DCA Brochure 2016

DIGITAL COMMUNICATION A W A R D S 2 0 1 6

A P P LY N OW!

W W W. D I G I T A L - A W A R D S . E U

DEADLINE FOR ENTRIES 3 JUN E 2O16

L AT E DEADLINE 17 JUN E 2016

AWA R D S H O W

29 SEPTEM BER 2O16 KIN O INTERNATIONAL, BERLIN

6 STEPS TO A SUCCESSFUL A P P L I C AT I O N 1 REGISTER O N OUR

PASSWORD -PROTEC TED INTR ANE T SITE

a p p lic a tio n.digit al-a wards.e u

2 TAKE A LO OK AT THE

O NLINE APPLIC ATI O N CHECKLIST

3 CH O OSE THE RIGHT C ATEG ORIES FOR YOUR PROJEC TS

4 FILL IN THE O NLINE FOR M DESCRIBIN G YOUR PROJEC TS

5 UPLOAD YOUR

SUPP ORTIN G M ATERIAL

w w w.digital-awards.eu

6 SEN D IN YOUR APPLIC ATI O N

THE AWARDS IN BERLIN IDEA

HOST

LO C AT I O N

Digital communication has be-

The Digital Communication

Berlin – startup mecca and tech

come one of the fastest growing

Awards are hosted by the Quadri-

hub of Germany. Plunge into this

and innovative sectors.

ga University of Applied Sciences,

unique and vibrant atmosphere

The Quadriga University of

an international graduate school

and enjoy Germany’s capital.

Applied Sciences launched the

for Communication Management

The Jury Meeting will take place

Digital Communication Awards

and Public Affairs located in Ber-

at the Quadriga Forum, located

in 2011 as a European

lin, Germany.

within walking distance from the

competition in online commu-

It offers graduate MBA and Master

Brandenburg Gate.

nication on both a practical

programmes for high-level pro-

The Award show will be held at

and academic level. A high-level

fessionals eager to advance their

the Kino International, a vintage

Jury formed by leading prac-

careers through interdisciplinary,

arthouse-cinema in Berlin Mitte.

titioners and academics rate

practice-oriented education: www.

outstanding online projects,

quadriga.eu

campaigns and online tools from across Europe.

DEADLINE 3 J U N E 2O16

L AT E D E A D L I N E 17 J U N E 2016

CATEGORIES

T H E 3 5 C AT E G O R I ES ACCOMPLISHMENT OF THE YE AR

MEDIA & TOOLS

1 ­Campaign of the Year

21 Website

2 Strategy of the Year

22 Microsite

3 Innovation of the Year

23 Report

4 Communication Team of the Year

24 Intranet 25 Web Portal

P ROJ E C T S & S T R AT E G I ES

26 Blog

27 Mobile and Apps

5 Companies

28 Online Event and Live Communication

6 Associations & NGOs

29 Web Magazine

7 Institutions

30 Corporate Film

8 B2B Communication

31 Viral Video

9 Product Campaign

32 Data Visualisation and Information Design

10 Product Launch

33 Social Media Platform

11 Employer Branding & Recruiting Campaign 12 Viral Communication

AC ADEMIC RESE ARCH

13 Internal Communication 14 Public Affairs

34 Best Bachelor’s Thesis

15 CSR Communication

35 Best Master’s Thesis

16 Content Marketing 17 Online Storytelling 18 Influencer Communication 19 Online Competition 20 Social Customer Service

C AT E G ORY DESCR I P TIONS DIGIT A L- AW AR DS.EU

/C AT E

GORI

ES

JURY

The entries will be reviewed by an expert Jury of renowned communication professionals and social media and digital communication experts from academia and business.

P R O F. B E R T R A N D CABEDOCHE Information and Communication Sciences University of Grenoble

P R O F. D R .

ALEXANDER GUTZMER Department of Corporate Communications Quadriga University of Applied Sciences

STINE MØLGAARD SØRENSEN Digital strategist, blogger, editor and co-founder Geek Girls

C H I A R A VA L E N T I N I Associate Professor in Public Relations and Corporate Communication Aarhus University, School of Business and Social Sciences

Chairwoman

J E A N - PA U L CHAPON Head of Digital Communications & e-Reputation Société Générale

MISCHA COSTER Chief Psychology Officer Grey Matters

FLORIAN HIESSL Global Head of Online

STEVEN HOWE Head of Digital

Communications Siemens

Communication DNV GL Group

DAFYDD PHILLIPS

P R O F. D R .

KAROLIEN POELS Strategic Communication University of Antwerp

Editor in Chief Communication Director Magazine

A U R É L I E VA L TAT Digital Stategist Europeaid - European Commission

P R O F. D R . A R N E WESTERMANN Communications & Marketing International School of Management

P R O F. D R .

ANA ADI Head of the Department Corporate Communications Quadriga University of Applied Sciences

ZEYNEP BALIOGLU Head of Online Communications Infineon Technologies

NICOLAS BALTES Manager Digital Media Universal Music

FA B I O D E L T O N Head of Social & Digital

ILKER ERGEN Head of Digital Channels

MAEVE GALLAGHER Head External & Digital

Internal Communications UniCredit

Marketing Turkcell

Communications Zurich Insurance Company

LINA JAKUCIONIENE Director of Corporate Communication ERGO Insurance

NICO REINHOLD Co-Head Digital Communications Deutsche Bank

JON WORTH Partner techPolitics

P R O F. D R . PA U L KETELAAR Communication Science Radboud University of Nijmegen

P R O F. U TA RUSSMANN Institute of Communication, Marketing & Sales FH Wien University of Applied Sciences of WKW

J U T TA K L A U E R Senior Manager New Media Pfizer Germany

K AT E TA L B O T Communications Director Alliance of Women in Media

STEPHANIE BAUER Online & Social Media Management voestalpine

T I N A G AY E H E N T L E Y PA U L G I L L Digital Communications Head of Digital Engagement Oxfam Manager Maersk Oil

P R O F. D R .

AUDREY MEHN Fashion & Sales Management International School of Management

BRIAN THOMSEN Head of Digital Alm. Brand Group

TINA MELLERGAARD Head of Social Danish Agriculture & Food Council

ILKER UGUR Communications Manager Turkish Football Federation

JURY MEETING N OM I N EES WILL PRESENT TH EIR PROJ EC TS T O T H E J U R Y D U R I N G A N A L L- D AY M E E T I N G HELD IN BERLIN ON 29 SEPTEMBER » Working as a Jury member for the DCA is a unique opportunity to be exposed to many creative projects that provide inspiration for the rest of the year! Many entries demonstrate that with a limited budget you can come up with successful products and campaigns that give the users a memorable online experience.«

PRESE

Aurélie Valtat, Europeaid - European Commission

NT YO TO TH UR CASE E JUR Y IN BE RLIN

E VA L U AT I O N C R I T E R I A FOR ALL ENTRIES S T R AT E GY I N N O VAT I O N C R E AT I V I T Y I M P L E M E N TAT I O N R ES U LT S EFFICIENCY

AWARD SHOW CELEBRATE IN BERLIN

M O T I VAT E YO U R T E A M A N D C E L E B R AT E W I T H YO U R CO L L E AG U ES

JOIN U AN EX S FOR EVEN CITING I 29 SE NG ON PTEMB ER Excitement is buz zing in the air - welcome to the Digital Communication Awards! Shor tlisted applicants, prestigious Jur y m e m b e r s a n d t o p c o m m u ni c a t i o n l e a d e r s; they all gather from across Europe for the #DCA to seize a f a n t a s t i c n e t w o r k i n g o p p o r t u n i t y, celebrating the best of digital communication.

Join us on stage in Berlin on 2 9 S e p t e m b e r 2 0 16 .

D I S COV ER YO U R P OT E N T I A L A N D R ECE I V E R ECO G N I T I O N F O R YO U R ACH IE VEMENTS

PR ES E N T YO U R WO R K TO THE J URY AN D LE ADIN G CO M M U N I C AT I O N PROFESSIONALS

B U I L D YO U R R E P U TAT I O N

LOCATION 2016

Celebrate the most innovative in digital communication at Kin o I nt e r n a tio n al, t h e f o r m e r premiere cinema of the GDR. Centrally located near Alexanderplatz and the renowned Ka r l-M a r x-A ll e e, t his o n e of a kind arthouse-cinema has retained its retro-charm. Enjoy an enter taining Award show and aftershow part y in this unique vintage atmosphere.

N E T WO R K W I T H T H E D I G I TA L I N N O VAT O R S O F T O D AY

AWAR D SHO KINO W INTER N A TIO 29 SEP TEMB NAL BERLI ER N

APPLICATION INFORMATION APPLICANTS The following are eligible to enter the Digital Communication Awards: agencies and companies, associations and NGOs, political parties, institutions and individuals working in the field of online communication.

SUBMISSION Either the client or the agency can apply.

Should a client and its agency submit the same project, the submission will be considered as a joint application. All entries must be submitted in digital format. Applications need to be uploaded on www.digital-awards.eu.

PROJEC T TIME FR A MES Any project created or published between July 2015 and June 2016 may participate in the competition. The major part of the project must have occurred during this time frame.

The project can still be ongoing.

DEADLINE AND ENTRY FEE The submission deadline is 3 June 2016 (Late Deadline: 17 June). Applications to the Digital Communication Awards must be purchased.

Until midnight on 3 June, the first application costs 290 Euro plus VAT and each additional application costs 190 Euro plus VAT. Each application for the categories under Accomplishment costs 390 Euro plus VAT. Between 4 to 17 June every application comes with a late fee of 90 Euro. Invoices will be issued upon receipt of the completed application documents. The tickets for the Award show must be purchased seperately.

A P P L I C A T I O N F O R M 1. Applicants For each application, information about the organisation and agency (if applicable) is requested.

2. General information • Summary of the project at a maximum length of 400 characters (including spaces) • Time frame of the project • Budget and approximate working hours of all involved employees (not a mandatory field, information will not be published) • Number and function of employees who worked on the project

3. Project Description A short description of max. 2,000 characters (including spaces) must be provided containing the following: • Initial situation leading to the project • Objectives of the project • Strategic considerations • Details of the implementation • Summary and evaluation of results achieved

ACADEMIC ENTRIES Special conditions apply to the submissions for categories “Best Bachelor's Thesis“ and “Best Master's Thesis“. Academic Research entries are free of charge.

For further information, please visit our website or contact:

CO N TAC T 4. Supporting Material and Weblinks Accompanying materials are limited to three documents. Examples of possible documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos.

The following formats are acceptable: •F or texts: pdf •F or images: jpg/jpeg, gif, png •F or videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, or as a link to a website where the movie can be seen) •F or presentations: pdf, ppt (ideally you convert ppt files to pdf format) Applications need to be filled out in English.

Supporting material can be in original language.

SELECTION PROCESS After the application deadline, the Jury reviews all submissions and determines a shortlist of three to five nominees in each category. The shortlist will be announced at the end of July. In an all-day Jury meeting in Berlin on 29 September 2016, the shortlisted entrants will present their projects in a short oral presentation. The Jury will determine the winners after the meeting has finished.

Should it not be possible to present your project in person, the Jury will choose the next best-rated application from the pre-shortlisted entrants. The Award ceremony will take place on the same evening at the Award show in Berlin.

Linda Harnisch linda.harnisch@digital-awards.eu phone: +49 (0) 30/84 85 90 www.digital-awards.eu facebook.com/digitalcommunicationawards @DigitalC_Awards

DIGITAL COMMUNICATION A W A R D S 2 0 1 6

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