Broschuere crisiscomm2018 issue

International Crisis Communication Conference April 5 + 6 2018 | Berlin

Building Trust in Times of Cybercrime and Political Crisis

"Don’t get caught in the click-storm" Programme

At this year’s International Crisis Communication Conference you will: - Be inspired - Test new models - Disrupt your strategy - Collaborate with experts in the field Yours, Professor Ana Adi, Quadriga University of Applied Sciences Conference Moderator

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Thursday 5 April 2018 8.45 am

Doors open

9.30 - 9.45 am

Introduction by the moderator

9.45 - 10.15 am

Dennis Larsen, Managing Partner, ReputationInc Northern Europe Cathy Byrne, Associate Partner, ReputationInc London Workshop III

Professor Ana Adi, Quadriga University of Applied Sciences

Google never forgets, nor does your audience: challenges for crisis communications in the digital era

Kick Off

Frank Schönrock, CEO, Grayling Germany

Authors of their own misfortune?

Escalation, phase transitions, and the generation of crises

4.00 - 4.30 pm

Summary and key learnings

Professor Denis Fischbacher-Smith, University of Glasgow

4.30 - 5.00 pm

Coffee

Module I: Cybercrime and political threats 10.15 - 10.55 am

Workshop II

Prevention is better than cure

Module III: Trust is key

Panel

Communication in the event of a cyber crisis

5.00 - 5.35 pm

The no. 1 in tourism: What's their crisis strategy?

Dr. Karsten Nohl, Hacking Expert & Guenter Seibt, Head of German Office & Russia, G3 & Ben Curson, Partner, CNC 10.55 - 11.30 am

Best Case

Martin Riecken, Head of Crisis Communications, TUI Group 5.35 - 6.10 pm

New Ukrainian media: dealing with daily challenges Alexandra Afanasieva, Head of Corporate Communications, PJSC SBERBANK

Best Case

Best Case

Critical steps of crisis communications Tom Armitage, Regional CGA Director, Europe, Mondelēz International 6.10 - 6.30 pm

Sum up by the moderator Professor Ana Adi, Quadriga University of Applied Sciences

11.30 - 12.00 am

Coffee from 6.30 pm

Module II: It's all about social media 12.00 - 12.35 pm

Friday 6 April 2018

Best Case

From being a relatively unknown institution in Budapest to a global symbol of academic freedom

8.30 am

Doors open

9.00 - 9.10 am

Introduction by the moderator

Aranka Szabó, Digital Content Manager, Central European University

12.35 - 1.10 pm

Dinner

Best Case

Rough seas: How to weather the storm

Professor Ana Adi, Quadriga University of Applied Sciences

Simulation Game by Ewald & Rössing

tba

9.10 - 11.40 pm

1.10 - 2.10 pm

Lunch

11.40 - 1.55 am

2.10 - 2.30 pm

Workshop introduction

1.55 - 3.30 pm

Analysis

"Ready, set, go: turning your comms team into a crisis squad!"

Phase III

Implementation Phase IV

Group feedback and results

2.30 - 4.00 pm

Workshop I

Phase II

Strategy development

3.30 - 4.30 pm

Workshop Session

Phase I

4.30 - 4.45 pm

Sum up by the moderator Professor Ana Adi, Quadriga University of Applied Sciences

Caroline Sapriel, CS&A International Koen Peeters, CS&A International CNC Situation Room, duration: 90 minutes – repeated 3 times on day 1

Insights Thursday 5 April 2018

Kick Off

Authors of their own misfortune? Escalation, phase transitions, and the generation of crises Professor Denis Fischbacher-Smith, University of Glasgow

Day 1, Insights

There has long been a recognition that managers can generate the conditions for crises that they will subsequently have to manage. Even for crises triggered by external events, the development of organisational capabilities to cope with those events is a core managerial task. All too often, an assumption is made that certain events cannot occur at a scale that can cause harm, or that organisational defences will be able to prevent incidents from escalating into crises. As a result, denial on the part of decision-makers remains a major cause of the inabilities of organisations to develop effective crisis management capabilities. This keynote considers the process by which managers generate the conditions for organisational failures and also highlights the ways that these vulnerabilities allow incidents to escalate into crises. It explores the processes through which crises escalate, the role that organisational defences play in this process, and the nature of the phase transitions that form part of a crisis. It will also highlight issues around the roles that early warning and near miss detection can play within the process.

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Best Case

New Ukrainian media: Dealing with daily challenges Alexandra Afanasieva, Head of Corporate Communications, PJSC SBERBANK

Ukraine is currently characterized by a unique information environment where mass communications play one of the most crucial roles for both politics and business, which is especially important during the continuing geopolitical crisis. The country’s exclusive position has led to the accelerated development of innovative medias and their application methods, furthering their rapid evolution and even the emergence of unusual hybrid forms. A few of these unexpected hybrids include controlled information field formatting, wide scale audience manipulation targeted at social network users allowing on-demand public opinion production, and Botnets usage. The appropriate application of these and other methods are just a few of the challenges that a communications specialist deals with daily.

Social Media

Trust

Cybercrime & Political crisis

Best Case

The no. 1 in tourism: What's their crisis strategy?

Martin Riecken, Head of Crisis Communications, TUI Group

As the No. 1 in tourism, TUI Group is all over the place: 300 TUI-owned hotels, 150 planes, 16 cruise ships, 130 worldwide destinations and over 15 sales markets.

But if it comes to reputation, it all comes down to one brand, the TUI smile. What's their crisis strategy? How can you create trust in a crisis? Why is crisis preparedness more important than ever? And how can you orchestrate communications in a multi-market, international environment?

Best Case

Critical steps of crisis communications

Tom Armitage, Regional CGA Director, Europe, Mondelēz International

Mondelēz International has a robust approach to communicating at all times, including during times of crisis. Engaging and informing colleagues is critical to the success of this strategy, as is ensuring that stakeholder and media communication is a continuous activity that helps to build the profile and reputation of the organisation.

Best Case

From being a relatively unknown institution in Budapest to a global symbol of academic freedom Aranka Szabó, Digital Content Manager, Central European University

In April 2017, the Hungarian Parliament passed legislation threatening Central European University’s operations. CEU responded by launching a global awareness-raising campaign, including #istandwithCEU. According to research conducted at CEU’s Center for Network Science, the hashtags #istandwithCEU, #aCEUvalvagyok and #LexCEU had a potential reach of 140 million.

Panel

Communication in the event of a cyber crisis Dr. Karsten Nohl, Hacking Expert & Guenter Seibt, Head of German Office & Russia, G3 & Ben Curson, Partner, CNC

According to estimates, the damage caused by cyber crime in 2019 will amount up to two trillion dollars. Politicians have responded to the new nature and scale of cyber attacks: As of 25 May 2018, most companies within the EU will be obliged by law to report to the relevant authorities within 72 hours and thus communicate the attack. In the event of a violation of the new data protection guideline, companies face fines of up to 20 million euros or 4% of the total worldwide turnover of the previous year. This measure increases the pressure on companies to inform the public, customers and shareholders quickly and transparently in the event of a cyber attack, even if the nature and scope of it has not yet been fully assessed. A London-based cyber communications expert and a forensics IT expert and a former hacker will discuss ways in which you can face the unknown.

Thursday 5 April 2018

Situation Room Are you ready to face the challenge of an unfolding cyber breach and social media storm? Join us as we run a live, fully interactive and digitally-driven 90 minutes crisis simulation training with CNC’s newly developed Situation Room.

- Each participant will have a laptop and a phone - Crisis unfolds in real-time - Work together as a communications department - Deal with a fast-paced crisis as it unfolds on various channels - Plan your strategy and respond to your different stakeholders - Take control of the situation and gain realistic crisis experience

Host Alwin Binder, Senior Consultant, CNC

repe ated durin 3 times g da y1

Interactive Thursday 5 April 2018

Workshop I

"Ready, set, go: turning your comms team into a crisis squad!"

Caroline Sapriel, Founder and Managing Partner, CS&A International Koen Peeters, Senior Consultant, CS&A International

Workshop II

Prevention is better than cure

Day 1, Workshops + CNC Situation Room

This dynamic and interactive session is focused on getting the most out of your communications team in a crisis. How to redeploy your team optimally, how to mobilise additional resources, how to get your content in tip-top shape ready to roll-out in a crisis, how to liaise effectively with the affected business leads and more - everything a communications team needs to operate as a crisis squad! This workshop will invite participants to share their own set-up and learn from each other's experience with the guidance of experts in the field.

Cathy Byrne, Associate Partner, ReputationInc London Dennis Larsen, Managing Partner, ReputationInc Northern Europe

Many organisational crises are worsened, or even caused, by ineffective communication. Some can even be avoided altogether through excellent approaches to internal and external communication. We’ve learned from best practice research that the key to prevention is advanced monitoring and foresight combined with continued strategic and tactical reputation management. After all, a superior reputation is a buffer to harmful effects from crises. Join us as we learn from best practice examples and peers, as we explore what you can do to prevent crises and spot new opportunities for business success.

Workshop III

Google never forgets nor does your audience: challenges for crisis communications in the digital era Frank Schönrock, CEO, Grayling Germany

In times of “alternative facts”, the potential for every individual to become famous for 15 minutes on social media, as well as a changed technological environment with algorithms causing information bubbles, crisis communications faces completely new challenges. But how do you protect your company or brand reputation and manage a crisis under these new circumstances under high pressure? Attendees of this interactive workshop will experience new mechanisms and techniques to manage a crisis in the digital era.

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Simulation Crises usually occur suddenly, unexpectedly and nobody can protect you from it. But you can practice taking the right decisions under time and media constraints. As a participant of this full-day crisis simulation game you will experience being in a crisis.

2. Strategy development

1. Analysis A crisis just occurred. Now it´s important to keep calm.

What are the facts? What do we know? What can’t we know yet?

You will learn to collect, rate and to prioritize the available information.

You now know what is at stake. How do you react?

Head-in-the-sand tactic?

Just keep silent? Or actively turning to the public?

You will get to know a set of tools that will help you shape your strategy and choose the most favorable option out of a multiplicity.

3. Implementation The press is waiting for your statement. The wording is completed. It looks really simple on paper. But are you also prepared for critical questions?

Statements in front of the camera or perhaps rather a press release? Empathic tone but hard in business?

You will learn to be prepared for critical questions and much more.

Marcus Ewald,

Torsten Rössing,

Managing Partner, E&R

Managing Partner, E&R

Game

Friday 6 April 2018

4. Group Feedback

At a glance

There will be an evaluation in the end. Which crisis management group had the situation under control?

Lean back - our crisis experts present you the results. Identify your own weaknesses and learn from the experiences of the day.

Enter the Competition We will take stock at the end: which group has mastered the crisis the best? Learn from the simulation game and take your crisis strategy to the next level.

Integrated Workshops The simulation game is regularly interrupted by workshop sessions. Experts in this practice will provide you with the necessary tools you need tomaster the crisis yourself.

Teamwork You can’t deal with the crisis on your own. Organise your crisis management structure in small groups. Collaboration is key.

About Ewald & RĂśssing (E&R) E&R provides guidance in crises. They help you prioritise issues, consult on strategic decisions that affect a broad range of internal and external stakeholders and deal with the situation on the ground. If needed, they can contribute an excellent network of external specialists from a variety of backgrounds. Website: http://ewaldroessing.de

Service Location Quadriga Forum • Werderscher Markt 15 • 10117 Berlin www.quadriga-forum.de

Registration Don't miss this opportunity to take advantage of our reduced early bird fee: 1190 EUR* until 16 March 1390 EUR* from 17 March Members of the EACD/BdP and subscribers of Communication Director magazine/pressesprecher magazine can register for the fee of 1190 EUR*.

Register online: www.conferences.quadriga.eu/en/crisis/register

Contact Any questions?

Please get in touch with: Julia Wietreck

Jemila Lawal

Telephone: +49 (0)30 84 85 9 123 Email: Julia.Wietreck@quadriga.eu

Telephone: +49 (0)30 84 85 9 496 Email: Jemila.Lawal@quadriga.eu

*Prices do not include VAT. Find detailed terms and conditions at: www.conferences.quadriga.eu/en/terms

www.conferences.quadriga.eu/en/crisis