Asia-Pacific Communications Summit

neW Peer Platform to discuss the New skill set of communicators across Asia Pacific

19 November: 1st day of the summit

8.30 - 9.30 am Doors open Morning Program Welcome & Opening Speech

Opening Keynote

C Coffee Break & Room Change

Best Case & Workshop Session on the Chief Reputation Officer: Communication Strategy //

Brand & Reputation Management // Chief Reputation

Corporate Social Responsibility // Officer

Networking Lunch

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Afternoon Program The Bigger Picture: Linking Business

Strategy & Communications

Best Case & Workshop Session on the Trusted Partner: Internal Communications // Change Communications // Corporate Culture // Trusted

APACD General Meeting Partner

Gala // Award Show

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20 November: 2nd day of the summit

8.00 - 9.00 am Doors open Morning Program Welcome to the 2nd Day

Keynote

Best Case & Workshop Session on the Content Captain: Storytelling // Digital Communications // Content

Social Media & Online Communications // Captain

Coffee & Break

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Best Case & Workshop Session on the Dialogue Specialist: Public Affairs // Media Relations // Dialogue

Community Management // Specialist

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Afterwards

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Schedule

EDITORIAL

Personal Invitation ­­– Your New Skill Set

The start of a new era for Asia-Pacific communicators How can you use Big Data for successful reputation and brand management?

How can you adapt your business to a culture that demands ever-greater accountability and authenticity?

How can you build long-lasting relationships with representatives from media and politics?

How can you use social media to attract and engage important stakeholders?

At the first Asia-Pacific Communications Summit – to be held on the 19th and 20th of November in Hong Kong – 40 world-class speakers from a wide range of industries and nationalities will take the stage and present how communicators’ roles are changing in an increasingly digitalised age. Based on their own experiences as communicators, they will focus on four critical skills in numerous interactive sessions:

1. Chief Reputation Officer 2. Trusted Partner 3. Content Captain 4. Dialogue Specialist

In addition to the expert presentations on stage, the summit provides the perfect opportunity to connect with peers and meet new international colleagues.

We welcome all senior-level, in-house communicators and public affairs professionals from across Asia-Pacific to discuss the next era of communications with us!

Panel Discussion & Goodbye Networking Lunch

Asia-Pacific Communications Summit 2015

Asia-Pacific Communications Summit 2015

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Skill

LISA Wong Director of Communication, Public Affairs & Sustainable Development // L’Oréal Hong Kong

Chief Reputation Officer

Giles Morgan Global Head of Sponsorship & Events // HSBC Holdings Expanding a commercial sponsorship portfolio

Andrew Pickup Senior Director Communications // Microsoft Asia

The Role of Communications During business transformation, managing major corporate change can be fraught with challenges.

Yet it also provides an opportunity for the communications function to elevate its role. Andrew Pickup will outline the major business transformation taking place at Microsoft, while focusing on how communications helped bring the many stakeholders – employees, customers, partners, industry analysts and the media – on the journey.

Andrew Pickup is responsible for managing the image and reputation of Microsoft across Asia, building new communications capabilities and leading and growing a highly-committed team of communications professionals in the region. Prior to his current role, Andrew was the chief marketing officer for Microsoft in Asia Pacific.

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Asia-Pacific Communications Summit 2015

In 1975, the Hong Kong Sevens was established as a small international rugby tournament. 40 years later, the Hong Kong Sevens sits at the heart of the HSBC Sevens World Series – a sport that will be played at the 2016 Olympic Games in Rio. HSBC has been at the heart of the growth of Sevens in Hong Kong and globally, and is a leading sponsor of rugby around the world. Giles Morgan will be presenting the strategy behind the HSBC international sponsorship strategy and how the bank utilises sponsorship as a business tool to drive business and brand objectives.

Since joining HSBC in 2005, Giles Morgan has been instrumental in developing and expanding HSBC‘s global commercial sponsorship portfolio in sport and cultural programs around the world. Prior to joining HSBC, Giles was a leading sponsorship marketing consultant with over 15 years of experience working with a wide variety of international clients.

November

day o n e Morning Ses sion

Reputation Management: Inside Out or Outside In? L’Oréal Hong Kong has raised its corporate reputation among key internal and external stakeholders through a series of CSR initiatives, which basically incur no extra budget! Learn in this presentation by Lisa Wong how corporate reputation can be managed and enhanced through engaging and influencing multiple stakeholders.

the communicator as

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11.15 am – 12.15 pm

Lisa Wong is currently director of communication, public affairs and sustainable development of L’Oréal Hong Kong. Prior to L’Oréal, Lisa had extensive working experience in corporate communications as a consultant and as in-house executive in the aviation and higher education sectors.

our challenges How you can you foster your brand identity, both on and offline? How can you use Big Data to monitor your reputation at at a deep level and in real-time?

In this session you will learn about effective corporate communications strategies. Based on the premise that communications is absolutely essential for modern enterprises and needs to be linked to business strategy, models for successful brand and reputation management and CSR campaigns will be presented. You will explore 360° communications strategies for boosting your brand and gain expertise on how to use green initiatives for enhancing your company’s reputation.

Shirley Zheng Director of Public Relations // Four Seasons Hotel Shenzhen

ACCESS LUXURY The communications of Four Seasons Hotel Shenzhen takes a proactive approach to partnering with a series of city events to build and enhance its image as a metropolitan brand. Learn from Shirley Zheng how activities such as green partnerships, charity sponsoring and co-partnering with luxury brands help create and maintain a modern reputation for your company.

Shirley Zheng is a diversely skilled communications and digital marketing strategist. Her background includes marketing, public relations, media production, work with Accor, Starwood, Shangri-La, and Four Seasons Hotel Management group and being a spearhead pre-opening team member of the latter three hotels.

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2

Skill

Cynthia Chan Head of Marketing Communication // Bayer MaterialScience (tbc)

Found in Translation: Cross cultural Communications during Change In processes of change, cultural differences and sensibilities arte more important than ever and tend to be displayed more intensely. Cynthia Chan will draw on her experiences on current organisational changes in multinational companies to explain how the intercultural differences can be successfully addressed in internal as well as external change communications

the communicator as

Trusted Partner

Celin Huseby Head of Corporate and Government Affairs (Australia and New Zealand) // Mondelēz

Jason Kendy Head of Corporate Communications // UBS Japan

Giving orientation in times of crisis Multinationals learned critical internal communications lessons during the 2011 nuclear crisis in Japan. If you want local staff to pay attention and to understand what you are saying when it matters most, here are some rules of the road.

Jason Kendy leads UBS’s internal and external corporate communications and branding operations in Japan and Korea. Prior to joining UBS, he worked for 10 years at Merrill Lynch as its head of Japanese communications, branding and reputation management. He also worked for 10 years in agency advising a range of multinationals including Morgan Stanley, Deutsche Bank, Lehman Brothers, United Airlines, MUFG, Bank of Tokyo-Mitsubishi, Matsushita Electric and Japan Tobacco.

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Asia-Pacific Communications Summit 2015

Horizontal leadership: empowering cultural change Living in a highly volatile, continually evolving world, the need for organisations to operate at the same pace and with great flexibility is an ongoing challenge. Bringing employees along with the organisation is even more of a ride. So how do we as communications professionals keep employees engaged when we can‘t guarantee a straight and narrow path in the future? And how do we encourage employees to buy into cultural change and help shape a progressive organisation? Celin Huseby will share the importance of empowering employees not only vertically, but horizontally.

The power to influence and drive change are two leadership traits Celin Huseby thrives on in her position at Mondelēz International as head of corporate and government affairs for Australia and New Zealand. Her international career to date expands across many sectors including manufacturing, engineering, digital media, and fast moving consumer goods, having held various media and communications positions in companies such as Jotun, Bechtel and Fairfax Media.

Cynthia Chan joined Bayer MaterialScience as the Head of Marketing Communication for BU Polyurethanes APAC in November 2010. She later took on an additional role of Head of Corporate Communications for Bayer MaterialScience Hong Kong in January 2014. Prior to Bayer MaterialScience, Cynthia was the Digital Strategist and Account Director for Ketchum Greater China. With her passion on emergent technologies and understanding of social media, Cynthia contributed her expertise in online reputation management and social media campaigns for a number of Hong Kong and Mainland Chinese clients including Bossini, HSBC, Times Square Hong Kong, Wharf Holdings, Visa Inc.

our challenges How can you position your business in a culture that demands ever-greater authenticity and accountability? How can you live and work hand in hand with your employees and become a convincingly authentic enterprise?

In this session you will learn about the essentials of employee communications and explore effective methods to turn your staff into corporate ambassadors. You will discuss strategies for change communications and corporate culture models. This will generate valuable insights into new ways of fostering adaptability and employee engagement and give you a variety of suggestions on how to motivate your employees to live and shape corporate values.

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November

day o n e afternoon Session

3.00 - 4.00 pm

Rajesh Manik Executive Vice President & Head of Human Resources & Communications // ING Investment Management India

Creating true employee partnerShips An expert on delivering communications strategies that help build high performance and highly engaged teams, Rajesh S. Manik will explain how he managed to create employee partnership and commitment at ING India. In doing so, he will give insights into how to build a vision that involves the entire workforce and succeeds in aligning employee performance with organisational objectives.

Learn through his case study how innovative people implement communications strategies.

Rajesh Manik heads the HR and communications function for ING Investment Management India. With about two decades of HR leadership experience in managing matrix organisational structures, cross cultural staff and driving innovative best practices in India and APAC, Rajesh has catapulted ING Investment Management in the league of ‘India’s Top 50 Best places To Work’ ranked by Great Place To Work Institute (GPWI) in 2012. Rajesh leverages internal communication to motivate employees and in driving organizational themes and under his leadership, ING has received recognition for being the “Inspirational HR Team of the Year 2014” by Relocate Magazine London.

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Keynotes

Be inspired, be surprised!

he Bigger picture: Linking business strategy and communications James R. Wilkinson Senior Vice President, Head of International Corporate Affairs // Alibaba Group

Big Data - A revolution that changes our economy Much is written about Big Data. But why do professionals expect that not just individual companies and sectors but our whole economy is going to change? And how does this change in the economy and their business models affect the work of communicators and particularly in the future?

And where are the limits? James R. Wilkinson‘s presentation will provide some answers.

With his extensive communications and corporate relations experience, Jim Wilkinson builds and leads Alibaba Group’s international corporate affairs team. Prior to his appointment at Alibaba, Wilkinson was executive vice president of communications for PepsiCo. There, he managed a strong and successful communications team with presence in key growth markets worldwide, including in China and across Asia.

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Asia-Pacific Communications Summit 2015

Look forward to a distinguished surprise guest from the world‘s leading network platform and be inspired by new insights into how the digital era will change both communications markets and the profession of communicators as it exists today. As the world changes rapidly and becomes further intertwined, communication leaders have to question whether the narrowly-defined role of a communicator should be replaced by new skill sets that encompasses the big picture. This keynote will present the blueprint of this new skill set and explain how you can envision trends that are crucial for your organisation’s development.

Most leaders are aware that business and communications must work together to achieve goals throughout the organisation. Even the best and boldest strategies are bound to fall short of their full potential if this important interchange is not taken into account. This session will analyse how business strategy links to communications strategy.

By exploring the process of producing direction, alignment and commitment, you will gain useful ideas for the concrete execution of effective corporate communications.

Andrew Demaria

Tanuja Kehar Vice President, Corporate Communications

International & Executive Producer // CNN Digital Asia Vice President, Managing Editor // CNN Digital (tbc)

CSR 3.0: The Prudence Foundation’s journey Community investments have business value and are an integral part of a company’s business strategy. Don Kanak will share his insights and the experience of Prudence Foundation, the charitable arm of Prudential in Asia, in building an effective CSR platform that not only responds to specific societal needs but creates shared value for business, stakeholders and communities.

Brand communications in the digital world Digitalization has become a matter of course.

Media use and other communications are now moving at a phenomenal rate on mobile devices.

What impact does this have on addressing community engagement on social media platforms?

Which dimensions have reached the digitalization of our world now, and how can brands better use their digital know-how? Tanuja Kehar‘s presentation will explore the ways in which companies and agencies have an opportunity to anchor the future in their strategy.

Anticipating the future: The changing media landscape and how it effects communications Our constantly changing media landscape necessitates flexibility and an adaptive corporate culture. In his keynote, Andrew Demaria will discuss how social media has become a massive game changer, impacting the ways CNN communicates with the public and other target groups. Andrew will share profound lessons drawn from his experience with CNN’s venture into the social media space, which of course comes with both risk and reward. Discover tips for shaping your company’s identity on social media before social media shapes your identity, and learn how listening is crucial to audience engagement.

Since 2008, Don has served as non-executive chairman of Prudential Corporation Asia (PCA) and since 2012 concurrently as non-executive chairman of Eastspring Investments, the asset management organisation of Prudential in Asia. He is also a trustee of The Prudence Foundation, the charitable arm of PCA. Prudential is a leading life insurer and one of Asia‘s largest asset managers with operations in 14 markets.

In a nutshell, Tanuja Kehar is an economist by education and a communicator by passion. Tanuja looks back on more than 17 years experiences in corporate communications, media relations, public affairs, branding, advertising and marketing communication, having held global corporate communications leadership roles in organisations like GE, IBM, Infosys, Deutsche Bank, McCann Erickson and. J Walter Thompson.

Andrew Demaria is executive producer of CNN Digital Asia and was also promoted to vice president and managing editor of CNN Digital International in April 2015. He is responsible for leading all editorial efforts and new initiatives across CNN International’s digital platforms and CNN Arabic. Prior to his role as executive producer for CNN Digital Asia, Andrew held key positions for the Turner-owned news network.

// Unitech Limited

Donald Kanak Chairman // Prudential Corporation Asia

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3

Skill

InGE Wallage Communications and Engagement Director // International Water Association

the communicator as

Content Captain

Ma. Yolanda C. Crisanto Senior Vice President for Corporate Communications & Spokesperson // Globe Telecom

Globe Telecom: from Challenger to Leader Moving away from a time when telecommunications companies were only seen as a public utility and the aim of the game was to stay out of the limelight, Yolanda Crisanto describes Globe Telecom’s transition in communications to one built around the customer, a transition that occurred through overcoming competition, building trust and tuning into the digital world. This transition has led to a culture of engagement drawn from key ingredients of a special sauce: a common service language to deliver the next act, everyday leadership and collaboration to outpace any disruption.

Ma. Yolanda C. Crisanto is senior vice president for corporate communications and the spokesperson for Globe Telecom.

Her expertise lies in strategic communications for corporate, brand, and crisis communications. She performs stakeholder relations involving employees through internal communications and culture development, customers, communities, media and government relations. She also oversees Globe’s corporate social responsibility and sustainability programs.

She holds a master’s in business administration from Ateneo Graduate School of Business as was the president of the Public Relations Society of the Philippines.

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Asia-Pacific Communications Summit 2015

Grace Li Director of Communications (Greater China Region) // Evonik Industries

Creating compelling content for a B2B Company in the digital era With the increasing demand of stakeholders, traditional B2B companies need to enhance brand awareness beyond their industries and immediate customers. How to create compelling content for different stakeholders, keeping in mind the digitalisation in communications and other social trends in China? Evonik Industries, a leading specialty chemicals company, has started to answer these questions.

Grace Li has been the director of communications for Greater China region at Evonik Industries since 2007. During the past years she has built up an integrated communication team in the region overseeing both corporate branding and marketing communications for Evonik. She has extensive experience working for different functions in multi-national companies in China.

Great stories always engage people But what is a great story and how can we tell it? A great story is something you can connect to, rely on and share with your network and friends. Storytelling is fundamental in the digital age and different tools can escalate the creative process. Inge Wallage, engagement director at the International Water Association, will challenge you to find your story.

Inge Wallage has been with the International Water Association (IWA) as their communications and engagement director since September 2013. Prior to this role, she spent four and a half years with Greenpeace International as communications director, where she was responsible for campaigning and organisational communications. Before her personal ‘great transition’ to the not-for-profit sector, Inge worked in the corporate world for different companies, such as Motorola, Philips Electronics and Statoil.

our challenges How can you leverage your online communications? How can you make use of storytelling to give your brand a human face?

In this session you will explore different social media strategies that will help you to build an effective online communications plan and achieve engagement with real influencers. In this context, you will discuss the importance of storytelling in social media communication and set out to find creative ways of linking your company’s spirit to an overall content strategy. The session will address the inevitability and potential of digital communications and focuses on the challenge of mastering the digital age in communication management.

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November

10.15 - 11.15 am

day t wo m o r n i n g S e s s i o n

PEKO WAN Head of Public Relations & Communications (Asia) // Opera Software

Sharing, engaging and measuring effectively in the online era Peko Wan explores the critical need for a complete communications strategy to draw attention to your products and services in a highly-competitive and over-saturated market. To convince users to download the apps developed by Opera Software, the company has established a strong online presence across Asia through a range of social media platforms. This is supported by a thorough analysis scheme for these online campaigns and a focus on engagement to build a healthy online community of Opera users.

Based in Taipei, Peko Wan joined Opera Software in February 2009. She started her public relations career in Caesar Park Hotel Hsinchu in 1999 before spending five years in Ogilvy Public Relations, serving technology-related clients, such as Arianespace, DuPont, Samsung Electronics, Taiwan Network Information Center and TradeCard. Peko was born in Hong Kong, raised in Taiwan and graduated from the University of Southern California with a MBA degree.

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skill

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Paul Edwards Head of Corporate Communications // ANZ

the communicator as

Dialogue Specialist

Abigail Valte Deputy Presidential Spokesperson // President Benigno S. Aquino III (tbc)

Martyn Broughton Director of Communications // Médecins Sans Frontières Hong Kong

Regional influence, local interest and the other drug problem How does a regional communications hub, like Hong Kong, reach out across South East Asia to get the attention of opinion formers and policy makers on controversial issues? Part of MSF HK‘s remit is to do exactly that on behalf of its patients and medical workers around the world. The issue often at stake is how to make the best treatments and drugs available and affordable.

Martyn Broughton has been leading MSF‘s communications efforts in Hong Kong for over three years. He came from the same job in London and has also worked with the Reuters Foundation and as a radio journalist with the BBC World Service.

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Asia-Pacific Communications Summit 2015

Communication and information as essential parts of good governance Abigail Valte´s line of work affords exposure to the crafting of government policy, legislation and other national issues. In her presentation, Abigail Valte will share her knowledge and experience not just in traditional communications and public speaking but also about emerging platforms and initiatives.

Get an insight how to achieve efficient, reliable and value-added relationships as government.

Abigail Valte is a lawyer by profession and currently working as the Deputy Presidential Spokesperson for President Benigno S. Aquino III. Apart from the regular duties of a spokesperson, she was designated to be part of the Study Group formed

by President Aquino for the Freedom of Information Bill. She is a member of the Open Data Task Force and concurrently Deputy Director General for Strategic Messaging of the APEC 2015 Philippines National Organizing Council.

Don’t Come to the Party Empty - Handed: Corporate Publishing & the New Era of Content & Conversation A snappy invitation is not enough for a successful party; there needs to be lively people, great catering – and conversation. The same applies in the new world of digital publishing, social media and corporate journalism - good marketing is not enough. It is compelling content, diverse contributors, the element of surprise – and using social media to driving conversation at scale. Paul Edwards explains why a major bank embraced quality journalism to engage with business audiences.

An economist by training, Paul Edwards has been with ANZ for 19 years, and has been group general manager of corporate communications at ANZ since 2005. Prior to ANZ he worked at BHP in communications and had a short stint in consulting. He is BlueNotes’ “publisher” and is steering the bank’s wider engagement with digital and particularly social media.

our challenges How can you build up long-lasting relationships with representatives from media and politics? How can you use social media to attract and engage quality customers and thus accelerate your business growth?

In this session you will learn about challenges and innovative approaches to public affairs, media relations, and community management. You will get insights into working with officials from the Asia-Pacific region, discuss new strategies about finding the right approach in networking with the right people and engaging influencers with your brand.

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November

11.45 am - 12.45 pm

day t wo mi d day S e s s i o n

Moushumi Dutt Head, Corporate Communications // Philips India Group

Power of localising communications One size fits all PR approaches are seldom crowned with success. Instead, PR campaigns need to customise messages and context because not only does the language of the audience change every few kilometres, but local nuances too. In her presentation, Moushumi Dutt will go beyond just translations and focus on creating compelling communication campaigns that appeal to the non-English consumers in India. All attendees are more than welcome to join the dialogue at equal level to share experiences from other geographies.

Moushumi Dutt is a communications and public relations professional with over two decades of experience. She heads communications for the Philips India Group, responsible for building the corporate image of Philips, across its domains of healthcare, lighting, and consumer lifestyle, and its research division. Other current roles include chairperson of Philips India’s internal Workplace Harassment Committee and also head of the committee for the Prevention of Sexual Harassment at Work (POSH ). She has recently been given the additional role of leading and Philips‘ CSR programs. Prior to Philips India, Moushumi was managing corporate communications for Intel India.

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The Asia-Pacific Communications Summit (APCS) is a great opportuni-

Networking

ty to connect with over 300 senior-level communications professionals from a variety of industries and backgrounds. Participants have the opportunity to navigate through various networking opportunities to create valuable and engaging connections during the summit programme.

Twitter Lounge Speed Networking Taken from the idea of speed dating, speed networking gives participants a chance to have quick, informal chats with a diverse range of professionals. Participants will take part in a series of three-minute “getting-to-knowyou” sessions, before moving on to a new colleague in a game of networking musical chairs. Speed networking is the perfect opportunity to exchange insights and get to know each other fast.

Summit App

We will introduce the Twitter Lounge, enabling participants to sit and tweet together to exchange ideas and thoughts on the summit and of course to connect @ #apcs

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NEW TRENDS: Discuss the future of communications with leading experts

NEW PERSPECTIVES: Learn from best cases of other companies and organisations

NEW TECHNIQUES: Improve your skills during interactive workshop sessions

NEW INSIGHTS: Learn how your business can take advantage of fresh perspectives

Participant Profiles The online participants’ profiles will allow you to connect with fellow attendees. Using the profiles, participants can get to know whom they will be cooperating with in the APCS working groups. These will bring you together with other professionals from your industry and keep you up to date on trends and current topics of discussion.

...

With the Summit App you will be able to check the programme, create your own agenda of curated presentations, learn more about the speakers and most importantly, connect with your peers. You will be able to register via various online platforms, see other participants and directly connect with them via the App.

7 Reasons to join

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NEW CONTACTS: Network with peers from across the Asia-Pacific Region

NEW IDEAS: Inspire yourself with outstanding visionaries and out-of-the-box thinking

NEW STRATEGIES: Let distinguished, global thought leaders teach you how to master the digital age

last but not least: benefit from a comfortable service that guarantees an unforgettable event

Join leading communication practitioners and visionaries from these and many other companies and organizations:

P hoto s:w w w.thi nk s to c k.co m (2, l.), w w w.thi nk s to c k.co m (2,r.), Patr i c k L eu ng P hoto gr a p hy

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Your Hosts

A true peer commuNitY for corporAte commuNicAtorS ANd puBLic AffAir profeSSioNALS...

Sent to over 15 countries across Asia Pacific, Communication Director is the official partner magazine to the Asia-Pacific Association of Communication Directors. Each issue we feature articles by communication leaders at major organisations as well as by internationally-recognised academics, and are read by opinion leaders in communications, PR and public affairs. We provide insight into those themes most important in the communications and public relations sphere, including digital, internal communications and crisis communications to name a few. But as variety is the spice of life, with each edition we also bring our readers a cover theme, featuring stories by experienced communicators and renowned thought leaders shaped around an important idea in communications.

Communication has become a management task of increasing importance across the continents and regions of the world, and communicators now play a key role in every modern organisation. Thus, it is more important than ever that we gather together to debate and promote the high standards that create and maintain a strong image for our profession in the Asia-Pacific region. The formation of our association is designed to foster a pan-regional communications community and culture. Being a well-connected communicator is essential in this era of ultra-connectivity. The Asia-Pacific Association of Communication Directors provides a network for mid- to senior-level in-house communication professionals from all fields and industry across Asia-Pacific. We offer a forum to exchange and network amongst peers, to advance professional qualifications and to jointly establish common quality standards. Even at this early stage in APACD‘s development, over 600 communicators have signaled their dedication to cross-border exchange, transparency, qualification and knowledge by joining the association.

Written for and by public relations and corporate communications heads, Communication Director is the official partner magazine of the APACD.

We provide a peer-network for in-house communicators across Asia-Pacific to exchange and generate knowledge in order to tackle the challenges we share.

More information: www.asia.communication-director.com

Find us on: www.apacd.com

...Bringing together the best in Asia-Pacific communications to promote excellence in our profession.

APACD members benefit from our exclusive discount - you can join our network at www.apacd.com

presenting the Asia- pacific communication monitor We proudly present the Asian-Pacific Communication Monitor, the very first annual study mapping the communication profession across Asia Pacific. It is an independent, collaborative research project adhering to the highest academic standards, providing reliable and insightful results. Business and societies in the Asia-Pacific countries are changing fast – as is the growing field of corporate and organisational communication. The demand for professionalisation, networking and sharing competencies is growing.

The study monitors trends in communication management and analyses impacts of global dynamics and media occurrences on communication departments and agencies. Moreover, it identifies major strategic issues, fields of practice and tools. Specific topics, such as indicators of excellence, effects of social media, leadership styles, job satisfaction or salaries, are discussed in detail.

Dr. Ana Adi

Jim Macnamara

May O. Lwin

Dr. Ansgar Zerfass

Professor, Department Corporate Communications, Quadriga University Berlin

Ph.D., Professor of Public Communication, University of Technology Sydney, Australia

Ph.D., Assoc. Professor, Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore

Professor, President & Visiting Scholar, Euprera & Hong Kong Baptist University

P h oto s: Pat r i c k L e u n g P h oto g r a p h y

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best value // //

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ber em Dm AC AP or ly f ive

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Price: US$ 2190

Filming and photography Please be aware that some of the sessions and events during the conference will be filmed and photographed. Participants who do not wish to be filmed or photographed should warn the organisation in advance. Films and photographs will be available at www.communication-summit.asia, and a link will be sent to all participants. Participants can request the removal of a picture or video segment in which they are portrayed at any given time.

The premium silver pass // Access to all conferences parts, networking

breaks and lunches // Ticket to our festive Award Gala celebrating the finest communications work in the region // Access to all presentation slides post-conference // Receive a certificate of participation post-conference

Cancellation If a previous booking is cancelled and no replacement participant can be found, the following cancellation charges will be incurred: • Cancellation 31 days or more before the event takes place: no charge • Cancellation between 14 days and 31 days before the event takes place: 50% of total price • Cancellation less than 14 days before the event takes place: 100% of total price • Cancellations have to be made in a written form.

Price: US$ 2190

or A

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CD

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The diamond pass // Access to all conferences parts, networking breaks and lunches // Ticket to our festive Award Gala celebrating the finest

communica tions work in the region // Benefit from our exclusive APACD networking formats and

meet fellow members from across the continent // Receive a copy of the Asia-Pacific Communication Monitor,

the very first study mapping the PR profession in Asia-Pacific // Access to all presentation slides post-conference // Receive a certificate of participation post-conference

Access to all conference parts, networking breaks and lunches Ticket to our festive Award Gala celebrating the finest communications work in the region Including a two-night stay at the glamorous W HONG KONG overseeing the HK harbour skyline (and save over US$200) Access to all presentation slides post-conference Receive a certificate of participation post-conference

Price: US$ 2890

lus

Access to all conference parts, networking breaks and lunches Ticket to our festive Award Gala celebrating the finest communications work in the region Benefit from our exclusive APACD networking formats and meet fellow members from across the continent Including a two-night stay at the glamorous W HONG KONG overseeing the Hong Kong harbour skyline (and save over US$ 200) Receive a copy of the Asia-Pacific Communication Monitor, the very first study mapping the PR profession in Asia Pacific Access to all presentation slides post-conference Receive a certificate of participation post-conference

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Discounted prices Members of the Asia-Pacific Association of Communication Directors (APACD) and individuals applying for APACD membership at the time of the registration receive a discount on the registration fee. The participant’s individual membership will be verified with the APACD. All discounted prices are valid only if the amount invoiced is received within the time stated on the invoice.

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Where glamorous trends meet colonial style, W Hong Kong amplifies the city’s vibrancy, with the Airport Express just below.

Immerse yourself in the artistic ambience of West Kowloon Culture Centre, the up-and-coming cultural hub next door.

We are very excited to host our very first Summit at this fabulous location, and we are equally excited to offer our members an exclusive hotel package. If you book any all-round carefree pass, our APCS team will be happy to organise for you a two-night stay at the glamorous W HONG KONG overseeing the remarkable harbour skyline.

The all- round carefree premium silver pass

ive

W HONG KONG

The all- round carefree diamond pass

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Our exclusive partner HOTEL:

Terms & Conditions

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Location & Services

Benefit from our Early Bird and save US$ 500

Price: US$ 1490

Early Bird ends 18th September 2015

join us in Hong Kong for the the Asia- Pacific Communications Summit - register at: www.communications - summit.asia/register

You can now join APACd and benefit from our discount - all Info at: www.apacd.com/become - member

Cancellation and programme changes The hosts reserve the right to cancel or to reschedule the location or time, or to arrange a substitute speaker, if this is absolutely necessary due to an unforeseen problem with the speaker, or other unforeseen reasons which are out of the control of the the organisers.

In these cases, the hosts are not required to compensate travel or accommodation costs, loss of working time, or other damages, and in other cases only when there is gross negligence. If relocation is not reasonably possible for the participant, then (s)he is entitled to cancel the booking immediately and free of charge.

Place of jurisdiction: Berlin, Germany.

Organisation: Helios Media GmbH, a global service provider for business communities and conferences

P h oto: w w w.t h i n k sto c k.co m

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Asia-Pacific Communications Summit 2015

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Vanessa Eggert Head of Coordination Team Asia-Pacific Association of Communication Directors vanessa.eggert@apacd.com

Karolin Susanne Rist Program Coordinator karolin.rist@apacd.com

Dennis Schultz Participant Management dennis.schultz@apacd.com

Helge Schl端ter Partner Management helge.schlueter@apacd.com

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