DIGITAL COMMUNICATION A W A R D S 2 0 1 6
A P P LY N OW!
W W W. D I G I T A L - A W A R D S . E U
DEADLINE FOR ENTRIES 3 JUN E 2O16
L AT E DEADLINE 17 JUN E 2016
AWA R D S H O W
29 SEPTEM BER 2O16 KIN O INTERNATIONAL, BERLIN
6 STEPS TO A SUCCESSFUL A P P L I C AT I O N 1 REGISTER O N OUR
PASSWORD -PROTEC TED INTR ANE T SITE
a p p lic a tio n.digit al-a wards.e u
2 TAKE A LO OK AT THE
O NLINE APPLIC ATI O N CHECKLIST
3 CH O OSE THE RIGHT C ATEG ORIES FOR YOUR PROJEC TS
4 FILL IN THE O NLINE FOR M DESCRIBIN G YOUR PROJEC TS
5 UPLOAD YOUR
SUPP ORTIN G M ATERIAL
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6 SEN D IN YOUR APPLIC ATI O N
THE AWARDS IN BERLIN IDEA
HOST
LO C AT I O N
Digital communication has be-
The Digital Communication
Berlin – startup mecca and tech
come one of the fastest growing
Awards are hosted by the Quadri-
hub of Germany. Plunge into this
and innovative sectors.
ga University of Applied Sciences,
unique and vibrant atmosphere
The Quadriga University of
an international graduate school
and enjoy Germany’s capital.
Applied Sciences launched the
for Communication Management
The Jury Meeting will take place
Digital Communication Awards
and Public Affairs located in Ber-
at the Quadriga Forum, located
in 2011 as a European
lin, Germany.
within walking distance from the
competition in online commu-
It offers graduate MBA and Master
Brandenburg Gate.
nication on both a practical
programmes for high-level pro-
The Award show will be held at
and academic level. A high-level
fessionals eager to advance their
the Kino International, a vintage
Jury formed by leading prac-
careers through interdisciplinary,
arthouse-cinema in Berlin Mitte.
titioners and academics rate
practice-oriented education: www.
outstanding online projects,
quadriga.eu
campaigns and online tools from across Europe.
DEADLINE 3 J U N E 2O16
L AT E D E A D L I N E 17 J U N E 2016
CATEGORIES
T H E 3 5 C AT E G O R I ES ACCOMPLISHMENT OF THE YE AR
MEDIA & TOOLS
1 Campaign of the Year
21 Website
2 Strategy of the Year
22 Microsite
3 Innovation of the Year
23 Report
4 Communication Team of the Year
24 Intranet 25 Web Portal
P ROJ E C T S & S T R AT E G I ES
26 Blog
27 Mobile and Apps
5 Companies
28 Online Event and Live Communication
6 Associations & NGOs
29 Web Magazine
7 Institutions
30 Corporate Film
8 B2B Communication
31 Viral Video
9 Product Campaign
32 Data Visualisation and Information Design
10 Product Launch
33 Social Media Platform
11 Employer Branding & Recruiting Campaign 12 Viral Communication
AC ADEMIC RESE ARCH
13 Internal Communication 14 Public Affairs
34 Best Bachelor’s Thesis
15 CSR Communication
35 Best Master’s Thesis
16 Content Marketing 17 Online Storytelling 18 Influencer Communication 19 Online Competition 20 Social Customer Service
C AT E G ORY DESCR I P TIONS DIGIT A L- AW AR DS.EU
/C AT E
GORI
ES
JURY
The entries will be reviewed by an expert Jury of renowned communication professionals and social media and digital communication experts from academia and business.
P R O F. B E R T R A N D CABEDOCHE Information and Communication Sciences University of Grenoble
P R O F. D R . ALEXANDER GUTZMER Department of Corporate Communications Quadriga University of Applied Sciences
STINE MØLGAARD SØRENSEN Digital strategist, blogger, editor and co-founder Geek Girls
C H I A R A VA L E N T I N I Associate Professor in Public Relations and Corporate Communication Aarhus University, School of Business and Social Sciences
Chairwoman
J E A N - PA U L CHAPON Head of Digital Communications & e-Reputation Société Générale
MISCHA COSTER Chief Psychology Officer Grey Matters
FLORIAN HIESSL Global Head of Online
STEVEN HOWE Head of Digital
Communications Siemens
Communication DNV GL Group
DAFYDD PHILLIPS
P R O F. D R . KAROLIEN POELS Strategic Communication University of Antwerp
Editor in Chief Communication Director Magazine
A U R É L I E VA L TAT Digital Stategist Europeaid - European Commission
P R O F. D R . A R N E WESTERMANN Communications & Marketing International School of Management
P R O F. D R . ANA ADI Head of the Department Corporate Communications Quadriga University of Applied Sciences
ZEYNEP BALIOGLU Head of Online Communications Infineon Technologies
NICOLAS BALTES Manager Digital Media Universal Music
FA B I O D E L T O N Head of Social & Digital
ILKER ERGEN Head of Digital Channels
MAEVE GALLAGHER Head External & Digital
Internal Communications UniCredit
Marketing Turkcell
Communications Zurich Insurance Company
LINA JAKUCIONIENE Director of Corporate Communication ERGO Insurance
NICO REINHOLD Co-Head Digital Communications Deutsche Bank
JON WORTH Partner techPolitics
P R O F. D R . PA U L KETELAAR Communication Science Radboud University of Nijmegen
P R O F. U TA RUSSMANN Institute of Communication, Marketing & Sales FH Wien University of Applied Sciences of WKW
J U T TA K L A U E R Senior Manager New Media Pfizer Germany
K AT E TA L B O T Communications Director Alliance of Women in Media
STEPHANIE BAUER Online & Social Media Management voestalpine
T I N A G AY E H E N T L E Y PA U L G I L L Digital Communications Head of Digital Engagement Oxfam Manager Maersk Oil
P R O F. D R . AUDREY MEHN Fashion & Sales Management International School of Management
BRIAN THOMSEN Head of Digital Alm. Brand Group
TINA MELLERGAARD Head of Social Danish Agriculture & Food Council
ILKER UGUR Communications Manager Turkish Football Federation
JURY MEETING N OM I N EES WILL PRESENT TH EIR PROJ EC TS T O T H E J U R Y D U R I N G A N A L L- D AY M E E T I N G HELD IN BERLIN ON 29 SEPTEMBER » Working as a Jury member for the DCA is a unique opportunity to be exposed to many creative projects that provide inspiration for the rest of the year! Many entries demonstrate that with a limited budget you can come up with successful products and campaigns that give the users a memorable online experience.«
PRESE
Aurélie Valtat, Europeaid - European Commission
NT YO TO TH UR CASE E JUR Y IN BE RLIN
E VA L U AT I O N C R I T E R I A FOR ALL ENTRIES S T R AT E GY I N N O VAT I O N C R E AT I V I T Y I M P L E M E N TAT I O N R ES U LT S EFFICIENCY
AWARD SHOW CELEBRATE IN BERLIN
M O T I VAT E YO U R T E A M A N D C E L E B R AT E W I T H YO U R CO L L E AG U ES
JOIN U AN EX S FOR EVEN CITING I 29 SE NG ON PTEMB ER Excitement is buz zing in the air - welcome to the Digital Communication Awards! Shor tlisted applicants, prestigious Jur y m e m b e r s a n d t o p c o m m u ni c a t i o n l e a d e r s; they all gather from across Europe for the #DCA to seize a f a n t a s t i c n e t w o r k i n g o p p o r t u n i t y, celebrating the best of digital communication. Join us on stage in Berlin on 2 9 S e p t e m b e r 2 0 16 .
D I S COV ER YO U R P OT E N T I A L A N D R ECE I V E R ECO G N I T I O N F O R YO U R ACH IE VEMENTS
PR ES E N T YO U R WO R K TO THE J URY AN D LE ADIN G CO M M U N I C AT I O N PROFESSIONALS
B U I L D YO U R R E P U TAT I O N
LOCATION 2016
Celebrate the most innovative in digital communication at Kin o I nt e r n a tio n al, t h e f o r m e r premiere cinema of the GDR. Centrally located near Alexanderplatz and the renowned Ka r l-M a r x-A ll e e, t his o n e of a kind arthouse-cinema has retained its retro-charm. Enjoy an enter taining Award show and aftershow part y in this unique vintage atmosphere.
N E T WO R K W I T H T H E D I G I TA L I N N O VAT O R S O F T O D AY
AWAR D SHO KINO W INTER N A TIO 29 SEP TEMB NAL BERLI ER N
APPLICATION INFORMATION APPLICANTS The following are eligible to enter the Digital Communication Awards: agencies and companies, associations and NGOs, political parties, institutions and individuals working in the field of online communication.
SUBMISSION Either the client or the agency can apply. Should a client and its agency submit the same project, the submission will be considered as a joint application. All entries must be submitted in digital format. Applications need to be uploaded on www.digital-awards.eu.
PROJEC T TIME FR A MES Any project created or published between July 2015 and June 2016 may participate in the competition. The major part of the project must have occurred during this time frame. The project can still be ongoing.
DEADLINE AND ENTRY FEE The submission deadline is 3 June 2016 (Late Deadline: 17 June). Applications to the Digital Communication Awards must be purchased. Until midnight on 3 June, the first application costs 290 Euro plus VAT and each additional application costs 190 Euro plus VAT. Each application for the categories under Accomplishment costs 390 Euro plus VAT. Between 4 to 17 June every application comes with a late fee of 90 Euro. Invoices will be issued upon receipt of the completed application documents. The tickets for the Award show must be purchased seperately.
A P P L I C A T I O N F O R M 1. Applicants For each application, information about the organisation and agency (if applicable) is requested. 2. General information • Summary of the project at a maximum length of 400 characters (including spaces) • Time frame of the project • Budget and approximate working hours of all involved employees (not a mandatory field, information will not be published) • Number and function of employees who worked on the project
3. Project Description A short description of max. 2,000 characters (including spaces) must be provided containing the following: • Initial situation leading to the project • Objectives of the project • Strategic considerations • Details of the implementation • Summary and evaluation of results achieved
ACADEMIC ENTRIES Special conditions apply to the submissions for categories “Best Bachelor's Thesis“ and “Best Master's Thesis“. Academic Research entries are free of charge. For further information, please visit our website or contact:
CO N TAC T 4. Supporting Material and Weblinks Accompanying materials are limited to three documents. Examples of possible documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos. The following formats are acceptable: •F or texts: pdf •F or images: jpg/jpeg, gif, png •F or videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, or as a link to a website where the movie can be seen) •F or presentations: pdf, ppt (ideally you convert ppt files to pdf format) Applications need to be filled out in English. Supporting material can be in original language.
SELECTION PROCESS After the application deadline, the Jury reviews all submissions and determines a shortlist of three to five nominees in each category. The shortlist will be announced at the end of July. In an all-day Jury meeting in Berlin on 29 September 2016, the shortlisted entrants will present their projects in a short oral presentation. The Jury will determine the winners after the meeting has finished. Should it not be possible to present your project in person, the Jury will choose the next best-rated application from the pre-shortlisted entrants. The Award ceremony will take place on the same evening at the Award show in Berlin.
Linda Harnisch linda.harnisch@digital-awards.eu phone: +49 (0) 30/84 85 90 www.digital-awards.eu facebook.com/digitalcommunicationawards @DigitalC_Awards
DIGITAL COMMUNICATION A W A R D S 2 0 1 6
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