mezzanine pick module.

We offer complete turnkey projects including engineering, design, integration and installation.

We can increase your operation’s efficiency by helping you better utilize existing space and by streamlining your storage and material handling systems.

Rack Available: Drive-in, Drive-thru, Cantilever, Push Back, Selective, Structural, Carton Flow

Our Rental Fleet AERIAL BOOMS

SCISSOR LIFTS MODEL

PLATFORM HEIGHT

CAPACITY

OVERALL W&L

Battery Powered

Battery Powered Slab Models 1230ES

12’

MODEL PLATFORM CAPACITY PLATFORM COMMENT HEIGHT LBS. SIZE

500

32”x54”

Star 22J

22’

440

28”x35”

39” wide

26’

500

28”x35”

39” wide

3219

19’

500

32”x70”

Star 26J

3220 4620

20’ 20’

800 32”x91” 1100 46”x80”

E300AJP

30’

500 30”x48”

48” wide

Z34/22N

34’

500

30”x56”

58” wide

4626

26’

1000

46”x91”

E400NAJP

40’

500

30”x60”

59” wide

3226

26’

500

32”x92”

E450AJ

45’

500

30”x60”

69” wide

*3232

32’ 500

32”x96”

4632

32’

700

46”x91”

45XA

45’

500

30”x60”

Auto-level

6832

32’

850 68x99”

55XA

55’

500

30”x60”

Auto-level

4069

40’

800

68”x99”

450AJ

45’

500 30”x72”

4’ Jib

4047

40’

500

47”x94.5”

600AJ Z80/60

60’ 84’

500 500

6’ Jib Welder

Rough Terrain 4x4, Dual Fuel, Generator *2659ERT

26’

750

59”x105”

*7127

27’

1500

71”x127”

*3259ERT

32’

750 59”x105”

3394RT

33’

2000

94”x52”

*7135

35’

1000

71”x127”

*8841

41’

1250

92”x138”

*9250

50’ 1350

92”x176”

*Outriggers std. or available Dual deck extensions on 3394RT

Battery Powered Slab Models

Rough Terrain 4x4

Rough Terrain 4x4, Articulating, Dual Fuel or Diesel

36”x96” 36”x96”

Rough Terrain 4x4, Straight Boom, Dual Fuel or Diesel 400S

40’

500/1000

36”x96”

Glaz/Weld

600S S65 Trax 800S 860SJ

60’ 58’ 80’ 86’

500/1000 500/1000 500/1000 500/750

36”x96” 36”x96” 36”x96” 36”x96”

Glaz/Weld Quad Trax Welder 6’ Jib

Self Drive & Towable Boom, Articulated, Hydraulic Outriggers 5533A SD50 SD64

55’ 50’ 63’

500 500 500

30”x48” 26”x43” 33”x59”

DC Power 4-Wheel Dr. 4-Wheel Dr.

Rough Terrain 4x4, Articulating Boom

Rough Terrain 4x4, Straight Boom

Self Drive Boom, Articulated

Towable Boom, Articulated

TM

ONE-MAN PERSONNEL LIFTS MODEL

PLATFORM HEIGHT

TRACKMOBILES Trackmobiles from 4250 to the Atlas available for rent.

CAPACITY PLATFORM SIZE

*No Outriggers. Narrow Platforms Available. *IWP-25S

24’5”

350

27”x27”

AWP25

25’’

350

27”x27”

AWP30 AWP36

30’ 36’

350 27”x27” 350 27”x27”

Self Propelled Personnel Lift GR12

11’5”

500

29”x55”

GR15

14’8”

500

29”x55”

GR20

19’11”

350 26”x55”

Titan Up to 48,500 lbs tractive effort

VARIABLE REACH FORK LIFTS MODEL

LIFT HEIGHT CAPACITY

APPROX. WEIGHT

GTH5519

19’

5500

10000

VR642

42’

6000

22000

VR843 VR1056

43’ 56’

8000 24800 10000 31500

VR1256

56’

12000

ELECTRIC PALLET JACKS Electric walkie, rider, & stacker pallet jacks from 3,000 lbs to 4,000 lbs.

34500

Available attachments: 4’ x 10’ platform 10’ truss boom, snow bucket

*Big Joe not available in all areas.

FORKLIFTS

Electric sit down 3 & 4 Wheel from 3,000 lbs to 6,000 lbs.

Pneumatic tire forklifts from 3,000 lbs to 36,000 lbs

Cushion tire forklifts from 3,000 lbs to 18,000 lbs

Stand Up Narrow Aisle from 3,000 lbs to 4,000 lbs (single reach & double reach)

Parts When your equipment needs parts, chances are we already have them in stock. We strive to make sure we have the parts you require when you need them.

Herc-U-Lift has one of the largest parts departments in the Upper Midwest. We carry genuine OEM, aftermarket, and rebuilt parts to accommodate your repair needs.

Broad Industry Connections Online Ordering Vast Inventory Fast Shipping Nationwide

We have parts for the equipment we distribute, as well as a wide variety of other manufacturers. Our industry experts are able to source the right part for the right piece of equipment, regardless of manufacturer.

Truly, we are your one-stop shop for your parts needs.

Training Herc-U-Lift understands the OSHA requirements and certification training needed to properly operate lift equipment. We have specialized training courses for a variety of equipment as well as recertification courses.

Our intention is to make your operation the most efficient and safest possible.

Classroom Training Traditional classroom training is available to teach not only workplace safety but includes hands-on training on how to properly operate equipment. Classes can be held at our facilities, or we can train your personnel on-site.

Online Classroom Training We offer flexibility to your operation by having your operators learn online, at their own pace.

After which, operators schedule the required hands-on driving assesment at either a Herc-ULift location or at your workplace.

“Train-the-Trainer� Training Train-the-trainer classes assist your operations by having your employees trained and qualified to train other employees.

Milwaukee Boscobel

Corporate Headquarters Branch Location

Maple Plain

Sioux Falls

Grand Rapids

St. Cloud

5655 Hwy 12 W Maple Plain, MN 55359 763.479.2501 800.362.3500

4615 N. Cliff Ave. Sioux Falls, SD 57104 605.332.4755 800.658.3644

1308 4th St. NW Grand Rapids, MN 55744 218.326.0539 800.286.0539

765 21st Ave. NE St. Cloud, MN 56304 320.251.9001 877.251.9001

Des Moines

Fargo

Williston

Minot

5970 NE 22nd St. Des Moines, IA 50313 515.964.9273 800.359.1848

4347 12th Ave. N Fargo, ND 58102 701.219.5811 800.362.3500

14 74th St. E Williston, ND 58801 701.572.4660 800.362.3500

4019 S. Broadway St. Minot, ND 58701 701.839.5820 800.844.5820

Milwaukee

Boscobel

2140 S Calhoun Rd. New Berlin, WI 53151 262-785-9890 888.244.6802

400 Elm St Boscobel, WI 53805 800.362.3500

CALL US: 888-244-6802

VISIT US: WWW.HERCULIFT.COM