Coldwell Banker Global Luxury Program ®
Consistently ranked within the top 1% of all Coldwell Banker Bain agents
PATRICK J. HENRY, P.C. Real estate agents like Patrick Henry are hard to come by. Growing up, he learned the importance of first impressions and worked hard to develop the knowledge and professionalism modeled by his parents and peers. With these well-honed qualities, a calm and proficient approach and genuine enthusiasm for real estate, Patrick has become a true standout within the Pacific Northwest real estate market. With close to 25 years as a Coldwell Banker Bain agent and more than a decade in previous sales and management roles, Patrick has garnered high praise for his performance and now averages $20 to $30 million in sales volume annually. He is proud to assist buyers, sellers and investors in Portland Heights, Arlington Heights, Kings Heights, Irvington, Alameda and Eastmoreland. As a native of Portland, Oregon – born and raised less than a mile from his office – Patrick brings an incredible knowledge of the city’s unique areas. He is fond of helping buyers source historic properties in pre-war neighborhoods, but he also keeps tabs on the trendier and up-and-coming spots within his beloved community, and overall specializes in finding houses that whisper “welcome home” from the moment the front door opens. Patrick gives sellers an edge
unwavering dedication and professionalism, ensures the best
MY MISSION
outcome for all parties involved.
I work hard with each client to develop a buying
with a comprehensive marketing plan tailored to their needs. This includes professional photography, staging, virtual and in-person open houses and targeted print and digital advertising to draw qualified buyers in. This wide-scale approach, paired with Patrick’s
or selling strategy that’s best for them, and Patrick J. Henry, P.C.
Patrick.Henry@cbrealty.com
it’s important to me to work with a company
REALTOR
PatrickHenry.coldwellbankerbain.com
that feels the same way. Coldwell Banker
C. 503.789.6002
636 NW 21st Avenue
Bain’s long history of extraordinary market
O. 503.224.7325
Portland, OR 97209
knowledge, unparalleled transactional expertise,
®
competent and caring advocacy and professional accountability drew me to it in 1998 when I first earned my real estate license. Together with Coldwell Banker Bain, I provide and promote an environment that allows us to always do the right thing by conducting my business ethically, professionally and profitably, while treating all parties with respect and dignity. I’ll help you through the special considerations of buying or selling your home and not merely meet your needs but exceed your expectations.
A SUMMARY OF RECENT SALES PORTLAND, OR
2408 NE Regents Drive
3262 NE Dunkley Street
4422 SW Fairview Boulevard
3424 NE Bryce Street
7265 SW Dogwood Place
7920 SW Burlingame Avenue
4933 SW Lodi Lane
3184 NE Regents Drive
2809 NE Thompson Street
3907 N. Massachusetts Avenue
2310 NE Stanton Street
4052 NE 22nd Avenue
4909 SW Elm Lane
7928 SE 28th Avenue
2745 NE 32nd Place
7733 SE Milwaukee Avenue
2000 NE Ridgewood Drive
3735 SE Taylor Street
2599 SW Montgomery Drive
4205 N. Borthwick Avenue
TESTIMONIALS
Patrick is a wonderful person with a
house after the death of his wife and
positive, fun personality and great work
in a city where he had lived for over 35
ethic. Thank you for everything, Patrick!”
years. He was also moving to California
Julene Passmore
and leaving his only adult son who lived
“Patrick was just as helpful,
well the sale and purchases went for
“Nineteen years ago, Patrick Henry
knowledgeable, thorough, responsive
each home.”
patiently guided us (my spouse and
and detailed in helping us navigate
Tom Warren
me) to our first-ever home purchase
selling our home this year as he was in guiding me through purchasing it 13 years ago. He even connected us with a colleague who ultimately became our purchasing agent in a new state. He helped us to stay on top of every necessary detail and item while still keeping the process energizing. Wonderful to work with, great results and has helped me – and now my family – navigate two major moves in our life. I
“Patrick was amazing! He is thorough, knowledgeable and efficient. Despite difficult market conditions, he made the process relaxing and allowed us to focus on the decisions we needed to make. We will work with him on any future real estate transactions and will gladly recommend him to friends
to 2021, and we asked Patrick to help us sell our house and buy a new one. Patrick went above and beyond every
Henry. Five-star realtor but more importantly five+ star person. Thank you.” Keith Sager
and needed to go through the process of preparing the house to sell. This is also a highly educated, intelligent client who has very high standards. Patrick did an exceptional job! He was there to assist through every stage and be active when that was required and be patient when that was the right thing
Ethan Seltzer
and complex issues after we were
timing, and communication with me
under contract, which Patrick helped us
in Massachusetts was also excellent.
navigate. He connected us with excellent
Thank you, Patrick, for being so great!
service professionals. On several
We are so grateful to you for all for the
occasions, he met us onsite to review
work that you did to make this sale and
the scope of work with the contractors.
transition so successful! You are a star!”
Patrick maintained excellent
Philio Cushing
detail, very attentive to our needs,
received was remarkable. Fast forward
gratitude and appreciation for Patrick
ready to list the house for many months
to do. Everything happened in perfect
P.F
and the amount of personal attention we
patience. We have nothing but extreme
transaction. The client was also not
“Our sale presented some unforeseen
“Patrick was terrific. Attentive to every
when we bought our first home in 2012,
professionalism, knowledge and
say, this was a very emotionally charged
looking for a realtor.”
recommend him enthusiastically.”
“Patrick is top-notch. We used Patrick
and today showed the same skills,
and worked in Portland. Needless-to-
honest and direct. He put a lot of effort and money into the production of beautiful collateral material, including a lengthy history of the house and brochure. We would recommend him without qualification.” Patricia F.
communication with us throughout the entirety of our sale. While the sale had challenging aspects, we felt very assured by Patrick’s professionalism
step of the way. He’s a great person and
“Patrick helped with my first home
and expertise. Highly recommend him.”
a great ally to have – he will get the job
purchase over 15 years ago and has
Titia Quinton
done! He is an extraordinarily fair and
given me great homeowner advice
kind person and treated us very well
over the years. Now he and his team
each time. We couldn’t be happier with
just helped my husband and me very
how everything worked out, and we owe
efficiently buy a new place and sell our
Patrick a great deal of credit for how
current home within weeks. He’s on it!
“We would give Patrick 10 stars if we could. He is simply THE BEST AGENT ever! This was our third and most challenging transaction with Patrick. We moved out of our home and out of state, and he took care of every detail
“I am a residential realtor on the North
from cleaning, door repair caused
Shore of Boston, MA. At the beginning
by the movers to the open house and
of 2022, I referred a seller to Patrick
offer review, all within two weeks! He
Henry. I cannot say enough good things
always makes us feel like we are the #1
about Patrick! The client was selling a
priority, but he makes all his clients feel
Testimonials (Continued)
that way because we all are! He is the
There is no better choice for a real estate
I needed pushing to get things done on
invaluable. Patrick is easy to reach and
consummate professional that you want
agent than Patrick Henry!”
my end. I’m sure I’ll be working with him
even easier to communicate with. Plus
as part of your team. Thank you, Patrick!”
35thcourt5
again one day.”
he has a marvelous sense of humor. All
Brendan Daly and Dayna Crozier
in all, we strongly recommend Patrick
Mary Jane Helgerson
“Patrick was amazing to work with on the
and will gladly use him again.”
“This is the third real estate transaction
sale of our home in Portland. He worked
“Patrick is who you want when making
we've conducted with Patrick. Hands
directly with our relocation company to
this type of decision. He walks you
down, he is absolutely the BEST real
make sure everything went smoothly.
through each step, keeping close tabs
“How to begin a stellar review of an
estate agent that we've had the pleasure
He was very knowledgeable about our
on your needs, feelings and expectations.
amazing agent? Patrick really has it
of dealing with and getting to know over
specific neighborhood, which gave us
He has assisted me with my last three
all going for him. He was an absolute
the past several years. He is meticulous
a lot of confidence when working with
home transactions, and I would not use
pleasure to work with from start to
and takes care of all the details, really
him. He also was super communicative
anyone else. He has close ties with the
finish and provided us with great advice,
looking out for the wellbeing of those
throughout the process and made sure
greater Portland area and knows the
fantastic customer service, a complete
he represents. We had experience with
everything happened like clockwork.
market value of the homes in the area.
understanding of the current market and
other agents over the years, a total of
He even took the time to bring in our
He creates a safe environment where
a calm and steady demeanor to get the
seven different transactions before
trash bins when we were out of town
you feel like you are his only client and is
deal closed. I cannot recommend Patrick
we met Patrick. We never knew how
during the sale process! I would highly
exceptional when working with all other
highly enough.”
smoothly the process could go until
recommend Patrick.”
parties involved. I can’t say enough what
Timothy Bartling
we met the consummate professional.
Benjamin Kaplan
a treasure to have him in your corner.”
This is simply how Patrick operates – it is in his DNA to go over and above for his clients. We recently relocated and moved into our new home, vacating the OR property. Patrick ensured the home was professionally cleaned, issues addressed (nail holes, patching, etc.), always secure, furniture staged and listing prepared before the open house weekend, all in 15 days. And we had offers analyzed and a contract offer accepted the day after the open house weekend! We thought the turnaround was remarkable! Patrick earns his fivestar rating client by client, forging a strong partnership. There is no risk here.
“I have worked with Patrick Henry three
Aaron O.
Richard Smith
“It was a great pleasure to work with Patrick as he followed through on all
times now – he was our buyer’s agent
“Patrick is an extraordinary agent, and
of his promises and made the sale of
twice (spring 2016, summer 2021) and
our experience of buying a new home in
the house easy and relaxing. Patrick is
was just our seller’s agent. Both of the
a new city couldn’t have been better with
incredibly personable and makes you
houses we purchased were the first
his guidance and reassurance. Thank
feel like you are the only person he is
and only houses we put offers on. We
you so much for helping us purchase our
working with. He knows his business
just sold our home with him that we
lovely home.”
well and markets through every avenue
bought in 2016, and it went quickly
Barbara Caron
possible. I would work with him again in
and smoothly and did well. As far as I can see, Patrick Henry goes all in. He is fun to work with, knows a ton of people, digs for fascinating history and is super responsive. We were in casual conversation for a while about selling the house, and he set us up with a contractor we love and pushed me when
“Patrick Henry is an extremely knowledgeable and experienced broker
a heartbeat!” Robert Stangel
who knows how to sell real estate. He
“Couldn’t have asked for a better job
was a great help in correctly pricing our
than what Patrick did to get me through
residential property and preparing it
the sale of my property in the Pearl
for sale, including arranging necessary
(Portland). His vast knowledge of the
staging services, and his advice with
market dynamics in Portland helped
respect to the offers we received was
ready my home and promote it in the
Testimonials (Continued)
most efficient manner. I’m very pleased
will be in very good hands with Patrick!”
and had our best interests at the
considering each home showing had to
with how he navigated me through the
Gina Medeiros
forefront at all times. We will be seeking
be individually scheduled due to COVID).
out Patrick when we need a realtor
During those two days, he showed us
again and would highly recommend him,
a variety of properties across many of
without hesitation, to anyone.”
the different neighborhoods of Portland.
Troy Yates
This broad search ultimately narrowed
whole process and successfully and succinctly managed some challenges that popped up as we were getting close to closing date. I would highly recommend! Thank you, Patrick!”
“Patrick was such a pleasure to work with! Great knowledge of the local market, straightforward insight into the homes that we looked at, very responsive and a great sense of humor.
“Our experience of working with our
He made the process of buying a new
realtor, Patrick Henry, in finding and
“We have used Patrick three times
home very smooth. Would absolutely
purchasing our new home in Portland
now for a reason. He is a pleasure
recommend anyone work with him.”
was nothing short of WONDERFUL! Our
to work with, knows this market very
Ben E.
situation is a bit unique – we currently
Wilhelm Hernandez
well and always gets us great results. Recommended!” Ed Kreefer
“We love working with Patrick! He was our agent for purchasing and selling our current home. He is so professional in
“Experienced, kind, diligent,
all aspects of buying and selling. His
knowledgeable, fun and professional...
pictures and videos of our home were
these are just a few of Patrick Henry’s
amazing! He is prompt in answering
attributes. This is the third house he
questions and passing on info. I can’t
has sold for us. We highly recommend
imagine working with any other realtor!
Patrick; he is the best!”
He is amazing and always brings levity
Terri Pintarelli
and fun throughout the process!”
“Second home we sold with Patrick this
Tam Patrick
live on the East Coast but decided that living in Portland is where we would like to begin our next chapter. Patrick was recommended to us by a realtor that we knew in Seattle and after introducing ourselves to Patrick and explaining our situation, we knew right away that we were in amazing hands! As we prepared for a trip out to Portland, Patrick first met with us virtually to get a sense of our needs, our style and what we were looking for in a new home. From the get-
year. The whole process was fantastic
“We cannot express enough the gratitude
go it was clear that Patrick has a deep
from initial ‘look’ through preparation,
and good fortune we feel to have had
knowledge and understanding of the
moving, marketing and selling for top
Patrick as our realtor when we recently
city of Portland and the housing market
dollar. Highly recommend Patrick for
purchased our new home. His kindness
– presently moving at an extremely rapid
your house sale.”
and empathy towards us, not just as
pace! Patrick was an amazing sounding
K.R. Martin
clients but as newcomers to the Portland
board, heard and understood our needs
area, were genuine and made the world
and wants and set realistic expectations
of difference to us. His expertise and
about what would be possible in our
professionalism were beyond reproach
price range. When we arrived in Portland,
as he guided and supported us right
Patrick had put together a wonderfully
throughout the process. He was always
detailed itinerary of home showings over
available to answer all of our questions
the course of two days (no small feat
“It was an absolute pleasure to work with Patrick! He guided us through the sale of our home with skill and ease. His expertise made us feel confident and helped the process be much less stressful than it could have been. You
in on one particular neighborhood that we were drawn to, which ultimately led to finding a property in Kings Heights (in the end-stages of being renovated) that we simply fell in love with. Finding our new home seemed like the easy part – now for the nitty-gritty daily hurdles that come with closing on a new home…and all of this we knew we had to do virtually from our residence on the East Coast! This is where Patrick really showed wonderful care and top-notch reliability for us. In all of the back-andforth communications over the twomonth-long process when the house’s renovations were being completed, and through all of the various inspections that needed to take place, we always felt like we were Patrick’s number ONE clients. Through countless phone calls and text messages we never talked to an associate or an assistant but always to Patrick directly. Always available and responsive, he made what could have been a difficult experience of closing on a home from 3,000 miles away incredibly manageable! We cannot recommend working with Patrick enough – an all-star realtor and a truly wonderful guy!” Ryan Dalton
GIVING BACK “Take care of your business, and your business will take care of you” is a quote I feel can be applied to our communities. Actively supporting and participating in local charities and events is not only my responsibility but my privilege.
School Sponsor of: Alameda Elementary, Sabin K-8 and Ainsworth Elementary, Portland, OR
FROM BEVERLY HILLS to Dubai, the Coldwell Banker® brand enjoys a
and an improved web presence, we deliver
legacy and unmatched history of representing
unparalleled levels of sophistication and success
some of the world’s most iconic names and iconic
to our clients. Additionally, the power, reach
homes. Our goal has never been to be the biggest,
and recognition of the Coldwell Banker brand –
just the best.
one that extends beyond borders – means greater
Operating in the Seattle metro luxury market since 1972, Coldwell Banker Bain has more than 50
global awareness for Coldwell Banker Bain listings.
years of experience fulfilling the real estate needs
Our global syndication program automatically
of a discerning clientele. Now, with an emphasis
distributes luxury listings to the leading real estate
on global access and service, we’re elevating the
portals around the world. But we don’t stop there.
standard for marketing premier properties in the
Our Coldwell Banker Bain Global group will assist
Puget Sound area and the Pacific Northwest.
brokers in working with international clients to
Utilizing innovative, elegant marketing materials, breathtaking visuals, exclusive luxury signage
truly understand their needs and desires.
BRAND POWER A name that commands instant respect and trust the world over
Two visionaries establish Coldwell Banker on the foundation of
A CENTURY OF “FIRSTS”
����
ethical business practices in the real estate industry, a first for
����
For the first time, prized estates are marketed through motion-
����
Coldwell Banker Real Estate becomes the first national real estate
����
A new era of luxury real estate begins with the Coldwell Banker
its time.
picture technology.
company to launch a YouTube channel.
Global Luxury program.
The Coldwell Banker brand has always lived on the cutting edge ®
of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by
The Homes & Estates publication wins Gold at the 2018 Astra
����
Awards from New Jersey Communications, Advertising and
����
Coldwell Banker Global Luxury launches elegant new logo and
Marketing Association (NJCAMA).
capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology. In 2020, we unveiled an exciting change to the Coldwell Banker
design style.
Global Luxury program – with the much-anticipated debut ®
of a new look. The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program's Luxury Property Specialists and my distinguished clientele.
The "Craftsmanship" campaign showcases the exclusive Global
����
Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists.
GLOBAL CONNECTIONS Crossing oceans, continents and language barriers
POWER IN NUMBERS
���,���+ �,���
The Coldwell Banker brand is a true global
Andorra
Curaçao
Italy
St. Kitts & Nevis
Argentina
Cyprus
Jamaica
Thailand
Aruba
Dominica
Luxembourg
Turkey
Bahamas
Dominican Republic
Malta
Turks & Caicos
Bermuda
Egypt
Mexico
United Arab Emirates
British Virgin Islands
England
Monaco
United States
Cambodia
France
Netherlands
Uruguay
Canada
Grenada
Portugal
U.S. Virgin Islands
Cayman Islands
India
Singapore
Chile
Indonesia
Sint Maarten
Costa Rica
Ireland
Spain
®
force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 41 countries, we offer unmatched services in their local languages.
Agents
Offices
�� Countries & Territories
(St. Croix & St. Thomas)
A LEADER IN LUXURY Exceeding expectations and creating exceptional experiences
THE LEADER IN LUXURY REAL ESTATE The Pacific Northwest is known worldwide for its diversity and beauty. Extraordinary coastal views and mountain vistas provide amazing locations for the most luxurious properties. For some it is a dream. For others it is home. This is where Coldwell Banker Bain lives. We know our home. We know luxury. As a Coldwell Banker Bain Global Luxury broker, I am uniquely qualified to represent your interests. My commitment to you is to leverage my extensive knowledge of the luxury real estate market to sell your home. I use proven marketing strategies that include: •
Global listing syndication
•
Social media campaigns
•
Print and digital advertising
•
A network of luxury brokers and their clients
•
The most powerful brand in real estate marketing – Coldwell Banker®
With these and many other resources behind me, I will see to it that your luxury property and its sale are handled with exceptional skill and care.
��
�,���+
��.�
Offices
Brokers
Higher
Covering most of the Pacific
Our extensive footprint ensures
Than the NWMLS average,
Northwest, Coldwell Banker
that your listing will get the
outperforming and outselling
Bain has brokers in almost every
kind of visibility it deserves.
our rivals—averaging home
corner of the region
Your listing will be shared with
sale prices*
over 1,200 brokers and agents, covering the entire region
OVER 5� YEARS OF LOCAL EXPERTISE
WASHINGTON
Issaquah
Portland Uptown
Tacoma North
Anacortes
Kent Station
Portland West
Tacoma Proctor
Bainbridge Island
Kirkland
Puyallup
Vancouver East
Bellevue
Lake Oswego
Redmond
Vancouver West
Bellingham
Longview
Relocation &
OREGON
Bend
Lynnwood
Business Development
Bend
Duvall
Madison Park
Seattle - Capitol Hill
OregonCity
Begun in Seattle as William A. Bain Associates, Coldwell Banker
Edmonds
Magnolia
Seattle - Lake Union
Portland Uptown
Everett
Marysville
Silverdale
Portland West
Gig Harbor
Mercer Island
Tacoma Main
Bain has operated in the Northwest for over 50 years. We have 32 offices stretching from Bellingham, WA to Bend, OR. We are one of the largest Coldwell Banker® affiliates in the world.
* Source; NWMLAS & TrendGraphix
SUCCESS BY THE NUMBERS As a Luxury Property Specialist with the Coldwell Banker Global
LANDMARK SALES AND LISTINGS A history of selling distinctive real estate
Luxury program, I am a master at my profession, exceeding ®
expectations and creating exceptional experiences for my discerning clients every day. In 2021, Coldwell Banker affiliated ®
agents achieved tremendous results:
����
����
����
Palazzo d’Amore
The Beverly House
Del Mar Estate
Beverly Hills
Newport Coast
Listed at $195 million
Listed at $135 million
Sold for $61 million The Promontory
$���
$�.�
��,���
Beverly Hills
MILLION
MILLION
SIDES
����
����
in $1 MILLION+ sales each day*
average sales price of $1
$1 MILLION+ transaction sides*
THE ONE
(59% year-over-year growth)
MILLION+ transaction sides*
Playboy Mansion Holmby Hills
Bel Air
Private sale
Listed at $500 million
����
Carolwood Drive Estate
THE BUBBLE PALACE
8 9 STAR ISLAND
Holmby Hills
Cannes, France
Miami Beach
Listed at $150 million
Listed at $390 million
Listed at $80 million
����
CHARTWELL MANSION
901 N. ALPINE
Los Angeles
Beverly Hills
Listed at $195 million
Listed at $73 million
The malibu castle Malibu
The Manor
Listed at $85 million
Holmby Hills
Villa swalettina Roquebrune Cap-Martin, France Listed at $84 million
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2021. USD$.
Sold for $120 million
Beverly Hills Listed at $46.75 million
MARKETING MASTERS Setting a new standard by which many of the world’s finest estates are bought and sold
���° MARKETING APPROACH We offer an impressive global stage from which to showcase your home. With the Coldwell Banker Global Luxury program, I am truly ®
borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
EXPANSIVE ONLINE SYNDICATION
JamesEdition Typeface Logo
JamesEdition Shield Logo
ELITE INTERNATIONAL SYNDICATION JamesEdition Square Logo
Finding a discerning buyer for a one-of-a-kind property takes
The Coldwell Banker Global Luxury program has joined forces
ingenuity — and an expert command of today’s online arena.
with some of the world’s most exclusive and high-performance
The Coldwell Banker Global Luxury program has mastered the
real estate syndication websites to maximize the global exposure
®
®
art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition. com, RobbReport.com, UniqueHomes.com and international
of your luxury home. Logo Clear Space
��+ portals
websites through ListHub Global*.
��+ countries
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
���.��
million potential buyers*
coldwellbankerluxury.com Coldwell Banker automatically syndicates ®
listings to hundreds of the real estate industry's most visited websites.
*JamesEdition, Barron’s, Mansion Global and Penta display properties priced at $1M+. ListHub Global displays properties priced at $2M+.
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China’s Anjuke, the United Kingdom’s
��
language translations
*Number provided is an approximation due to frequent changes to the syndication.
Properstar UK and India’s 99acres.
COLDWELLBANKERLUXURY.COM
COLDWELL BANKER GLOBAL LUXURY BLOG ®
The Coldwell Banker Global Luxury blog offers an international look into luxury and ®
style through the eyes of some of today’s leading voices, visionaries and style-setters.
��� thousand+ page views in 2021 1
���
The Coldwell Banker Global Luxury website connects an affluent ®
thousand+ affluent subscribers to Global Luxury curated newsletter
audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge
2
lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists’ exclusive use links me to other high-end real estate professionals locally and around the world.
1. Google Analytics, Jan.-Dec. 2021. 2. Zeta Global 2021. Approximation due to frequent fluctuation.
E-MARKETING ANALYTICS REPORT
EXPANDED ONLINE REACH
WHAT YOU NEED TO KNOW ABOUT COLDWELLBANKERHOMES.COM – DECEMBER 2022
244,000 PROPERTIES VIEWED ON THE LONGEST NIGHT OF THE YEAR (DECEMBER 21)
Your property will be displayed on the national consumer website ColdwellBankerHomes.com, which attracted more than 151.43 million
There’s strength in numbers. Millions of visitors annually flock to ColdwellBankerHomes.com, where we collectively drive traffic and increase exposure for our listings.
LAST 12 MONTHS
DECEMBER ACTIVIT Y
site visits in 2021*. Additionally, the website recorded over 221 million property views last year*, boosting exposure for luxury listings and attracting home buyers from across the U.S. and throughout the world.
6.6
8.5
MILLION
MILLION
Coldwell Banker Global Luxury properties enjoy an expanded
1,168
127.5 MILLION
SAVED SEARCHES
VISITS
3,772
172.3 MILLION
NEW REGISTR ATIONS
®
international reach on coldwellbankerluxury.com. Enhanced with a
VISITS
multilingual microsite – USLuxuryEstates.com – the site is designed
40,341
LISTING VIEWS
LISTING VIEWS
SAVED PROPERTIES
to direct potential buyers in Brazil, China, Russia and the United Arab Emirates to coldwellbankerluxury.com. WHERE BUYERS ARE COMING FROM
a selection of exceptional properties across the U.S. on coldwellbankerluxury.com.
67%
More Eyes This Way
Consumers who visited ColdwellBankerHomes.com
295,241 Referral
6
125,021
Today’s home buyer can come from just about anywhere. That’s why ColdwellBankerHomes.com is optimized for search engines, which increases traffic and exposure, and designed for viewing on all devices. MOBILE
WORLDWIDE TRAFFIC
322,749 Other
USLuxuryEstates.com features photo links to
C O NT I N E NTS
7,187 Partner Sites
33%
C O U NT R I ES
1 UNITED STATES
1,041,528 Direct-to-Site
D ES KTO P
195
5,109,579 Search Engine
6 PAKISTAN
2 VIETNAM
7 UNITED KINGDOM
3 PHILIPPINES
8 INDONESIA
4 CANADA
9 GERMANY
5 INDIA
10 MEXICO
In addition to ColdwellBankerHomes.com, our listings are also on hundreds of real estate sites, including the leading industry portals. Our strategy means more eyes on our listings and more buyer leads.
Property Views Of Our Listings On Affiliated Sites
33
*Google Analytics, Jan. 1-Dec. 31, 2021.
1.8
8.3
million
million
million
ZILLOW GROUP
TRULIA.COM
REALTOR.COM®
Top Lead-Generating Sites
91.8%
COLDWELL BANKER WEBSITES
8.1%
OTHER
®
HAMPTONS INTERNATIONAL Through the Coldwell Banker Global Luxury
®
brand in the UK with a strong commitment to
program, your property will be featured on
industry innovation, exceptional customer service
Hamptons-International.com – which offers
and enhanced services for luxury clientele. It
an extensive portfolio of UK and international
is part of Connells Group, the largest and most
properties – and marketed via their 90 offices.
successful estate agency network and property
Established more than 150 years ago, Hamptons
services provider in the UK.
International is a leading residential real estate
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under the Coldwell Banker Global Luxury banner are among the most ®
widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
���
��.�
�.�
���
million+
million+
million+
million+
Link clicks from social to a
Lifetime video views
Impressions
1
Engagements
1
Coldwell Banker website ®
1. Sprout Social. 2. YouTube Analytics.
1
2
HOMES & ESTATES There is something special about capturing the essence of a property in print. The intricate details, the design, the art, the craftsmanship, the light of a home — all of it lives in a state of permanence through classic storytelling and beautiful photography in Homes & Estates, the proprietary publication of the Coldwell Banker Global Luxury program. ®
Distributed four times a year and paired with two leading publications, Unique Homes and The Wall Street Journal, Homes & Estates offers stories of lifestyle inspiration in a range of luxury pursuits, including real estate, architecture, design, art, fashion, culture and travel.
VIEW Our proprietary publication, VIEW magazine, showcases Coldwell Banker properties on ®
a vast regional level monthly. I will place a property ad in the special Coldwell Banker Global Luxury section of VIEW, which ®
runs nationally, to give it exposure in all of the publications – with a total combined distribution reaching over one million readers across 11 states monthly. Properties advertised in VIEW are also featured on CBView.com, the online companion to VIEW magazine.
HOMES & ESTATES
STRATEGIC MEDIA AFFILIATIONS From The New York Times to Condé Nast Traveler, the Coldwell Banker Global Luxury
®
program encompasses a distinguished portfolio of media affiliations to ensure your
READERSHIP
property’s exposure to affluent readers the world over.
Total Annual Reach*
�.� MILLION HOMES & ESTATES
DIGITAL
��,���+
���,���+
PER ISSUE
PER ISSUE
Direct-mail distribution to the WealthEngine
®
Digital editions are emailed to a targeted group
Demi-Billionaire List of individuals with a
of affluent consumers and subscribers of the
minimum net worth of $500 million. Plus,
Coldwell Banker Global Luxury blog
distribution to the top clients of Coldwell Banker
BLOOMBERG
Global Luxury agents, and Coldwell Banker ®
Realty offices worldwide.
UNIQUE HOMES MAGAZINE
THE WALL STREET JOURNAL
���,���+
���,���+
PER ISSUE
PER ISSUE
Homes & Estates magazine is inserted into Unique
Insertion into subscriber copies of the Friday
Homes, which is distributed worldwide and has
edition of The Wall Street Journal in top ZIP
been published for more than 50 years
codes in major metropolitan areas
*Combined print and digital publications.
Financial & News FINANCIAL TIMES THE DAILY TELEGR APH THE NEW YORK TIMES THE WALL STREET JOURNAL MANSION GLOBAL
Luxury Lifestyle DREAMER DWELL ELITE TR AVELER JAMESEDITION OCEAN HOME ROBB REPORT
Boating BOAT INTERNATIONAL CRUISING WORLD
SAILING WORLD YACHTS & YACHTING
THE PLAID HORSE PR ACTICAL HORSEMAN
Condé nast Luxury Group
City Lifestyle & Specific Interest
ARCHITECTUR AL DIGEST
MODERN LUXURY
BON APPÉTIT CONDÉ NAST TR AVELER GOLF DIGEST GQ THE NEW YORKER VANIT Y FAIR VOGUE WIRED
THE REAL DEAL UNIQUE HOMES
Equestrian THE CHRONICLE OF THE HORSE EQUESTRIAN LIVING HORSE & RIDER
Farm & Ranch LAND.COM THE LAND REPORT
International CONDÉ NAST UK REAL ESTATE HONG KONG TATLER JUWAI PROPGOLUXURY SIMPLY ABU DHABI
BROKER-TO-BROKER NETWORKING
MEDIA RELATIONS Guided by the belief that each home has a story to tell, the Coldwell Banker Global Luxury program offers elite clients the opportunity to share their homes’ unique ®
narratives through the media. As part of a bespoke marketing plan, I may work closely with regional marketing teams to leverage strategic media relationships in order to showcase your home to the widest possible affluent audience. Harnessing the global influence of these key media players has historically generated exposure for our most notable listings in toptier outlets such as The Wall Street Journal, Forbes and CNBC.
Exclusive Look
Broker Preview
With this powerful online marketing platform,
Your property may be registered as part of a
I can showcase your extraordinary property
weekly preview inviting the area’s top brokers
to brokers within our company in minutes for
to tour your property for an agreed-upon
greater exposure, before it even hits the MLS.
period of time.
Broker Open House
Distribution of Materials
To ensure that your property is front and
Property marketing materials, including but
center in the local real estate community, top-
not limited to postcards, flyers and brochures,
performing brokers will be invited to a private
will be distributed through the Coldwell Banker
reception at your home.
Global Luxury network to keep the broker ®
community informed.
TARGETED MARKETING The Coldwell Banker Global Luxury program enables me to ®
identify the right affluent clientele for your exceptional home. Our relationship with WealthEngine gives me access to the largest ®
database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interest and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
MARKET EVALUATION A strategy based on unparalleled expertise and an intimate knowledge of current industry trends
STRATEGIC PRICING ANALYSIS A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
HIGH-END PROPERTIES IN your area that recently sold HIGH-END properties in your area that failed to sell Pending sales in your area High-end active listings in your area I will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.
MARKET EVALUATION
STEP BY STEP Backed by an exclusive and comprehensive suite of luxury marketing support and resources, I have the expertise to guide you through every step of the home selling process.
The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as:
1. Location
Step 1 – Pricing
Step 2 – Preparing
2. Buyer Demand
•
Prepare a strategic pricing analysis (SPA)
•
Remove clutter and organize
3. Financing
•
Review market conditions
•
Clean and make repairs
If the asking price of a property increases beyond fair market value,
•
Review other homes on the market
•
Stage your home for sale
•
Discuss your home-sale goals
•
Consider a home protection plan
•
Determine the optimal listing price
•
Complete listing documents and disclosures
the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
Percentage of the market the property appeals to
Step 3 – Marketing
Step 4 – Closing
•
•
Install distinctive Coldwell Banker Global Luxury yard sign
80%
60%
•
Promote your home on the MLS
•
Facilitate inspections
•
Syndicate your home’s listing to real estate
•
Coordinate closing date, time, location and
websites nationally and internationally •
40%
Implement your customized property marketing plan
20% 15% OVER MARKET VALUE
10% OVER MARKET VALUE
FAIR MARKET VALUE
10% UNDER MARKET VALUE
Evaluate offers and negotiate best price and terms
®
•
Respond to online buyer inquiries
•
Arrange showings
•
Communicate feedback
•
Provide market updates
contacts •
Monitor buyer financing and home appraisal
•
Follow up on details
•
Review closing statement
•
Close the sale
•
Provide copies of all closing documents
FINAL MESSAGE My whole life I have been told that being knowledgeable and professional is key when making first impressions. Plus a calm, efficient and patient manner and tons of enthusiasm for what you do will make you stand out above the rest. I stand out above the rest for these very reasons. My clients tell me they wouldn’t want anyone else working with them to buy or sell a home because of my level of support, expertise and responsiveness, as well as superior representation. Your time is valuable, so how could I waste a second of it? My #1 goal is to be diligent in assisting my clients with one of the largest decisions they will make in their lifetime. I will exceed your expectations, my professionalism will boost your confidence, and I will make sure every step I take is to your liking. I will be the example for others to follow – you are that important to me. I am energetic, pleasant, professional, knowledgeable and a fantastic representative to fulfill your needs. I always put myself into your shoes by asking, “What would I want for my family and me?” I want the best possible outcome for my family, and by ensuring the same for you, I’ve become one of the best real estate agents on the West Coast, ranking in the top 1% of all Coldwell Banker agents ®
nationwide out of a pool of 100,000+! This is my life. This is my legacy. I’d be honored if you let me be the first to say, “Welcome home!”
PATRICK J. HENRY, P.C. REALTOR
®
C. 503.789.6002 O. 503.224.7325 Patrick.Henry@cbrealty.com PatrickHenry.coldwellbankerbain.com 636 NW 21st Avenue Portland, OR 97209 The property information herein is derived from various sources that may include, but not be limited to, county records and the Multiple Listing Service, and it may include approximations. Although the information is believed to be accurate, it is not warranted, and you should not rely upon it without personal verification. Not intended as a solicitation if your property is already listed by another broker. Affiliated real estate agents are independent contractor sales associates, not employees. ©2023 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker System is comprised of company owned offices which are owned by a subsidiary of Anywhere Advisors LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. 23VGP2-DC_BAIN_1/23 ®