XU Rate Card Spring 16'

THE XAVIER HERALD

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XULAHERALD.COM

XU Xavier University of Louisiana

| @XULAHERALD

Student media RATE CARD fall 2015

Eric Craig, a political science/mass comm. senior from Los Angeles, CA, placed 3rd in the highly competitive sports photography division of the 2014 ACP Pacemaker awards, considered "the Pulitzers of national collegiate competition." He took this stop-action photo of Xavier University of La. track and field All-American Devinn Rolland in the long-jump.

The Herald was a finalist for the prestigious 2015 Associated Collegiate Press Pacemaker Newspaper Award, the highest honor in national collegiate journalism.

ABOUT US

The Louisiana Press Association named The Xavier Herald as the top student newspaper in the state in 2014.

Quick Facts ● ● ● ● ● ● ●

2,976 Students 665 Faculty & Staff 72.5% Female 27.5% Male 70.2% African American 55.3% Louisiana Natives 1500 On-Campus Students

Xavier University Student Media is home to the Xavier Herald, an award-winning student-run newspaper. In addition, xulaherald.com serves as the online presence of the newspaper. By advertising in our printed and online student publications, your business is exposed to thousands of students, faculty, staff, parents, alumni and general circulation readers. Ad revenues directly support training, equipment, and conference attendance for student media participants.

According to Nielsen, the buying power of AfricanAmerican consumers is projected to reach $1.1 trillion in 2015.

40% of a college student's income is spent on discretionary purchases. *Nationwide's College Student Spending Habits

Newspaper Circulation........................................................................ 2,000 Print + Online Readership................................................................... 10,000+ Frequency.................................................................................................. Six Editions per Semester Format......................................................................................................... 10" x 14"

THE PRODUCT

THE XAVIER HERALD AD SIZES & RATES

Full Page 10” x 14” B/W $350

¼ pg. H 10” X 3.375” B/W $150

½ pg. H 10” X 6.75” B/W $250

¼ pg. boxed 4.875” x 6.75” B/W $150

XAVIER HERALD ONLINE AD SIZES & RATES

½ pg. V 4.875” X 14” B/W $250

Business card 2.5” x 3.75” B/W $100

Leaderboard 728 x 90 $100

Square 300 x 300 $100

2015­2016 PRINT CALENDAR November 24 ***Expanded holiday edition, all-color***

January 26 February 16 March 1 March 15 April 5 April 19

Payment and artwork are due seven days prior to publication.

Ads can be designed by Xavier Herald Staff for an additional fee of $50. Color Ads incur an additional $50 charge in Xavier Herald color issues. Please contact us regarding advertising packages and discounts when choosing to advertise in multiple issues.

Contact Us XU Student Media 1 Drexel Drive, Box 299 New Orleans, LA 70125 Advisor Contact: Melinda Shelton Director of Student Publications mshelton@xula.edu 504-520-5096

@xulaherald