companies-continental automotive

Digital Communication Awards 2016 | Projects & Strategies: Companies

CONTINENTAL INTERIOR DIVISION INTERACTIVE IMAGE BROCHURE Powered by TYPODROM

Scan and download the brochure.

Digital Communication Awards 2016 | Projects & Strategies: Companies

CONTINENTAL INTERIOR DIVISION INTERACTIVE IMAGE BROCHURE Powered by TYPODROM

Good words go a long way. And a picture is worth more

Of course we wanted to know how successful the brochure

than a thousand. But would you really expect a simple

would be on the long run. That’s why we installed a dedi-

combination of words and images to communicate seam-

cated tracking system.

less digital connectivity in a paper brochure that well?

Keeping in mind that an average user spends 3 minutes on We didn’t either.

an average website, we wishfully hoped for 5 minutes.

On Continental’s booth at IAA 2015 we finally gained 14!

But it did. By breathing life into the new interactive image

That is almost three times as much! This made the bro-

brochure of Continental’s Interior Division, we turned it

chure the most successful piece of interactive literature

into a showcase for connected interfaces and presented

ever. And what’s more – it did not only convince the

Continental’s automotive technologies in an exciting,

customers of Continental but also the jury of the Digital

interactive and fully connected way.

Communication Awards 2016.

The brochure featured some of the same technologies that Continental is using in their innovative products and services. 3D rich augmented reality applications, near field communication and further exciting digital content

Press release: typodrom.de/agentur/presse

invited the reader to embark on a fascinating journey into

Download the brochure: bit.ly/2emrdLc

the ”Future in Motion“.