THE GREEN SIDE OF LIFE

BRANDS OF EXCELLENCE The Green Side’s story begins on 18 September 2018 when eighteen judges of the Constitutional Court ruled in favour of the Davidsons Judgement. This was called the Zondo Commissions. (Read more about it in the article, Concourt rules that personal use of dagga is not a criminal offence, published by News24 on 18 September 2018).

CANNA TRADE AFRICA WHOLESALE AND DISTRIBUTION At the beginning of 2018, we were ready with a brand-new company called Canna Trade Africa Pty Ltd (CTA). The company was set to become the apple of cannabis with a seed-to-sale understanding of the industry. CTA was launched at the first-ever cannabis expo, held in Tshwane that December and it came with three pillars: products, protocol and price. All our products have to match the criteria.

The next step was to open a showroom and a retail store. We found a venue in Greenside, a leafy suburb in Joburg and as we looked at the space from outside, the name dawned on us: The Green Side. That was the perfect name for our new CTA showroom.

THE GREEN SIDE, YOUR LOCAL FARMACY AND CANNAPORIUM CTA is always about innovating. We played around with the words ‘Farmacy’ (food as real medicine) and ‘Cannaporium’ (a combination of cannabis and emporium). This brought us to the perfect line to describe the two sides of cannabis in our store.

We were blown away with the huge amount of support since launching the store. Customers enjoyed the opportunity to find out more about their favourite plant and being able to do that in a new, upmarket environment without the stigmas of the old illegal dagga industry.

FRESH AND HEALTHY CERTIFIED ORGANIC PRODUCE In 2016, we started a business – Fresh & Healthy – to give back. We understood that the only way to achieve complete holistic wellness is to see our bodies as temples. That means we need to feed our bodies certified, organic produce.

THE EXPANSION JOURNEY We’re extremely fortunate to have returned to pre-Covid trading levels. As we needed capital to expand, we decided to create a fund called The Green Seed. You can’t build and sustain a fire without fuel. The fund gave us the ability to launch and sustain our new flagship store, The Green Side, Sandton, which now has frequenting customers. Since CTA is all about innovation, we are super excited to add another two components to this store: A plant-based deli and diner!

Here you can enjoy out-of-this-world, guiltfree vegan burgers, sloppy Joes (made from lentils), toasted plant-based cheese and tomato sandwiches and more at very affordable prices.

Since The Green Seed was so successful and sold out, the next step was to open a new fund to expand nationally. We have now launched The Green Fund Co and since then, we have opened the first of six new stores. This

store is in Pretoria’s famous Hazelwood neighbourhood, and we have outdone ourselves in duplicating the Sandton store 100%. The Hazelwood store is three months old and is set to be a jewel in the Tshwane landscape.

Ultimately, this has all resulted in one of the most current and sophisticated brands with cutting edge creativity in the cannabis and wellness market.

If you are looking for the best cannabis brands, The Green Side will titillate your curiosity, hypnotise your senses and satisfy all your desires on your journey to optimal health.

Namaste! Myron Krost and The Green Side team

Always look on The Green Side of life. #JoinTheEvolution and pop into the store with this article to receive a free gift worth R450.

1 www.thegreenside.co.za Q @the_green_side_farmacy