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The collectionIs perfect for your spring and summer shopping needs, andIs chock full of vacation ready apparel, swim, and accessories to take you from the beach to the street. Picture: printed matching sets, vibrant beach bags, and on trend coverups that all tieIn with each designer’s rich cultural background andInfluencesAhead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers.Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category.
DaleArden ChongIs the Senior Fashion Commerce Editor at ELLE.com. Previously, she was an editor at MensHealth.com and has written for Who What Wear, GLAMOUR, The Coveteur, and more. She loves fashion, food, and art, among other things but her greatest loveIs K popIdol V of
BTS.By signing up,I agree to Hearst Magazines’Terms of Use (including the dispute resolution procedures); myInformation will be used as describedIn the Privacy Notice. Shoppers, rejoice! You can officially shop Target’s highly anticipated spring designer collection andIt couldn’t be better. The fan favorite retailers paired up with editor loved labels RHODE, Fe Noel, andAgua Bendita asIts latest limited time partners.All three companies are woman founded and owned, so you can feel good while you shop, too.Available online andIn stores, the limited run collections are exclusive to the retailer. Each label brings a distinct warm weather capsule, but the entire assortment comprises more than 100Items ranging from $15 to $48, making these designer brands more accessible to all shoppers,In true Target fashion.Also appealing to the everyday consumerIs theInclusive size range of XXS to 4XL still somehow a rarityIn theIndustry.
BeforeI getInto my fantasy lineup, let’s talk about clothes.I’mInto effortless outfits that don’t require much thought.I can’t be bothered to constantly readjust straps or worry about crazy cut out tan linesIn the middle of a set.Items like this vibrant tube dress bring the style and energyI want while still being an outfitI don’t have to think twice about. Obviously,I’d pair this with white platform sneakers because they are currently my go to. What about you? DC: Should we…go to Burning Man?It’s been on my mind ever since a random guy at a London bar waxed poetic about the experience. But beforeI digressInto that conversation,I have to agree practicality trumps style whenIt comes to my approach to festival dressing. The one timeI attempted to prioritize looks over function
with a tasteful cashmere tank topIt was downright silly, not to mention overly warm.I quickly replacedIt with a muscle tee from the merch booth after sweating through the former. Never again.I learned from my mistake and ended up wearing a printed scarf as a top with a pair of denim shorts the next day. Since then,It’s been my go to festival outfit, as well as my go to hot and humid summer ensemble. So, whileI’m here,I will sing all my praises for the square scarf or bandana. There’s a lot you can do with both, surprisingly.I’ve worn mine as tube tops and halters.It’s an uncomplicated way to dressIntentionally, leave yourself some room to breathe, and deal with as little as possible. Plus,It packs well (I'mentionedIt’s just a piece of fabric, right?).
This is one great way to put your personal stamp on a gift for someone special (or tailor it specifically to that someone special's style). Start from scratch to make your own concert t-shirts, college t-shirts, funny t-shirts, gym t-shirts, mothers day t-shirt, fathers day shirts, valentines day shirts, birthday shirts or much more special occasions. Every order is reviewed by an expert artist, confirming that your design turns out exactly the way you envisioned it! Custom clothing is also an excellent gift idea for tradeshows, reunions or corporate gifts.
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