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By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Have you ever wondered what happens to your clothes when they no longer feel fit for your closet?It’s anInteresting, and complicated, question to answer and even more so when you factorIn the many parts of the fashion cycle that are virtually unknown to most everyday shoppers. Sure, your well loved pieces could go to a thrift store or a donation center. But, whatIf thoseItems went back to their origins to become something entirely new? SuchIs the case with circular fashion, and the focus of Coach’s newly minted sub brand, Coachtopia.
Sustainable fashionIsn’t a one and done type of thing, especially when you consider the potential for circularity. Turns out, the cycle doesn’t have to stop after one purchase of an environmentally made piece or one donation, but rather,It can continue on (and on and on). Coach knows this, whichIs whyIt launched a line of pieces thatInvolve using leftover leather scraps from other designs and trust me whenI tell you:It’s actually very cute. “We’ve built Coachtopia as an entirely new world within Coach an agile start up with a mission to reimagine the end to end system,” Joon Silverstein, Coach’s senior vice president of global marketing, creative, and sustainability and head of Coachtopia, sharedIn a press release. “We’re buildingIt not just for our consumers, but with
them,Inviting a growing community of hundreds of Gen ZIndividuals to join us on our Slack channel, collaborate with us on products, take center stageIn our content and campaigns and reimagine our future together.” Yes, Coach collaborated with passionate Gen Zers,Including climate activists, designers, upcyclers, journalists, and others, to create Coachtopia; the results couldn’t be better.
And now that we know what will be on our packing lists, go on tell us your dream lineup! The fans are waiting. (I am fans.) MD:As you well knowI’m a Hairball, a.k.a. a Harry Styles fan, so he’s a must.I’ll shoot for the stars and say Beyoncé because of Renaissance; Hozier and Bad Bunny also get spots on the main stage.I could go on, butI thinkI’ve probably maxed out my theoretical budget by now anyway. What about you? Who’s making the cut? DC: Honestly,I’m already waiting at the front of the field with you at Harry’s House, er, field. But after him,I can justImagine how fun a Lizzo show would be all the TikTokers would be doing their routines to “It’sAbout Damn Time.”I’m also a huge fan of Giveon, andI think a sweet summer evening ballad would be just whatI need to cool down a bit. And finally, Blackpink because that K pop bandIs undoubtedly going to put on a show. Now let’s get our flights booked, shall we? DaleArden ChongIs the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things but her greatest loveIs K popIdol V of BTS.
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