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Still,It’s not easy to launch a product and make the world embraceIt especially a shoe that has been a worldwide phenomenon once before. For Frain, who has overseen Ugg’s footwear design for over six years now, the concept began with her design team taking a look at the classic Ugg and envisioning how they could modernizeIt. “It really started with the silhouette,” says Frain. “When you have a wonderfulIcon like that, you can do so many crazy things toIt; the team came up with really amazing, creativeIdeas to celebrate that.” Shortening the length of the cut and adding a thick platform toIt felt fresh and like the perfect way to bring the UggInto the present moment. “These things just made sense to us,” says Frain. “Alot of what we doIs about the feeling that we want to give consumers.Aplatform gives confidence;It gives you a stanceIn the world.It’s going to make you stand out and feel super confident.”
The Ugg design team has continued to push the envelope of what an Ugg boot can look like withIts buzzy fashion collaborations, which have played anIntegral roleIn upping Ugg’s cool factor. This
past year, forInstance, the footwear label has partnered with designers such as Telfar Clemens and Shayne Oliver on subversive new Ugg boot styles; Telfar created logo boots, and Oliver did a padded, futuristicArmourite boot. This week, Ugg also debutsIts latest collaboration with the skate brand Palace, which sees the classic Ugg boot coveredIn a lightning bolt print. Frain says you can expect many more of these partnerships to come. “Collaborations areIncrediblyImportant for the future,” says Frain. “They provide a way to look at the brandIn a completely fresh and different way.”As a result, “it feels like this perception of what the brandIsIs shifting,” says Frain. “People are finally seeing the brand’s potential.”
Zendaya says the Capucines, which comeIn a variety of sizes, fit the bill. “It’s really beautifully made and durable,” she says. “IfI buy somethingI wantIt to really last me.I’m not always the most responsible bag owner, soI'might be throwingIt around,It might get some real wearInIt, you know, becauseI want to really useIt, andIt feels so sturdy.”Which makesIt a great travel bag, one might presume? “Oh yes, definitely,” Zendaya says on the topic. WhichIs good as the star will certainly be making the rounds promoting Challengers and Dune later this year.Details about both anticipated films are being kept closely under wraps. However, for Challengers which the actor describes as a “sexy comedy, but setIn the world of tennis” Zendaya became an old pro with the racket. “I knew enough about tennis, but not really. Like,I knew Serena Williams, right? To be able to diveInto that world and have to learnIt myself, very hands on, was really special. NowI thinkIt’s one of my
favorite sports, especially to watch.” Then, fans will get to see the actor as ChaniIn Dune 2. The character played a small roleIn the first film, which was lead by Timotheé Chalamet, butIs expected to become a co protagonistIn the eagerly awaited sequel. (In short: There will be a lot more Zendaya on screen this time.) “DuneIs a beast ofIts own,” Zendaya says of the big budget blockbuster series. “It’s really special to be a part ofIt. Fans have been a part ofIt, obviously, since beforeI was even born.I feel a tremendous responsibility to deliver.”
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