European Excellence Awards 2018

EUROPEAN EXCELLENCE AWARDS

CALL FOR ENTRIES 2018

I N V I TAT ION » EUROPEAN EXCELLENCE AWARDS – Celebrating the best in PR and communications since 2007!« We are looking forward to what 2018 has to off At a time when the demand for heightened trust and transparency has never been greater, the strategic importance of communications is clear: it is the means by which a brand’s values and purpose are aligned to how stakeholders experience that brand.

Whether annual report, corporate video, event launch, reputation management or any of the 60 categories celebrated at the EUROPEAN EXCELLENCE AWARDS, communications projects in all their variety share the same mission: building trust in brands by aligning behaviour with values.

That’s why, at its heart, the EUROPEAN EXCELLENCE AWARDS are essentially a joyous recognition of the many different ways communications build brand trust. Featuring more than 1,500 entries from over 30 countries across 60 categories – from Communications Team of the Year to Crisis Communications, from Content Marketing to NGOs & Associations – the EUROPEAN EXCELLENCE AWARDS are a celebration of the best in communications, and an affirmation of the vital role communications play in the success of Europe’s brands.

On behalf of the host of the EUROPEAN EXCELLENCE AWARDS and Communication Director magazine, I warmly welcome you to this year’s event – join us on 6 December in Dublin as we honour the best that European corporate communications and public relations has to offer.

Sincerly, David Phillips Editor-in-Chief Communication Director

AWA R D

HO S T

The EUROPEAN EXCELLENCE AWARDS have been celebrating the achievements of communications professionals for twelve years and are a leading player in Europe.

They reward outstanding projects within the diverse and dynamic world of communications.

The EEA acknowledge the importance of European communications in a global community and share news of achievements with one another and the whole world.

The Awards are hosted by Communication Director, an internationally-focused magazine for corporate communications, PR and public affairs, featuring opinion pieces, case studies and reports. Its articles are written by seniorlevel professionals at some of Europe’s largest companies and organisations, as well as prominent academics and thought leaders.

As the partner publication of the European Association of Communication Directors, the largest network of in-house communicators working in Europe, the magazine was a natural choice to host the Awards and to honour outstanding communications accomplishments in Europe.

Feel the excitement in the air and celebrate with your colleagues.

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CAT E G OR I E S

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J U RY

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Pascal Beucler MSLGROUP Global

Rainer Bock Kaspersky Lab

Robin Boon Aegon Nederland

Iain Bundred Ogilvy EMEA

Leslie Crawford Acciona

Salvador da Cunha Lift World

Jean-Michel Dumont Ruder Finn

Kristina Ebenius Remedy Communication

Andreas Fischer-Appelt fischerAppelt

Kerstin Floetner Goodyear

Pierre Goad HSBC

Dr. Lutz Golsch FTI Consulting

Jérôme Guilbert Sciences Po

Christopher Huntley Tetra Pak

Heather Knox Renault

Hans Koeleman KPN Royal Dutch Telecom

Maik Matischak National Basketball Association (NBA)

Cecile Missildine Text 100

Michael Murphy Michael Murphy & Ltd

Rose de la Pascua Weber Shandwick

David Phillips Communication Director

Ellen Pinchuk Mikhailov & Partners

Florence Ranson Communications Expert

Catalina Rousseau BDR Associates Communication Group

Thomas Schultz-Jagow Amnesty International

Dr. Peggy Simcic Brønn BI Norwegian School of Management

Jan Šimunek Grayling

Chris Talago Oracle

Martina Tydecks APCO Worldwide

Núria Vilanova Giralt ATREVIA

Marc-Oliver Voigt LANXESS

Emmanuelle Walle Cartier France

Edward Walsh Royal Philips

Andres Wittermann LEWIS

Caroline Wunnerlich Fleishman-Hillard EMEA

Our esteemed communications specialists, from both in-house and agency communication departments, have been carefully selected as Jury members to ensure a fair and balanced evaluation of applications. During an anonymous online voting the Jury decides which entries are shortlisted.

In Dublin the Jury members assess the latter before the winners are announced during the award show.

Let our communication specialists discuss your work at the jury meeting.

Convince the Jury members with your innovative projects.

Open your projects and campaigns to expert appraisal.

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DUBLIN

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AWA R D S HOW The EUROPEAN EXCELLENCE AWARDS show and party will be held at The Round Room at The Mansion House in Dublin, which has a remarkable history and welcomed high-profile guests including Nelson Mandela, Queen Victora and Pope John Paul II. Now it‘s your turn!

Celebrate the awards as well as their winners and enjoy »A Breath of Fresh Air« in beautiful Dublin. The cozy Irish capital with its cheerful people will make you feel at home. Even in December Dublin has a lot to offer: St. Patrick´s Cathedral, Guinness Storehouse, Trinity Library, and Temple Bar area. So, combine your EXCELLENCE AWARDS evening with a weekend getaway to this magical city.

On the evening of 6 December 2018, Communication Director is honouring this year‘s winners and presents them with their trophies. A seated dinner and the aftershow party provide the perfect opportunity to network with the leading representatives of European PR and communications.

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S UC C E S S

I DE N T POTENTIAL

R E P U TAT ION

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Receiving an award from your peers is a great way to build your brand, as your corporate identity reflects your personal achievements.

The seal of approval given by leading PR figures is the surest way of knowing that you are doing a great job.

By entering a project, you are showcasing your greatest achievements, thus building and reinforcing a positive impression within your wider community.

What better way to let your peers and stakeholders know about your best work? The EEA promise exposure of your efforts across the breadth of an entire continent.

ITY

At the EEA you will be able to gather with other leaders and achievers.

Together you can network, discuss new ideas and celebrate each other‘s successes.

Every achievement deserves to be celebrated, alongside the people who made it happen. The thrill of international acknowledgement will encourage you to reach for even greater heights.

C E L E B R AT ION

TEAM SPIRIT

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S i x e a s y s t e p s t o s u c c e s s f u l l y a p pl y f o r t h e E u r o p e a n E xc el l e n c e Aw a r d s

Start your application online by registering on our password-protected intranet: application-eu-pr.excellence-awards.com

Review the online application checklist

Choose the correct category for your project or campaign

Describe your project in 2,000 characters or less

Upload a representative picture, illustrative material and web links

Submit your application and use our online shop to request an invoice or pay directly with your credit card

See more information online: eu-pr.excellence-awards.com

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»We feel deeply honored being recognized for our work among many brilliant cases from all over Europe. European Excellence Awards is a great platform to show our industry‘s most innovative and creative work.« Burson-Marsteller Stockholm

»Receiving such an reputable price is the best possible reward for the hard work of the whole team. We never dreamed of successfully competing against some of the biggest European, even global consumer Brands - the award raises our profile within the organization and is motivating us to push boundaries even further.« TRW Aftermarket

»It’s inspiring to see so many smart and creative campaigns from all over Europe and it’s an honor to be acknowledged with such a prestigious award.« ANR BBDO

»This award is like the European Championship in the field of Public Relations.« SCHLEINER + PARTNER

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TIMELINE 1.

Application Phase

Early Deadline: 13 September 2018 Late Deadline: 27 September 2018 Final Deadline: 4 October 2018 Projects can be submitted via our online application platform until early October.

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Online Voting

October 2018 Now it‘s the Jury‘s turn: Each Jury member will anonymously evaluate the submitted projects online. Their votes will form the shortlist.

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Shortlist

Early November Excitement: The best projects in each category will be published online. The nominees now have to prepare their trip to Dublin!

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Jury Meeting & Award Show

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5 and 6 December 2018 Celebration: During a two-day jury meeting the jury members look at all the shortlisted entries. The winners will be determined via an anonymous voting. The winners in each category will be announced and celebrated at the award show in Dublin!

Early Deadline 13 September 2018 Late Deadline 27 September 2018 Final Deadline 4 October 2018

EUROPEAN EXCELLENCE AWARDS Quadriga Media Berlin GmbH Werderscher Markt 13 10117 Berlin Germany Tel: +49 (0)30 84 85 90 anna@excellence-awards.com eu-pr.excellence-awards.com www.communication-director.com www.quadriga.eu