Hello Dorking Vol 1 Issue 1

HELLO DORKING VOLUME 1 • ISSUE NO. 1 • 24 MARCH 2023

'THE NOWER IN SUMMER' BY KIRI JONES VOTE FOR KIRI OR OTHER ARTISTS IN OUR ART COMPETITION.

IN BRIEF DORKING CORONATION 8TH MAY: 12 TO 4PM 1. Don't miss out. Update your LoyalFree Coronation Trail offering.

2. Promo flyers are coming your way soon please share in your premesis.

3. Feature the winners of the art competition in your business.

4. Nominate yourself and others in our Community Spirit Awards.

JOIN OUR LEVY PAYER TOWNHALL 6TH APRIL: 11AM - 1PM Join Kathy at the White Horse Hotel where we will discuss how we will take Dorking to the next level using digital transformation, marketing, PR, earned media, creative campaigns and placemaking. We'll provide a review of our work since we started last month.

We will also discuss our community safety efforts, parking, our Coronation event, and any other issues that are important to our levy payers. We will also be joined by LoyalFree.

TUNE IN WE WILL BE ON BBC SURREY AND SURREY HILLS RADIO Tune in on Monday, 27th March at 7:20 BBC Surrey and Wednesday, 27th April at 12:00 on Surrey Hills Radio.

OH HELLO THERE

When I'm not promoting Dorking, you'll find me shopping, exploring, living in and loving our town. I'd like to think we all know how fantastic our little slice of Surrey is. I see great potential for Dorking and I trust that you do, too. After all, each of you have opened up your business in the hidden gem of the Surrey Hills. It has been a little over a month since my team and I have started our purposeful work supporting the Dorking BID and I invite each of you to get involved, share your ideas, and join us on this journey.

I am working on our integrated strategy, operations, parking, placemaking, and digital and business support tactics, updating our website and offering advisory services and signposting both existing levy payers and prospects looking to open up businesses in Dorking. We are celebrating our offerings and experiences, creating a greener, safer and welcoming Dorking, while also improving our offering for both locals and a broader audience. Next week I am meeting with our Surrey 'Crime Reduction Advisor & Design Out Crime Officer' to work on our BID Safety programme and will be sending you all a safety survey soon to ask for your input and feedback. I have reached out to Surrey County Council regarding parking issues and will continue to work on this and I'm collaborating with Mole Valley on street cleanliness and a variety of other topics relevant to our business community.

In order for our plans to succeed, it will take all of us working together as a team. I hope to see you all at our monthly Levy Payer Town Hall on the 5th April, 11am-1pm at the White Horse Dorking. There we all can network, chat, and I can share more about our work, outcomes and listen to your ideas.

All my best wishes,

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EARNED MEDIA Every single one of our businesses has a unique story to tell. We are here to help you tell it. We want to create meaningful media placements for you. This takes an 'omnichannel' approach that consists of: 1. Digital Transformation 2. Creative Campaigns 3. Placemaking 4. Bespoke Business Support Be featured in our Faces of Dorking campaign (for free!) by completing our Google Form here: https://linktr.ee/HelloDorking.

Have you heard of the PESO model in PR? Paid. (In small doses.) Earned. Shared. Owned.

For us, the most valuable and meaningful kind of PR is the kind you don't have to pay for. Let others talk about how great you are (because you are!)

We are pitching media outlets, writing blogs and publishing content on Hello Dorking, and we encourage you to apply for awards relevant to your industry. (We have a list!) Together we can raise your profile (and Dorking's) and generate buzz for everyone.

TUNE IN: We have already been featured in a business journal and have two radio spots lined up with BBC Surrey on the 27th March and Surrey Hills Radio 27th April.

Stop paying for PR. Pictured is Jen Kent, Indigo Grey.

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THE HEART OF DORKING

Meet Tony Bateman of Eco Be Eco Be (https://www.ecobeshop.co.uk/) promotes sustainability and supporting the fight against plastic.

Eco Be sells organic goods from nuts, seeds, pastas, rice and more to non-food home essentials and personal care items too.

The main objective is to bring your own containers in which you weigh first, then you fill up with the produce (to the amount you wish) and then you weigh it all again to deduct the weight of the container so that you only pay for what produce you are buying.

Pop in to see Tony at St Martins Walk, say hi and start your plastic free journey.

Be featured in our 'Faces of Dorking' campaign by completing our form or just reaching out to us at kathy@dorkingtownpartnership.co.uk.

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THE DORKING CORO ATION PLAN

Here's the line up for the DorKing Coronation, 8th May from 12-4pm.

If there is enough support from our Levy Payers, a free town trail composed of local businesses’ locally sourced or sustainable goods (aligning to the King’s ethos). JOIN IN! Contact Kathy!

A free, fun art trail (Sam's painted windows) for kids and families with a special prize.

Our open air art exhibition featuring the winners of our community artwork competition. Contact Kathy if you would like to post an A3 or A4 of the winning artwork for a digital trail.

‘The Big Help Out’ Volunteer Village and sustainable market, featuring our Community Spirit Awards Sustainability Champion Sponsor, The Born Free Foundation.

Kids entertainment (face painting), live musical entertainment and 'selfies with Royals and corgis' Awards ceremony celebrating our sustainability champion, volunteer of the year, and high street business hero Museum Exhibition at the Dorking Library Sports Centre Taster Sessions every half hour We will distribute your Dorking BID-funded bunting to you in the coming weeks and are installing our art exhibiton and flags theContact Kathy to get involved at kathy@dorkingtown.co.uk.

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MEET UP We are hosting a monthly standing levy payer meeting, the first Wednesday of the month (with the exception of May, where it will be held on the 10th). BID businesses can sign up using the Eventbrite link here: linktr.ee/hellodorking.

At our meetings, we will listen to, brainstorm and address issues that matter most to our BID businesses, like parking, safety, raising our profile, operations and more.

Here is a listing of our forthcoming meetings: Wednesday, 5 April 2023 11:00 - 1:00 (White Horse Dorking) Wednesday, 10 May 2023 11:00 - 1:00 (Dorking Halls Mezzanine) Wednesday, 7 June 2023 11:00 - 1:00 (Loc: TBD) Wednesday, 12 July 2023 11:00 - 1:00 (Loc: TBD)

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WEL COME

Pictured is Joanne Sherwood, Anni & Arthur's Yard

Welcome new voluntary levy payers We have had a flurry of interest and activity around joining the BID as a voluntary levy payer. Last week we welcomed four new paid up levy payers and this week we have four more interested organisations from a variety of industries. It's an exciting time to join the Dorking BID. Please join us in welcome our four new voluntary levy payers to our community: Anni and Arthur's Yard (Old King's Head Courtyard) The Fig Tree (Old King's Head Courtyard) Indigo Grey (South Street) Mia Strada (St Martin's Walk) PAGE EIGHT | HELLO DORKING

Let's fill this town with art Please keep an eye out for this sustainably printed A5 that is coming your way. We would be grateful if you would pop it in your window or display it on your counter so the public can participate in our DorKing Coronation Art Competition public vote.

We received 29 submissions for the competition. The public will vote from the 27th March to 9th April, selecting their top 3 pieces of art for our public exhibition. The work will be displayed on banners and sails around town. Everyone is welcome to vote here: https://dorkingtownpartnership.co.uk/vote-now-for-our-art-competition/ If you would like to display the 3 winning pieces (we will print them on A3 or A4) please let us know - we will host a free town trail on Loyal Free throughout the summer.

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"NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT'S THE ONLY THING THAT EVER HAS." MARGARET MEAD

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