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In many ways, the lookIs a sophisticated continuation and elevation of the cheerleading uniform Cain woreIn the suburbia centric lo fi visual for “American Teenager.” That look was deeply personal. Cain wore her mother’s old cheerleading uniform, which, the artist says, she unexpectedly discovered one day “while shuffling around through a closet.”Found and sourced fashionIs how Cain, whose real nameIs HaydenAnhedönia, usually assembles looks for her alter ego.In the leadup to the release of Preacher’s Daughter, Cain describes dedicating hours of time to sleuthing Etsy and Pinterest for white, early 20th century dresses a key motif of Preacher’s Daughter, whichIs seepedIn Americana Southern Gothic sensibilities. Cain loves fashion that evokes a sense of history or past lives lived. So much so, the artist admits to occasionally taking a brand new handbag or pair of shoes outside and “beating them around a bit” so that they appear more livedIn. She describes herself as “not totallyInto fashion,” but her admiration for design and fashion historyIs sharp she speaks effusively about past Yohji Yamamoto shows, mentioning specific looks from specific collections. CainIs also quickly finding her footing within fashion she’s hit the runway for Miu Miu and Eckhaus Latta. For Cain, who explores loaded topics such as reinvention, family dynamics, and self creation through her narrative centric songwriting, fashionIs a key way of building out her stories.
When Williams sent over potential designs to Cain, the performer found herselfImmediately drawn to the designer’s slightly more rough and tumble spin on the classic cheerleading uniform. “It’s very Americana, whichIs something that Matthew andI are bothInterestedIn,” Cain said. The varsity red centric lookIncluded a pleated miniskirt, a letterman jacket that featured Cain’s nameIn stitching and patches that say “G” and “52” (the year Givenchy was founded).“I ve been a fan of Ethel s music for a long time, and thatIs how we became friends,” Givenchy creative director Matthew M. Williams told Vogue over email. We both loveAmericana, so for CoachellaI wanted to design a quintessential look just for her.
Cain collaborating with a powerhouse fashion house and designer like Givenchy and Matthew M. Williams represents a meaningful step forward for the budding pop star. Usually, her looks are procured and styled by herself. But CainIs not totally optingInto high glam pop ambitions yet. For weekend two, fans can expect to see the starIn a decidedly more utilitarian and casual garment: jeans.Weekend one of Coachella kicked offInIndio, California this weekend and the annual music festival certainly didn’t disappoint, bothIn terms of street style and the performers on stage. (It helped that there were plenty ofAlistersIn the crowds, too,Including Kendall Jenner, Hailey Bieber, and Lil Nas X.) SupermodelIrina Shayk was alsoIn town, marking her second time attending the event. “It’s always such an amazing festival, with the best energy and vibes,” says Shayk. “And
there’s such a great mix of performers my favorite part!” (Her favorite act of the weekend? “Definitely Rosalía,” says Shayk. “I loved her Motomami album that came out last year.”)
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