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where europe‘s communication community comes together

Herbert Heitmann Bayer AG

Edna Ayme Nissan

Nicolas Brusson BlaBlaCar

Moran Cerf Kellogg School of Management

Machteld Merens Randstad Holding

25/26 Greg Dawson Samsung

J U ne 2 0 1 5 BRUSSELS

EUROPEAN

COMMUNICAT ION SUMMIT2015

IN T ERNA T IONAL CONFERENCE FOR CORPORA T E COMMUNICA T ION AND PU B LIC RELA T ION S Storytelling

Internal Communication

Social Media & Online community

Political & Public Affairs

Reputation Management

Change communication

Brand Management

Communication Strategy

Focus Topic 2015 Lasse Hoegfeld Jyske Bank

Maria Sebregondi Moleskine

Kaiser Kuo Baidu

a n t i c i pat i o n &disruption Communications at the cutting-edge

Frederik Pferdt Google

Roger Strandahl E.ON

Christiaan Prins Unilever

Markus Weldon Alcatel-Lucent

Viktor Mayer-Schönberger Oxford Internet Institute

Gabi Zedlmayer Hewlett-Packard

www. communication -summit. eu

Bill McAndrews BMW Group

Table of Contents

700 In-House Peers 80 Speakers 4 Plenary Sessions 50 Best Cases expert sessions & Peer debates

Summit â€“ Programme EACD kick-off 9.00

12.00 Welcome

16.00

Working Group Meetings

Business Break

General Assembly

20.00 Networking & Dinner

day 1

day 2

Welcome & Opening

Keynote

Break-out Sessions I:

Main Session II: Anticipation

Best Cases Presentations

Break-out Sessions III

Peer2Peer, Masterclass & Expert Sessions

Lunch

Lunch Main Session I: Disruption Break-out Sessions II Focus Session Asia

Break-out Sessions IV

Invitation

Anticipation & Disruption C O M M U N I C AT I O N S AT T H E C U T T I N G - E D G E Nearly 20 years from the first appearance of Clayton Christensen’s landmark theory of disruptive innovation - which investigated the challenges faced by companies who must anticipate future needs in order to survive and grow - we can now safely say that we are all living in disrupted times. By this I mean that the frequency of game-changing developments that affect our work, our industries and the way we live our lives is higher than ever before, and the differences between those who do anticipate future trends and those who do not are clearer than ever before. From the sharing economy to big data and the cloud, each day seems to bring a new challenger seeking to overthrow the status quo. For communicators who have to navigate this volcanic landscape, it can be the best of times and the worst of times. The opportunity to be the organisation’s weather vane, to sniff out potential changes, to weigh up the competition, to predict transformative innovations, to anticipate the future needs of stakeholders, and to head off crises while there are still small dark clouds on the distant horizon: these challenges offer the potential to transform the work of the communications function, and perhaps redraw the lines that define the role of the communications professional.

But, as the word connotes, “disruption” isn’t always good news. As old familiarities are overturned, new innovations bring new challenges. Although 84 per cent of respondents told the 2014 European Communication Monitor that new tools enrich their jobs, 73 per cent say their daily work pressure is increasing; suggesting that new innovations designed to help us work more efficiently actually have adverse effects, too. Either way, good or bad, challenging or rewarding, breaking crisis or innovative development, in 2015 disruption is a state of being. Communicators that are able to adjust to this state of affairs and learn to anticipate any disturbances in the force will be best positioned to lead their organisations forward. With that said, I’m proud to present this year’s programme which will not only explore the causes and consequences of disruption but also showcase the importance of anticipation in the ever-changing communications landscape. I sincerely look forward to welcoming you in Brussels on June 25th and 26th. Herbert Heitmann President European Association of Communication Directors

The European Communication Summit

PEER 2 PEER

MAIN SESSIONS Our moderator Karin Helmstaedt will guide you through our well-known Main Sessions: A group of high-profile speakers will engage in an interactive discussion with short inspirational presentations and joint Q&A sessions with the audience. Our two Main Sessions will present you with a look at what recently disrupted our profession before the second discusses how we KEYNOTES can anticipate change The European Comand implement it munication Summit into our daily will once again welcome work. distinguished thought-leaders to deliver keynotes on the year’s most fascinating trends and topics. We look forward to greeting Frederik Pferd, Head of Innovation and Creativity Programs at Google, who will explore creative freedom and innovation culture, and Viktor Mayer-Schönberger, Professor of Internet Governance at the Oxford Internet Institute, who will show how big data can support anticipation.

MASTER CLASSES Join our interactive roundtable discussions! In this format, we invite leading academics to present the latest theories and trends in corporate communications. Our Masterclasses encourage knowledge-exchange, where a particular concern is not only debated from the practitioners’ perspective, but our experts will provide insights from the academic world presenting the 4 latest theories.

BEST CASES Once again, senior-level communicators from across Europe and working in various industries and organisations will deliver best cases on the latest trends, methods and practices in the field.

Use this chance to exchange ideas and challenges with like-minded colleagues, create quality relationships and connect with your peers from across the European continent. Our Peer2Peer sessions encourage an environment of open conversation and confidential dialogue.

An Overview

8 Reasons to Participate 1

LEARN ABOUT LATEST TRENDS AND ISSUES

The Summit has become a renowned forum for unveiling the most important trends and developments in our field of work. This year’s topic will look at today’s latest innovations as well as forecast the future of the communications landscape.

BENEFIT FROM TRAININGS AND WORKSHOPS

In addition to exploring the latest trends and innovations, hearing inspiring keynotes and learning from others’ experiences, the Summit offers numerous trainings and workshops that provide practical skills that you can take away and implement in your own work. All Summit attendants will receive a certificate confirming their participation.

MEET COLLEAGUES FROM ACROSS EUROPE

JOIN PRESTIGIOUS EVENT IN HEART OF EUROPE

GET INSPIRED BY IMPACTFUL KEYNOTES

ENGAGE IN THOUGHT PROVOKING DEBATE

GAIN INSIGHTS FROM OVER 30 BEST CASES

RECEIVE CERTIFICATE OF PARTICIPATION

Over 700 in-house communicators from all across the continent attend the Summit. This provides the perfect opportunity to connect with your peers and meet new colleagues from a variety of fields and industries.

Year after year, the Summit programme is comprised of the most prominent tought-leaders in our field. This year our distinguished speakers will come together to inform and inspire participants with their compelling experiences and progressive ideas.

Hear from fellow communication directors from a range of companies, organisations and NGOs who will talk about their projects and examine what worked and why. Don’t miss this unique opportunity to learn the key to others’ top successes.

Now in its 9th year, the Summit is established as the flagship event in the European communication landscape. To reflect this, our renowed two-day conference is held in the heart of the European capital.

The Summit presents the perfect atmosphere conducive to thoughtful debates and discussions. Use this opportunity to raise important questions and comment on controversial issues with your colleagues.

After the Summit you will receive of certificate that will confirm your participation in the two-day event of learning, exchange and networking.

2 day s of qual ificat ion and learn comm ings in unic ation

FOCUS ON ASIA This year’s Focus Session will take a closer look at the Asia-Pacific region which has experienced unprecedented growth and development over the past decades. Our speakers representing Asia-Pacific companies that are expanding in the global market and multinationals that have sharpended their focus on the region will take you on a journey through the latest trends in the Asian communications landscape.

EXPERT SESSIONS

@commssummit

We invite our participants to take part in our special hands-on summit workshops, scheduled at the same time as the best case presentations, but running for a full hour, allowing you to benefit from a thorough and in-depth discussion. Join some of Europe’s top-level experts in the field of corporate communications for interactive lessons, problem-solving scenarios and practical tools to optimise and nourish your communication strategy. 5

European Communication Summit

Participant Structure

Every year the European Communication Summit gathers a broad range of mid- to senior-level in-house communicators from over 30 countries representing some of Europeâ€™s most renowned companies, institutions, associations and organisations:

Finland

Participants by countries

4,26% Norway

3,76% Sweden

Ireland

Estonia

2,62%

0,82% United Kingdom

11,46%

0,33%

Netherlands

1,80%

Latvia

Denmark

9,82%

Russia

0,98%

3,76%

Lithuania

Belgium

0,33%

20,46%

Poland

1,15%

Germany

8,02% Luxembourg

1,96%

Czech Republic

Ukraine

0,49%

0,65%

France

7,20%

Austria Switzerland

7,04%

2,78%

1,80%

2,62%

26,1% 8,2% 7,4% 23,2% 8,1% 7,5% 2,2% 7,8% 9,5%

Serbia Bosnia / Herzegovina

Romania

0,65%

0,65% Bulgaria

0,16%

0,65% Greece

Turkey

0,65%

0,98%

Participants by Organisations

Italy

Participants by Positions

Spain

Head of Communications / Director of Communications Head of Public Relations Public Affairs Director / Manager (Senior) Communication Manager Head of Internal Communications PR-Manager Press OfďŹ cer / Spokesperson Managing Director / CEO Other

0,16%

Slovenia

0,16%

Hungary

Companies Institutions & Politics NGOs, Associations & Interest Groups Media & Others Consultancies

Gender Male 47.1%

63,8% 11,9% 9,7% 6,4% 8,2%

Female 52.9%

Networking Opportunities at the Summit

Connect with your peers in Brussels... Over 700 in-house communicators from across Europe will attend the Summit - the perfect opportunity to connect with your peers and meet new colleagues from across the continent and from a variety of industries and fields. We will offer various formats that facilitate networking and help you connect with your colleagues.

BUSINESS LOUNGE

SUMMIT APP

SPEEDNETWORKING

Summit Day One: Thursday, June 25th 9:00 – 9:30

D oor s ope n + C o f f e e

9:30 – 10.00

W e l c om e b y He rb e r t He it m ann, Pre si de nt , EAC D

10.00 – 10.45

Ke y n ote Frederik Pferdt Google

Creative freedom – Innovation culture reimagined

10.45 – 11.15

C of f e e Br e ak & R o o m C hange

11.15 – 12.15

B E S T C A SES 1

Breakout Sessions 1

POLITICAL & PUBLIC AFFAIRS

STORYTELLING

When publishing outrules marketing Per Nilsson Volvo Trucks

The role of advocacy in external communication Christiaan Prins Unilever

REPUTATION MANAGEMENT Corporate Communications as key lever Bill McAndrews BMW Group

Doing great business with powerfull stories Ulrika Romantschuk Fazer Group

12.15 – 1.30

COMMUNICATION STRATEGY

Peer2Peer

Masterclass

Gain trust by disruption? Secrets to success & inspiring case studies. Egmont Philips ING Group

Purpose-driven communication Inge Wallage IWA

ECM 2015 Ansgar Zerfaß University of Leipzig Angeles Moreno University Rey Juan Carlos Madrid

Supporting Strategy and creating shareholder value Reidar Gjaerum Statoil ASA

M a i n Se ssi o n One

2.45 – 3.15

C of f e e Br e ak & R o o m C hange

3.15 – 4.15

B E S T C A SES 2

INTERNAL COMMUNICATION

Uldis Leiterts & Nika Aleksejeva Infogr.am

Finding your recruits online Fredrik Tukk Maersk Drilling Building engagement and pride on the Randstad 55 journey Machtild Merens Randstad

Nicolas Brusson BlaBlaCar

Moran Cerf Kellogg School of Management

Breakout Sessions 2

SOCIAL MEDIA & ONLINE COMMUNITY

Connecting employees Viviane Huybrecht KBC Group

4.45 – 6.00

LEGO Serious Play

How to make your data go viral?

Piet Verhoeven University of Amsterdam

Disruption: Shaking up the Status-Quo

4.15 – 4.45

Disruptive Playground

S pe e d- N e t wo rking & Lunc h

1.30 – 2.45

Nissan employees score in Global UEFA Champions League Partnership Deal Edna Ayme Nissan

Expert Session

CHANGE COMMUNICATION Revitalising Lloyds Bank: using colleague engagement to change culture Louise Wadman Lloyds Banking Group

Young Communicators Award

Peer2Peer

Masterclass

EACD Young The Digital Newsroom Communicators Award: Emily Gibbs Presentation of the Financial Times final three projects

Strategy for Disruption: How to lead in times of tectonic change. Christopher Storck Quadriga University

Expert Session

Disruptive Playground

Powerful global B2B and B2C Storytelling. What do Invest in Morocco and Refund. me have in common?

LEGO Serious Play

Didier Lagae Marco De Comunicacion

Never waste a good crisis Seth Faison The Global Fund

C of f e e Br e ak & R o o m C hange Focus Session Asia

Anticipating the future – disrupting the global economy

Kaiser Kuo Baidu

Sumeet Chatterjee RPG Enterprises

Jason Kendy UBS Japan

Gala Reception & Networking Evening at the Hôtel de la Poste Doors open at 8.00 pm

Summit Day Two: Friday, June 26th 08.00 – 09.00

D oor s ope n & R e gio nal & I ndust r y Bre akf ast s

09.00 – 9.15

W e l c ome t o t h e 2 nd Sum m it Day

9.15 – 10.00

Ke y n ot e Viktor Mayer-Schönberger Oxford Internet Institute

Big Data - the Game Changer and its’ impact on Reputation and Communications 10.00 - 11.15

M a i n S e s s io n Two

Looking forward: Anticipating communications

11.15 – 11.30

C of f e e Br e a k & R o o m C hange

11.30 – 12.30

BEST CASES 3 POLITICAL & PUBLIC AFFAIRS

STORYTELLING

The Science of CSR and Sustainability Communication Lee Ahern IECA

Storytelling from analog to digital Maria Sebregondi Moleskine

REPUTATION MANAGEMENT Maintaining reputation and employee professionalism Roger Strandahl E.ON

COMMUNICATION STRATEGY

Peer2Peer Multicultural corporations Atte Palomäki Wärtsilä Corporation

Bringing communications to life Ben Hunt Amadeus IT Group Engaging employees to drive business growth Anna Mitchell Coats plc

12.30 – 1.30

N e t w or k i n g L unc h

1.30 – 2.30

BEST CASES 4

INTERNAL COMMUNICATION

SOCIAL MEDIA & ONLINE COMMUNITY

JB United: Social, Mobile & lots of Video Lasse Hoegfeld Jyske Bank

Creating successful content Mattias Radström AB Electrolux

Markus Weldon Alcatel-Lucent

Tony Bosma Extend Limits

Breakout Sessions 3

Driving Business Goals through Storytelling Greg Dawson Samsung

Masterclass Mastering the Push and Pull of communications. What we’ve learnt from cases of high impact Viral Change ™ in action. Jayne Lewis & Caroline Tierney The Chalfont Project

Presentation Skills Giving power to the point Dani Buijtenhek danibu Stop Sliding! Start Zooming! Paul van Hattem & Pieter Bosschaart Mr. Prezident

Expert Session

Disruptive Playground

Can innovative Digital Disruption produce the right kind of change? Andy Wood & Alan Cooper Freestyle Interactive

Design Thinking Bernd Rettberg Tebble

Breakout Sessions 4 BRAND MANAGEMENT Brand Management at Sky Norbert Allgäuer Sky Deutschland

Success through employee engagement Yasemin Güzeloglu Turkish Airlines

CHANGE COMMUNICATION

Peer2Peer

From B2B to Business 2 Society – Changing the business model Sabine Schauer Novelis The Cooking Tour Experience: BBVA‘s new paradigm of content creation Ignacio Tena Rubio BBVA

2.30 – 3.00

C of f e e Br e a k & R o o m C hange

3.00 – 4.00

Expert Panel Discussion Influencer Relations

Key

Gabi Zedlmayer Hewlett-Packard Company

Masterclass

Key learnings in associ- Engagement and the ation communications transformation of the corporate culture in the digital era Florence Ranson Itziar Castello FoodDrinkEurope, University Carlos III of Mark Redgrove Madrid & Orgalime Copenhagen Business School

STORYTELLING

INTERNAL COMMUNICATION

SOCIAL MEDIA & ONLINE COMMUNITY

POLITICAL & PUBLIC AFFAIRS

PEER2PEER

MASTERCLASS

EXPERT SESSION

DISRUPTIVE PLAYGROUND

REPUTATION MANAGEMENT

Expert Session

Disruptive Playground

The Future of Corporate Design Thinking Communications Bernd Rettberg Phil Riggins Tebble Brunswick Group

CHANGE COMMUNICATION

BRAND MANAGEMENT

COMMUNICATION STRATEGY

day one P R O G R AM M E

OCUS F L A I PEC

N O I T P DISRU

9.00

Welcome & Opening Keynote: Creative Freedom – Innovation Culture Reimagined Break-out Sessions:

12.00

Best Cases Presentations Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions Lunch Main Session I: Disruption - Shaking up the Status-Quo

16.00

Break-out Sessions: Best Case Presentations Peer2Peer, Masterclass, YCA, Disruptive Playground & Expert Sessions Focus Session Asia: Anticipating the future – disrupting the global economy

20.00

Thursday, June 25, 2015

Welcome & Keynote

Welcome The 2015 European Communication Summit will be opened by Herbert Heitmann, President of the European Association of Communication Directors. In his welcome speech, Herbert Heitmann will set the tone for an exciting two-day conference inviting all peers to collectively explore, reflect and debate the current state of Europe’s communications landscape. The 2015 Summit will once again welcome top-class speakers from the worlds of business, media, academics and, of course, corporate communications and public relations. Herbert Heitmann President European Association of Communication Directors

Karin Helmstaedt We are delighted that KaModerator rin Helmstaedt will join Presenter us again in Brussels and Deutsche Welle guide our 700 participants through two eventful Summit days with visionary keynotes, engaging main sessions, innovative peer discussions and best case presentations.

Opening Keynote creatiVe freedoM – inno Vation culture reiMagined Frederik Pferdt Head of Innovation & Creativity Programs Google

DAY ONE 10.00 – 10.45

Immerse yourself in the values and practices that reinforce and advance Google’s thriving innovation culture. In this interactive keynote, you will explore the mindset that stimulates creativity to help you find your inner innovator and transforms cultures to build a better future - fast.

Frederik is cofounder of “The Garage” at Google and runs its Creative Skills for Innovation Lab. As a lecturer at Stanford University, he feels lucky to see students being empowered through user-centered, prototype-driven design so that they can do cool things that matter in the world. He was nominated as a visiting scholar at the Center for Design Research (d.school), Stanford University and research scholar at EdLab, Columbia University. As the founder of LearningDesign:Lab, he created award-winning design experiments for various groups from kindergartners, to teachers, to CEOs. His creative views on innovation culture, leadership and future technology have earned him invitations to transform an array of organizations and were featured in FastCompany, Time Magazine, ARD TV, Der Spiegel, BBC Radio, El Mercurio, Hong Kong Economic Times, Oriental Daily News. He currently lives in Silicon Valley with his wife and two sons, and draws inspiration from his boys’ childish minds and playfulness.

Best Cases

Thursday, June 25, 2015

storytelling

When puBlishing out rules MarKeting

doing great Business With poWerful stories

Volvo Trucks became the most awarded advertiser in the world in 2014 – without any money spent on advertising. Publishing has become the new marketing. Per Nilsson, Director Public Relations, will take you behind the scenes of the campaign that has changed the perception of B2B communication, and created a revival of Jean-Claude Van Damme.

Great stories have always engaged people. But what is a great story? It is something you can connect to, rely on and share with your network. Successful brands and businesses are built on powerful stories. Our story began when Karl Fazer decided to become a confectioner and travelled to Paris, Berlin and St Petersburg to learn the profession and get inspiration. Consequently, in 1891 he opened his French-Russian café in Helsinki, the then poor capital of Finland.

Per Nilsson Director Public Relations Volvo Trucks

DAY ONE 11.15 - 12.15

Ulrika Romantschuk SVP, Communications & Branding Fazer Group

DAY ONE 11.15 - 12.15

reputation ManageMent

Very good content, impressive speakers and interesting break out sessions. Hanane Taidi PlasticsEurope

A company’s reputation is one of its most valuable assets, so it makes sense to manage and protect it. Reputation is the perception individuals or groups of stakeholders have of a company. That perception is created by interaction with the company whether through personal encounter, products and services or corporate communications. Corporate comms influences reputation by seizing the right opportunities. Bill McAndrews Vice President Communications Strategy, Corporate and Market Communications BMW Group

DAY ONE 11.15 - 12.15

coMMunication strategy

gain trust By disruption? secrets to success & inspiring case studies

supporting strategy and creating shareholder Value

In three steps the dimensions of effective disruption will be explored and illustrated by movies and case studies from the financial and non-financial services sector and you will learn the five secrets to success.

Egmont Philips Head of External Communications ING Group

corporate coMMunications as Key leVer

DAY ONE 11.15 - 12.15

Statoil`s Communication function has one key purpose: Creating support to realize the corporate strategy and help create shareholder value. In the oil and gas industry, the context constantly becomes more demanding. What are the levers to pull and the tactics to play to remain a trusted source among a variety of stakeholders and to secure the legitimacy and long term license to operate? Reidar Gjaerum SVP Corporate Communications Statoil ASA

DAY ONE 11.15 - 12.15

Best Cases

Thursday, June 25, 2015

puBlic affairs & political coMMunication

peer to peer

the role of adVocacy in external coMMunication

purpose – driVen coMMunication

Reactive issue management is a well accepted part of external communication, but what is the role of proactive advocacy? Is it the equivalent of agenda-setting, or does it entail more than that?

As a consequence of various societal changes, the landscape of our profession is changing rapidly. How prepared are we to adapt to these developments? Are we challenged to redefine the purpose of our function? If so, in which direction should the profession head? Join us to discuss how we can adapt to and anticipate today’s challenges and disruptions for our practical work as we push forward with purpose.

Christiaan Prins Director European External Affairs Unilever

Inge Wallage Director Communications & Engagement IWA

DAY ONE 11.15 - 12.15

DAY ONE 11. 15– 12.15

expert session

hoW to MaKe your data go Viral? The workshop will share practical tips and tricks of data storytelling with Infogr.am, a powerful data visualization tool that enables such organizations as Al Jazeera, Cambridge University, AccuWeather.com and many others to achieve their business goals. The workshop participants will experience an infographic creation with Infogr.am from A to Z learning essentials of effective data storytelling that generates brand awareness and product demand. Uldis Leiterts Co-Founder Nika Aleksejeva Storyteller Infogr.am

DAY ONE 11.15 - 12.15

EUROPEAN COMMUN MONITOR ICATION

2015

EXCELLENCE IN STRATE KEY ISSUES, LEADER GIC COMMUNICATIO N SHIP, NETWO RESULTS OF A RKING, GENDE SURVEY IN 41 R AND MOBILE COUNTRIES. MEDIA.

Masterclass

european coMMunication Monitor 2015 An interactive debate reflecting key results of this year’s European Communication Monitor, the largest transnational survey on strategic communication worldwide. Topics include the relevance of working with the mass media in an age of dramatic media change, brand journalism and content marketing, and different approaches to explain the value of communciations to top executives. Another topic area to be discussed surrounds the presuppositions and sources of conflict in client-agency Prof. Dr. Ansgar Zerfaß Professor and Chair in Strategic Communication University of Leipzig

PARTNERS

: SPONSOR

relationships. The researchers will present insights from the study and participants are invited to share their experiences and ideas. The European Communication Monitor is conducted annually since 2007 within the framework of the European Public Relations Education and Research Association, together with the European Association of Communication Directors and Communication Director Magazine, supported by Prime Research International.

Angeles Moreno Professor of Public Relations and Communication Management University Rey Juan Carlos Madrid

Piet Verhoeven Senior lecturer and researcher University of Amsterdam

DAY ONE 11.15 – 12.15

DAY ONE 1.30 - 2.45

Disruption: Shaking up the Status-Quo By foreseeing new technologies, by creating new business models and also by adapting existing technologies in new ways, disruptive innovation is triggered. Impulsive change develops new markets by discovering new categories of customers. Seizing the opportunity to facilitate this kind of disruptive change so that the organisation can achieve leadership is a real challenge in today’s fast developing economy and society. What role does the communicator play in fostering disruption and in creating an environment of innovation? And how can disruptive behaviour benefit the corporate character? In this session, we will explore disruptive business models, the environment in which they thrive, and look into the character of disruptive ideas and creation processes.

Moran Cerf Professor Kellogg School of Management

Nicolas Brusson Co-founder & COO BlaBlaCar

How does the brain look at the change of mind? Moran Cerf is a professor at the Kellogg School of Management and the UCLA department of neurosurgery. His presentation will offer insight into the competition inside our brain between multiple I’s who vie for dominance, and how this competition is resolved. When we think, interact, make decisions or speak, we feel we do so in one voice reflecting our one desire. The reality is that oftentimes, our voice is the sum of multiple people inside our head that compete regularly and ultimately end up with our one coherent voice. In his talk, Moran Cerf will demonstrate how we can better understand and control our decision making processes and illustrate how the brain looks at the change of mind.

Dare to share: How BlaBlaCar transformed travellers’ habits and a complete industry Ten years ago the founders of BlaBlaCar dreamt of building an affordable people-powered service, in which they could connect drivers with empty seats and people travelling the same way. They believed they could address the inefficiency of cars driving empty when millions of travellers were not fully satisfied with the relatively expensive or unreliable transport systems. Today, BlaBlaCar has become of the the most active collaborative consumption community in the world, with over 10 million members in fourteen countries, from France to India. Nicolas Brusson, COO, will share how BlaBlaCar turned this vision into a reality, disrupting travellers habits, and bringing affordable and friendly mobility to millions of users.

Best Cases

Thursday, June 25, 2015

internal coMMunication

connecting eMployees

eMployees score in gloBal uefa chaMpions league deal

After the financial crisis, KBC Group’s Corporate Communication team was looking for ways to better inform its staff, increase the engagement levels and enhance its employees’ sense of pride. One of the instruments used was a new group-wide interactive portal opening the way to other new internal communication opportunities. Find out more during this presentation.

In 2014, Nissan confirmed a four-year global partnership with the UEFA Champions League. This agreement represents the Japanese manufacturer’s largest ever sponsorship deal. Nissan is leveraging the UEFA sponsorship as an opportunity to drive awareness about the brand and to increase pride amongst its 18,000 employees in Europe through a four-part engagement plan that includes communication, fun at work, reward and recognition, and personal improvement.

Viviane Huybrecht General Manager Corporate Communication / Spokesperson KBC Group

DAY ONE 3.15 – 4.15

Edna Ayme General Manager, Internal Communications Nissan

DAY ONE 3.15 – 4.15

social Media & online coMMunity

finding your recruits online

Building engageMent & pride on the randstad 55 Journey

Can you use social media to recruit new people? Maersk Drilling has created a digital strategy to support one of their corporate strategic targets: to find, attract and recruit 3,000 new employees. Here the focus is on how the corporate strategy lays the foundation for a successful implementation of the right channels, how Facebook has become one important tool for lead generation, and how the Employee Value Proposition is displayed in content stories, etc. – and the keys to success for online recruitment. Fredrik Tukk Head of Communication, Branding, Marketing Maersk Drilling

DAY ONE 3.15 – 4.15

How do you engage 28,000 employees in 39 countries, and reconnect them in an inspiring way to values and strategy? Randstad is celebrating its 55th anniversary. An internal programme has been launched, taking employees on a journey via a responsive online platform, a Google+ community, a Randstad 55 app, and several interactive events online and offline. All leading up to the live celebrations on September 26, 2015. Machteld Merens Head of Group Communications Randstad Holding

DAY ONE 3.15 – 4.15

change coMMunication

neVer Waste a good crisis

using colleague engageMent to change culture

A crisis in any organization opens doors for change. Communications is usually part of the solution. At the Global Fund, a crisis in confidence in 2011 was provoked by what at first appeared to be a corruption scandal, but was really at root a communications crisis. The solution was Change Communications.

Over the last two years I have led an innovative, exciting and all-encompassing engagement programme to change the culture in Lloyds Bank. The engagement programme brought to life the business strategy through a series of targeted communication interventions for very segmented audiences. Over time we have changed behaviours: our Colleague Engagement and Net Promoter Scores have increased as has colleague involvement.

Seth Faison Head of Communications Global Fund to Fight AIDS, Tuberculosis and Malaria

DAY ONE 3.15 – 4.15

Louise Wadman Head of Internal Communication Lloyds Banking Group

DAY ONE 3.15 – 4.15

Best Cases

Thursday, June 25, 2015

peer 2 peer

Masterclass

the digital neWsrooM

strategy for disruption: leading in tiMes of tectonic change.

Digital is saturating nearly everything around us, including our newsrooms. Journalists are rethinking how they approach news and as a result are becoming “story producers,” responsible not only for words but also pictures, graphics, and social media. They need to be more technically proficient - and technologists need to understand how to tell a story. Join us as we explore this important new trend.

Christopher Storck will talk about how to use stakeholder research to inform corporate strategy finding in a situation when new players are going to fundamentally change a market or system. Based on this he will demonstrate how to position a company as a catalyst of change by providing a compelling story for a game which rules are going to change fundamentally.

Emily Gibbs Head of Internal Communications Financial Times

DAY ONE 3.15 – 4.15

eacd young coMMunicators aWard

young coMMunicators aWard: the final three Learn from the next generation of communicators and meet our finalists of the 2015 Young Communicators Award. The EACD is committed to supporting young PR professionals and to furthering the evolution of our profession by recognising innovative and creative projects in the field of communications. In this session, our three short-listed nominees will present their cases to an audience of experienced communicators. Participants will then have the chance to vote for the winner, who will be awarded with the Young Communicators Award at the evening gala reception.

expert session

poWerful gloBal B2B and B2c storytelling What do Invest in Morocco and Refund.me have in common? Learn in this session from Didier Lagae what storytelling is all about in both, B2B and B2C. Didier will introduce you to the power of storytelling by outlining what these two, at first sight different projects, have in common.

Didier Lagae Founder and CEO Marco de Comunicación (MdC)

DAY ONE 3.15 – 4.15

Prof.Dr. Christopher Storck Professor of Corporate Communications Quadriga University of Applied Science

DAY ONE 3.15 – 4.15

DAY ONE 1.30 - 2.45

A N T I C I PAT I N G T H E F U T U R E – D I S R U P T I N G T H E G L O B AL E C O N O M Y Over the past decade, the Asia-Pacific region has experienced unprecedented growth and development. Asia-Pacific companies have seized opportunities in the global market and multinationals have strengthened their focus on the region. As a consequence, the communication function has been developing rapidly in Asia-Pacific organisations and shaping its role in a landscape that is both culturally and economically diverse. To capture these developments and to explore innovative and disruptive trends in the Asia-Pacific communication landscape, the European Communication Summit hosts this session and welcomes speakers who represent key organisations and functions from our focus region.

Kaiser Kuo Director of International Communications Baidu (tbc)

Sumeet Chatterjee Senior Vice President and Head of Brand and Group Communications RPG Enterprises

Jason Kendy Head of Corporate Communications Japan and Korea UBS Securities Japan

China’s Digital Landscape

Communicating an Indian Conglomerate

Crisis Management: The Case of Japan

China is on the way to becoming the biggest economy in the world and globalisation has been strongly affecting the country’s digital landscape. Today more than 500 million Chinese people are online spending more time on the internet than watching TV, listening to the radio, or reading printed media. Search engine giant Baidu is one of the fastest growing companies in one of the world’s most dynamic industries and operating at the heart of China’s digital landscape. Kaiser Kuo, Director of International Communications at Baidu, will share insights into the preferences of Chinese search engine users and the company’s international communications strategy.

In emerging markets such as India big conglomerates are thriving and becoming more and more diversified. In his talk, Sumeet Chatterjee, Senior Vice President and head of brand and group communications at RPG India, will share insights into the challenges and opportunities of communicating a large business group. RPG Enterprises, established in 1979, is one of India’s fastest growing business groups. With over 15 companies in its fold, the group has a strong presence in Infrastructure, Automotive tyres, IT, Pharmaceuticals, Plantations and Power Ancillaries. Considering the wide range of industries covered by the corporation it is high time that communications is truly seen as a strategic partner to business.

Crises can hit every organisation; they appear suddenly and without warning. In Japan crisis management has gained traction as a recognized communications discipline following years of corporate scandals as well as natural catastrophes such the recent earthquake, tsunami and nuclear crises. Jason Kendy, Head of Corporate Communications for Japan and Korea at UBS Securities Japan, will outline strategies in crisis communications employed by Japanese companies as a consequence of these developments that have been witnessed by the whole world, and share his communication experience following natural disasters.

Winner of ECA 2012: Marc Bolland, CEO of Marks and Spencer

EACD President Herbert Heitmann and Moderator Karin Helmstaedt

Christiaan Prins, Unilever, receives ECA 2014 for Paul Polman, CEO of Unilever.

David Shing, AOL

Susan Sheehan, Nokia receives the ECA 2013 for Stephen Elops, CEO of Nokia

A wonderful occasion to meet, mingle, learn and exchange views! Emanuel Kuhn Roche

Winner of the Young Communicators Award 2014: Julia Bell, formerly Visa

Winner of the Young Communicators Award 2013: Emily Gibbs, FT

The European Association of Communication Directors gathers all Summit participants for a glamorous and festive networking evening on June 25th. After a welcome cocktail, the gala ceremony will celebrate two winners: The prestigious European Communication Award will honour the communications team of the year for its excellent achievements. The Young Communicators Award recognises an inspiring young professional who has excelled with an innovative communication project. Following the ceremony, we invite you to conclude the first Summit day in a relaxed atmosphere, networking with peers and new friends!

Doors open at 8.00 pm

Great opportunity to gather and get latest trends and see how others solve common communication issues. Exchanging with peers in our profession is always of great value. Mag. Ulrike Anderwald ams AG

day tWo P R O G R AM M E

US C O F L SPECIA

9:00

N O I T A TICIP

Welcome & Opening Keynote: Big Data â€“ the Game Changer and its impact on Reputation and Communications Main Session: Anticipation Break-out Sessions: Best Cases Presentations

12:00

Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions Lunch Break-out Sessions: Best Cases Presentations Peer2Peer, Masterclass, Disruptive Playground & Expert Sessions

16:00

Friday, June 26, 2015

Welcome & Keynote

Welcome After a festive gala reception, our moderator Karin Helmstaedt will take us through an eventful second Summit Day to continue our debates and networking. While we will have reflected upon disruption in our industries and its impact on our daily work, on day two we will focus on how we, as communicators, can anticipate future societal and economic trends and implement these in our organisations. Karin Helmstaedt Moderator

We will begin the morning with our keynote speaker Viktor Mayer-Schönberger, Professor of Internet Governance at the Oxford Internet Institute, showing us the impact of Big Data on the future of our profession as communicators before our second Main Session will deepen the discussion with input Gabi Zedlmayer, Hewlett-Packard, Markus Weldon from Alcatel-Lucent and Tony Bosma from Extend Limits. Of course, we will have ample opportunity to engage with our peers who will present the very best practices from across the continent. We look forward to seeing you!

Keynote Big data – the gaMe changer and its iMpact on reputation and coMMunications Viktor Mayer-Schönberger Professor of Internet Governance Oxford Internet Institute

DAY TWO 10.00 – 10.45

Big Data is on everyone’s lips, but hardly anyone will be able to provide a conclusive description of what big data really is. Companies spend billions to channel huge amounts of data and extract information from it, but again, only few people really know what this information is worth and what it enables the owner to do. What does it mean for a companies’ reputation and the trust of potential customers? Which role will classic communications play and what consequences does Big Data have on it? Join Viktor Mayer-Schönberger, Professor of Internet Governance in Oxford, and learn which role Big Data plays in anticipating the future of PR.

Viktor Mayer-Schönberger is Professor of Internet Governance and Regulation at Oxford. His research focuses on the role of information in a networked economy. Previously, he spent ten years on the faculty of Harvard’s Kennedy School of Government. He has published seven books, as well as over a hundred articles (including in Science) and book chapters. His most recent book, the award-winning ‘Delete: The Virtue of Forgetting in the Digital Age’ (Princeton University Press 2009) has received favorable reviews by academic (Nature, Science, New Scientist) and mainstream media (New York Times, Guardian, Le Monde, NPR, BBC, Wired) and has been published in four languages. Ideas proposed in the book have now become official policy, e.g. of the European Union. 21

DAY TWO

10.00 - 11.15

Looking forward: Anticipating communications As the world is rapidly changing, more and more communicators are challenged to function like an early warning system anticipating societal, economic and political developments that shape the environment in which their organisation exists. Communication professionals need to ensure that they are playing a valuable part in their respective organisations by increasingly employing analytical, evaluation and measurement skills. Is the narrowly defined role of a communicator replaced by that of a generalist expert considering the big picture and contributing to the overall business strategy? How can communicators envision trends that are crucial for their organisation’s development?

Marcus Weldon President of Bell Labs and Corporate Chief Technology Officer Alcatel-Lucent

The role of great communication when changing the game Marcus will discuss the role of great communication in aligning all the stakeholders in a high tech company around a vision and strategy, as well as the need to employ a similar strategy with customers, analysts and the media in order to drive the right investments at the right time. He will also explore the conundrum of whether a B2B company needs to also employ a B2C communications strategy as a key part of ‘changing the game’.

Tony Bosma Founder Extend Limits

Reset your mental software – disruption as the new status quo International leading futurist Tony Bosma will give in a confronting and inspiring multimedia keynote his views on our fast changing society and the role of new technologies. What is the future of communications and how will it affect organisations and institutions. Be ready to get your mind reset.

Gabi Zedlmayer Vice President & Chief Progress Officer Corporate Affairs Hewlett-Packard Company

Integrating innovation programs into communication strategy In a constantly changing world where we are facing challenges like a rapidly growing population, effects of climate change, economic instability, and global health crises, business as usual is not an option. But challenges also present opportunities for action and innovation. Gabi Zedlmayer, Vice President & Chief Progress Officer at HP will explain how the company uses its innovation and technology to address some of the toughest societal challenges and will outline how HP integrates these programs into its communications strategy.

Best Cases

Friday, June 26, 2015

storytelling

storytelling froM analogue to digital

driVing Business goals through storytelling

How do different tools impact the creative experience? In her talk, Maria Sebregondi takes us from the streets, cafés and little black notebooks of fin de siècle Paris to today’s world, presenting some innovative solutions for recording, developing and sharing ideas. Find out how analogue and digital mediums can be seamlessly integrated to tell stories that travel further, across boundaries.

Storytelling is now seen as the heart of a good consumer marketing strategy. However successful PR teams have been driving brand reputation and deeper business goals through storytelling for many years. Greg will describe how narratives and storytelling have moved the needle of three multinational brands and the techniques adopted to achieve this.

Maria Sebregondi VP of Brand Equity and Communication Moleskine

DAY TWO 11.30 - 12.30

Greg Dawson European Communications Director Samsung

DAY TWO 11.30 - 12.30

puBlic affairs & political coMMunication

reputation ManageMent

the science of csr and sustainaBility coMMunication

Maintaining reputation and eMployee professionalisM

What are the “best” ways to communicate about socially and environmentally sustainable business practices? A review of science communication literature yields some interesting and surprising answers. There is no one “sure fire” approach. However, consideration of some key issue and audience factors can increase the chance of success.

With a dramatically falling oil price and geopolitical tensions rising within Europe’s core, the changes in the energy landscape seem more profound than ever. Providing electricity to millions while balancing political market changes is one challenge E.ON currently faces. Splitting the proud company in two different parts is a radical move where reputation is key for the ability to act and ensure the best outcome for the future.

Lee Ahern Chair International Environmental Communication Association

DAY TWO 11.30 - 12.30

Roger Strandahl Head of Communications E.ON

DAY TWO 11.30 - 12.30

coMMunication strategy

Bringing coMMunications to life

engaging eMployees to driVe Business groWth

Ben will talk about how Amadeus, a traditionally shy and conservative business-to-business company, has been able to find new audiences for its story by bringing communications to life using a combination of thought leadership, social media and storytelling.

In this session we will explore the role of internal communication and employee engagement in supporting business strategy, organisational growth and enhancing reputation.

Ben Hunt Group Communications Director Amadeus IT Group

DAY TWO 11.30 - 12.30

Anna Mitchell Group Director of Communications Coats plc

DAY TWO 11.30 - 12.30

Tools

Thursday, June 25 & Friday, June 26, 2015

The Disruptive Playground – A new approach to communications In 2015 we are happy to introduce two new tools to you. On the first day two LEGO® Serious Play® sessions will be offered during the break-outs, inviting you to a haptic world of solving challenges and expressing ideas. On the second Summit day we offer two Design Thinking in a Nutshell sessions, letting you experience the power of this problem-solving tool in a quick 60-minute session.

DAY ONE 11.15 – 12.15 3.15 – 4.15

DAY TWO 11.30 – 12.30 1.30 – 2.30

LEGO® Serious Play® Everyone enjoys building a world of their own worlds beyond the horizon of expectation. LEGO® Serious Play® invites you to use haptic thinking to express ideas and solve issues. Overcome cognitive blocks and use this hands-on experience to boost your creativity and understand complex challenges.

Design Thinking in a Nutshell Design Thinking is a method with a consequent focus on customer´s needs. It is result open and result driven at the same time. It can lead you to disruptive innovation based on a deep understanding of what your client really needs. Once you’ve understood and observed, you form the key question. Then you ideate like crazy and build (!) a prototype of your solution no matter what it is. Users will test it right away. Throughout the process you iterate as needed. It is strong, it works, it is exhausting, and it is fun. Get an idea by a quick run through the full process within one hour.

Best Cases

Friday, June 26, 2015

peer 2 peer

Masterclass

Multicultural coMMunications

Mastering the push and pull of coMMunications

As corporations become increasingly multicultural, transcending the boundries of geography, language, and customs, amongst other things - it is more important now than ever to understand the consequences of growing corporations for the communications function. How does working for a multicultural company affect the way we work and what issues matter most as we look ahead?

What we’ve learnt from cases of high impact Viral Change ™ in action. Impacting organizational change needs a crafted combination of Push (top-down) and Pull (bottom-up, multicentre) actions. Communications is a key component of Viral Change but the Push/Pull combined effect must be well orchestrated. The session brings up real examples of successful implementations with a variety of Push/Pull Communications involved.

Atte Palomäki Group VP Corporate Communications Wärtsilä Corporation

Jayne Lewis Senior Principal, Operational Excellence Lead, The Chalfont Project Caroline Tierney Partner, Viral Change, Global LLP and The Chalfont Project

DAY TWO 11.30 - 12.30

expert session

can digital disruption produce the right Kind of change? Last year we discussed new models of communication using digital channels and presented an innovative case study from Unilever. This year we’ll be extending this, exploring the role of the CCO (Chief Content Officer – you have got one of these, yes?!) in driving innovation in the ways organisations plan and execute digital communications. We’ll look at exploring ways to disrupt existing models to drive change across the organisation with a special focus on corporate authenticity and accountability. Andy Wood Strategy Director Freestyle Interactive

DAY TWO

11.30 - 12.30

presentation sKills

giVing poWer to the point

stop sliding! start ZooMing

“Powerpoint presentation” is a phrase known to strike trepidation into the souls of even the most seasoned professionals. But it shouldn’t be that way. Use this versatile tool properly and you’ll have audiences dancing along to your beat. Take the floor with Dani to discover the art of message development and translating it into presentations with real Power to get your Point across.

Since the introduction of Powerpoint back in 1990, an entire generation of professionals grew up using slides. A new generation is ready to take over and demands dynamic and versatile tools to present and share stories. A tool called “Prezi” is the answer to their prayers – and it is here to stay …

Dani Buijtenhek Founder & Owner danibu

DAY TWO 11.30 - 12.30

Paul van Hattem & Pieter Bosschaart Founders Mr. Prezident

Best Cases

Friday, June 26, 2015

internal coMMunications

JB united: social, MoBile & lots of Video

success through eMployee engageMent

In a more and more fragmented, rapid and mobile world Jyske Bank has changed its internal communication from the old-fashioned intranet to a social media universe called “JB United” - with open debates, daily and monthly tv-news, ”Jyske Tube” (internal Youtube), blogs and an internal ”freedom of the press”. The app ”JB United” has revolutionized the internal communication and built a fan culture among the employees.

In her session, Yasemin Güzeloglu will enlarge on internal communications at Turkish Airlines, underlining the importance of their employees and employee communications to maintain the success of the award-winning airline. Learn how employee engagement is driven and satisfaction guarenteed.

Lasse Hoegfeld Head of Communications Jyske Bank

DAY TWO 1.30 - 2.30

Yasemin Güzeloglu Director of Corporate Communications Turkish Airlines

DAY TWO 1.30 - 2.30

social Media & online coMMunity

creating successful content Electroluxs’ content studio has been responsible for several award-winning campaigns including the critically acclaimed Vac from the Sea initiative. Another of Radström’s ventures is the Electrolux Design Lab, an international award for students that turned into a major content marketing opportunity. Learn about lessons, learning, challenges and best practices from Electrolux, a global leader in home appliances. Mattias Radström Vice President Global Social Media and PR AB Electrolux

1.30 - 2.30

change coMMunication

froM B2B to Business 2 society – changing the Business Model

BBVa’s neW paradigM of content creation

Novelis laid out an ambitious vision aimed at strengthening the long-term competitiveness of its business. At the core of the company’s transformation is the unprecedented target to use 80 % recycled inputs by 2020. This requires a new way of operating and sustainability needs to be a central part of what Novelis communicates and engages with its stakeholders about. See Novelis’ communications strategy supporting the transformation of a whole business model in the Aluminium industry.

At BBVA we have a new approach to the content we generate. In a communication environment in which brands have become content generators and audiences are increasingly inaccessible, BBVA has evolved its traditional sponsorships to comprehensive content. The Cooking Tour Experience by BBVA and El Celler de Can Roca has been an example of this new approach to contents in BBVA.

Sabine Schauer Director Corporate Communications & Government Affairs, Europe Novelis

DAY TWO

DAY TWO 1.30 - 2.30

Ignacio Tena Rubio Sponsorships and Contents Communication Manager BBVA

DAY TWO 1.30 - 2.30

Best Cases

Friday, June 26, 2015

Peer 2 peer

Masterclass

Key learnings in association communications

Engagement and transformation in the digital era

As more and more professionals begin working for various associations across Europe and within many fields, it is becoming increasingly important to take key learnings from the corporate world and adapt them to our daily work. Join this peer to peer session to explore key takeaways from the Summit and discuss how we can best implement them in the day-to-day work of our associations.

Engaging with “non traditional” stakeholders (e.g. NGO´s, community leaders or internet publics) influences risk management, innovation and legislative fit. This engagement increasingly requires new language; new social media communication skills but ultimately a new corporate culture. During this break-out session I will critically analyze current corporate engagement techniques and tools. I will also discuss internal and external constraints and opportunities to facilitate the engagement.

Florence Ranson Director Communications FoodDrinkEurope and Mark Redgrove Head of Communications Orgalime

DAY TWO 1.30 - 2.30

Itziar Castello Professor at Instituto de Empresa University Carlos III of Madrid and Copenhagen Business School

DAY TWO 1.30 - 2.30

expert session

The Future of corporate communications The world of corporate communications is changing rapidly. What will the communications landscape look like in five years’ time? And what does this mean for in-house communications professionals? Brunswick Insight will present the results of a survey done in collaboration with the EACD of senior in-house communications professionals on this topic. The session will discuss key trends in corporate communications - and their implications for the profession. Phil Riggins Partner Brunswick Group

DAY TWO 1.30 - 2.30

Marc Bolland Marks & Spencer 2012

Connie Heedegard European Commission 2013

REVIEW 2007–2014 WHERE EUROPE’S COMMUNICATION COMMUNITY COMES TOGETHER

David Shing AOL 2014

Jimmy Maymann Huffington Post 2014 Gunhild A. Stordalen GreeNudge 2013

Micael DahlĂŠn Stockholm School of Economics 2012

I really enjoyed attending the summit! You offered a great opportunity to meet high level peers Caroline Schwob Steelcase Simone Niven Rio Tinto 2014

James Woudhuysen, De Montfort University 2014

Laurent Freixe, NestlĂŠ 2014

Marc Pfitzer FSG 2013

Join The EACD

Join Europe’s leading network for in-house communicators! With over 2,300 members from across Europe, the European Association of Communication Directors is the leading network for in-house communicators and PR professionals. The EACD offers innovative forums for knowledge exchange and peer-debate to promote networking and to further the communications profession. We would be delighted to welcome you to our community!

WORKING GROUPS The EACD Working Groups ensure a cross-industry exchange of opinions and information. Members of the EACD regularly come together in these workshops and meetings to discuss various topics. The goal of these sessions is to establish cross-institutional networks and to develop and enhance topic-related standards.

QUALIFICATION AND PEER NETWORKING FOR EUROPE’S IN-HOUSE COMMUNICATION COMMUNITY Founded in Brussels in 2006 by over 100 inhouse communicators from all across Europe, the European Association of Communication Directors (EACD) is today’s leading European network for in-house communicators with more than 2,300 members from 42 countries. The EACD meets the needs of communications professionals working internationally, providing them with support for facing and mastering the exciting new challenges they encounter in the global arena on a daily basis. Learn more and join at www.eacd-online.eu

EUROPEAN COMMUNICATION AWARD

REGIONAL BREAKFAST

Each year the EACD presents the European Communication Award in a festive gala ceremony. The award honours outstanding communication efforts and achievements of organisations.

Our regional breakfast will bring together peers from various regions. Summit participants have the chance to extend their international network, and can get to know the EACD at the ECS 2015.

YOUNG COMMUNICATORS AWARD

By recognising outstanding communications projects from young professionals, the EACD actively contributes to shaping the future of our profession. Each year, judges determine the shortlist and EACD members elect the winner.

flickr

ld hoy

/ hara

Warm-up for the Summit This year the European Association of Communication Directors will celebrate the second annual EACD Kick-Off Day, which will take place on Wednesday, June 24th at the Square Meeting Centre in Brussels. We cordially invite our members and peers to join our events and warm-up for two exciting Summit Days. The programme starts in the afternoon with our many Working Group meetings. These workshops bring together EACD members, communication experts and other interested peers to discuss the latest trends and methods in various industries and fields of expertise, ensuring a lively peer-exchange. Shortly after the sessions end, the EACD General Assembly will commence and all full-members are invited to join and reflect on our association’s activities. Afterwards, we invite everyone to a networking reception with drinks; an evening that will undoubtedly prepare us for two very eventful Summit days.

WEDNESDAY JUNE 24, 2015

www.facebook.com/eacd.online @eacdonline

2.30 – 3.00

Welcome & Registration

3.00 – 5.30

EACD Working Group Meetings Working Group EVALUATION

Working Group FINANCE & INSURANCE

Evaluation in Times of Crisis: Communicating Charlie Hebdo

Communication challenges and opportunities in the current financial environment

Louis de Schorlemer, Cargill Europe & Thierry Nicolet Schneider Electric

Médard Schoenmaeckers HSBC

Working Group FUTURE OF THE MEDIA

Working Group HEALTH

Current themes and Changing PR challenges in healthdemands in times of shrinking newsrooms care communications Oliver Herrgesell Turner Broadcasting

5.30 – 6.00

Business Break & Registration for General Assembly

6.00 – 8.00

EACD General Assembly (open to all full members)

Nicole Gorfer Roche Pharma AG

Working Group INTERNAL COMMS Recent cases and developments in internal communications Stacey Minton Celgene International

Working Group RISK & CRISIS COMMUNICATION “Science-based“ versus “precautionary principle“ Philip Springuel EUFIC

Working Group SOCIAL MEDIA PR Hacking: How to optimise and hack the way you manage social media Philippe Borremans Van Marcke Group

Preliminary Agenda: • • • • • •

8.00 – 10.00

Ki c K off

Welcome by the EACD President Report of the EACD Board Report of the Regional Coordinators & Working Groups Heads Financial Report Discussion and Formal Approval Any other Business

Networking Reception & Drinks

Supported by: 31

Speaker Profiles Lee Ahern Associate Professor, Department of Advertising and Public Relations, College of Communications, The Pennsylvania State University Lee Ahern is Associate Professor at the Department of Advertising and Public Relations, College of Communications, The Pennsylvania State University. He also chairs the International Environmental Communication Association.

Nika Aleksejeva Storyteller at Infogr.am

Nika Aleksejeva is a passionate data storyteller from Infogr.am, a popular data visualization service. She is the Head of Infogram.org, the company’s non-profit arm which aims to enhance data literacy while bringing the power of data visualisation to local communities worldwide.

Joerg E. Allgaeuer Vice President, Corporate Communications, Sky Deutschland Since June 2011, Dr. Joerg E. Allgaeuer has served as Vice President, Corporate Communications at Sky Deutschland, where he oversees all corporate communications and acts as corporate spokesperson. Before his time at Sky, Allgaeuer gained extensive experience in communications as the head of the communications divisions at UniCredit Bank and Fidelity Investments as well as financial spokesperson for the Allianz Group.

Edna Ayme General Manager, Internal Communications Europe Nissan Motor Corporation Edna Ayme is a seasoned communications professional who is currently General Manager, Internal Communications at Nissan Europe. Prior to this, she has held various communications roles at Philip Morris International, STMicroelectronics, and UNESCO. Edna has also taught Communications at universities in the USA and France. She currently serves as Regional Coordinator for Switzerland for the EACD (European Association of Communications Directors).

Tony Bosma Founder of Extend Limits

Tony Bosma (1973) is the founder of Extend Limits.Tony Bosma has years of experience which positions him as a well‐known international futurist and trendwatcher.

Nicolas Brusson Co-founder & COO, BlaBlaCar

Nicolas Brusson is co-founder & COO of BlaBlaCar. He leads the company’s international growth and operations. Naturally pragmatic, he uses fast iteration to uncover high-growth opportunities. Nicolas is a strong advocate of local teams and acqui-hire, a strategy he implemented to expand BlaBlaCar’s footprint to a global scale. He also led BlaBlaCar’s $100m financing. He started his career working for start-ups in Silicon Valley during the 2000 boom, moved on to executive and investor roles, and finally worked as a Venture Capitalist in London, before leading BlaBlaCar’s global expansion.

Dani Buijtenhek Founder & Owner, danibu

With 18 years’ experience managing international communication initiatives with some of the world’s leading brands, Dani Buijtenhek has accumulated a wealth of insight into the art of effective communication. Via her company danibu, she helps companies develop their employees’ abilities through her uniquely lively style of training. Pragmatic, fun, and with a touch of Argentine Tango…

Itziar Castelló Professor of Management, Business Department, University Carlos III of Madrid Itziar Castelló is Assistant Professor of Management at the Business Department at Carlos III University of Madrid and Associated Researcher and External Lecturer at Copenhagen Business School. She is also a business consultant. She holds a PhD and ExMBA from ESADE and a Master at the College of Europe. Her research focuses on the relationship between Corporate Social Responsibility and strategic communication. She has published in journals such as Research Policy, Business & Society, Journal of Business Ethics and Corporate Governance and has been visiting professor at Stanford University, Hass School of Business-UC Berkley, City University and Bocconi University. She is Editor at Business & Society. Prior to her academic career, Itziar worked as Senior Advisor at AccountAbility, Manager at Pricewaterhouse Coopers, and Project Leader and Master Black Belt at General Electric.

Sumeet Chatterjee Senior Vice President & Head of Brand and Group Communications, RPG Enterprises Sumeet Chatterjee is the Senior Vice President and Head of Brand and Group Communications at RPG Enterprises, a diversified, global Indian business house with presence in infrastructure, automotive tyre, information technology and pharmaceuticals. He moved to public relations and communications after spending over a decade managing the business side of the agency at JWT, Lowe, Ogilvy and as the business head of a boxing franchise promoted by a sports infrastructure start-up. He has also been with the public-listed FM radio station Radio Mirchi (ENIL) as the national business head of events and activation. He is learning documentary film making and pursuing a Diploma in Sustainability from Swedish Institute, Stockholm.

Alan Cooper Founder Freestyle Interactive Alan founded Freestyle in 1996 from a background in advertising planning and his own video/TV production company. Alan has built most of Freestyle’s long standing relationships with major international clients based on delivering digital results and satisfying client objectives. Alan is passionate about delivering digital solutions in a human fashion – without jargon or technical obstacles.

Seth Faison Head of Communications, Global Fund to Fight AIDS, Tuberculosis and Malaria Seth Faison is Head of Communications for the Global Fund to Fight AIDS, Tuberculosis and Malaria, which raises and invests nearly $4 billion a year, and is located in Geneva, Switzerland. He oversees all communications operations. Seth worked previously as a communications consultant in New York, advising clients in complex finance and legal transactions. Trained as a journalist, Seth served as Shanghai Bureau Chief for the New York Times. He is the author of an acclaimed book, “South of the Clouds: Exploring the Hidden Realms of China.”

Reidar Gjærum Senior Vice President Corporate Communication, Statoil ASA Reidar Gjærum has been Senior Vice President Corporate Communication in Statoil ASA since 2005. In his role he oversees the group’s internal, external and brand communication as well as governmental and public affairs. From his role in the executive committee, he acts as advisor to the Board of Directors and CEO. Gjærum has more than 30 years’ experience from media, politics and a number of businesses. Nicolas holds an MBA from INSEAD, an MSc in Optics from the Ecole Superieure d’Optique and an MSc in Applied Physics from Paris XI University. He’s a regular speaker on the theme of transport industry disruption and scaling innovative businesses. He tweets @nbrusson.

Speaker Profiles Lasse Hoegfeldt Head of Communications, Jyske Bank

Lasse Hoegfeldt is Head of Communications at Jyske Bank and Editor-in-chief of Jyske Bank TV. He has been at the forefront of content marketing since 2008, when Jyske Bank built one of Denmarks most modern tv-station. He is a popular speaker on topics such as internal and external communication, new media, gadgets and game changing.

Ben Hunt Communications Director, Amadeus

Ben Hunt joined Amadeus as Group Communications Director in January 2013, based in Madrid. He has a wealth of experience in both Corporate Communications and online and traditional journalism. He was most recently with Nokia Siemens Networks where he headed External Communications. Prior to that he was a Director of Corfin Public Relations in London. Before moving into communications, he spent seven years as a journalist and editor at the Financial Times in London where his roles included IT correspondent and launch editor of FT Digital Business.

Viviane Huybrecht General Manager Corporate Communication & Spokesperson, KBC Group Viviane Huybrecht has been General Manager Corporate Communication, as well as Spokesperson, of the KBC Group since 2006. She is responsible for KBC Group’s external and internal communication, crisis and strategic communication and group brand and (online) reputation management.

Jason Kendy Corporate Communications, UBS

Jason Kendy leads UBS’s internal and external Corporate Communications and Branding operations in Japan as well as Korea. Prior to joining UBS in 2011, he worked for 10 years at Merrill Lynch as its head of Japanese communications, branding, and reputation management. During his more than 25 years in Japan, he has advised a range of multinationals including Morgan Stanley, Deutsche Bank, Lehman Brothers, United Airlines, MUFG, Bank of Tokyo-Mitsubishi, Matsushita Electric, and Japan Tobacco. Earlier in his career, Jason also spent three years advising U.S. based corporations in New York. He is a fluent speaker of Japanese and has recently become an avid student of blues guitar.

Kaiser Kuo Director of International Communications, Baidu.com Based in Beijing, Kaiser Kuo currently works as director of international communications for Chinese search engine Baidu. He was previously a China bureau chief for Red Herring magazine, with a focus on the technology business, and also worked as director of digital strategy, china, for Oglivy & Mather in Beijing. Kaiser is also a former member of the rock band tang Dynasty and has further enlivened contemporary Chinese music culture with the formation of an ethnically-oriented heavy metal rock group, Spring and Autumn.

Didier Lagae Founder & CEO Marco de Comunicacion Mr Didier Lagae is the Founder and CEO of one of the Top 5 independent PR agencies in Spain, with more than 40 consultants in its offices in Madrid, Barcelona, Girona, Paris, Miami and Casablanca. Mr Lagae is a communication expert with broad international experience in corporate reputation and brand image management, both in-house and within agencies. Mr Lagae holds a Bachelor’s Degree in Communication Sciences from the VUB in Brussels and a Master’s Degree in Communication from the UAB in Barcelona.

Uldis Leiterts Graphic Designer & Co-founder of Infogr.am Uldis Leiterts is graphic designer, news geek and co-founder of Infogr.am - a data visualisation company that has grown to become most popular infographics creator in the world. Based out of Riga and San Francisco Infogr.am serving infographics to large international companies and individual users reaching of total 15 million people monthly.

Jayne Lewis Senior Principal, Operational Excellence Lead, The Chalfont Project

Jayne is a Senior Organizational Development practitioner with great experience in large-scale culture change, Viral Change . Jayne has worked with Leandro Herrero in many business areas and is also leader for The Chalfont Project’s Accelerators, in-company accreditations. Jayne also works in areas such as Employee Engagement, Performance Management, and Behavioural-based Learning and Development.

Professor Viktor Mayer-Schönberger Big Data Expert & Professor of Internet Governance & Regulation, University of Oxford Viktor Mayer-Schönberger is the Professor of Internet Governance and Regulation at Oxford. His research focuses on the role of information in a networked economy. Earlier he spent ten years on the faculty of Harvard’s Kennedy School of Government. Professor Mayer-Schönberger has published seven books, as well as over a hundred articles (including in Science) and book chapters. He holds a number of law degrees, including one from Harvard and an MS(Econ) from the London School of Economics, and while in high school won national awards for his programming and the Physics Olympics of his home state. In his spare time, he likes to travel, go to the movies, and learn about architecture.

Bill McAndrews Vice President Communications Strategy, Corporate and Market Communications, BMW Group Born in the United States, Bill McAndrews is Vice President Communications Strategy, Corporate and Market Communications at the BMW Group, where he has been a member of the Corporate and Governmental Affairs Division since September 2006. Before joining the BMW Group, Bill McAndrews worked for RWE AG in Essen, Germany, where he was Head of Group Press Relations and Deputy Senior Vice President of the Group Corporate Communications Division from 2001 onwards. Prior to that he was Head of International Communications at Deutsche Telekom, having previously worked in the same field with a range of other leading international DAX companies. Bill McAndrews holds an MA from Middlebury College, Vermont, and a Bachelors degree from Boston University.

Machteld Merens Head of Group Communications at Randstad Holding nv Machteld Merens is Head of Group Communications at Randstad Holding nv, a global leader in HR services. She joined Randstad in 2007 and her responsibilities include thought leadership & content management, global media relations, issue & crisis management, internal communications, corporate events, and sustainability. Previously Machteld worked in the Amsterdam office of Hill+Knowlton Strategies in corporate and financial communications, and prior to that at Coebergh Communicatie & PR. She holds a master’s degree in American History from Leiden University.

Anna Mitchell Group Director of Communications, Coats plc

Anna has more than 20 years’ marketing and communications experience in companies and agency across consumer, professional and financial services sectors. She joined Coats in June 2012 and is responsible for communications with internal and external stakeholders, investor relations and brand, and leads on diversity and inclusion at Coats. Anna was previously global head of communications with international law firm Freshfields Bruckhaus Deringer LLP where she was responsible for media relations and issues management; brand and marketing communications; digital communications and sponsorships.Anna has a Bachelor of Arts with Distinction in organisational communication and marketing, and a Master of Arts in Communication, from Charles Sturt University, Bathurst, Australia.

Speaker Profiles Angeles Moreno Professor of Public Relations and Communication Management, University Rey Juan Carlos Madrid Dr. Angeles Moreno is Professor of Public Relations and Communication Management at the University Rey Juan Carlos, Madrid, Spain, where she has served as director of diverse postgraduate programs in Communication Management. She serves on the Board of Directors of the European Public Relations Education and Research Association, Brussels, and of the Researchers Public Relations Associations in Spain. Angeles Moreno has published extensively internationally and serves on the scientific and reviewer committees of prestigious international academic journals and congresses. She has obtained awards i.e. from the Pontificia University of Salamanca, EUPRERA, the Public Relations Society of America and the International Communication Association.

Christiaan Prins Director European External Affairs, Unilever Christiaan Prins holds a Master degree in International Relations and a PhD in Arts from the University of Groningen (NL). Before joining Unilever in 2008, he worked in the European Parliament as a policy advisor to an MEP for over five years. Christiaan Prins heads the Unilever European External Affairs Office in Brussels since January 2014.

Per Nilsson Director Public Relations, Volvo Trucks

Mattias Rådström Vice President Global Social Media and PR, AB Electrolux

Per Nilsson is responsible for PR and media relations globally at Volvo Trucks – one of the biggest truck brands in the world. He has had many positions within communication in the automotive industry, including several years at Volvo Cars and as PR consultant. Per Nilsson drives for innovative content based communication, creating editorial publicity and social media engagement. He has been responsible for the PR strategies and execution of Volvo Trucks’ viral campaign called Live Test Series, including the successful Epic Split video featuring Jean-Claude Van Damme, resulting in an extensive earned media publicity and online activity around the world. Away from work, he enjoys playing football in the backyard with his three little boys, and when time allows, also some long boarding and DJing.

Mattias Rådström is vice president of global marketing at Electrolux in Sweden and leads the company’s Social Media and PR Studio, responsible for the creative content of several of the company’s award-winning campaigns like Vac from the Sea and Electrolux Design lab. Previously, he was director of media relations, and held positions at Hill & Knowlton and Veolia Transport.

Dr Frederik G. Pferdt Head of Innovation & Creativity Programs, Google Frederik is cofounder of “The Garage” at Google and runs its Creative Skills for Innovation Lab. As a Lecturer at Stanford University, he feels lucky to see students being empowered through usercentered, prototypedriven design so that they can do cool things that matter in the world. He was nominated as a visiting scholar at the Center for Design Research (d.school), Stanford University and research scholar at EdLab, Columbia University. As the founder of LearningDesign:Lab, he created awardwinning design experiments for various groups from kindergartners, to teachers, to CEOs. His creative views on innovation culture, leadership and future technology have earned him invitations to transform an array of organizations.

Egmont Philips Head of External Communications, ING Group Egmont Philips has a background in leading transitions where creating great customer experiences is the key to success. He originally started in the hotel business but moved to ING in his early career. He now is Head of the award winning External Communications team at ING Group in a world where the regaining trust and improving the reputation is a true challenge. Egmont held several posts in multi-channel marketing, PR and sales in the Netherlands & Central & Eastern Europe.

Bernd Rettberg Managing Director, conclusiopro management consulting & tebble - the network for ideas Bernd Rettberg is Managing Director of conclusiopro management consulting and tebble - the network for ideas. He is an expert for complex (digital) transformation, organizational development, open innovation and project management. 10 years with Accenture. Doctoral thesis on disruptive formats within corporate communication. Executive Consultant, Coach, Facilitator, Advisor.

Ulrika Romantschuk SVP, Communications & Branding, Fazer Group Ulrika Romantschuk is an inspirational leader with strong values and she is passionate about reaching demanding business goals. She has over 20 years of experience from banking and the fast-moving consumer goods industry. Presently she is SVP, Communications & Branding of Fazer Group and member of the Group Management Team. Her area of responsibility also covers corporate responsibility, stakeholder relations and the Fazer Cafés business. Fazer is one of the leading companies in its field in the Baltic Sea region and Russia. The Group‘s net sales in 2013 were 1.7 billion euros and it employs some 15,500 people.

Dr Sabine Schauer Director Corporate Communications & Government Affairs, Novelis Europe Sabine Schauer has been Director Corporate Communications & Government Affairs, Novelis Europe since April 2013. In this capacity, she is responsible for the internal and external communications of Novelis in Europe and represents the company’s interests in key industry associations. Ms. Schauer was previously Director, Corporate Communications for Henkel CEE & MEA. In this role, she was responsible for developing the company’s corporate communications strategy for Central Eastern Europe and Middle East & Africa. During her tenure at Henkel, Ms. Schauer undertook international assignments in both the USA and Asia. Prior to Henkel, Ms. Schauer worked in various communications positions for the Austrian chamber of commerce.

Maria Sebregondi VP of Brand Equity & Communication, Moleskine Creator of the Moleskine notebook line, Maria is the company’s VP of Brand Equity & Communication. Author of several socio-anthropological essays on contemporary change, new linguistics and the subject of writing, she has also taught the sociology of fashion and trends and cultural and linguistic mediation in universities. She is an active member of non-profit foundation lettera27 and OPLEPO.

Dr Christopher Storck Professor of Communication Management, Quadriga University Berlin Dr Stork is Professor of Strategy and Communication Management at Quadriga University Berlin and Managing Director of HERING SCHUPPENER Consulting. He has been crossing the borders between business, academic research and training for more than ten years.

Ignacio Tena Rubio Sponsorships and Contents Communication Manager, BBVA Degree in Communication (Journalism) from Universidad de Navarra (Spain). Has worked in the media in Spain (Diario ABC, Diario de Navarra, Diario AS), the United States (The Miami Herald, CNN) and Colombia (El Tiempo de Bogota) in the local information, politics, sports and economy sections, and has also contributed to many newspapers, magazines and radio stations in America and Europe.

Speaker Profiles Caroline Tierney Partner, Viral Change Global LLP and The Chalfont Project Caroline draws from an international career spanning more than 15 years within EU and US companies where she held R&D and commercial roles. Educated in Ireland and the US, with both, scientific and business qualifications, she has consulted for over a decade to international blue chip clients in areas of leadership and change. A partner of Viral Change Global LLP, she also heads The Chalfont Project Accelerators (Disruptive Ideas, Reboot! and InnovACTions), based on the body of work of Leandro Herrero.

Fredrik Tukk Head of Communication, Branding, Marketing, Maersk Drilling Fredrik Tukk is responsible for strategic development and execution of all internal and external communication on a global basis with key stakeholder groups, development of new and existing communication channels, driving corporate branding, digital presence strategies for social media and website, and marketing strategies in cooperation with Commercial department at Maersk Drilling. Experienced professional with more than 15+ years from management consultancy, international project management, corporate strategy, internet and market development. Member of LinkedIn100, Winner of Danish Internet Awards for “Best B2B campaign 2014”.

Piet Verhoeven Senior Lecturer and Researcher, University of Amsterdam Dhr. Dr. Piet Verhoeven is Senior Lecturer and a researcher at the Amsterdam School of Communication Research (ASCoR) at the department of Communication Science of the University of Amsterdam. His research involves topics such as corporations in the media, the framing of issues in the media and the consequences for knowledge levels of individuals and society. Verhoeven started his career as a scientific researcher following several positions in corporate communications, including a role in which he coordinated the strategic rebranding of Amsterdam Schiphol airport into an international brand.

Louise Wadman Head of Internal Communication, Lloyds Bank Louise is an accomplished internal communicator. With over twenty years experience in blue chip companies facing extreme change, she has enabled leaders to retain, engage and motivate their teams. For the last two years she has been leading a game-changing cultural change programme. Louise is married with two boys.

Inge Wallage Director Communications and Engagement, International Water Association Inge Wallage has been with the International Water Association (IWA) as their Communications and Engagement Director since September 2013. Prior to this role, she spent four and a half years with Greenpeace International as their Communications Director, where she was responsible for campaigning and organisational communications.

Ansgar Zerfaß Professor of Communication University of Leipzig Professor Zerfaß is President of EUPRERA and lead researcher for the European Communication Monitor. He has published 30 books and numerous articles on corporate communications, strategic communication and online communication. Before joining academia, he worked for more than ten years in management positions at various companies and institutions.

Marcus Weldon President of Bell Labs and Corporate Chief Technology Officer, AlcatelLucent As President of Bell Labs and Corporate Chief Technology Officer, Marcus Weldon is responsible for coordinating the technical strategy for Alcatel-Lucent. He is considered one of the luminaries in the ICT industry in terms of the clarity, depth and breadth of his vision, and his track record of picking the key technological disruptions and opportunities. Marcus holds a B.S from King’s College, London, and a Ph.D. from Harvard University. He became a Member of Technical Staff at AT&T Bell in 1997 and has held a variety of different positions in science and technology leadership. In 2014, he was selected as one of the Global Telecoms Business Power 100 of the most influential people in ICT.

Andy Wood Strategy Director Freestyle Interactive Andy has been Freestyle’s Strategy Director since 2005, responsible for the development of digital strategy for our clients. Starting his career in 1994 with Ford, followed by roles in agencies in UK and Europe, Andy regularly runs workshops for international organisations bringing together digital planning, search and content marketing, social media, CRM and technology to solve digital challenges.

Gabi Zedlmayer Vice President & Chief Progress Officer Corporate Affairs, Hewlett-Packard Company Gabi Zedlmayer drives HP’s Living Progress initiatives that help improve the communities we serve aligned with HP’s business strategy. She leads a global team of experts focused on solving social and environmental issues in collaboration with non-profit organizations, governments, customers and partners. Her goal is to create solutions that improve communities and advance human, economic and environmental progress. Zedlmayer serves as a member of the board of directors of Hewlett-Packard GmbH Germany. She is President of the Women’s Council of HypoVereinsbank UNICREDIT and a member of the EU Commission e-skills leadership board, the Computer Science Advisory Board of the University of People, and Junior Achievement Europe, Middle East and Africa (EMEA), the World Economic Forum’s Council on Social Innovation and the Corporate Advisory Group of the We Mean Business Coalition. In 2011 she was honoured by Newsweek and the Daily Beast as one of 150 “women who shake the world”. In 2012 she was named by FastCompany as a member of the League of Extraordinary Women and was awarded with the DLDWomen Impact Award.

Partners

The European Communication Summit is hosted by the European Association of Communication Directors (EACD) and Communication Director Magazine. The hosts gratefully thank the following partners for their support:

Addison Group 49 Southwark Bridge Road London SE1 9HH | United Kingdom Tel.: +44 (0) 207 815 2000 www.addison-group.net

Freestyle Interactive Ltd Harwoods House | Banbury Road Warwick CV35 0AA | United Kingdom Tel.: +44 (0) 1926 652832 www.freestyleinteractive.co.uk

Reputation Centre Augure 5 Boulevard Montmartre 75002 Paris | France Tel.: +33 (0) 1 70 98 24 00 www.augure.com

Ipsos MORI 79â€“81 Borough Road London SE1 1FY | United Kingdom Tel.: +44 (0) 207 347 3000 www.ipsos-mori.com/reputation

Fleishman Hillard, London office 40 Long Acre Covent Garden London WC2E 9LG | United Kingdom Tel.: +44 (0) 207 306 9000 www.fleishmanhillard.com

Jive Software Platz der Einheit 1 60327 Frankfurt | Germany Tel.: +49 (0) 69 97503 409 www.jivesoftware.com

Partners

Kantar Media 60 avenue du Général de Gaulle | Puteaux 92046 Paris La Défense | France Tel.: +33 (0) 147 671 700 www.kantarmedia.com

Università della Svizzera italiana Via Giuseppe Buffi 13 6900 Lugano | Switzerland Tel.: +41 (0) 58 666 46 20 www.usi.ch

Marco De Comunicación Calle de Caleruega 81 28033 Madrid | Spain Tel.: +34 (0) 914 58 54 90 www.marcodecomunicacion.com

VIM Group Warnford Court | 29 Throgmorton London EC2N 2AT | United Kingdom Tel.: +44 (0) 20 7947 4422 www.vim-group.com

Quadriga University of Applied Sciences Werderscher Markt 13 10117 Berlin | Germany Tel.: +49 (0) 44 72 94 00 www.quadriga.eu

VMA Group, Belgium 14b Rue de la Science 1040 Brussels | Belgium Tel.: +32 (0) 2 808 9016 www.vmagroup.com

Radley Yeldar 24 Charlotte Road London EC2A 3PB | United Kingdom Tel.: +44 (0) 20 7033 0700 www.ry.com 37

Services

Locations

terMs & conditions Discounted prices Members of the European Association of Communication Directors (EACD) and individuals applying for EACD membership at the time of the registration receive a discount on the registration fee. The participant’s individual membership will be verified with the EACD. All discounted prices are valid only if the amount

sQuare sQuare Brussels Meeting centre rue Mont des arts B-1000 Brussels

invoiced is received within the time stated on the invoice. Filming and photography Please be aware that some of the sessions and events during the conference will be filmed and photographed. Participants who do not wish to be filmed or photographed should warn the organisation in advance. Films and photographs will be available at www.communication-summit.eu, and a link will be sent to all participants. Participants can request the removal of a picture or video segment in which they are portrayed at any given time.

hÔtel de la poste

Cancellation If a previous booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred:

hÔtel de la poste avenue du port 86c B-1000 Brussels

• Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price

Contact

• Cancellation less than 14 days before the event takes place: 100% of total price • Cancellations have to be made in a written form. Cancellation and programme changes The hosts reserve the right to cancel or to reschedule the location or time, or to arrange a substitute speaker, if this is absolutely necessary due to an unforeseen problem with the speaker, or other unforeseen reasons which are

Vanessa Eggert Coordinator EACD

Sebastian Lang Programme Coordinator

Helge Schlüter Partner Management

Dennis Schultz Participant Management

out of the control of the the organisers. In these cases, the hosts are not required to compensate travel or accommodation costs, loss of working time, or other damages, and in other cases only when there is gross negligence. If relocation

Planning your stay? European Communication Summit 37, Square de Meeûs, B-1000 Brussels Tel +32 (0)2 219 22 90 Fax +32 (0)2 219 22 92 info@communication-summit.eu www.communication-summit.eu @commssummit

Find hotel recommendations on our website: www.communication-summit.eu

is not reasonably possible for the participant, then (s)he is entitled to cancel the booking immediately and free of charge. Place of jurisdiction: Berlin, Germany. Organisation: Helios Media GmbH

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EUROPEAN

COMMUNICAT ION SUMMIT2015

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I would like to attend the European Communication Summit on June 25th and June 26th, 2015 in Brussels. I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I am not a member of the European Association of Communication Directors and do not wish to apply for membership this time. Conference fee: 1,960 Euro* I work as a Communication Director, Communication/PR Manager or Spokesperson for a company, association or NGO, or in the field of politics. I would like to become a full member of the European Association of Communication Directors (membership fee 140 Euro** per year) and hereby officially apply for full membership. Conference fee: 980 Euro* I am a full member of the European Association of Communication Directors. Conference fee: 980 Euro* I will not be able to attend the European Communication Summit 2015.

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www.communication-summit.eu

Angeles Moreno University Rey Juan Carlos Madrid

Mattias Radström AB Electrolux

Pieter Bosschaart Mr. Prezident

Dani Buijtenhek danibu

Viviane Huybrecht KBC Group

Uldis Leiterts Infogr.am

Tony Bosma Extend Limits

Itziar Castello University Carlos III of Madrid

Seth Faison The Global Fund

Inge Wallage IWA

Reidar Gjaerum Statoil ASA

Emily Gibbs Financial Times

Per Nilsson Volvo Trucks

Egmont Philips ING Group

Jayne Lewis The Chalfont Project

Ben Hunt Amadeus IT Group

Sumeet Chatterjee RPG Enterprises

The State of the Art in communications and leadership

Christopher Storck Quadriga University

Anna Mitchell Coats plc

Ignacio Tena Rubio BBVA

Nika Aleksejev Infogr.am

Lee Ahern IECA

Paul van Hattem Mr. Prezident

Piet Verhoeven University of Amsterdam

Sabine Schauer Novelis

Ulrika Romantschuk Fazer Group

Fredrik Tukk Maersk Drilling

Florence Ranson FoodDrinkEurope

Louise Wadman Lloyds Banking Group

Communication

Mark Redgrove Orgalime

Bernd Rettberg Tebble

Caroline Tieney The Chalfont Project

Norbert Allgäuer Sky Deutschland

Ansgar Zerfaß University of Leipzig

Kendy Jason UBS Japan

Director

Magazine for Corporate Communications and Public Relations