Teeextra - Official Abby Berner It’s Coffee Time Holiday Shirt

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Whatever viral style Ugg plans to releaseIn the near future, however, you can bet on the brand’s collections to always call back toIts mostIconic classic boot. Meaning, don’t expect the release of a sleek, non shearling sneaker or stiletto anytime soon. “When we put a product out, we really wantIt to feel right,” says Frain. “We don’t want to be trying too hard or to be phony.” The brand has experienced consumer hysteria before, so this timeIt’s doubling down onIts polarizing cozy boot and backingIt with pride. “Fashion can be cyclical, so the brands that stay true to their roots and find ways to beIn sync with the trends are the ones that stay on top ofIt,” says Frain. “The Ugg bootIs our North Star.It’s somethingIn our past thatIs a treasure andIt’s the key to our future.”

Street stylers are roaming around Dongdaemun PlazaIn a casual cool uniform of simple basics like baseball caps, blazers, jeans, and sneakers that mix elements of streetwear and academia. Using theStreet Style Trend Tracker to look back, we found that stylish Tokyoites have beenInto this look

for a few seasons now; further proof that these cities are making fashion trends that travel well.For Seoul’s first official physical return to fashion week, show goers brought the pandemic’s favorite shoes New Balances out for a stroll. OnApril 19, celebrities gatheredIn New York for the Mugler X H&M launch event, held to celebrate the latest designer collaboration from the high street brand. PamelaAnderson was one of many famous facesIn attendance and sat front row to watch a fashion show that showcased the upcoming collection,In addition to live performances from campaign stars Shygirl, Eartheater andAmaarae. Fittingly,Anderson opted for one of the boldest looks from the collection, wearing a sheer catsuit coveredIn black sequin embellishments and star motifs, which she styled with an oversized black blazer to giveIt a more relaxed feel. The collaboration was designed by Mugler’s creative director, Casey Cadwallader and H&M’s creative advisor,Ann Sofie Johansson, andIncludes Mugler signatures such as lycra bodysuits, sharply tailored jackets and crystallized pieces.

To counteract becoming another kitschy, fleeting shoe trend, Ugg has also ventured outside ofIts traditional footwear territory. Going forward, Ugg plans to keep the excitement around the brand going throughIts handbag and clothing categories. (Telfar did mini shearling Ugg bags, while designer Feng Chen Wang collaborated on shearling Ugg jackets.) “Our future holds more categories, and we want to keep theInnovation going,” says Frain. With regard to shoes, the brand plans on ramping upIts assortment of more avant garde unisex styles too. “We surprise people with

products they don’t expect from us,” says Frain. The label also hasIts eye on sustainabilityInitiatives as well:In 2021, forInstance,It launched Uggrenew, a refurbishment program where one can repair the Ugg boots that they already own. “We’re committed to reducing our carbon footprint, and we have long term goals andInvestments with our products being composed with regeneratively sourced materials,” says Frain.

Available Size: XS, S, M, L, XL, 2XL, 3XL, 4XL, 5XLAvailable Color: Black, Cardinal Red, Forest Green, Gold, Navy, Royal, Sport Grey, White…

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