Internal Communication Conference 2016

Internal Communication 2016 | Quadriga University

7th Conference Internal Communication 2016

Early Bir d Discount until Septemb er 23 rd

Transforming Challenges into Innovation

October 27/28th 2016 Quadriga Forum, Berlin 1

Internal Communication 2016 | Quadriga University

What can you expect?

Best Cases Fresh learning Return to your office with top tips, actiona­ ble ideas and inspiring tools to revitalize your internal communication strategy and provide your employees with a workplace they’re ex­ cited to be part of…

KeynoteS

Get exclusive insights on internal communication through groundbreaking best cases mixed with clever workshops.

360° Perspective Learn what other organisations are doing from Senior level internal communication professionals sha­ ring real advice, real examples and real solutions to your most pressing internal challenges.

SPEAKERS

Choose from more than 10 exceptional sessions in a variety of formats and experience outstanding keynote speeches and in­ formative open discussions.

Network! Network! Network! Attending our conference is time away from the office to think, be inspired, meet other professionals. Increase your network by connecting with your peers in a collaborative and fruitful environment.

work shops Tailor your personal conference experience by early choosing for the conference work­ shops – Discuss your biggest challenges on twitter and gain hands-on experience through creative exercises.

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UNLIMITED NETWORKING

Internal Communication 2016 | Quadriga University

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Internal Communication 2016 | Quadriga University

Thursday October 27th 12:15–1:00 pm

Ericsson Events: Embrace the New Digital Opportunities

B est C ase

Michiel Pool Event Manager, Ericsson • How to engage your audience in a new digital world.

• How to convert challenges into innovation.

• Concrete examples, tools and tips from two cases: R&D Digital Summit and Talks You Me We: All Employee Meeting LUNCH BREAK AND NETWORKING OPPORTUNITY

Module 2 | INVOLVE & MOTIVATE Best Cases

Achieving high levels of employee engagement 2:00–2:30 pm

IBM Cognitive Build, Engaging Employees in Building IBM‘s Future

B est C ase

Sandra Grieden Brand System & Workforce Enablement Leader Europe, IBM Belgium • Delivering new strategic direction through experiential and hands-on learning (cognitive computing).

• Inviting people to participate, to think along and build their own new way of working.

• Engaging people through enterprise crowdfunding.

COFFEE BREAK AND NETWORKING OPPORTUNITY

2:30–3:00 pm

Internal Communication Beyond the Company Fence

B est C ase

Tomáš Novotný Internal Communications, ŠKODA AUTO • Well-prepared internal communication campaigns can also be used by colleagues from PR, marketing and HR. • Introducing three case studies from Škoda Auto: Print Online Media Event

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Internal Communication 2016 | Quadriga University

Programme Thursday October 27th

3:30 – 4:45 pm

How to Get your Business Culture to Work for You

WORkSHOP 1

Lawrence Clarke Partner, Shilbrook Associates Ltd • Is your business thinking about introducing ‘social’ internally?

• Do you already have a social intranet that’s not generating the value expected?

• Are you the owner of ‘social’ inside your business?

This workshop puts company culture and social at the heart of internal communications.

3:30 – 4:45 pm

From Managing Communications to Helping Managers Communicate?

WORkSHOP 2

w o r ksh o p s e ssi o n s

Marc Wright Chairman, Simplygroup • How to create Social Content.

• How to support Leaders to cut through the noise.

• How to develop a new kind of internal communications strategy.

3:30 – 4:45 pm

Create a Holistic Employee Brand Experience

WORkSHOP 3

Ben Wickham Creative Director, Proof / Flickering Wall • How to create a holistic employee brand experience.

• How to make the difference in both attracting and more importantly retaining the right talent.

• Create a sustainable employee brand that truly matters, thanks to the Catholic Church, Karl Marx and the human brain.

3:30 – 4:45 pm

Maximise your Strategic Influence

WORkSHOP 4

Martin Le Jeune Director, Blue Rubicon and Open Road • How to enhance your influence and impact within the organisation with integrated, influential and results-driven strategies.

• How to write an internal communications strategy.

15 MINUTE BREAK 6

Internal Communication 2016 | Quadriga University

W o r ksh o p

Thursday October 27th

5:00 – 6:15 pm

Repetition of the 4 Workshops: Use this chance to take part in another of the workshop sessions and gain more hands-on skills.

6:15 – 6:30 pm

Presentation of the Workshop Outcomes

6:30 pm

Summary and End of Day One

Dinner

After a demanding day, we invite all participants to network in a less formal setting and reflect on day one

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Internal Communication 2016 | Quadriga University

Programme Friday October 28th 7:00 am

SightRunning - Guided Running Tour in the Heart of the German Capital

8:30 am

Doors Open

9:15 am

Welcome Note by the Moderator Stacey Minton Public Relations Director, Celgene

Module 3 | MEASURE AND DEMONSTRATE

U s h e r i n g s u s t a i n a b l e i m p a c t , a n d h o w t o m e a s u re i t 9:30 –10:15 am B est case

Collective Intelligence in Organisations

Best Cases

Michael Silverman Managing Director, Silverman Research • What is Social Collective Intelligence?

• How can organisations develop and use collective intelligence tools to address business issues.

• How to overcome challenges in designing and using collective intelligence tools in an organisational context.

• Relevant case studies from Unilever and Penguin Random House illustrating the application of collective intelligence in organisations.

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Internal Communication 2016 | Quadriga University

Friday October 28th 10:15 –11:00 am B est C ase

Measure the Impact Sharon McKoy-Beckett Head of Internal Communications at Department for Business, Innovation and Skills (BIS), Ministry of Defence (UK) • How to deliver corporate communications for International Organisation.

• How to audit existing Internal Communications.

• How to measure your communications to get data that will drive change in your organization and improve business results?

Best Cases

BRUNCH BREAK AND NETWORKING OPPORTUNITY

11:30 –12:15 pm B est C ase

Am I a Good Brand Ambassador?

Antonia Koenig Head Group Control Functions & HR Communications, UBS • UBS‘s brand re-fresh and how it has impacted internal communications.

• How to bring the brand alive internally.

• How ushering the UBS brand into the digital age has worked so far.

12:15 – 1:00 pm B est C ase

Keynote is Pride Sander Haas Internal Communication Manager, Asito • Pride among employees as an intangible asset.

• Turning internal pride into external communications.

• Explaining how communications turn Asito around.

1:00 – 2:00 pm C l o si n g Keynote

Neuroscience, or How to Help Engagement Hilary Scarlett, International Speaker and Author • What are some of the basics that we all need to understand about our brains?

• Why our brains don’t like organisational change • SPACES – a practical, brain-based planning tool to create employee engagement

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Internal Communication 2016 | Quadriga University

Service Terms & Conditions

The seventh internal communication conference will be held at the Quadriga Forum in Berlin.

1. Discounted Prices Quadriga University offers discounts on the listed prices of certain conferences for members of the European Association of Communication Directors (EACD) and other partner associations. Subscribers to our media partner, Communication Director magazine, also receive a discount on the attendance fees for seminars and sympo­ sia. The participant’s personal members­ hip and/or subscription must be presented, current and verified at the time they make a seminar booking. Discounted prices are only valid if the amount invoiced is received by Quadriga University within the time stated on the invoice.

Located within walking distance from Berlin’s most important attractions, Quadriga Forum offers modern business and meeting rooms suitable for any occasion.

Host

Partner

Quadriga University of Applied Sciences Berlin is committed to modern, integrated management training and educates managers in communication and human resources management, as well as public affairs. Through its cross-subject structure, Quadriga University of Applied Sciences offers an education that meets the require­ ments in management, communications and public affairs:

The European Association of Communi­ cation Directors (EACD) is the network for communication professionals from all fields across Europe. The Association meets the needs of communication pro­ fessionals working internationally, and provides support for new challenges in the global arena. For more information please visit: www.eacd-online.eu

Quadriga University of Applied Sciences Werderscher Markt 13 D-10117 Berlin Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00 www.quadriga.eu

Communication Director is an interna­ tional quarterly magazine for public relations and communications. Commu­ nication Director is also the host of the European Excellence Awards. www.communication-director.eu

Contact For further information regarding the conference or registration process, do not hesitate to contact us!

International Conference Management: Johann Blain johann.blain@quadriga.eu

Registration Queries: Dennis Schultz dennis.schultz@quadriga.eu

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2. Cancellation If a booking is cancelled and no replacement participant can be found, the following can­ cellation charges will be incurred: • Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price • Cancellation less than 14 days before the event takes place: 100% of total price • Please note that cancellations should be in written form.

3. Cancellation and changes Quadriga University reserves the right to cancel or reschedule seminar locations or times, or to arrange a substitute instruc­ tor if this is absolutely necessary due to there being less than six participants, an unforeseen problem with the instructor, or other unforeseen reasons out of the con­ trol of Quadriga University. In these cases, Quadriga University is not required to com­ pensate travel or accommodation costs, loss of working time or other damages, and in other cases, only when there is gross negligence. If relocation is not reasonably possible for the participant, then they are entitled to cancel the booking immediately and without charge.

4. Place of Jurisdiction Berlin.

Registration The registration fee includes participation in the programme, all conference docu­ ments and dinner and lunch buffets, as well as coffee breaks. Travel expenses and accommodation are not included in the price. A booking confirmation and an invoice will be sent to you after registration.

Please remember to include your name in the transaction reference when making a payment. As the number of participants is limited, please be aware that your registra­ tion is only valid after receiving a booking confirmation. Please feel free to contact us should you not receive confirmation within 24 hours.

Registration Fax: +49 (0) 30/44 72 93 00 I would like to attend the Internal Communication Conference on October 27th and 28th, 2016 in Berlin.

I agree with Quadriga Terms and Conditions available on www.conferences.quadriga.eu/en/terms General Admission: Conference Fee 1290 €* Early Bird Discount: Early Bird registration deadline is September 23rd, 2016: Conference Fee 990 €* EACD members: I am an inhouse communications professional and a full member of the European Association of Communication Director (EACD) OR I would like to become full member of the EACD (annual membership fee, including Communication Director subscription:140€ and hereby officially apply for membership: Conference Fee 990€*/**

Communication Director Magazine subscribers: I am a subscriber of Communication Director magazine OR I would like to become a subscriber of Communication Director (annual subscription: 120€) and hereby order an annual subscription: Conference Fee 990€*/**

Name/Surname***

Company Position Address/City***

Telephone

E-Mail***

VAT number

Signature***

I would like to register further participants: The second registered person receives a 10% discount on the current fee, a third person receives a 15% discount .

Person 1 (10 % discount):

Name/Surname*** Position/E-Mail Person 2 (15 % discount):

Name/Surname*** Position/E-Mail

Alternative billing address?

Yes

No

Company

Name/Surname***

Address/City*** Date/Signature***

Register online: www.conferences.quadriga.eu/internal/register * Prices do not include VAT; included in the participants fee is the access to all parts of the conference programme as well as to the dinner reception. ** Prices do not include VAT; please see EACD conditions of membership on www.eacd-online.eu ** * All fields are mandatory Host: Quadriga Hochschule Berlin GmbH

Quadriga University of Applied Sciences Werderscher Markt 13 D-10117 Berlin Phone: +49 (0) 30/44 72 94 00 Fax: +49 (0) 30/44 72 93 00 www.quadriga.eu

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