Al l i anzYol da Pr oductLaunch
Al l i anzYol da i sa l ocat i onbased car t owi ng ser vi ce wher eyouwoul dgetqual i t yser vi cef r om pr of essi onal s andknow t hepr i ceyou’ dpaybef or ehand.Si mpl eas t hat ! Si nceacarbr eaki ngdowni sar ar eoccasi on,peopl e don’ tknow whatt heywoul ddowheni thappens.We hadt omakesur et hatweseededourr oot sdeepand t heser vi cewoul dcomet omi ndi nt hesi t uat i onwhen i t ’ s needed.A si mpl el aunch wi t hal i mi t ed budget woul dn’ tsel lt he pr oductt o a cust omerwhose car woul dbr eakdown8mont hsaf t ert hel aunch. We st ar t ed ourcommuni cat i on wi t h an i nf or mat i ve vi deo.Si ncei twasanew t ypeofser vi ce,wehadt o make sur et hatpeopl e cl ear l y under st ood how t he syst em wor ked. The communi cat i on i s backed up wi t hr adi o spot s, whi ch ai r ed dur i ng r ush hour s on Radi o Tr af f i c and onl i nebanner soncar r el at edwebsi t es. Att hesamet i me,i nor dert oat t r actat t ent i ont oour ser vi ceand cont ent ,wecr eat ed f unnyvi deosabout acci dent s caused by unpr of essi onal car t owi ng at t empt s. Thi s vi deos wer e t he her o of t he communi cat i onandt heywentvi r alr i ghtaway .Si mpl y becausewechoseawayt omaket headver t i sement l ookl i ke a bannerover l ayon a f ake TV newsst or y abouta coupl e havi ng t r oubl ei n an unpr of essi onal car t owi ngsi t uat i on.
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