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By the 1920s, the bra had replaced the corset as the undergarment of choice for young women especially those with a feminine style and a slim figure. It wasn’t long before lingerie and underwear manufacturers began adding comfortable elastics to match the vibrant energy of the times. It wasn’t until 1932 that most lingerie designers realized that proper fit could go a long way that’s when cup, wire, and hook-and-eye sizes were introduced and A, B, C, and D sizes became the industry standard. Adjustable maternity bras were also introduced in the 1930s.
The introduction of nylon in 1940 revolutionized the garment industry, and women flocked to lingerie made with the new synthetic material, which allowed for a wide range of colors and patterns. During World War II, women went to work in factories and the "torpedo" bra with its pointed cups appeared. These bras were quickly replaced by the "bullet bra" of the 1950s, which had conical cups and was worn by Hollywood stars like Marilyn Monroe, Jayne Mansfield, and Lana Turner.
American Vogue first used the word “brassiere” in 1907, and it apparently entered the vernacular when it was included in the Oxford English Dictionary in 1911. Most historians credit the bra as we know it to Mary Phelps Jacob, then 19, who invented it in 1910. According to sources, Jacob bought a sheer dress for a debutante ball but couldn’t find a corset that wouldn’t show underneath. Inspired by necessity, she created two silk handkerchiefs along with a ribbon. After friends and acquaintances asked her to create similar versions for them, she realized she had succeeded. She patented her design in 1914.
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